This document summarizes research from multiple waves of a study on Hispanic Millennials conducted between 2015-2019. Key findings include:
- Hispanic Millennials are a large and growing demographic segment, making up 27% of the total Hispanic population in the US.
- Research covered topics like healthcare, finances, food/beverage consumption, technology/media usage, and cultural influences.
- Across areas, Hispanic Millennials showed similarities to other Millennials but also differences reflecting their Hispanic heritage.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
Hispanic Millennial Project - Wave 1 Research PreviewSensis
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Sensis Hispanic Millennial Project Atlanta PresentationSensis
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success.
In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
Hispanic Millennial Project - Wave 1 Research PreviewSensis
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Sensis Hispanic Millennial Project Atlanta PresentationSensis
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success.
In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
ThinkNow Research - Hispanic Millennial Project... They're not what you think!ThinkNow
ThinkNow Research is proud to be the co-sponsor (along with Sensis) of a new ground-breaking initiative – the Hispanic Millennial Project – that delves into the lifestyle, beliefs and behaviors of 18-34 year old U.S. Hispanic consumers. This unique initiative is divided into five distinct phases over the next 12 months, with this blog post exploring the findings in Phase 1. Download this study to learn more.
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
The 2013 Atlantic/Aspen Institute Annual American Values Survey: One Nation, ...Burson-Marsteller
With July 4th approaching, more than 60 percent of Americans say the nation is more divided as a country now than it was 10 years ago, with even higher percentages saying America is at least as fragmented now as it was during the Great Depression, Vietnam, and Watergate. And perhaps most strikingly, one in five Americans doubts that America will remain united as one country. These are some of the findings of the 2013 The Atlantic/Aspen Institute American Values Survey, conducted by research firm Penn Schoen Berland (PSB) in partnership with global public relations and strategic communications firm Burson-Marsteller.
Our research indicates that Hispanics are starting their Holiday shopping later than non-Hispanics.
The report covers the following topics:
1. Find out when they start Holiday shopping
2. What is the proportion of Holiday Shopping done online
3. How they are planning to spend compared to last Holiday Season
and more...
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Nativa
Presentation showing best practices for marketing to Hispanics with social media as well as several case studies from brands including the NBA, Being Latino and Degree Men. Presented to the AMA on April 6, 2011.
The Atlantic/Aspen Institute Survey 2015: The American DreamBurson-Marsteller
The Atlantic/Aspen Institute Survey 2015: Majority of Americans Express Optimism About Own Lives, Yet Believe American Dream Is Suffering
The American people are overwhelmingly optimistic about their own personal lives and ability to live the “American Dream” even as three fourths are worried the Dream is suffering overall, according to a 2015 The Atlantic/Aspen Institute survey conducted by Burson-Marsteller and Penn Schoen Berland (PSB), and based on a quantitative online survey in the US among 1,988 General Population and 513 Broad Elites.
This is a Panel Book for Africa with highlights on the first established panel in Kenya. If you have any queries or comments please write us via hi@opinion.africa
Stay blessed.
2013 Edelman Global Entertainment Study - BrazilEdelman
Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey. Here you will find the results focused on the Brazilian market.
Die Edelman Global Entertainment Studie untersucht 2013 im siebten Jahr die Haltung von Verbrauchern gegenüber der Unterhaltungsindustrie sowie ihre Verhaltensweisen in Bezug auf Konsumgewohnheiten und Kaufempfehlungen. Die Global Entertainment Studie wird von Edelman und Matter Inc. in Auftrag gegeben und von dem Marktforschungsunternehmen Edelman Berland durchgeführt. Die Datenerhebung fand online im Zeitraum vom 1. bis 12. April 2013 statt. Befragt wurden 18- bis 54-jährige Konsumenten in Brasilien, China, Indien, Deutschland, Korea, der Türkei, Großbritannien und den USA. Die Stichprobe umfasste 6.500 Befragte: je 1.000 in den USA, Großbritannien, Indien, Brasilien und China sowie jeweils 500 in Deutschland, der Türkei und Korea. Die globalen Daten sind so gewichtet, dass kein Land überrepräsentiert ist.
Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey.
Learn more: http://edl.mn/118Ho24
ThinkNow Media™ Explores Streaming and Live TV Habits of Total Market ConsumersThinkNow
Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.
As you can see, things in media are, for lack of better words, complicated. Unpacking who watches what and where is becoming increasingly difficult. So, ThinkNow Research wanted to get back to basics and just ask people how they consume media. In our recent study, ThinkNow Media™, we look at a nationally representative sample of U.S. Hispanics, African-Americans, Asians and non-Hispanic whites to see if there were any major differences in usage across the major media modes.
The findings of the study are depicted in our 2017 report, now available for download at no cost to you.
Each year, Consumer Technology Association (CTA)™ Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.
