This document provides an overview of cross-cultural digital marketing and summarizes key insights about reaching Hispanic, African American, and Asian communities digitally. It discusses multicultural marketing models and approaches, an overview of the multicultural digital market with a focus on these groups. Key points include that Hispanics, African Americans, and Asians now represent over 38% of the 18-34 demographic and are driving population growth. It also provides insights into these groups' digital behaviors and preferences, such as high smartphone usage among Hispanics and African Americans using mobile phones to research products and find deals while shopping in stores.
Infographic: Multicultural Marketing Industry Survey 2014Joinville
Trends and demographics form the 1st ever conducted survey on the marketers inside the multicultural marketing industry. Now in the form of an infographic!
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
Infographic: Multicultural Marketing Industry Survey 2014Joinville
Trends and demographics form the 1st ever conducted survey on the marketers inside the multicultural marketing industry. Now in the form of an infographic!
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
The transcultural female hybrid green papers vol. 1thegarnercirclepr
The Garner Circle PR launches The Green Papers, an ongoing series of white papers analyzing trends and consumer insights that are driving the future of culture and marketing. The Green Papers is authored by agency executives and senior level management.
The Green Papers, published quarterly, will encapsulate the progressive thinking The Garner Circle PR undertakes. The series launches with Volume One titled, "The Transcultural Female Hybrid" which analyzes and explores this psychographic of cultural blurring.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Hispanic Shopper Insights - POPAI University on the Web Jan. 2009Mercury Mambo
This presentation provides a broad overview of the U.S. Hispanic market, trends, insights and observations as they pertain to Hispanic Shopper Marketing behaviors. This presentation was given as part of POPAI University on the Web seminar series. January 2009.
Connecting With the Hispanic Market, Part TwoDATAMARK
A DATAMARK white paper on customer contact with the U.S. Hispanic consumer market. Part two of this two-part series focuses engaging this young, tech-savvy $1.2 trillion market with multichannel customer contact.
Rudy Bozas - Marketing to Multicultural MillennialsJohn Blue
Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
How American Companies are Reaching Tech Savvy Hispanic CommunitiesErica Swallow
The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. It's no wonder that big brands have made it a priority to reach Hispanic communities in America. In this presentation, attendees will learn about big brands that are effectively reaching Hispanic communities with innovative and technology-focused campaigns.
This presentation was presented on June 13, 2012 at the Social Media Strategies Summit in Miami.
For more details: http://socialmediastrategiessummit.com/miami-2012/agenda.html
#multiculturaldemographics #multiculturalmarketing
Presentation by Shawne Howell of Marketing Strategies, for MFHA in 2013. Presents facts and figures on key multicultural demographics in the US and makes a case to businesses on leveraging these findings to connect with multicultural targets.
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
The transcultural female hybrid green papers vol. 1thegarnercirclepr
The Garner Circle PR launches The Green Papers, an ongoing series of white papers analyzing trends and consumer insights that are driving the future of culture and marketing. The Green Papers is authored by agency executives and senior level management.
The Green Papers, published quarterly, will encapsulate the progressive thinking The Garner Circle PR undertakes. The series launches with Volume One titled, "The Transcultural Female Hybrid" which analyzes and explores this psychographic of cultural blurring.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Hispanic Shopper Insights - POPAI University on the Web Jan. 2009Mercury Mambo
This presentation provides a broad overview of the U.S. Hispanic market, trends, insights and observations as they pertain to Hispanic Shopper Marketing behaviors. This presentation was given as part of POPAI University on the Web seminar series. January 2009.
Connecting With the Hispanic Market, Part TwoDATAMARK
A DATAMARK white paper on customer contact with the U.S. Hispanic consumer market. Part two of this two-part series focuses engaging this young, tech-savvy $1.2 trillion market with multichannel customer contact.
Rudy Bozas - Marketing to Multicultural MillennialsJohn Blue
Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
How American Companies are Reaching Tech Savvy Hispanic CommunitiesErica Swallow
The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. It's no wonder that big brands have made it a priority to reach Hispanic communities in America. In this presentation, attendees will learn about big brands that are effectively reaching Hispanic communities with innovative and technology-focused campaigns.
This presentation was presented on June 13, 2012 at the Social Media Strategies Summit in Miami.
For more details: http://socialmediastrategiessummit.com/miami-2012/agenda.html
#multiculturaldemographics #multiculturalmarketing
Presentation by Shawne Howell of Marketing Strategies, for MFHA in 2013. Presents facts and figures on key multicultural demographics in the US and makes a case to businesses on leveraging these findings to connect with multicultural targets.
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
This presentation talks about ingredients that make a brilliant marketing campaign. It also points out some of the best marketing campaigns wooed consumers in the Indian market and abroad.
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years.
This is an excerpt from his retirement speech.
