Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Sensis Hispanic Millennial Project Atlanta PresentationSensis
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success.
In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
Hispanic Millennial Project - Wave 1 Research PreviewSensis
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
Sensis Hispanic Millennial Project Atlanta PresentationSensis
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success.
In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
Hispanic Millennial Project - Wave 1 Research PreviewSensis
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
An in-depth introduction to the largest and least understood Hispanic generational cohort: Hispanic Gen Z by leading crosscultural advertising agency Sensis.
#multiculturaldemographics #multiculturalmarketing
Presentation by Shawne Howell of Marketing Strategies, for MFHA in 2013. Presents facts and figures on key multicultural demographics in the US and makes a case to businesses on leveraging these findings to connect with multicultural targets.
Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche
The Multi-Cultural Latino Consumer: A Hartman Group & MSLGROUP StudyMSL
Insights from our study on Latino consumer trends. Our food & beverage and multicultural teams conducted a webinar last week in association with The Hartman Group and the Hispanic Public Relations Association in North America.
The webinar was a huge success with 206 registrants and 108 attendees, including executives from Kelloggs, Nestle, Blue Bunny, General Mills, Kroger, Hersheys, PepsiCo, Target and Coca-Cola among others.
Our research indicates that Hispanics are starting their Holiday shopping later than non-Hispanics.
The report covers the following topics:
1. Find out when they start Holiday shopping
2. What is the proportion of Holiday Shopping done online
3. How they are planning to spend compared to last Holiday Season
and more...
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
A New Political Beat- Beyond Red and Blue StatesLerma Agency
Our comprehensive research initiative, Millennials Deconstructed, pulls back the curtain on the political views of today’s 18- to 34-year-olds. You can’t know Millennials without knowing these insights.
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
It’s Time To Ditch The Idea That ALL Women Want To Be Rich, Young, Skinny, and White
young, skinny, and pretty” start to be dismantled.
Womxn have finally decided, they’ve had enough.
They have started to realize that they can’t reach the impossible ideals that mainstream media has set forth in so many expertly photoshopped images.
Womxn are embracing their age.
Womxn are embracing their skin color.
Women are embracing their bodies.
Women are embracing their weight.
Womxn are embracing the physical traits that come with their ethnicities.
Women are embracing beauty in ways that fit their spiritual beliefs.
And the end of the day, womxn are say F*CK Deprivation. F*CK Feeling Less Than. F*CK Feeling Unworthy.
They are embracing #BodyPositivity #GoingGray #FashionOver40 #MidsizeFashion #AntiDietCulture #PlusSizeFashion and so much more.
Today marks the last day of Hispanic heritage month, but the first time that digital media across ethnicity and race has been reported in the United States.
Today is an important day for all of us in marketing, not just multicultural marketing. It is a day when the Mainstream ad spend will begin to be measured by ethnicity and race. Up to now, the mainstream has been synonymous with non-Hispanic Whites. But, given the dramatic changes in our demographic landscape over the last 20-years, the Mainstream or should I say, the New Mainstream is becoming a multicultural majority, and needs to be measured across ethnicity and race, moving forward.
The Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that uncovers new data on digital media and total market population. This report, whose data is provided by MAGNA and ThinkNow, is extensive in that it measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites, showcases the results of an empirical test comparing in-culture and non in-culture content, and measures digital media ad spend by ethnicity and race.
Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
#multiculturaldemographics #multiculturalmarketing
Presentation by Shawne Howell of Marketing Strategies, for MFHA in 2013. Presents facts and figures on key multicultural demographics in the US and makes a case to businesses on leveraging these findings to connect with multicultural targets.
Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche
The Multi-Cultural Latino Consumer: A Hartman Group & MSLGROUP StudyMSL
Insights from our study on Latino consumer trends. Our food & beverage and multicultural teams conducted a webinar last week in association with The Hartman Group and the Hispanic Public Relations Association in North America.
The webinar was a huge success with 206 registrants and 108 attendees, including executives from Kelloggs, Nestle, Blue Bunny, General Mills, Kroger, Hersheys, PepsiCo, Target and Coca-Cola among others.
Our research indicates that Hispanics are starting their Holiday shopping later than non-Hispanics.
The report covers the following topics:
1. Find out when they start Holiday shopping
2. What is the proportion of Holiday Shopping done online
3. How they are planning to spend compared to last Holiday Season
and more...
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
A New Political Beat- Beyond Red and Blue StatesLerma Agency
Our comprehensive research initiative, Millennials Deconstructed, pulls back the curtain on the political views of today’s 18- to 34-year-olds. You can’t know Millennials without knowing these insights.
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
It’s Time To Ditch The Idea That ALL Women Want To Be Rich, Young, Skinny, and White
young, skinny, and pretty” start to be dismantled.
Womxn have finally decided, they’ve had enough.
They have started to realize that they can’t reach the impossible ideals that mainstream media has set forth in so many expertly photoshopped images.
Womxn are embracing their age.
Womxn are embracing their skin color.
Women are embracing their bodies.
Women are embracing their weight.
Womxn are embracing the physical traits that come with their ethnicities.
Women are embracing beauty in ways that fit their spiritual beliefs.
And the end of the day, womxn are say F*CK Deprivation. F*CK Feeling Less Than. F*CK Feeling Unworthy.
They are embracing #BodyPositivity #GoingGray #FashionOver40 #MidsizeFashion #AntiDietCulture #PlusSizeFashion and so much more.
Today marks the last day of Hispanic heritage month, but the first time that digital media across ethnicity and race has been reported in the United States.
Today is an important day for all of us in marketing, not just multicultural marketing. It is a day when the Mainstream ad spend will begin to be measured by ethnicity and race. Up to now, the mainstream has been synonymous with non-Hispanic Whites. But, given the dramatic changes in our demographic landscape over the last 20-years, the Mainstream or should I say, the New Mainstream is becoming a multicultural majority, and needs to be measured across ethnicity and race, moving forward.
The Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that uncovers new data on digital media and total market population. This report, whose data is provided by MAGNA and ThinkNow, is extensive in that it measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites, showcases the results of an empirical test comparing in-culture and non in-culture content, and measures digital media ad spend by ethnicity and race.
Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
ThinkNow Research - Hispanic Millennial Project... They're not what you think!ThinkNow
ThinkNow Research is proud to be the co-sponsor (along with Sensis) of a new ground-breaking initiative – the Hispanic Millennial Project – that delves into the lifestyle, beliefs and behaviors of 18-34 year old U.S. Hispanic consumers. This unique initiative is divided into five distinct phases over the next 12 months, with this blog post exploring the findings in Phase 1. Download this study to learn more.
An AHAA Cultural Orientation-Generational Study
Sponsored by AARP and data partners Scarborough & GfK MRI
Discover NEW Hispanic opportunities by exploring specific category and cultural benefits among Hispanic Millennials, Gen X and Boomers
As the lines between the ‘Mainstream’ and the Hispanic market continue to blur, it is more important than ever for marketers to not only understand what makes Hispanics different / similar to non-Hispanics, but to examine the cultural differences between Hispanics, as well.
With underwriting from AARP, AHAA: The Voice of Hispanic Marketing recently commissioned the first study to examine the buying habits and Cultural Orientation of Hispanics and non-Hispanics across three generational groups—Millennials (18-29), Generation X (30-44), and Boomers (45-65).
The results were surprising on many levels, validating that the once popular ‘one size fits all’ Hispanic marketing approach will need to change to fully address the diversity of the Hispanic consumer, moving forward.
What You'll Learn:
• Identify the “best” Hispanic customer for key product categories
• Understand the cultural orientation differences across three Hispanic generational segments
• Increase marketing effectiveness by understanding the cultural diversity within U.S. Hispanics
Moderator: Gaby Alcantara-Diaz – AHAA Education Committee Chair, President, G ADMarketing Communications, Inc.
Panelists:
*Carlos Santiago – AHAA Research Committee Chair, President & Chief Strategist, Santiago Solutions Group
*Dr. Jake Beniflah – Study Academic Counsel, Exec Dir, Center for Multicultural Science
*Scott Willoth –SVP Methods & Analytics, Scarborough Research
Session sponsor: AARP. Study underwriter: AARP. Research Partner: Scarborough.
What Southern Revival Means to American Food and Beverage ConsumersSymrise
We surveyed +1,000 US consumers to identify their existing associations with Southern food and the flavors and techniques that are revolutionizing the traditional cuisine as
we know it. As a component of our Southern Revival Initiative our goal was to reveal consumers’ current exposure and appeal towards specic international avors as well as their standing on traditional Southern food and the appeal of international fusions.
Our survey recipients range in age, gender, ethnic backgrounds, state of residence and other demographics making them a diverse representation of the average American consumer.
The power and Influence of the Millennial generation is undeniable as they are the largest generation in American history and hold an estimated $200 billion in purchasing power. 40% of Millennials are self-decribed "Foodies" and they engage with culinary on an almost daily basis through food television, cooking, looking for recipes online, underground dinner/supper clubs, food & wine events, and going out to eat with friends. If you are interested in speaking to the Millennial audience then culinary initiatives should absolutely be a part of your marketing program.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Zandra Zuno, SVP at GolinHarris and practice leader of the agency's multicultural practice, presented an All-Markets Strategy at the Boy Scouts of America NextConnect 'll National Marketing Conference.
The presentation covers:
- The importance of an "All-Markets" strategy
- Insights as to how corporate america is developing its strategies
- 5 things to do at the local council level using the resources Scouting has available
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
The steady growth of the U.S. Hispanic population has caught the attention of the Latin American food and beverage industry. The United States is the second largest Spanish speaking population in the world and represent a sizable opportunity for smaller, more localized Latin American brands to engage with a large pool of consumers more likely to try their products. Successful brands like Bimbo and Novamex have paved the way for other Latin American food and beverage companies aspiring to take up residence in the U.S.
But for as many high-profile success stories there are of Latin American brands successfully entering the U.S. Hispanic market, there are many more stories of failures that don’t make headlines. Abasto, the leading platform for Hispanic entrepreneurs in the food industry, knows the false sense of confidence Latin American food brands have when entering the U.S. Hispanic market firsthand.
As such, ThinkNow has partnered with Abasto to conduct a first of its kind study to delve into how U.S. Hispanics view Latin American food brands while also deconstructing what “authenticity” means for U.S. Hispanics. Our goal is to give Latin American food and beverage brands deeper insight into U.S. Hispanic behavior as it relates to authenticity and provide direction on how to better position existing products more strategically.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Similar to Hispanic Millennial Project Wave 4: Food, Beverage & Alcohol Preview (20)
Hispanic In-store Mobile Experience - Chapter 1 PresentationSensis
“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.
The Hispanic Persona Project SXSW Interactive 2012 Presentation Sensis
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Doing business with the Federal Government: One ad agency's model for successSensis
Cutting through a lot of the hype and false promises out there, LA-based ad agency shares their advice to minority-owned business on successfully pursuing Federal contracts.
Multicultural marketing in the digital age: Integrating Multicultural Capabil...Sensis
Most advertising professionals and marketers understand the historic cultural and economic shift represented by the burgeoning U.S. multicultural population. What most ad pros don't realize is how quickly this market is adopting digital technology, specifically social and mobile, and how this represents the biggest shift in the multicultural marketing landscape since the launch of Spanish-language TV. With more and more big general market ad shops quickly redefining "full service" to also include the Hispanic, African American, Asian and GLBTQ markets, find out how the multicultural digital media shift is creating a unique opportunity for all agencies to get into the multicultural game.