In this presentation at NIH, Mary Madden and Susannah Fox discuss the rise of participatory medicine within the context of key internet demographics and emerging online trends. 6/10/2008
ThinkNow Research - Hispanic Millennial Project... They're not what you think!ThinkNow
ThinkNow Research is proud to be the co-sponsor (along with Sensis) of a new ground-breaking initiative – the Hispanic Millennial Project – that delves into the lifestyle, beliefs and behaviors of 18-34 year old U.S. Hispanic consumers. This unique initiative is divided into five distinct phases over the next 12 months, with this blog post exploring the findings in Phase 1. Download this study to learn more.
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
The 2013 Atlantic/Aspen Institute Annual American Values Survey: One Nation, ...Burson-Marsteller
With July 4th approaching, more than 60 percent of Americans say the nation is more divided as a country now than it was 10 years ago, with even higher percentages saying America is at least as fragmented now as it was during the Great Depression, Vietnam, and Watergate. And perhaps most strikingly, one in five Americans doubts that America will remain united as one country. These are some of the findings of the 2013 The Atlantic/Aspen Institute American Values Survey, conducted by research firm Penn Schoen Berland (PSB) in partnership with global public relations and strategic communications firm Burson-Marsteller.
Our research indicates that Hispanics are starting their Holiday shopping later than non-Hispanics.
The report covers the following topics:
1. Find out when they start Holiday shopping
2. What is the proportion of Holiday Shopping done online
3. How they are planning to spend compared to last Holiday Season
and more...
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Nativa
Presentation showing best practices for marketing to Hispanics with social media as well as several case studies from brands including the NBA, Being Latino and Degree Men. Presented to the AMA on April 6, 2011.
The Atlantic/Aspen Institute Survey 2015: The American DreamBurson-Marsteller
The Atlantic/Aspen Institute Survey 2015: Majority of Americans Express Optimism About Own Lives, Yet Believe American Dream Is Suffering
The American people are overwhelmingly optimistic about their own personal lives and ability to live the “American Dream” even as three fourths are worried the Dream is suffering overall, according to a 2015 The Atlantic/Aspen Institute survey conducted by Burson-Marsteller and Penn Schoen Berland (PSB), and based on a quantitative online survey in the US among 1,988 General Population and 513 Broad Elites.
This is a Panel Book for Africa with highlights on the first established panel in Kenya. If you have any queries or comments please write us via hi@opinion.africa
Stay blessed.
2013 Edelman Global Entertainment Study - BrazilEdelman
Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey. Here you will find the results focused on the Brazilian market.
Die Edelman Global Entertainment Studie untersucht 2013 im siebten Jahr die Haltung von Verbrauchern gegenüber der Unterhaltungsindustrie sowie ihre Verhaltensweisen in Bezug auf Konsumgewohnheiten und Kaufempfehlungen. Die Global Entertainment Studie wird von Edelman und Matter Inc. in Auftrag gegeben und von dem Marktforschungsunternehmen Edelman Berland durchgeführt. Die Datenerhebung fand online im Zeitraum vom 1. bis 12. April 2013 statt. Befragt wurden 18- bis 54-jährige Konsumenten in Brasilien, China, Indien, Deutschland, Korea, der Türkei, Großbritannien und den USA. Die Stichprobe umfasste 6.500 Befragte: je 1.000 in den USA, Großbritannien, Indien, Brasilien und China sowie jeweils 500 in Deutschland, der Türkei und Korea. Die globalen Daten sind so gewichtet, dass kein Land überrepräsentiert ist.
Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey.
Learn more: http://edl.mn/118Ho24
ThinkNow Media™ Explores Streaming and Live TV Habits of Total Market ConsumersThinkNow
Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.
As you can see, things in media are, for lack of better words, complicated. Unpacking who watches what and where is becoming increasingly difficult. So, ThinkNow Research wanted to get back to basics and just ask people how they consume media. In our recent study, ThinkNow Media™, we look at a nationally representative sample of U.S. Hispanics, African-Americans, Asians and non-Hispanic whites to see if there were any major differences in usage across the major media modes.
The findings of the study are depicted in our 2017 report, now available for download at no cost to you.
Each year, Consumer Technology Association (CTA)™ Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.
In this presentation at NIH, Mary Madden and Susannah Fox discuss the rise of participatory medicine within the context of key internet demographics and emerging online trends. 6/10/2008
Our report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season. The study contents include the following:
# Peak Holiday Shopping Periods
# Anticipated Average Holiday Spend
# Holiday Gift Ideas and Purchase Methods
# And More...
Almost 60% of the total market has heard of cryptocurrency. But if you are Hispanic or African-American, you are less likely to know what bitcoin is or how it works.
Among Asian-Americans, however, this isn’t the case. According to our most recent study, “Cross-Cultural Cryptocurrency Insights,” nearly 70% of Asian-Americans are aware of cryptocurrency, followed closely by non-Hispanic whites at 61%.
But awareness of cryptocurrency among Hispanics and African-Americans is low, which is surprising for two cohorts that typically over-index in digital usage and awareness. So what makes this technology so different?
For U.S. Hispanics, perhaps the key driver of crypto’s low popularity is income level. Consider this: As household income rises, awareness of cryptocurrency increases. For U.S. Hispanics with household incomes of $80K+, awareness of cryptocurrency is at 65%.
