Sensis Gen Z Report "We Are Shoppers" Full Presentation
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Full presentation of the We Are Gen Z Report Webinar, We Are Shoppers.
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Sensis Gen Z Report "We Are Shoppers" Full Presentation
- 2. Methodology National survey conducted by Sensis & ThinkNow Hispanic White African American Asian Total 13-21 y/o N = 250 N =251 N = 200 N =251 N = 952
- 3. 01 Food & Beverage Favorite foods, beverages, and places to buy them. 02 Products & services What products & services cross- cultural Gen Z prefer and why. Who influences cross- cultural Gen Z’s purchase decisions? 03 Purchase influence
- 5. P A G E 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% TasteFamiliarityPricePopularityCaloriesNewestVegetarianFreshness Food option at restaurants Taste, familiarity, and price drive purchase decision 38% 25% 42%
- 6. P A G E 6 Top food retailers Fast food & grocery stores are primary retailers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Beverage stores Convenience stores Restaurants Grocery stores Fast food 54% 57%
- 7. 58% Hispanic 49% Asian 61% White 60% African American Fast food Tasty, familiar, and cheap
- 8. Asian Americans Make the healthiest food choices 19% +3% Choose the healthiest food option 18% +6% 11% +3% Choose the freshest food option Choose the vegetarian option
- 9. P A G E 9 Favorite beverage Tea is far more popular than coffee 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Coffee Sports drinks Milk Tea Soda Juice Bottled water 29% 35%
- 10. Coffee 32% 31% Hispanic VS White 18% African American 36% Asian Tea 30% 40% Hispanic White 34% African American 38% Asian
- 11. 37% 13% Sports drinks Protein shakes African Americans Drive sports drink consumption +5% +1% 10% Energy drinks -3%
- 12. Influencers 02
- 13. P A G E 1 3 Purchase influencer Discovering something in-store or through friends & family 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Celebrity Magazine TV Social media Friends & family Seeing in-store 54% 56%
- 14. 37% See online, buy in store 27% See in store, buy online VS
- 16. Influencers Friends & family come first 28% Think celebrities are good role models 32% 23% Think social media influencers are good role models Said celebrities influence their purchase decisions Only Only Only
- 17. Digital Detox Digital natives value physical experiences 34% 56% 56% Seeing an item in- store encourages purchase Prefer buying items in-store Of females prefer buying products online Only
- 18. 71% 53% Buy brands that make them feel good about themselves Relate to brands who do good for the environment Social justice “Woke refers to perceived awareness of social issues” - Wikipedia
- 19. Self expression Brands Gen Z use to express themselves 57% Like brands that make them look cool 57% 55% Like brands that help them show their personality Like brands that make them stand out
- 21. Retail
- 22. Emotive
- 23. Propagate
- 24. Wednesday, August 16 @ 10am PST