Sensis gov20 la werefedup presentation 020510Sensis
Government 2.0 Tackles Youth Obesity in LA County. Sensis case study presentation on LA County Department of Public Health's "We're Fed Up" Youth Anti-Obesity Campaign at Gov2.0 LA camp.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
4. 4
The Hispanic Millennial Project is a joint research
study developed by
integrated cross-cultural advertising agency Sensis
and
market research firm ThinkNow Research
5. 5
BACKGROUND
• Advertising & digital agency
• 65 employees
• 17 years in business
• Independent, minority-owned
and certified (SCMBDC, SBA)
• Offices in L.A., DC, Austin,
Little Rock, and Atlanta
SOLUTIONS
• Advertising
• User Experience Design
• Earned Media
• Branding
• Market Research
• Challenges & Competitions
• Marketing Oversight
Integrated cross-cultural advertising agency
6. 6
Online Panel
Over 30,000 respondents to recruit from
Nationally-representative, per Census
Unique recruitment model that encompasses online
and offline recruitment methods such as Spanish-
language television advertising
ThinkNow Research
Research
Fortune 500 clients
Over 30 years of research experience specifically in
the Hispanic market
Only Hispanic market research company that owns
& operates an in-house panel
Experts in Hispanic
Market Research
ThinkNow Research
provides innovative online
market research solutions
for companies looking to
understand the U.S.
Hispanic consumer. We
specialize in researching the
U.S. Hispanic demographic
and other hard-to-reach
consumers in order to
deliver high quality research
to our clients that bear
actionable and meaningful
results.
7. OYE!
is a natural language processing solution that can analyze conversation in English,
Spanglish and Spanish to derive meaning from unstructured social conversation among
Hispanics.
OYE!
is designed not only to identify Hispanics, but to also derive insights marketers can use in
planning campaign strategy, messaging and targeting.
8. 8
Innovative research initiative on U.S.
Hispanic Millennials
Designed to compare Hispanic Millennials to
non-Hispanic Millennials as well as their
older Hispanic (35+) counterparts
Digs deeper into points of tension,
segmentation, and difference between U.S.-
born vs. foreign born.
www.HispanicMillennialProject.com
The Hispanic Millennial Project
9. 9Hispanic Millennial Project
Wave 4: Food, Beverage and Alcohol
• The initial wave established a deeper understanding of Hispanic Millennials and
highlighted meaningful differences between this group and other cohorts.
• The 2nd wave focused on healthcare, and explored attitudes and behaviors
associated with health, diet, and exercise, as well as health-related technology,
insurance, and the Affordable Care Act.
• This 3rd wave explores attitudes and opinions among Hispanic Millennials about
money, saving, financial well-being, and banking.
• This 4th wave explores both the cultural impact and shopping behavior associated
with food, beverage, and alcohol consumption.
10. 10
Wave 4 research also surveyed
African-American and Asian Millennials
We’ve Expanding the Hispanic Millennial Project
13. 13Why Hispanic Millennials?
Hispanic Millennials make up the second largest Hispanic cohort living in the U.S.
5%
14%
19%
27%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
% of Total Hispanic Population
The Silent/The Greatest Generation Baby Boomers Generation X Generation Y Generation Z
Geoscape, American Marketscape DataStream, 2014 series
14. 14Why Hispanic Millennials?
In key DMAs, Hispanic Millennials already represent the majority
27%
35%
62%
95%
44%
52% 53%
29%
15%
35% 35%
61%
37%
32%
19%
Geoscape, American Marketscape DataStream, 2014 series
% Hispanic Millennial/Total DMA Millennial Population
15. 15Why Hispanic Millennials?
Non-traditional markets will witness the fastest Hispanic Millennial growth
22%
23%
23%
23%
24%
25%
25%
25%
25%
26%
27%
28%
29%
33%
33%
0% 5% 10% 15% 20% 25% 30% 35%
Myrtle Beach-Florence
Greensboro-High Point-Winston Salem
Minot-Bismarck-Dickinson (Williston)
Memphis
Atlanta
Salisbury
Greenville-Spartanburg-Asheville-Anderson
Indianapolis
Lexington
Charleston, SC
Nashville
Wilmington
Raleigh-Durham (Fayetteville)
Charlotte
Bend, OR
% Change
DMA/Hispanic Millennial % change (2014-2019)
Geoscape, 2014-2019 American Marketscape DataStream
16. 16
And, 40% of Hispanic Millennials are foreign-born!
Source: Experian Simmons, Hispanics (18-34) Fall 2014 NHCS Adult Study 12-month, 2014 Series
17. 17Research Methodology
• ThinkNow Research conducted a nationwide online survey during March, 2015.
• A total of n=1,533 interviews were completed. Qualified respondents were
segmented into one of the following five segments. In this presentation we
will focus on three segments:
• Respondents in each group were weighted to match US Census for gender,
age and US region.