As household income decreases, awareness of cryptocurrency decreases as well. When looking at U.S. Hispanics with household incomes of $40K and under, awareness drops to 45%.
While overall household income for Latinos is rising in the U.S., they are still significantly below the U.S. average household income, which alludes to another key driver of low adoption: education levels.
Households with lower education levels often fall victim to lower household incomes. As education levels in the home rise, homeowners obtain better-paying jobs, which could lead to increased exposure to bitcoin technology.
But if minorities aren’t buying cryptocurrencies, who is?
Cryptocurrency has long since gained the reputation for being most popular among affluent white males. But this virtual currency is gaining popularity cross-culturally, yet at a different pace among each cohort.
Looking at respondents who have heard of cryptocurrency, there are no statistically significant differences among those who have purchased the most well-known cryptocurrency, bitcoin, in the past 12 months.
Non-Hispanic white respondents have purchased directionally more bitcoin than the other cohorts at 18%. Hispanic, African-American, and Asian respondents are virtually on par at 15%, 15%, and 14% respectively.
Education and exposure will make the difference.
While cryptocurrencies experienced a recent fall in valuation, they are still being invested in, and are also being considered by some countries to replace their official currencies. Minority communities, in general, are at risk of missing out on this conversation, which has broad implications for the U.S. economy.
For cryptocurrency to be taken seriously in the U.S., more must be done to educate Hispanic and African-American communities on what cryptocurrencies are and how the underlying blockchain technology works for them, to reach critical mass in adoption.
We surveyed a representative sample of American adults to understand how Hispanics, Asian Americans, and African Americans prefer to identify among peers and in marketing and media.
Insights into the shopping behaviors of multicultural consumers this holiday season. The study contents include the following:
# Spending During The Upcoming Holiday Season
# Top Reasons For The Anticipated Increase In Holiday Spending
# Where Consumers Find Holiday Gift Ideas
# Most Popular Holiday Gift Categories
# Most Commonly Used Device For Making Holiday Purchases
# And More...
Traversing Millennials: How to Market Outdoor Adventures to the Future of TravelSandra Jordan
If a millennial hikes up a mountain and doesn’t take a selfie, did the trip actually happen? While there are still many questions to be asked about the youngest generation of travelers, the verdict on outdoor adventures is in. Join Simpleview SEM Analyst Sandee Jordan and CRM Analyst Aaron Pickering as they examine how outdoor adventures drive revenue to a destination. Learn how to leverage online tools like Periscope and Pinterest to capture the millennial market and create champions for your destination.
The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:
# The majority of mobile devices users download applications at least once a month.
# Younger people are more likely to download an app to share with others
# Users access their apps an average of 8x a day
# And More...
This App Marketing Plan ppt has been created by Prajakta Tamhankar, during a Marketing Management Internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Estudio que analiza el comportamiento de la internauta brasileña en relación al uso de dispositivos tecnológicos e internet y el espacio que las marcas pueden aprovechar con el uso de este tipo de dispositivos.
Similar to Hispanic Millennial Project Wave 5: Media, Entertainment & Technology Preview (20)
Hispanic In-store Mobile Experience - Chapter 1 PresentationSensis
“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.
The Hispanic Persona Project SXSW Interactive 2012 Presentation Sensis
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Doing business with the Federal Government: One ad agency's model for successSensis
Cutting through a lot of the hype and false promises out there, LA-based ad agency shares their advice to minority-owned business on successfully pursuing Federal contracts.
Multicultural marketing in the digital age: Integrating Multicultural Capabil...Sensis
Most advertising professionals and marketers understand the historic cultural and economic shift represented by the burgeoning U.S. multicultural population. What most ad pros don't realize is how quickly this market is adopting digital technology, specifically social and mobile, and how this represents the biggest shift in the multicultural marketing landscape since the launch of Spanish-language TV. With more and more big general market ad shops quickly redefining "full service" to also include the Hispanic, African American, Asian and GLBTQ markets, find out how the multicultural digital media shift is creating a unique opportunity for all agencies to get into the multicultural game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Hispanic Millennial Project Wave 5: Media, Entertainment & Technology Preview
1.
2. •
– Introduction
– Why Hispanic Millennials?
– What we discovered
– Ten Key Themes
– Points of Tension
– Implications for Marketers
– Consistent Themes Across All 5 Waves
– What’s Next
•
•
6. Over 30,000 respondents to recruit from
Nationally-representative, per Census
Unique recruitment model that encompasses online
and offline recruitment methods such as Spanish-
language television advertising
Fortune 500 clients
Over 30 years of research experience specifically in
the Hispanic market
Only Hispanic market research company that owns
& operates an in-house panel
ThinkNow Research
provides innovative online
market research solutions
for companies looking to
understand the U.S.
Hispanic consumer. We
specialize in researching the
U.S. Hispanic demographic
and other hard-to-reach
consumers in order to
deliver high quality research
to our clients that bear
actionable and meaningful
results.