A presentation I created for a prototype air-freshener. This presentation represents the creative aspect of our campaign to be presented during class.
It went well.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Multicultural marketing in the digital age: Integrating Multicultural Capabil...Sensis
Most advertising professionals and marketers understand the historic cultural and economic shift represented by the burgeoning U.S. multicultural population. What most ad pros don't realize is how quickly this market is adopting digital technology, specifically social and mobile, and how this represents the biggest shift in the multicultural marketing landscape since the launch of Spanish-language TV. With more and more big general market ad shops quickly redefining "full service" to also include the Hispanic, African American, Asian and GLBTQ markets, find out how the multicultural digital media shift is creating a unique opportunity for all agencies to get into the multicultural game.
Synovate Diversity Versailles Breakfast Club Presentation June 10th 2011 ...Dan Austin
Synovate summary of multicultural shopping differences during the recession. How Hispanics and other groups react differently to price, coupons, brands$ type of store when things get tough.
Memphis PR Firm- VIDA Communications Group- launched "Habla! Digital Creative,"a digital ad, digital marketing, and social media division. The team will focus on helping businesses and organizations understand and engage the Hispanic community, especially millennial and affluent members of the community, who account for $500 million of the Hispanic community's TRILLION dollars in spending power. Social media expertise will be focued on sites most heavily populated by these groups, including Facebook, Twitter, and YouTube.
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
US-Hispanics Consumer Engagement through Social Mediaecmetrics
eCMetrics has analyzed US-Hispanics industry in relation with Internet market and we propose different social media solutions to engage US-Hispanics consumers with your brand!
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
Sensis Hispanic Millennial Project Atlanta PresentationSensis
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success.
In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.
Hispanic Millennial Project - Wave 1 Research PreviewSensis
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
Hispanic In-store Mobile Experience - Chapter 1 PresentationSensis
“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.
The Hispanic Persona Project SXSW Interactive 2012 Presentation Sensis
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Doing business with the Federal Government: One ad agency's model for successSensis
Cutting through a lot of the hype and false promises out there, LA-based ad agency shares their advice to minority-owned business on successfully pursuing Federal contracts.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What is the TDS Return Filing Due Date for FY 2024-25.pdf
Cross-cultural Digital Advertising
1. March 26, 2013
Cross-cultural Digital
Marketing
Effectively reaching Hispanic, African-American,
& Asian communities Digitally
Multicultural Marketing Conference
Saint Paul, MN
2. Overview
2
• Introduction
• Multicultural Marketing Models
– Multicultural Marketing Defined
– 3 Types of Multicultural Marketers
– 3 Approaches to Multicultural Marketing
• Overview of Multicultural Digital Market
– Hispanic Digital Marketing
– African-American Digital Marketing
– Asian Digital Marketing
• How to Approach Multicultural Digital
• Sensis Vision: Cross-cultural with Digital at it’s core
5. I’ve been working in advertising for the last 13
5
years
My background :
Jose
– Economics
– Digital technology
– Management consulting
I kind of stumbled into this business…
6. 6
… and I’m one of the few people you’ll meet
that runs a successful ad agency that never
worked in advertising before.
7. my story explains a lot
7
• 1998: I left a consulting career to start a Hispanic-focused
dot com
• Since that day, I found myself in the middle of a
transformation of the advertising industry
8. Sensis
8
• I started Sensis in 2000, a couple of
days after shutting down my dot
com.
• Sensis was started to address a
small gap I saw in the ad business
during my dot com days.
• During the last 13 years I’ve realized
that “the little gap” was actually
bigger and more transformative
than anything I could have ever
imagined in 2000.
9. Agency Profile
9
• Advertising & digital agency
• 37 employees
• $12 million in revenue (2012)
• Offices locations:
– Los Angeles, CA
– Washington, DC
– Mexico City, Mexico
• 15 years in business
• Independent, minority-owned
12. let’s start with some definitions
Multicultural markets = various minority groups
12
• Hispanic
• African American
• Asian American
• GLBTQ
• Other
– Middle Eastern, European, South Asian, Native
American, Disabled, …
13. “General Market”
13
• Caucasians + minorities
• An amalgamation of all ethnic groups, including Whites,
Hispanics, Blacks, Asians and everybody else
15. 3 states of multicultural marketing
15
Newbies
Active Inactives
multicultural new entrants
Past
marketers into
multicultural
multicultural
marketers
markets
35. Top Online Activities for Hispanic Consumers
35
Hispanics are more
likely to read or write
movie reviews,
download
videos/music, and
watch TV shows
online than general
population
Source: Sensis Hispanic Mobile Report, April 2012
37. The behavioral basics
What most people know
37
• Price sensitivity / deals ethic
• More social in key activities (e.g. shopping)