Hispanic
Millennials
Hispanics 35+ Non-Hispanic
White Millennials
Asian Millennials African-
American
Millennials
Origin Self-identify as
Hispanic origin
Self-identify as
Hispanic origin
Self-identify as
White Non-Hispanic
origin*
Self-identify as
Asian
Self-identify as
African-American
Age 18 to 34 years of
age
35 to 64 years of
age
18 to 34 years of
age
18 to 34 years of
age
18 to 34 years of
age
Base Size N=301 (Foreign
Born: 91)
N=305 (Foreign
Born: 95)
N=327 N=300 N=300
The Hispanic Millennial Project
research combined the
following research elements:
• Literature – An analysis of
third party research on
Hispanic Millennials
• Secondary Research – An
analysis of syndicated
research data (U.S. Census
Bureau, Experian Simmons,
Geoscape, etc.) on
Hispanic Millennials
• Primary
Research/Quantitative
Research – Online survey
data gathered by
ThinkNow Research
Research Abstract:
*Non-Hispanic White (does not include African-Americans, Asians and other ethnic groups)
20. 20
66% indicate culture and heritage impacts their purchases some
or a lot
See chicken (85%) and sugar (57%) as healthy
80% use recipes
– 56% use family recipes followed by finding them online (41%)
Heaviest consumers of Hispanic foods & beverages
– Mexican hot sauce (62%), aguas frescas (49%), horchata 941%) & dulce de leche
(38%)
Do all or most of household’s grocery shopping (74%) and spend
the most on groceries ($149/week)
– Most likely to spend $300+ / week on groceries, due to larger average HH size
53% state distance is the most important factor in grocery store
decision
39% rarely or never use coupons
Beer is most popular among them (51%) followed by wine (38%)
– 44% influenced by parents beer
– 44% see craft beer as same or inferior to regular beer
– Most likely to drink fruit flavored alcohol (32%)
Among spirits drinker, only group to drink tequila and vodka at
same levels
Hispanic Millennials
21. 21
78% do all or most of grocery shopping for household
Most likely to use recipes overall (88%) and family
recipes (66%) and recipe books (51%)
More likely to consume Mexican hot sauces (46%), dulce
de leche (18%) than Asian and African-American
Millennials
Most likely to use coupons for grocery shopping (37%)
– And get them online (29%) or emailed to them (16%)
Heaviest craft beer drinkers (35%)
– Most view craft beers as superior (61%)
Most likely to drink regular beer (53%) and light beer
(32%)
– Most influenced by parents beer preferences (48%)
Most likely to drink spirits (35%)
– Highest preference for rum (48%)
White (Non-Hispanic) Millennials
22. 22
Most impacted by heritage and culture when it comes to food &
beverage purchases (68%)
Most likely to describe themselves as “Foodies” (68%)
Most willing to spend more money on organics (58%) at an
average price premium of 53%
See high fructose corn syrup as bad (64%)
Heaviest soy sauce (80%) and sriracha (53%) consumers
Least likely to use recipes (34%)
– But when they do, go online (56%) and family recipes (50%)
Most likely to go to another store if better price found on mobile
(75%)
34% likely to use coupons when grocery shopping
– Most likely to indicate coupons impact where they shop (71%)
Most likely to drink wine (39%)
View craft beer as superior to regular beer (55%)
– Least influenced by parents beer preferences (43%) and 25% of parents didn’t
drink beer
For spirit drinkers, vodka is most popular (59%) then tequila
(43%) and whiskey (37%)
– Gin is most popular among Asian Millennials (28%)
Asian Millennials
23. 23
Least likely to spend more on organics (48%)
– Yet among those willing to spend more on organics, they will spend the
most – 64% more
49% see caffeine and processed meats as unhealthy
– Don’t see food additives as unhealthy (49%)
Least likely to use recipes (66%)
Spend the least on groceries ($105/week) or don’t know
(31%)
Distance is most important factor in grocery store decision
(54%)
Least likely to say coupons impact where they shop (53%)
21% see craft beer as inferior
Among spirit drinkers, vodka is tops (57%) followed by
cognac and brandy
– Cognac and brandy most popular with AAM (34%)
Among wine drinkers, sparkling wine most popular among
AAMs
African American Millennials
25. 25Key Findings: 8 Key Themes
• U.S. Born Hispanic Millennials use food and beverage as a means of connecting to their cultural roots.
• Hispanic Millennials that are Foreign-born consume mass market food and beverages because they
are seeking assimilation into mainstream culture.
• Hispanic Millennials prefer established brands to craft or artisanal brands.
• Hispanic Millennials are actively involved in grocery shopping yet less likely to conduct research or
use coupons.
• Hispanic Millennials are heavy beer drinkers whose consumption is linked to culture and friendship.
• While vodka is the spirit of choice among all Millennials, Hispanic Millennials are equally drawn to
tequila.
• Non-Hispanic White Millennials embrace ethnic flavors.
• All Multicultural Millennials are “Foodies”, with Hispanic Millennials leading the preference for whole
foods.
26. Theme 1:
U.S. Born Hispanic Millennials use food and beverage as a
means of connecting to their cultural roots.
27. 27U.S. Born Hispanics Millennials report feeling
disconnected from their roots
31%
63%
41% 39%
0%
10%
20%
30%
40%
50%
60%
70%
Net: Closer to Hispanic/Latino Culture
U.S. Born Foreign Born HHI <$40K HHI $40K+
Thinking of your overall cultural identification, would you say you feel…?
28. 28As a result, they choose food and beverages that
connect them to their culture or heritage
73% 71%
65%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Net: Influence
U.S. Born Foreign Born HHI <$40K HHI $40K+
How does your heritage or cultural background contribute to the food and beverage brands you
buy? (Open end)
29. 29This creates a strong connection between ethnic
food and beverage consumption
56%
45% 46%
61%
0%
10%
20%
30%
40%
50%
60%
70%
I use/buy ethnic brands of food and beverages
U.S. Born Foreign Born HHI <$40K HHI $40K+
18% 16%
13%
21%
0%
10%
20%
30%
40%
50%
60%
70%
Ethnic grocery store (Vallartas, Sedanos, King Ranch, etc.)
U.S. Born Foreign Born HHI <$40K HHI $40K+
Which types of stores do you and/or other members of your
household usually buy groceries from?
Please select the point in the scale that describes how much you
agree or disagree with each statement below.
Top 2 Box Agreement
30. Theme 2:
Foreign-born Hispanic Millennials consume mass market food and
beverages because they are seeking assimilation into mainstream
culture.