7. OYE!
is a natural language processing solution that can analyze conversation in English, Spanglish and
Spanish to derive meaning from unstructured social conversation among Hispanics.
OYE!
is designed not only to identify Hispanics, but to also derive insights marketers can use in planning
campaign strategy, messaging and targeting.
9. •
– The initial wave established a deeper understanding of Hispanic Millennials and highlighted meaningful
differences between this group and other cohorts.
•
– The 2nd wave focused on healthcare and explored attitudes and behaviors associated with health, diet, and
exercise, as well as health-related technology, insurance, and the Affordable Care Act.
•
– The 3rd wave explored attitudes and opinions among Hispanic Millennials about money, saving, financial
well-being, and banking.
•
– The 4th wave explored both the cultural impact and shopping behavior associated with food, beverage, and
alcohol consumption.
10.
11.
12.
13. 5%
14%
19%
27%
35%
% of Total Hispanic Population
The Silent/The Greatest Generation Baby Boomers Generation X Generation Y Generation Z
Geoscape, American Marketscape DataStream, 2014 series
17. •
•
•
Hispanic
Millennials
Hispanics 35+ Non-Hispanic
White Millennials
Asian Millennials African-
American
Millennials
Origin Self-identify as
Hispanic origin
Self-identify as
Hispanic origin
Self-identify as
White Non-Hispanic
origin*
Self-identify as
Asian
Self-identify as
African-American
Age 18 to 34 years of
age
35 to 64 years of
age
18 to 34 years of
age
18 to 34 years of
age
18 to 34 years of
age
Base Size N=306 (Foreign
Born: 91)
N=305 (Foreign
Born: 95)
N=301 N=300 N=300
•
•
•
Research Abstract:
*Non-Hispanic White (does not include African-Americans, Asians and other ethnic groups)
21. •
I rarely comment or post content
online.
39%
I regularly comment or post
content online.
41%
I always comment or post content
online.
15%
– To stay connected with
friends (85%)
– To stay connected with family
(83%)
– To check up on people (75%)
– To be entertained (74%)
– To stay on top of trends (music,
movies, fashion, etc.) (51%)
– To find recipes (45%)
– To get news (57%)
– To find recipes (39%)
– To stay connected with friends
(36%)
– To follow certain people
(70%)
– To be entertained (68%)
– To show off something (64%)
Top Sites Visited on a Daily Basis
22. •
– Played a video game on a console video gaming system (e.g.
PlayStation, X-Box, Wii) (61%)
– Played a video game on a mobile device such as a cellphone or
tablet (58%)
– Played a video game on a laptop or desktop computer (46%)
– Used a gaming console to stream other forms of entertainment
such as movies or TV programs (37%)
– Watch others play online games live (31%)
‘Casual’ video game player (only
play a few games time to time.)
48%
‘Core’ player (play more than a
casual player, but not as much as
a hardcore player.)
32%
‘Hardcore’ player (frequent
purchaser of games, spend a great
deal of time playing.)
18%
•
– Adventure/Fantasy (45%)
– First Person Shooter (41%)
– Arcade (Pac-Man, Super Mario, Donkey
Kong, etc.) ( 38%)
– Fighting (38%)
– Racing/Driving (35%)
Type of Gamer
23. •
– Smartphone (cell phone with ability to download
apps, access the internet, etc.) (96%)
– Laptop Computer (89%)
– Video game console (85%)
– Tablet like an iPad, Samsung Galaxy or Kindle Fire
(77%)
– Desktop Computer (77%)
*I like the idea of the cell phone
moving beyond voicemail and text
messaging capabilities.
52%
*I like to be connected to my
friends and family wherever I am.
61%
*I use my cell phone in many
different ways to get the
information I need.
64%
•
– Android (53%)
– iOS (Apple) (41%)
•
– Used a search engine like Google or Yahoo (88%)
– Listened to Music (82%)
– Watched a video (79%)
– Sent a text to someone you know (77%)
– Visited or used a Social Networking site (75%)
*STUDY NAME : Winter 2015 NHCS Adult Study 12-month
24. 46% have streamed-Spanish-
language programming in the
past 30 days
• Top TV Networks watched in the past 7
days:
• Telemundo (33%)
• HBO (30%)
• Univision (29%)
• ABC (29%)
• FOX (27%)
• Comedy Central (25%)
• Discovery Channel (25%)
*I like television commercials that
make me laugh.
51%
*When I am watching television, I
am usually involved in other
activities.
44%
*I often pay attention to the
commercials that play along with
the movie.
40%
• Top sources that influence programs
watched:
• Word-of-mouth (41%)
• Advertising on TV (37%)
• Recommendations from
friends on social media (29%)
• My spouse/significant other
(29%)
• Recommendations from
services like Netflix, Hulu, etc.