Source: Sensis Hispanic Mobile Report, April 2012
38. Lesser known digital behavioral
What most are not aware of…
38
• Many Hispanics are early technology adopters
• Many Hispanics are influencers
• Some misconceptions
– Use of social media --- very different than general market
– Digital divide still exists
39. How Hispanics use digital media?
39
• Hispanic consumers are diverse, so
blanket generalizations don’t usually hold
across a market of 35-40 million online
users
• Our Hispanic Persona Project identified 4
distinct “behavioral” segments across the
Hispanic digital consumer landscape
– Only 2 could be described as “heavy” digital media
consumers, particularly when it comes to digital music
Source: Sensis Hispanic Persona Project, April 2011
41. www.HispanicMobileReport.com
41
Hispanic In-store
Mobile Experience
Innovative research on Hispanic
in-store mobile use
Source: Sensis Hispanic Mobile Report, April 2012
42. Top activities while shopping at a Store
Top Activities While Shopping store
Chart page
11
Source: Sensis Hispanic Mobile Report, April 2012
43. It’s all about the
best deal
• Care more about finding
the best deals
• Use anonymous mobile
product reviews far less
Source: Sensis Hispanic Mobile Report, April 2012
44. 44
In-store price-checking is not about
Amazon…
it’s about the store across town
Source: Sensis Hispanic Mobile Report, April 2012
45. Hispanic Mobile
45
• Shopping is a social affair
• Deals ethic
• No showrooming
Source: Sensis Hispanic Mobile Report, April 2012
48. Some Insights
48
• Heavy mobile users – mobile ads have very high response
rates
• In some categories, English is key to reaching them ---
portrays legitimacy
• Tablet adoption is driving Internet access among older,
Spanish-dominant and less acculturated cohorts
• Complex info best presented in anecdotal, story format
49. Some Insights
Younger Hispanics
49
• Important of authenticity to younger, acculturated segment
• Looking to “connect” with their culture, even if they don’t
speak Spanish
51. 5 truths of the digital African American consumer
51
• They are ahead of the digital curve
– utilizing video, mobile, and other platforms to interact online
• They are vocal
– Digital is their microphone
• They are avid searchers
• They are more thorough
– In their pre-purchase research
• They are more receptive
– To digital marketing
Source: Nielsen African American Consumers 2012 Report
52. African American
Geography and Generational Distribution
52
Source: Nielsen African American Consumers 2012 Report
53. Average Time Spent with Media
53
AFRICAN AA/TOTAL
Average Time (Hours) Spent Per Day… TOTAL
AMERICAN DIFFERENCE
Avg Time Spent on Internet on Home Comp per day 3.1 3.3 0.2
Avg Time Spent using IM per day 2.0 2.2 0.2
Avg Time Spent Texting on Cell Phone per day 1.6 2.0 0.4
Avg Time Spent Watching Videos online per day 1.8 1.9 0.1
Avg Time Spent Eating per day 1.3 1.5 0.1
Avg Time Spent Using Internet on Tablet per day 1.2 1.4 0.2
Avg Time Spent Listening to Music online per day 0.9 1.2 0.3
Avg Time Spent on Computer Video Games per day 0.9 1.1 0.1
Avg Time Spent Playing Video Games on Tablet per day 0.8 1.1 0.2
Avg Time Spent Emailing per day 1.0 1.0 0.0
Avg Time on Internet on Cell Phone per day 0.9 1.0 0.1
Avg Time Spent Reading E-books per day 0.9 0.9 0.1
Source: comScore, February 2013
54. Media Consumption
54
Source: Nielsen African American Consumers 2012 Report
56. Mobile
56
• 54% of African-Americans
own smartphones
Source: Nielsen African American Consumers 2012 Report
57. Top Advertisers &
57
Media Spend
Source: Nielsen African American Consumers 2012 Report
58. Online
58
Source: Nielsen African American Consumers 2012 Report
59. Social Media
59
Source: Nielsen African American Consumers 2012 Report
60. African-Americans
Use of Search Engines
60
• 72% of African Americans use search daily
• 2% feel that their searches are successful
• They notice search ads more often than the representative
population we surveyed, click on them and find them more
useful.
http://www.google.com/think/research-studies/five-truths-of-
the-digital-african-american-consumer-video.html
Source: Google
61. 61
16% of African Americans cannot live
without a computer with internet access,
significantly lower than the total population
at 22%
Source: Google
65. 65
Asian Americans skew younger than the
total U.S. population (41 years vs. 45 years)
Household size slightly larger than the total
U.S. population (3.1 vs. 2.6).
Source: U.S. Census Bureau
71. Online Video
71
Asians spend twice as much as time
watching Web videos social media and
mobile devices
Weekly Web Series
• Produced in English, targeting young
Asian Americans
• Korean soap opera format (very
dramatic)
• 10 million views & 4,700 comments on
outcome of story!
