This document introduces Gen Z and focuses on Hispanic Gen Z. It notes that Hispanic Gen Z will be the largest ethnic group in the generation. While they are highly connected through technology like other Gen Z cohorts, Hispanic Gen Z place more importance on physical relationships. The document also highlights differences between Hispanic Gen Z and their parents, such as Hispanic Gen Z being less religiously affiliated and more entrepreneurial. It concludes by discussing some points of tension for Hispanic Gen Z, such as feeling restricted and desiring to disconnect from others, while also not wanting to conform.
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?
Demo 1 phần báo cáo khách hàng sẽ nhận được tại DTM Consulting
------------------
DTM Consulting là một Công ty nghiên cứu thị trường và tư vấn marketing có thế mạnh về nghiên cứu thị trường và insight khách hàng tập trung vào xây dựng và phát triển thương hiệu cho các thương hiệu tại Việt Nam. Các tư vấn, đề xuất, kế hoạch từ DTM Consulting luôn dựa trên cơ sở dữ liệu, thông tin từ thị trường và khách hàng và trường hợp cụ thể của doanh nghiệp (năng lực nhân sự, ngân sách, thời gian).
DTM Consulting có đội ngũ chuyên môn mạnh về tư vấn chiến lược, phát triển nguồn lực marketing nội bộ, tư vấn thương hiệu, nghiên cứu thị trường và phân tích dữ liệu, với nhiều năm kinh nghiệm với vai trò làm tư vấn, cố vấn, director cho các công ty lớn như Nielsen Việt Nam, T&C Consulting, McKinsey, Ford Motor Company, M&Spencer, Techcombank, VPbank, Adayroi, Bifoco, An Phát Holdings,... (Chi tiết trong Profile đính kèm)
Anh/chị quan tâm vui lòng để lại Brief hoặc thông tin em gửi Profile DTM và báo giá cụ thể (nếu có Brief)
Thông tin liên hệ:
Website: https://dtmconsulting.vn/
Fanpage: https://www.facebook.com/dtmconsulting.vn/
Email: contacts@dtmconsulting.vn hoặc huyennt@dtmconsulting.vn
Call: 0911 30 38 36
We see many Vietnamese wearing glasses. We research with hundreds of Vietnamese to see the market of eye vision, including why they are reluctant to use contact lens
Vietnam’s two biggest cities - HCM and Hanoi is said to have a different culture and people living there have different values in opinions. This survey was made in order to clarify those differences
This survey was conducted among nearly 500 male and female between 18 - 39 years old in HCM and Hanoi in January 2019
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?
Demo 1 phần báo cáo khách hàng sẽ nhận được tại DTM Consulting
------------------
DTM Consulting là một Công ty nghiên cứu thị trường và tư vấn marketing có thế mạnh về nghiên cứu thị trường và insight khách hàng tập trung vào xây dựng và phát triển thương hiệu cho các thương hiệu tại Việt Nam. Các tư vấn, đề xuất, kế hoạch từ DTM Consulting luôn dựa trên cơ sở dữ liệu, thông tin từ thị trường và khách hàng và trường hợp cụ thể của doanh nghiệp (năng lực nhân sự, ngân sách, thời gian).
DTM Consulting có đội ngũ chuyên môn mạnh về tư vấn chiến lược, phát triển nguồn lực marketing nội bộ, tư vấn thương hiệu, nghiên cứu thị trường và phân tích dữ liệu, với nhiều năm kinh nghiệm với vai trò làm tư vấn, cố vấn, director cho các công ty lớn như Nielsen Việt Nam, T&C Consulting, McKinsey, Ford Motor Company, M&Spencer, Techcombank, VPbank, Adayroi, Bifoco, An Phát Holdings,... (Chi tiết trong Profile đính kèm)
Anh/chị quan tâm vui lòng để lại Brief hoặc thông tin em gửi Profile DTM và báo giá cụ thể (nếu có Brief)
Thông tin liên hệ:
Website: https://dtmconsulting.vn/
Fanpage: https://www.facebook.com/dtmconsulting.vn/
Email: contacts@dtmconsulting.vn hoặc huyennt@dtmconsulting.vn
Call: 0911 30 38 36
We see many Vietnamese wearing glasses. We research with hundreds of Vietnamese to see the market of eye vision, including why they are reluctant to use contact lens
Vietnam’s two biggest cities - HCM and Hanoi is said to have a different culture and people living there have different values in opinions. This survey was made in order to clarify those differences
This survey was conducted among nearly 500 male and female between 18 - 39 years old in HCM and Hanoi in January 2019
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
In this hypothetical case, your client is launching a new wearable computer device that will be worn like a bracelet with a built-in WiFI/cellular connection. The goal is to turn this into a $1B annual revenue business within the U.S. in the next two years.