(27%)
• Top sources that influence movies
watched:
• Advertising on TV (48%)
• Word-of-Mouth (37%)
• Recommendation from friends
on social media (34%)
• My spouse/significant other
(32%)
• Movie reviews online (31%)
• Top ways of watching TV programming:
• Live/when show airs on
network TV (66%)
• Netflix (63%)
• YouTube (57%)
• DVD (rented or
purchased)(32%)
• Recorded via a DVR (31%)
*STUDY NAME : Winter 2015 NHCS Adult Study 12-month
26. •
•
– To check up on people (79%)
– To stay connected with
friends (76%)
– To stay connected with family
(74%)
– To be entertained (62%)
– To stay on top of trends (music,
movies, fashion, etc.) (39%)
– To follow certain people (34%)
– To follow certain people (58%)
– To stay on top of trends (music,
movies, fashion, etc.) (47%)
– To be entertained (46%)
– To stay connected with
friends (66%)
– To show off something (58%)
– To follow certain people
(53%)
Top Sites Visited on a Daily Basis
I rarely comment or post content
online.
36%
I regularly comment or post
content online.
39%
I always comment or post content
online.
17%
*STUDY NAME : Winter 2015 NHCS Adult Study 12-month
27. •
– Played a video game on a mobile device such as a cellphone or
tablet (62%)
– Played a video game on a console video gaming system (e.g.
PlayStation, X-Box, Wii) (56%)
– Played a video game on a laptop or desktop computer (49%)
– Watch others play online games live (40%)
– Used a gaming console to stream other forms of entertainment
such as movies or TV programs (38%)
‘Casual’ video game player (only
play a few games time to time.)
34%
‘Core’ player (play more than a
casual player, but not as much as
a hardcore player.)
38%
‘Hardcore’ player (frequent
purchaser of games, spend a great
deal of time playing.)
22%
•
– Adventure/Fantasy (52%)
– First person shooter (43%)
– Puzzles/Word or Number games (41%)
– Role Playing (35%)
– Fighting (34%)
Type of Gamer
28. •
– Smartphone (cell phone with ability to download
apps, access the internet, etc.) (88%)
– Laptop Computer (82%)
– Video game console (82%)
– Tablet like an iPad, Samsung Galaxy or Kindle Fire
(67%)
– Desktop Computer (56%)
*I use my cell phone in many
different ways to get the
information I need.
72%
*I like to be connected to my
friends and family wherever I am.
68%
*Once I find a cell phone service
provider I like, I stick with them.
64%
•
– Android (53%)
– iOS (Apple) (36%)
•
– Used a search engine like Google or Yahoo (87%)
– Watched a video (76%)
– Sent a text to someone you know (74%)
– Listened to Music (71%)
– Played a game (71%)
*STUDY NAME : Winter 2015 NHCS Adult Study 12-month
29. 76% have reported that they have
binge watched a television
program in the past 30 days.
• Top TV Networks watched in the past 7
days:
• ABC (34%)
• Comedy Central (32%)
• ABC Family (27%)
• FOX (26%)
• Adult Swim (24%)
*I like television commercials that
make me laugh.
62%
*When I am watching television, I
am usually involved in other
activities.
56%
*I typically avoid watching
television commercials.
54%
• Top sources that influence programs
watched:
• Word-of-mouth (40%)
• Advertising on TV (36%)
• My spouse/significant other
(32%)
• Recommendations from
friends on social media (27%)
• Recommendations from
services like Netflix, Hulu, etc.
(24%)
• Top sources that influence movies
watched:
• Advertising on TV (40%)
• Word-of-Mouth (37%)
• My spouse/significant other
(35%)
• Movie reviews online (35%)
• Recommendation from friends
on social media (27%)
• Top ways of watching TV programming:
• Netflix (69%)
• Live/when show airs on
network TV (63%)
• YouTube (51%)
• DVD (rented or
purchased)(40%)
• Recorded via a DVR (34%)
*STUDY NAME : Winter 2015 NHCS Adult Study 12-month
31. •
– To stay connected with
friends (83%)
– To check up on people (77%)
– To stay connected with family
(72%)
– To be entertained (74%)
– To stay on top of trends (music,
movies, fashion, etc.) (51%)
– To find recipes (45%)
– To follow certain people (65%)
– To post content of my own/to be
heard (48%)
– To show off something (46%)
– To follow certain people
(59%)
– To show off something (57%)
– To check up on people (55%)
Top Sites Visited on a Daily Basis
I rarely comment or post content
online.
44%
I regularly comment or post
content online.
37%
I always comment or post content
online.
10%
32. •
– Played a video game on a mobile device such as a cellphone or
tablet (59%)
– Played a video game on a console video gaming system (e.g.
PlayStation, X-Box, Wii) (53%)
– Played a video game on a laptop or desktop computer (52%)
– Watch recorded videos of others playing video games (40%)
– Watch others play online games live (28%)
‘Casual’ video game player (only
play a few games time to time.)
48%
‘Core’ player (play more than a
casual player, but not as much as
a hardcore player.)
36%
‘Hardcore’ player (frequent
purchaser of games, spend a great
deal of time playing.)