77. 77
How does digital fit into an effective
multicultural marketing effort?
Depends on your situation and model.
78. 78
Active multicultural
marketers
Newbies & Inactives
79. “Newbies” and “Inactives”
Digital as a test, learn and scale (TLC) tool
79
• Can help determine what model to adopt
• Can help figure out how to message and approach the
multicultural markets
• Hyper-targeting
80. “Actives”
Expand into Digital Direct Response
80
• Paid Search
– Targeting ethnic audiences using a variety of techniques (browser language,
keywords, geography, etc.)
• Behavioral Targeting
– Retargeting
– Network activity
81. “Actives”
Opportunity to expand, evolve your multicultural marketing
81
• Test & Learn Model 2 cross-cultural approach
• Evolve into more digital-centric, oriented multicultural
marketing program to focus on:
– Utility
– Content
– Native advertising
– Community building
85. Cross-cultural Strategic Territory Framework
5 Cross-cultural Marketing Approaches
85
Cultural Community Cultural Currency Cultural Authenticity
• Participating in long-standing • Partnership with talent or a • Connecting with new GenMkt
community-based cultural prominent figure within the based on insights driven
events & programs community inward (multicultural) to
outward (gen mkt), or vice-
versa
Cultural Confluence The Cultural Loop
• Turning a segment’s cultural • Linking a brand with a social
values into attributes relevant cause or purpose
to what’s considered the
general market
86. Cross-cultural Strategic Territory Framework
Our Cross-cultural Approach
86
Cultural Community Cultural Currency Cultural Authenticity
• Participating in long-standing • Partnership with talent or a • Connecting with new GenMkt
community-based cultural prominent figure within the based on insights driven
events & programs community inward (multicultural) to
outward (gen mkt), or vice-
versa
Cultural Confluence The Cultural Loop
• Turning a segment’s cultural • Linking a brand with a social
values into attributes relevant cause or purpose
to what’s considered the
general market
88. 8 Components of Digital Strategy
88
Digital
Website Social Media Mobile Advertising
Email Content E-commerce Analytics
[Marketing]
89. Balanced POEM Model
89
• A balanced POEM model involves
using Paid, Owned and Earned
media in concert to deliver the
most cost-effective and impactful
results possible.
• The focus shifts from Paid Media
as emphasis and Earned Media as
the purview of PR to balancing all
3
• Each type of media plays a key
role: catalyst, portability, result
92. 92
Thank you
@jrvilla
www.thinkmulticultural.com
www.linkedin.com/in/josevilla
Editor's Notes
45% of U.S. Hispanic mobile phone users have smartphones compared to 34% of general market (Source: Google, 2011)
Especially electronics and clothing
Reason being that 86% of Asians are represented by these 6 segments.QUESTION – WHICH ASIAN GROUP IS THE LARGEST SEGMENT?
Breakdown – ChinChinese leading the way, Asian Indian and Filipino segments vying for 2nd place, followed by the other segments.
200% growth in 9 statesQUESTION: WHAT IS FUELING THIS GROWTH?
What is fueling this growth? Immigration.Unlike Hispanics Asian growth is fueled by immigration.Japanese – least amount of foreign-born populationHispanic– 60% growth is fueled by birth rate in U.S.,
More Buying Power
More digitally connected through Internet, cell, computer purchase
But they spend twice as much as time watching Web videos social media and mobile devices. Young Asians influence purchasing decisions of their parents.Weekly web series (6 episodes) produced in English, targeting young Asian Americans – Korean soap opera format (very dramatic) – posted online - produced by InterTrendAway We happed Logged 10 million views & 4,700 comments on outcome of storyQUESTION – NAME KOREAN NEWSPAPER
Online NewsMissy USA – Korean in-language website – targeted to WomenSina net – in-language news websiteFilipino – GMA – TV network
Pay TV – DIRECTV, DISH, TWCMoney Transfer – Western Union TelecommunicationsInsurance – MassMutual, MetLifeFinancial – Wells Fargo, Bank of AAutomobile – Toyota, HondaFast Food – McDonald’sWine & Spirits – Crown Royal, Johnnie Walker
Pay TV – DIRECTV, DISH, TWCMoney Transfer – Western Union TelecommunicationsInsurance – MassMutual, MetLifeFinancial – Wells Fargo, Bank of AAutomobile – Toyota, HondaFast Food – McDonald’sWine & Spirits – Crown Royal, Johnnie Walker
Pay TV – DIRECTV, DISH, TWCMoney Transfer – Western Union TelecommunicationsInsurance – MassMutual, MetLifeFinancial – Wells Fargo, Bank of AAutomobile – Toyota, HondaFast Food – McDonald’sWine & Spirits – Crown Royal, Johnnie Walker