The problem is that the device's built-in connectivity only works when it has access to WiFi. You have two options - exclusively work with two carriers OR partner with other carriers.
What would you do? Read through the case to find out.
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
Fundraising Intelligence: Measuring Fundraising Return on Investment and the ...fmahunik
Presented by Sally Boucher and Faön Mahunik on 04/29/2011. This presentation defines fundraising return on investment and cover the components that make up the overall income and expense lines in the budget. It also discussed the differences between efficiency and effectiveness as well as the differences in measuring ROI and CRD. Topics that are also covered include: Keys to good metrics and important metrics to measure, Prospect research’s impact on fundraising ROI, and Management metrics and tracking. You can access the webinar recording here: https://wealthengineevents.webex.com/wealthengineevents/lsr.php?AT=pb&SP=EC&rID=3660437&rKey=987a1f518451b890
South Korean Food and Beverage Market Report by daxue consultingDaxue Consulting
Covid-19 has reshuffled the cards in many industries and the Korean F&B market is no exception. With more and more of the population living alone and staying at home, industries such as snacks, food delivery, and HMR (Home Meal Replacement) are growing. Similar to Korea’s beauty market, the food and beverage market is the starting point for many global trends.
From Mukbangs to Dalgona coffee, Korea’s F&B trends ripple worldwide.
Download to learn:
- What F&B products South Koreans consume the most
- How brands stand out in the mature markets, such as coffee and alcohol
- The eating out and dining in habits of Korean consumers after the COVID-19 pandemic
- The snack preferences of South Korean consumers of different age groups
Key Stats on the South Korea F&B market:
- Per capita, coffee consumption in South Korea is 12.3 cups per week
- 57% of Koreans are trying to lose weight through diet management
- South Koreans consume, on average, 10 liters of alcohol per person per year, which is the second highest in Asia after Laos.
- 42.7% of Korean families dined out as a family at least once a week in 2020.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
FREE PREVIEW OF VIETNAM INSURANCE REPORT 2018
DOWNLOAD PREVIEW: https://bit.ly/2QhNE8s
Explore Vietnam Insurance Report with free preview including key players, overview of market value and performance
Vietnam Digital Marketing Data 2021. This version include 101 slides and up-to-date data about Vietnam Digital Marketing for all people in marketing industry or simply wanna to know about this topic.
Copywright belong to WeAreSocial - and Hootsuite, 2021
AAU Academy là học viện quản trị chuyên nghiệp được ra đời với sứ mệnh mang đến những kiến thức thực tiễn từ vận hành, tài chính, nhân sự, sale & marketing đến các giải pháp công nghệ, ứng dụng vào quản trị cho các doanh nghiệp dịch vụ tại Việt Nam
BUỔI 1: TỔNG QUAN VỀ NGÀNH F&B VÀ VẼ HÀNH TRÌNH KHÁCH HÀNG CUSTOMER JOURNEY
- Tổng quan ngành F&B và Phân khúc khách hàng từng mô hình coffee, nhà hàng...
- Xây dựng Hành trình khách hàng trong từng concept ngành F&B, các điểm chạm online - offline ở từng kênh media
Group work: chia nhóm phân tích 2-3 mô hình F&B thực tế theo từng case study
BUỔI 2: ĐÁNH GIÁ VÀ LỰA CHỌN CÁC KÊNH MEDIA VÀ PHÁT TRIỂN NỘI DUNG
Đánh giá và lựa chọn các kênh media trong ngành F&B
- Social channel: Facebook, Instagram, Youtube...
- Viral channel: Group Cộng Đồng, Fanpage, KOL...
Chiến lược nội dung từng channel, và kĩ thuật viết, cách dùng câu từ, hình ảnh, nội dung phù hợp...