31. 31Foreign-born Hispanic Millennials report
feeling disconnected from the mainstream
27%
8%
0%
5%
10%
15%
20%
25%
30%
Net: Closer to U.S. Culture
U.S. Born Foreign Born
Thinking of your overall cultural identification, would you say you feel…?
32. 32Therefore, they are less likely to choose foods that
reflect their culture
37%
25%
17%
49%
0%
10%
20%
30%
40%
50%
60%
I buy foods that reflect my family's heritage/my culture
U.S. Born Foreign Born HHI <$40K HHI $40K+
How does your heritage or cultural background contribute to the food and beverage
brands you buy? (Open end)
33. 33They are also less likely to be influenced by their
heritage when it comes to purchase
4%
15%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Net: Not Influence
U.S. Born Foreign Born
How does your heritage or cultural background contribute to the food and beverage brands you
buy? (Open end)
35. 35Hispanic Millennials are more likely to shop for
groceries at mass retailers
77%
69%
64% 66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Mass retailer (Walmart, Target, etc.)
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Which types of stores do you and/or other members of your household usually buy
groceries from?
36. 36Hispanic Millennials prefer established
brands as much as other cohorts
46%
44% 45%
50%
0%
10%
20%
30%
40%
50%
60%
Top 2 Box
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
When it comes to buying food and beverage products, I prefer large/national brands
to smaller, more regional brands.
OYE! Social
Insight:
Only 2% of 5,400
conversations
around food and
beverages contain
mentions of major
brands.
37. 37In contrast, Hispanic Millennials are less
concerned with local produce by comparison
53%
60% 61%
53%
0%
10%
20%
30%
40%
50%
60%
70%
Top 2 Box
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Please indicate how important, if at all, each of the items below are when it comes
to the foods and beverages you consume.
Locally sourced/locally grown
38. 38Similarly, Hispanic Millennials are less likely to
consume artisanal foods and beverages
42%
44%
47%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Top 2 Box
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
I buy/consume artisanal foods and beverages (products that are made in small
quantities, usually by hand or using)
39. Theme 4:
Hispanic Millennials are actively involved in grocery
shopping yet less likely to conduct research or use
coupons.
40. 40Hispanic Millennials shop independently
28%
26%
29%
17%
0%
5%
10%
15%
20%
25%
30%
35%
Most of it
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How much of your household’s grocery shopping do you do yourself?
41. 41They also spend more per week on groceries
30%
34%
16%
8%
13%
31%
45%
9%
6%
8%
38%
36%
9%
5%
12%
37%
20%
8%
4%
31%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Under $100 $100 to $199 $200 to $299 $300 or more Don't know
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Hispanic Millennials Non-Hispanic
White
Millennials
Asian
Millennials
African
American
Millennials
Mean $149 $136 $119 $105
HH Size 3.5 3.1 3.0 3.1
Approximately how much do you and other members of your household spend on
groceries (foods, beverages, household
42. 42Yet, they are less likely to use coupons when
shopping
26%
38%
34%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Top 2 Box
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How often, if at all, do you use coupons when shopping for groceries?
43. 43And less likely to research deals in advance
50% 49%
56%
50%
57%
51%
58%
55%
61%
53%
64% 62%
49%
43%
52%
46%
0%
10%
20%
30%
40%
50%
60%
70%
Browse the store's website for
specials BEFORE shopping there
Compare prices on your mobile
phone while at the store
Research specific products
online BEFORE going shopping
Look up items (for product
information/reviews) on your
mobile device while you are at
the store
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How often do you do each of the following when it comes to grocery shopping?
44. 44Comparative shopping does make a difference
among mobile users
88% 88%
75%
85%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
You mentioned that you compare prices on your mobile device while you’re at the
store. Will you go to a different store to buy a product if you find a better price?
46. 46Hispanic Millennials consume beer more frequently
than other cohorts
51%
34%
38%
32% 32%
44%
35%
31%
25%
35%34%
29%
39%
31% 30%
40%
27%
38%
32% 33%
0%
10%
20%
30%
40%
50%
60%
Beer Craft or micro-brewed beer Wine (including champagne
and sangria)
Fruit-flavored beverages
(such as hard lemonades,
wine coolers, etc.)
Hard liquor (vodka, tequila,
whiskey, rum etc.) or mixed
drinks/cocktails
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How often do you do consume each of the following types of alcoholic beverages?
47. 47Culture plays a clear role in brand preference
46%
23%
17% 17%
11%
33%
18%
11%
7% 8%
33%
15%
5% 5% 4%
30%
13%
4%
10%
3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Corona/Corona Light Dos Equis Tecate/Tecate Light Modelo Especial/Negra
Modelo
Pacifico
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Which brands of beer have you consumed in the past 3 months?
Drink any type beer at least once per month
48. 48Connecting with friends drives consumption
39%
44%
36%
51%
18%
46%
50%
35%
50%
14%
39%
32%
26%
56%
12%
60%
33%
28%
32%
6%
0%
10%
20%
30%
40%
50%
60%
70%
By myself With spouse/significant
other
With family With friends With co-workers
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
With whom are you likely to drink each type of alcoholic beverage?
Beer
49. 49Friends play an important role in how Hispanic
Millennials discover new brands of alcohol
50% 50%
53%
44%
0%
10%
20%
30%
40%
50%
60%
Friends
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How do you find out about brands of alcohol?
50. Theme 6:
While vodka is the spirit of choice among all Millennials, Hispanic
Millennials are equally drawn to tequila.
51. 51Vodka is winning among all Millennials
63% 65%
59% 57%
Vodka
Hispanic Millennials NH White Millennials Asian Millennials African-American Millennials
Which of the following types of alcohol have you consumed in the past 3 months? This can be
either straight/on the rocks or in mixed drinks/ cocktails.