13%
•
– First person shooter (43%)
– Role Playing (41%)
– Adventure/Fantasy (39%)
– Puzzles/Word or Number games (38%)
– Fighting (34%)
Type of Gamer
33. •
– Smartphone (cell phone with ability to download
apps, access the internet, etc.) (90%)
– Laptop Computer (84%)
– Tablet like an iPad, Samsung Galaxy or Kindle Fire
(73%)
– Video game console (66%)
– Desktop Computer (61%)
*I like the idea of the cell phone
moving beyond voicemail and text
messaging capabilities.
62%
*My cell phone should help me
get work done when and where I
want.
57%
*I like to be connected to my
friends and family wherever I am.
56%
•
– iOS (Apple) (52%)
– Android (43%)
•
– Used a search engine like Google or Yahoo (83%)
– Watched a video (78%)
– Listened to Music (75%)
– Sent a text to someone you know (73%)
– Played a game (70%)
*STUDY NAME : Winter 2015 NHCS Adult Study 12-month
34. 16% of Asian Millennials report
that they do not watch network
TV (this is more so than any other
Millennial cohort.)
• Top TV Networks watched in the past 7
days:
• ABC (29%)
• Discovery Channel (24%)
• ABC Family (22%)
• Comedy Central (21%)
• Disney Channel (20%)
*I like television programs that
make me laugh.
55%
*When I am watching television, I
am usually involved in other
activities.
54%
*I typically avoid watching
television commercials.
47%
• Top sources that influence programs
watched:
• Word-of-mouth (42%)
• Advertising on TV (31%)
• Recommendations from
friends on social media (29%)
• My spouse/significant other
(27%)
• Recommendations from
services like Netflix, Hulu, etc.
(25%)
• Top sources that influence movies
watched:
• Advertising on TV (41%)
• Word-of-Mouth (41%)
• Recommendation from friends
on social media (38%)
• Movie reviews online (36%)
• My spouse/significant other
(29%)
• Top ways of watching TV programming:
• YouTube (67%)
• Live/when show airs on
network TV (56%)
• Netflix (55%)
• Recorded via a DVR (29%)
• Hulu (24%)
*STUDY NAME : Winter 2015 NHCS Adult Study 12-month
36. •
– To stay connected with family
(77%)
– To stay connected with
friends (76%)
– To check up on people (65%)
– To be entertained (67%)
– To stay on top of trends (music,
movies, fashion, etc.) (47%)
– To find recipes (42%)
– To get news (41%)
– For school (32%)
– To stay connected with family
(31%)
– To follow certain people
(55%)
– To stay connected with
friends (53%)
– To be entertained (52%%)
Top Sites Visited on a Daily Basis
I rarely comment or post content
online.
35%
I regularly comment or post
content online.
37%
I always comment or post content
online.
20%
37. •
– Played a video game on a console video gaming system (e.g.
PlayStation, X-Box, Wii) (58%)
– Played a video game on a mobile device such as a cellphone or
tablet (56%)
– Played a video game on a laptop or desktop computer (45%)
– Watch recorded videos of others playing video games (34%)
– Used a gaming console to stream other forms of entertainment
such as movies or TV programs (32%)
‘Casual’ video game player (only
play a few games time to time.)
38%
‘Core’ player (play more than a
casual player, but not as much as
a hardcore player.)
33%
‘Hardcore’ player (frequent
purchaser of games, spend a great
deal of time playing.)
23%
•
– Fighting (50%)
– Adventure/Fantasy (46%)
– First person shooter (40%)
– Sports (40%)
– Puzzles/word or number games (36%)
Type of Gamer
38. •
– Smartphone (cell phone with ability to download
apps, access the internet, etc.) (85%)
– Laptop Computer (78%)
– Video game console (74%)
– Tablet like an iPad, Samsung Galaxy or Kindle Fire
(63%)
– Desktop Computer (56%)
*I use my cell phone in many
different ways to get the
information I need.
62%
*I like to be connected to my
friends and family wherever I am.
59%
*Once I find a cell phone service
provider I like, I stick with them.
57%
•
– Android (55%)
– iOS (Apple) (37%)
•
– Used a search engine like Google or Yahoo (85%)
– Watched a video (75%)
– Listened to Music (74%)
– Sent a text to someone you know (67%)
– Visited or used a social networking site (67%)
*STUDY NAME : Winter 2015 NHCS Adult Study 12-month
39. 73% have reported that they have
binge watched a television
program in the past 30 days.
• Top TV Networks watched in the past 7
days:
• ABC (36%)
• BET (32%)
• Cartoon Network (25%)
• FOX (24%)
• ABC Family (23%)
*I like television programs that
make me laugh.
56%
*I often pay attention to the
commercials that play along with
the movie previews in the movie
theater.
49%
*When I am watching television, I
am usually involved in other
activities.
48%
• Top sources that influence programs
watched:
• Advertising on TV (37%)
• Word-of-mouth (36%)
• Recommendations from
services like Netflix, Hulu, etc.
