Richard Shepherd
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This document summarizes research on consumer and trade attitudes toward local and regional food and drink in England. It outlines the research aims, methodology, key findings from consumer and trade interviews/surveys, and conclusions. The research found generally positive consumer attitudes but variable purchasing behavior. It also identified four segments of consumers. Trade interest is growing but dependent on availability and logistics. Recommendations include targeted marketing, education, and addressing supply chain issues.
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Richard Shepherd
- 1. ‘ Consumer attitudes to Local Food and Drink’ Sandy Park 16th June, 2008
- 12. Trade Element
- 24. Conclusions, Recommendations and Possible Future Work
Editor's Notes
- Good morning, my name is Richard Shepherd from Agrifood Centre, just to introduce you to the rest of the team here today. Melanie Strickland from SERIO with Rebekah Southern, Project Manager. Ian Whitehead from Sch of Geog-Rural Futures Unit Phil Megicks, Jasmine Williams and Juliet Memery from the Small Business and Services Research Unit The purpose of today’s presentation is to run through the key findings that have been presented in the final report and draw together the conclusions and recommendations which can then be discussed in more detail. The presentation should take around 30 minutes, so it really is top level findings, there is a lot more detail in the report.