BUỔI 4: THUYẾT TRÌNH CASE STUDY
Thuyết trình bài học cuối khoá
Được Mentor bởi giáo viên
Chia sẽ các tips khi thực hiện marketing plan, chọn đối tác Agency phù hợp để làm việ
1.Những thông tin cơ bản: Thường bao gồm
- Mục tiêu của kế hoạch, ví dụ tung sản phẩm mới, gợi nhắc về sản phẩm, tăng nhận biết thương hiệu (brand awareness), thúc đẩy sales... Ngoài ra không thể thiếu các mục tiêu định tính như độ phủ (coverage) hay số người tiếp cận (reach)...
- Đối tượng khách hàng mục tiêu: Giới tính, độ tuổi, thu nhập...
- Concept chính, thông điệp cần truyền tải: Đây là trái tim của một Media Plan nên bạn cần dành thời gian để làm rõ nó
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
In this hypothetical case, your client is launching a new wearable computer device that will be worn like a bracelet with a built-in WiFI/cellular connection. The goal is to turn this into a $1B annual revenue business within the U.S. in the next two years.
The problem is that the device's built-in connectivity only works when it has access to WiFi. You have two options - exclusively work with two carriers OR partner with other carriers.
What would you do? Read through the case to find out.
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
Fundraising Intelligence: Measuring Fundraising Return on Investment and the ...fmahunik
Presented by Sally Boucher and Faön Mahunik on 04/29/2011. This presentation defines fundraising return on investment and cover the components that make up the overall income and expense lines in the budget. It also discussed the differences between efficiency and effectiveness as well as the differences in measuring ROI and CRD. Topics that are also covered include: Keys to good metrics and important metrics to measure, Prospect research’s impact on fundraising ROI, and Management metrics and tracking. You can access the webinar recording here: https://wealthengineevents.webex.com/wealthengineevents/lsr.php?AT=pb&SP=EC&rID=3660437&rKey=987a1f518451b890
South Korean Food and Beverage Market Report by daxue consultingDaxue Consulting
Covid-19 has reshuffled the cards in many industries and the Korean F&B market is no exception. With more and more of the population living alone and staying at home, industries such as snacks, food delivery, and HMR (Home Meal Replacement) are growing. Similar to Korea’s beauty market, the food and beverage market is the starting point for many global trends.
From Mukbangs to Dalgona coffee, Korea’s F&B trends ripple worldwide.
Download to learn:
- What F&B products South Koreans consume the most
- How brands stand out in the mature markets, such as coffee and alcohol
- The eating out and dining in habits of Korean consumers after the COVID-19 pandemic
- The snack preferences of South Korean consumers of different age groups
Key Stats on the South Korea F&B market:
- Per capita, coffee consumption in South Korea is 12.3 cups per week
- 57% of Koreans are trying to lose weight through diet management
- South Koreans consume, on average, 10 liters of alcohol per person per year, which is the second highest in Asia after Laos.
- 42.7% of Korean families dined out as a family at least once a week in 2020.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
FREE PREVIEW OF VIETNAM INSURANCE REPORT 2018
DOWNLOAD PREVIEW: https://bit.ly/2QhNE8s
Explore Vietnam Insurance Report with free preview including key players, overview of market value and performance
Vietnam Digital Marketing Data 2021. This version include 101 slides and up-to-date data about Vietnam Digital Marketing for all people in marketing industry or simply wanna to know about this topic.
Copywright belong to WeAreSocial - and Hootsuite, 2021
AAU Academy là học viện quản trị chuyên nghiệp được ra đời với sứ mệnh mang đến những kiến thức thực tiễn từ vận hành, tài chính, nhân sự, sale & marketing đến các giải pháp công nghệ, ứng dụng vào quản trị cho các doanh nghiệp dịch vụ tại Việt Nam
BUỔI 1: TỔNG QUAN VỀ NGÀNH F&B VÀ VẼ HÀNH TRÌNH KHÁCH HÀNG CUSTOMER JOURNEY
- Tổng quan ngành F&B và Phân khúc khách hàng từng mô hình coffee, nhà hàng...
- Xây dựng Hành trình khách hàng trong từng concept ngành F&B, các điểm chạm online - offline ở từng kênh media
Group work: chia nhóm phân tích 2-3 mô hình F&B thực tế theo từng case study
BUỔI 2: ĐÁNH GIÁ VÀ LỰA CHỌN CÁC KÊNH MEDIA VÀ PHÁT TRIỂN NỘI DUNG
Đánh giá và lựa chọn các kênh media trong ngành F&B
- Social channel: Facebook, Instagram, Youtube...
- Viral channel: Group Cộng Đồng, Fanpage, KOL...