(24%)
• Recommendations from
friends on social media (20%)
• My spouse/significant other
(18%)
• Top sources that influence movies
watched:
• Advertising on TV (48%)
• Word-of-Mouth (34%)
• Movie reviews online (27%)
• My spouse/significant other
(21%)
• Recommendation from friends
on social media (19%)
• Top ways of watching TV programming:
• Netflix (62%)
• YouTube (55%)
• Live/when show airs on
network TV (54%)
• DVD (rented or purchased)
(27%)
• Recorded via a DVR (25%)
40.
41.
42. 77%
73%
69% 67%
60%
65%
70% 69%
I believe that everyone can achieve their dreams if they try hard
enough.
Hard work always pays off.
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Please rate how much you agree or disagree with the following statements.
Top 2 Box Agreement
43. 82% 79% 77%
73%
Everyone should have the freedom to pursue their dreams.
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Please rate how much you agree or disagree with the following statements.
Top 2 Box Agreement
44.
45. 42%
36%
18%
29%
Yes
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Would you consider subscribing to cable or satellite if you could get only the channels you want and pay $50
per month or less?
46. 36%
56%
Yes
U.S.-Born Hispanic Millennials Foreign-Born Hispanic Millennials
Would you consider subscribing to cable or satellite if you could get only the channels you want and pay $50 per
month or less?
47.
48. 68% 68%
63% 63%
1+ Hours
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
On a typical day, approximately how much time would you say you spend on social media each day?
Hispanic Millennials Non-Hispanic White
Millennials
Asian Millennials African-American
Millennials
2.74 2.58 2.25 2.62
Mean
49. 17%
13%
16%
13%
From movie companies that I follow on social media (Facebook, Twitter,
Instagram, etc.)
Hispanic Millennials Non-Hispanic White Millennials
Asian Millennials African-American Millennials
Which of the following sources would you say
influence the movies you go watch at a theater?
24%
16%
18% 18%
From networks that I follow on social media (Facebook, Twitter, Instagram,
etc.)
Hispanic Millennials Non-Hispanic White Millennials
Asian Millennials African-American Millennials
Which of the following sources would you say
influence the programs you watch?
50.
51. 46%
37% 38%
41%
Looked at a text ad you received.
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Which of the following activities have you done the past 7 days on your mobile phone?
STUDY NAME : Winter 2015 NHCS Adult Study 12-month
52. 24%
17%
21%
25%
I am likely to purchase products I see advertised on my cell phone.
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
STUDY NAME : Winter 2015 NHCS Adult Study 12-month
55. 60% 62%
59% 58%
SmartTV
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Please indicate if you own or have access to a SmartTV
56.
57. 30%
33%
21% 22%
5+ times
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
How many times have you watched a movie in a theater in the past 6 months?
60. 58%
62%
59%
56%
Played a video game on a mobile device such as a cellphone or tablet
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Have you played a video game on a mobile device such as a cellphone or tablet in the past 12 months?
62. 26%
27%
23% 23%
On a mobile device such as a cellphone or tablet
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
What is your favorite way to play video games?
63.
64. 14%
10%
14%
7%
12%
8%
9% 9%
A digital/technologically advanced world Proliferation/spread of digital technology
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
What does the phrase “the promise of a digital world” mean to you?
65.
66. 66% 63%
56% 54%
Live/when the show airs on network TV
Hispanic Millennials Non-Hispanic White Millennials
Asian Millennials African-American Millennials
What are all the ways that you watch TV programming?
40%
30% 32%
37%
Live/when the show airs on network TV
Hispanic Millennials Non-Hispanic White Millennials
Asian Millennials African-American Millennials
How do you watch TV programming most often?
67. 46%
34% 34%
27%
Certain shows I like are only available online
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
What are the reasons why you see yourself watching mostly or only online/streaming
programming versus cable/satellite?
68. 66% 63%
18% 16%
9% 7% 7%
2%
63%
69%
27% 26%
13% 11% 11%
6%
56% 55%
24% 24%
15%
10% 8%
3%
54%
62%
23%
17%
5%
10% 7%
2%
Live/when the
show airs on
network TV
Netflix Hulu Amazon Prime Apple TV Google TV Roku Sling TV
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
What are all the ways that you watch TV programming?
OYE! Social Insight:
Netflix was by far the
Hispanic favorite as it
was the most mentioned
online movie platform
with 97% of the
conversation.
69.
70. 6.54
8.97
5.83
7.23
Mean number of hours per week
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Hours Per Week
(Base: Video Game Players)
During an average week, approximately how many hours do you spend playing video games?
71. Letter indicates significance at 95% CL.
Which of the following best describes you in regards to playing video games?
Type of Video Game Player
Base: Play Video Games
48%
32%
18%
3%
34%
38%
22%
7%
48%
36%
13%
3%
38%
33%
23%
6%
‘Casual’ video game player (only play a few
games from time to time)
‘Core’ player (play more than a casual
player, but not as much as a hardcore
player)
‘Hardcore’ player (frequent purchaser of
games, spend a great deal of time playing)
‘Professional’ player (extremely serious
about playing, participate in competitions,)
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
76. 69%
58% 60%63%
59% 58%
62% 65% 64%67%
59% 59%
Music you listen to Movies you watch TV programs you watch
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
How much of an influence would you say your culture/heritage is on each of the following?