Among hard liquor drinkers
52. 52…with only tequila challenging among Hispanic
Millennials
63%
51%
43%
31%
Tequila
Hispanic Millennials NH White Millennials Asian Millennials African-American Millennials
Which of the following types of alcohol have you consumed in the past 3 months? This can be
either straight/on the rocks or in mixed drinks/ cocktails.
Among hard liquor drinkers
53. 53Hispanic and Non-Hispanic White Millennials
share similar preferences for spirits
63%
46% 45%
32%
22%
11%
65%
48% 48%
32%
21%
12%
Vodka Rum Whiskey/Scotch Flavored Liquor Brandy Cordial
Hispanic Millennials NH White Millennials
Which of the following types of alcohol have you consumed in the past 3 months? This can be
either straight/on the rocks or in mixed drinks/ cocktails.
Among hard liquor drinkers
55. 55
46%
40%
27%
Mexican Hot Sauce (Tapatio, Cholula, etc.)
NH White Millennials Asian Millennials African-American Millennials
Almost half of Non-Hispanic White Millennials
consume Mexican Hot Sauce
More so than Asian and African-American Millennials
I have consumed Mexican Hot Sauce (Tapatio, Cholula, etc.) in the past 3 months
56. 56
52%
32%
58%
36%
51%
23%
Soy sauce Sriracha sauce
Hispanic Millennials NH White Millennials African-American Millennials
And the majority consumes Asian condiments
Surpassing Hispanic and African-American Millennials
Which of these products have you consumed in the past 3 months?
57. 57They also like ethnic flavored alcoholic
beverages
19%
15%
10%
15%
12%
11%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Chelada (beer mixed with Clamato/tomato juice) Horchata-flavored beer
Non-Hispanic White Millennials Asian Millennials African American Millennials
Which of the following types of flavored beers do you like to drink, if any?
58. Theme 8:
All Multicultural Millennials are “Foodies”, with Hispanic
Millennials leading the preference for whole foods.
59. 59The majority of Millennials consider themselves
“Foodies”
60% 59%
68%
66%
“Foodie” (someone who enjoys and cares about food very much and stays abreast of the latest food trends)
Hispanic Millennials NH White Millennials Asian Millennials African-American Millennials
The term “Foodie” (someone who enjoys and cares about food very much and stays abreast of the latest food
trends) describe me
60. 60Hispanic Millennials lead the way in terms of
ingredients and how they are sourced
70%
63% 61%
53%
65%
62%
59% 60%
65%
61% 61% 61%
63%
55%
59%
53%
Free of growth hormones Sourced/manufactured ethically Free of “genetically modified
organisms”
Locally sourced / locally grown
Hispanic Millennials NH White Millennials Asian Millennials African-American Millennials
Please indicate how important, if at all, each of the items below are when it comes to the foods
and beverages you consume.
TOP 2 BOX (Very/Somewhat Important)
61. 61… and grocery spending supports the whole
foods preference
$4.89 $4.44 $4.64 $4.60 $4.93
22%
11% 11%
15%
7%
4%
22%
6% 8%
22%
6%
8%
15%
11% 11%
Up to $5.00 Up to $5.50 Up to $6.00 (twice as much)
Hispanic Millennials Hispanic 35-64 NH White Millennials Asian Millennials African-American Millennials
Using a typical grocery item that costs $3.00 as an example, what is the maximum you would be willing to
spend on an organic version of that same product?
Among those willing to spend more on Organic Products…
Mean
64. 64Older Hispanics prefer large chain grocery stores
while younger Hispanics prefer mass retailers
49%
59%
0%
10%
20%
30%
40%
50%
60%
70%
Large chain grocery store (Ralph's, Albertson's, etc.)
Hispanic Millennials Hispanics 35+
Which type of stores do you shop at?
65. 65Hispanics 35+ are more likely to use coupons
compared to younger Hispanics
26%
36%
0%
10%
20%
30%
40%
Top 2 Box
Hispanic Millennials Hispanics 35+
Do you use coupons when shopping for groceries?
31%
44%
0%
10%
20%
30%
40%
50%
Coupons you find in the newspaper
Hispanic Millennials Hispanics 35+
How do you prefer to get your coupons?
66. 66Hispanics 35+ are more likely to browse a store’s
website for specials before shopping
50%
60%
0%
10%
20%
30%
40%
50%
60%
70%
Browse the store's website for specials before shopping there
Hispanic Millennials Hispanics 35+
Conduct the following task frequently or sometimes while shopping
68. 68Hispanic and Non-Hispanic White Millennials have
matching consumption patterns
34% 35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Net: At least once a week
Hispanic Millennials Non-Hispanic White Millennials
How often do you do consume each of the following types of alcoholic beverages?
Craft or micro-brewed beer
69. 69Yet, Hispanic Millennials are less likely to say
that craft beer tastes better than regular beer
43%
61%
0%
10%
20%
30%
40%
50%
60%
70%
Craft beer is better than regular beer
Hispanic Millennials Non-Hispanic White Millennials
Which statement below best describes your image of craft/micro-brewed beer
compared to regular beer in terms of its quality and taste?
70. 70Hispanic Millennials are considerably less likely
to prefer dark or bold-flavored beer
20%
32%
0%
5%
10%
15%
20%
25%
30%
35%
Net:Bold/Dark
Hispanic Millennials Non-Hispanic White Millennials
Which point in the scale below best describes the type of beer you prefer to drink?
72. 72Foreign-born Hispanic Millennials are more
likely to cook meals from scratch
78%
86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Once a week or more often
U.S. Born Foreign Born
How often do you do each of the following, if at all?
Cook meals from scratch (myself)
73. 73Foreign-born Hispanic Millennials are less likely
to eat at fast food restaurants
67%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Once a week or more often
U.S. Born Foreign Born
How often do you do each of the following, if at all?