Chiến lược nội dung từng channel, và kĩ thuật viết, cách dùng câu từ, hình ảnh, nội dung phù hợp...
BUỔI 4: THUYẾT TRÌNH CASE STUDY
Thuyết trình bài học cuối khoá
Được Mentor bởi giáo viên
Chia sẽ các tips khi thực hiện marketing plan, chọn đối tác Agency phù hợp để làm việ
1.Những thông tin cơ bản: Thường bao gồm
- Mục tiêu của kế hoạch, ví dụ tung sản phẩm mới, gợi nhắc về sản phẩm, tăng nhận biết thương hiệu (brand awareness), thúc đẩy sales... Ngoài ra không thể thiếu các mục tiêu định tính như độ phủ (coverage) hay số người tiếp cận (reach)...
- Đối tượng khách hàng mục tiêu: Giới tính, độ tuổi, thu nhập...
- Concept chính, thông điệp cần truyền tải: Đây là trái tim của một Media Plan nên bạn cần dành thời gian để làm rõ nó
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
My new paper considers the ever changing generational mix in the workplace and how to maximize people development to impact organizational growth in this environment - whatever the generation!
Cool today, Gone tomorrow? (by Generation Y around the world)Joeri Van den Bergh
This global InSites Consulting Gen Y research report shares insights into what Coolness means for Generation Y. The full report offers results for over 15 countries on cool cities, people and brands.
Globally Gen Yers perceive Apple as the coolest brand. Favorite city to visit is New York, followed by London and Paris and they perceive sports(wo)men less cool than pop artists and actors/actresses.
Work-life balance is the most important aspect in a job for Millennials. In the US, 72% of Millennials (aged 20 to 36 years old) find a positive work-life balance key. Yet global research by InSites Consulting also shows that Millennials are clearly struggling to find this equilibrium, with 71% of US Millennials stating they are unhappy with their current work-life ratio.
SPT 101 - Office 365 and Hybrid SolutionsDan Usher
Microsoft Office 365 leveraging SharePoint 2013 and other integrated capability sets provide for globally distributed workforces with the simple ease of administrative oversight and application development without all the mess of setting up servers, maintaining patches and being concerned with disaster recovery plans. While Office 365 is a great platform to utilize, moving an entire IT infrastructure may not always be the best approach for some organizations.
ThinkNow Research - Hispanic Millennial Project... They're not what you think!ThinkNow
ThinkNow Research is proud to be the co-sponsor (along with Sensis) of a new ground-breaking initiative – the Hispanic Millennial Project – that delves into the lifestyle, beliefs and behaviors of 18-34 year old U.S. Hispanic consumers. This unique initiative is divided into five distinct phases over the next 12 months, with this blog post exploring the findings in Phase 1. Download this study to learn more.
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Hispanic Millennial Project - Wave 1 Research PreviewSensis
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
An AHAA Cultural Orientation-Generational Study
Sponsored by AARP and data partners Scarborough & GfK MRI
Discover NEW Hispanic opportunities by exploring specific category and cultural benefits among Hispanic Millennials, Gen X and Boomers
As the lines between the ‘Mainstream’ and the Hispanic market continue to blur, it is more important than ever for marketers to not only understand what makes Hispanics different / similar to non-Hispanics, but to examine the cultural differences between Hispanics, as well.
With underwriting from AARP, AHAA: The Voice of Hispanic Marketing recently commissioned the first study to examine the buying habits and Cultural Orientation of Hispanics and non-Hispanics across three generational groups—Millennials (18-29), Generation X (30-44), and Boomers (45-65).
The results were surprising on many levels, validating that the once popular ‘one size fits all’ Hispanic marketing approach will need to change to fully address the diversity of the Hispanic consumer, moving forward.
What You'll Learn:
• Identify the “best” Hispanic customer for key product categories
• Understand the cultural orientation differences across three Hispanic generational segments
• Increase marketing effectiveness by understanding the cultural diversity within U.S. Hispanics
Moderator: Gaby Alcantara-Diaz – AHAA Education Committee Chair, President, G ADMarketing Communications, Inc.
Panelists:
*Carlos Santiago – AHAA Research Committee Chair, President & Chief Strategist, Santiago Solutions Group
*Dr. Jake Beniflah – Study Academic Counsel, Exec Dir, Center for Multicultural Science
*Scott Willoth –SVP Methods & Analytics, Scarborough Research
Session sponsor: AARP. Study underwriter: AARP. Research Partner: Scarborough.