(A big influence/Somewhat of an influence)
77. 45%
51%
58%
40%
56%
41%
Net: More interested Makes no difference
Hispanic Millennials Asian Millennials African-American Millennials
If a new TV program has actors of the same ethnic background as you, what impact does this
have on your interest level in seeing the program.
78.
79. 23%
10%
6%
4%
Spanish-language programming
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
What are the reasons why you see yourself watching mostly or only cable/satellite programming versus online/streaming?
80. 6%
14%
35%
21%
23%
Spanish only Spanish mostly Spanish and English
equally
English mostly English only
Hispanic Millennials
In what language do you most often use the following forms of media?
(Television)
81. 31%
21% 22%
28%
Cable/Satellite and Online/streaming equally
Hispanic Millenials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Thinking about the near future (2-3 years from now), how do you see yourself watching TV programming?
82.
83. 75%
71%
81%
76%
I believe that everyone can achieve their dreams if they try
hard enough
Hard work always pays off
U.S.-Born Hispanic Millennials Foreign-Born Hispanic Millennials
Please rate how much you agree or disagree with following statements.
(Top 2 Box Agreement)
84. 70%
59%
64%
54%
I believe that I have control over my future Everything works out in the end
U.S.-Born Hispanic Millennials Foreign-Born Hispanic Millennials
Please rate how much you agree or disagree with following statements.
(Top 2 Box Agreement)
85.
86. 82%
77% 77% 76% 73%
68%
64%
57%
79%
69%
78% 80%
67%
71%
66%
57%
77%
60%
71% 74%
65% 64%
60%
48%
73% 70%
75% 75%
69% 69%
64%
55%
Everyone should
have the freedom
to pursue their
dreams
I believe that
everyone can
achieve their
dreams if they try
hard enough
I believe that
everyone should
follow their own
path
Everyone deserves
to be treated
equally
Hard work always
pays off
I believe that I have
control over my
future
I believe in happy
endings
Everything works
out in the end
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Please rate how much you agree or disagree with the following statements.
(Top 2 Box Agreement)
87.
88. 69%
63% 62%
67%
Music you listen to
Hispanic Millennials Non-Hispanic White Millennials
Asian Millennials African-American Millennials
How much of an influence would you say your culture/heritage is on each of the following?
(A big influence/Somewhat of an influence)
89. 3.00 3.01
2.63
3.94
How Many hours do you listen to online streaming music per day
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
90. – Asian Millennials: 30%
– African American Millennials: 19%
– Hispanic Millennials: 17% point gap
78%
61%
38%
33% 29%
20%
74%
62%
44% 40%
26% 24%
82%
52%
46%
40%
23%
17%
81%
62%
35% 39%
28%
20%
YouTube Pandora iTunes Spotify iHeartRadio Google Play
Hispanic Millennials Non-Hispanic White Millennials
Asian Millennials African-American Millennials
Which of the following services/platforms do you listen to music?
91.
92. 26%
17% 17%
33%
24% 25%
Music you listen to Movies you watch TV programs you watch
U.S.-Born Hispanic Millennials Foreign-Born Hispanic Millennials
How much of an influence would you say your culture/heritage is on each of the following?
(Big Influence)
93. 14%
21%
To learn something new
U.S.-Born Hispanic Millennials Foreign-Born Hispanic Millennials
I entertain myself to learn something new
94.
95. 88%
82% 79% 77% 75% 72%
87%
71%
76% 74%
70% 67%
83%
75% 78%
73%
69%
65%
85%
74% 75%
67% 67%
62%
Used a search engine
like Google or Yahoo
Listened to music Watched a video Sent a text to someone
you know
Visited or used a social
networking site
Used an application or
"App"
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Which of the following activities have you done in the past 7 days on your mobile phone?
96. 67%
71% 70%
64%
Played a game
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
Which of the following activities have you done in the past 7 days on your mobile phone?
97.
98.
99. •
•
– They are least likely to cut the cord
•
•
Personalities of
characters
Famous
quotes
Actionable,
relatable
scenes
Include 3rd
party
perspective
102. •
– Develop more exclusive Spanish and Asian language program for streaming services
– Hispanic Millennials are most likely to switch to streaming due to shows they can only get online
•
– Particularly slim bundles for Foreign-Born Hispanic Millennials > $50
•
•
107. •
– Movie theater activation that combines entertainment, technology, and gaming
activities
108.
109. •
– Facilitate interactivity with content/brands through apps that sync up to live
television
– Empower Hispanic Millennials to “be in the know” and share
experiences/commentary on social media
116.
– The largest generational cohort alive in the U.S. (25% of total
pop)
– The last generation where Non-Hispanic Whites make up the
majority (at 53%)
Gen Z defined:
The generation born
between 1995 and 2010
(currently between the
ages of 4 and 20)