Eat at a fast food restaurant (including drive-thru)
74. 74They are also less likely to be influenced by
parents when it comes to food
60%
47%
0%
10%
20%
30%
40%
50%
60%
70%
I use many of the same food and beverage brands that my
parents used (Top 2 Box)
U.S. Born Foreign Born
43%
32%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Big Influence
U.S. Born Foreign Born
You previously mentioned that you use some of the same food and beverage
brands that your parents used. How much of an influence are the brands your
parents used while you were growing up?
Please select the point in the scale that describes how
much you agree or disagree with each statement below.
Top 2 Box Agree
75. 75Foreign-born Hispanic Millennials are also less
likely to research deals before grocery shopping
78%
59%
53%
63%
47%
38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Read store flyer/newspaper for specials before
shopping there
Research specific products online before going
shopping
Compare prices on your mobile phone while at
the store
U.S. Born Foreign Born
How often do you do each of the following when it comes to
grocery shopping?
Frequently or Sometimes
77. 77Hispanic Millennials are less likely to feel that
heritage influences the brands they purchase
72%
83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Net: Influence
Hispanic Millennials Asian Millennials
How does your heritage or cultural background contribute to the food and beverage
brands you buy? (Open end)
78. 78Hispanic Millennials are less likely to buy/use
ethnic brands versus Asian Millennials
53%
61%
0%
10%
20%
30%
40%
50%
60%
70%
I use/buy ethnic brands of food and beverages
Hispanic Millennials Asian Millennials
Please select the point in the scale that describes how much you agree or disagree
with each statement below.
Top 2 Box Agreement
79. 79Hispanic Millennials are also less likely to shop
at ethnic stores versus Asian Millennials
17%
24%
0%
5%
10%
15%
20%
25%
30%
Ethnic grocery store (Vallartas, Sedanos, King Ranch, etc.)
Hispanic Millennials Asian Millennials
Which types of stores do you and/or other members of your household usually buy
groceries from?
81. 81Hispanic Millennials are more influenced by
heritage than African-American Millennials
72%
58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Net: Influence
Hispanic Millennials African American Millennials
How does your heritage or cultural background contribute to the food and beverage
brands you buy? (Open end)
82. 82Hispanic Millennials are more likely to purchase
ethnic brands than African-American Millennials
53%
48%
0%
10%
20%
30%
40%
50%
60%
I use/buy ethnic brands of food and beverages
Hispanic Millennials African American Millennials
Please select the point in the scale that describes how much you agree or disagree
with each statement below.
Top 2 Box Agreement
83. 83Hispanic Millennials are also more likely to shop at
ethnic stores than African-American Millennials
17%
7%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Ethnic grocery store (Vallartas, Sedanos, King Ranch, etc.)
Hispanic Millennials African American Millennials
Which types of stores do you and/or other members of your household usually buy
groceries from?
85. 85Surprisingly, Hispanic Millennial Males are
more likely to shop at specialty grocery stores
36%
27%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Special grocery stores (Whole Foods, Trader Joe's, etc.)
Hispanic Millennial Males Hispanic Millennial Females
Which type of stores do you shop at?
86. 86And shop at large chain grocery stores too
26%
18%
0%
5%
10%
15%
20%
25%
30%
Large chain discount grocery store (Food 4 Less, Aldi, etc.)
Hispanic Millennial Males Hispanic Millennial Females
Which type of stores do you shop at?
87. 87Hispanic Millennial Males use technology to
enhance their shopping experience
56% 58%
41%43% 41%
28%
0%
10%
20%
30%
40%
50%
60%
70%
Look up items (for product
information/reviews) on your mobile
device while you are at the store
Browse the store’s website for specials
BEFORE shopping there
Order grocery items online to have them
delivered to you
Hispanic Millennial Males Hispanic Millennial Females
Conduct the following task frequently or sometimes while shopping
89. 89
One of the most important ways to establish
a deeper understanding of Hispanic
Millennials is to comprehend the points of
tension characterizing their lives.
As marketers, we know points of tension
provide powerful opportunities to
communicate and connect with consumers.
Points of Tension
90. 90
Among the defining characteristics we see in Hispanic
Millennials are the numerous and deep cultural and
psychographic points of tension they face.
• Because they live in two cultures, caught between very different generations,
and their proper life stage, they face tensions related to decisions about
financial services.
• We identified points of tension as it relates to food, beverage, and alcohol
consumption.
92. 92Hispanic Millennials say that heritage does not
influence what they consume
72%
84%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Net: Influence
Hispanic Millennials Hispanics 35+
How does your heritage or cultural background contribute to the food and
beverage brands you buy? (Open end)
93. 93And report that purchases don’t reflect familial
heritage
33%
47%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
I buy foods that reflect my family's heritage/my culture
Hispanic Millennials Hispanics 35+
How does your heritage or cultural background contribute to the food and beverage
brands you buy? (Open end)
94. 94In reality, heritage drives preference
62%
49%
42%
38%
61%
38%
28%
34%
0%
10%
20%
30%
40%
50%
60%
70%
Mexican Hot Sauce (Tapatio,
Cholula, etc.)
"Aguas Frescas" (Tamrindo,
Jamaica, Guava, etc.)
"Horchata" drink "Dulce de leche"
Hispanic Millennials Hispanic 35+
Which of these products have you consumed in the past 3 months?
96. 96Hispanic Millennials report that they are picky
about eating healthy foods
17%
16%
14%
20%
0%
5%
10%
15%
20%
25%
Completely Agree
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Please select the point in the scale that describes how
much you agree or disagree with each statement below.
“I am picky about eating healthy foods”
97. 97Hispanic Millennials are also more likely to
state that they are on a diet to lose weight
40%
36% 35%
33%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Top 2 Box
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Please select the point in the scale that describes how much you agree or disagree
with each statement below.
“I am currently on a diet to lose weight.”
98. 98Yet, Hispanic Millennials feel that they are
less careful about their diets than before
69%
77% 76%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
I am more careful about the foods I eat now compared to 5 years ago
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Please select the point in the scale that describes how much you agree or disagree
with each statement below.
(Top 2 Box)
OYE! Social
Insight:
75% of online
conversation
relates to
indulging in or
craving sweets
and snacks.
99. Point of Tension #3:
Whole foods are great, but processed
ones are too?
100. 10
0
Hispanic Millennials report the importance
of whole foods
70%
63% 62% 61%
65%
62% 63%
59%
65%
61% 61% 61%63%
55%
58% 59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Free of growth hormones Sourced/manufactured ethically Not processed Free of "genetically modified
organisms" (gmos)
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Please indicate how important, if at all, each of the items below are when it comes
to the foods and beverages you
(Top 2 Box)
101. 101However, Hispanic Millennials don’t feel that
processed foods are bad for you
31%
24% 23%22% 21%
17%17%
19%
16%
27%
30%
23%
0%
5%
10%
15%
20%
25%
30%
35%
Processed meats/cold cuts Frozen pre-packed meals Food additives/preservatives
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
OYE! Social Insight:
Male Hispanic millennials talk
about organic and natural foods
in a negative way at over 2X rate
of their female counterparts
103. 103Hispanic Millennials report a preference for
home-cooked meals
81%
77%
83%
74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Net: At least once a week
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How often do you do each of the following, if at all?
Cook meals from scratch (myself)
104. 104Yet are more likely to eat fast food weekly
62%
51% 52%
58%
0%
10%
20%
30%
40%
50%
60%
70%
Net: At least once a week
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How often do you do each of the following, if at all?
Eat at a fast food restaurant (including drive-thru)
105. Point of Tension #5:
Coupons dictate where you shop but not
necessarily savings.
106. 106
10%
16%
35%
32%
7%
16%
19%
42%
15%
7%
11%
26%
42%
17%
3%
12%
22%
43%
17%
5%
11%
14%
41%
21%
13%
Every time I go grocery
shopping
Most times Sometimes Rarely Never
Hispanic Millennials Hispanic 35-64 NH White Millennials Asian Millennials African-American Millennials
How often, if at all, do you use coupons when shopping for groceries?
Hispanic Millennials indicate that they rarely or
never use coupons when grocery shopping
HM Rarely/Never is Highest at 39%
10
107. 107Yet, a majority indicate coupons impact where
they shop…
61%
66%
59%
71%
53%
Yes
Hispanic Millennials Hispanic 35-64 NH White Millennials Asian Millennials African-American Millennials
Do coupons impact where you shop for groceries?
10
108. Point of Tension #6:
“I don’t like my parents’ beer, well
kind of…”
109. 109
10%
34%
39%
17%
Yes, a big influence Yes, a little bit of an influence No, it had no influence at all No, my parents did not drink beer
Hispanic Millennials
Did the beer brands your parent(s) drank while you were growing up influence the beer brands
you drink now?
Most Hispanic Millennials say that their parents’
beer preference does not matter
110. 110Yet, traditional Mexican and American beer brands
are most popular among HMs and HM35+
Which brands of beer have you consumed in the past 3 months?
Among Beer Drinkers
46% 45%
23% 22% 22%
17% 17%
11%
45% 44%
29%
26%
24% 24%
21%
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Budweiser/Bud
Light
Corona/Corona
Light
Dos Equis Coors/Coors Light Miller/Miller
Lite/Genuine
Draft
Tecate/Tecate
Light
Modelo
Especial/Negra
Modelo
Pacifico
Hispanics Millennials Hispanics 35+
113. 113• Products with high fructose corn syrup,
additives, and high sugar are falling out
of favor with Hispanic Millennials
• Organic food and beverages have a big
opportunity with Hispanic Millennials
114. 114
Craft brewers have
a lot of work to do
to win over Hispanic
Millennials
Artisanal foods are
untapped opportunity
that will require greater
cultural relevance
115. 115
Ethnic and culturally relevant recipes
offer a huge opportunity for food,
beverage companies to engage Hispanic
(and all ethnic) Millennials
Recipes matter to Hispanic Millennials
116. 116Implications
• While it’s clear that food, beverage, and alcohol has deep cultural resonance, the
marketing must respect the cross-cultural world of the Hispanic Millennial
• For marketing purposes, it is important to recognize that heritage skews perception
as much as it dictates preference
• Coupons should be integrated with mobile and other emerging forms of technology
to match usage
• While craft or artisanal brands are clearly a threat, it is key to remember that there is
still a significant market for established brands
• For spirits marketers, the Hispanic Millennial is more likely open to trial of new brands
and should be targeted accordingly
118. 118Key Findings
Consistent Themes Across Waves 1-4
• Hispanic Millennials trust brands like Coke and Pepsi
• Hispanic Millennials have nuanced and multi-faceted definitions of
concepts like wealth, health and happiness
• Embrace technology – both for financial services, health and shopping
• Hispanic millennial is a key decision-maker in Hispanic households
119. 119Key Findings
Consistent Points of Conflict Across Waves 1-4
• Hispanic Millennials struggle with wanting to fit in vs. standing out
• Eating Right Important Yet Difficult for Hispanic Millennials
121. 121
The full Wave 4: Food, Beverage & Alcohol
report will be available for download the
week of May 18, 2015
122. 122
Download the full reports
at
www.HispanicMillennialProject.com
follow-us on Twitter
@HispMillennial
123. 123Next Phases of The Hispanic Millennial Project
Upcoming Final Wave
Each wave of The Hispanic Millennial Project is focusing on a
different topic relevant to this segment:
• Wave 5: Media Consumption, Entertainment & Digital
Behavior (July 2015)
125. 125
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