Rudy Bozas - Marketing to Multicultural MillennialsJohn Blue
Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
Sensis Hispanic Millennial Project Atlanta PresentationSensis
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success.
In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.
Hispanic In-store Mobile Experience - Chapter 1 PresentationSensis
“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.
The Hispanic Persona Project SXSW Interactive 2012 Presentation Sensis
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. 2Overview
• Introduction
• Gen Z Overview
• Why Gen Z?
• Differences between Gen Z Groups
• Points of Tension
• Implications for Marketers
• What’s Next
• Data Sources
5. 5
BACKGROUND
• Advertising, PR & digital agency
• 65 employees
• 17 years in business
• Independent, minority-owned
and certified
• Offices in L.A., DC, Austin, Little
Rock, and Atlanta
CAPABILITIES
• Earned Media (Social/PR/Content)
• Media Planning & Buying
• Creative & Production
• Branding
• Digital Marketing
• User Experience Design (UxD)
• Research & Analytics
• Strategic Planning
Integrated cross-cultural advertising agency
6. 6
Multicultural
Agency
Specialization and expertise
in one ethnic group
Often working in a silo and with
varying degrees of partnership with
lead agencies.
Digital
Agency
Tactically driven
Limited traditional
capabilities
Strategically driven
Expertise in building
marketing programs that
reach all consumers
Digital is at the core
of our servicesStrong technical
background
Marketing targeted to
particular ethnic
segments
Starts with the general
market then develop
separate distinct ethnic
programs
Treat ethnic groups as
separate and distinct.
“General
Market”
Agency
CROSS-CULTURAL IS A MORE EFFECTIVE MODEL
Lack in-depth experience
with ethnic marketing
Lack ethnic insights Combine Hispanic, African-
American, Asian and “general
market” expertise
9. 9
Groundbreaking research initiative on cross-
cultural Gen Z segment
Designed to understand Hispanic, African-
American, Asian and general market Gen Z
and their digital behavior
Introducing the Cross-cultural Gen Z
Report
13. 13The largest generational cohort alive in the U.S.
23%
19%
22%
25%
0%
5%
10%
15%
20%
25%
30%
Baby Boomers Generation X Generation Y Generation Z
% of Total Population
Geoscape, American Marketscape DataStream™ 2014 Series.
14. 14What we know about Gen Z (generally)
• Cautious, price and value conscious, and avoid debt
• Independent workers
• Over-connected to the point where it impairs their real-life
communication skills
• In need of instant gratification
• Entrepreneurial and eager to start working
• Optimistic about the future
• Prefer home-cooked meals
• DIYers and crowdsourcers
Sources: Sparks & Honey; Magid Generational Studies; Terradata
15. 15The most ethnically diverse generation
Asian
5%
African
American
14%
Hispanic
23%
2 or more
races
5%
Non-Hispanic
White
53%
Gen Z
The last generation
where Non-Hispanic
Whites make up the
majority.
Source: U.S. Census, ACS 2011-13 3 Year Estimates
17. 17
Hispanic Gen Z research is virtually
nonexistent beyond top-line data regarding
their ethnic makeup and nativity
18. 18Gen Z makes up the largest Hispanic cohort
living in the U.S.
5%
14%
19%
27%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
The Silent/The
Greatest
Generation
Baby Boomers Generation X Generation Y Generation Z
% of Total Hispanic Population
Geoscape, American Marketscape DataStream™ 2014 Series.
19. 19Hispanic Gen Z have the largest percentage of
Millennial parents
STUDY NAME : Fall 2014 NHCS Adult Study 12-month
38%
29%
23%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Hispanic Non-White Hispanic African American or Asian
% of Gen Z Parents that are Millennial
20. 20Majority of Hispanic Gen Z parents were born
outside of the U.S.
39%
62%
0%
10%
20%
30%
40%
50%
60%
70%
Yes No
Were you born in the U.S.?
STUDY NAME : Fall 2014 NHCS Adult Study 12-month
21. 21Unlike their parents, majority of Hispanic Gen
Z were born in the U.S.
9%
91%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Foreign Born (Under 18) Native Born (Under 18)
% of Total Hispanic Pop Under 18
Source: U.S. Census Bureau, 2006-2010 American Community Survey
22. 22As a result, Hispanic Gen Z are more likely to prefer
English, vs. their older Hispanic counterparts
75%
8%
16%
33%
46%
21%
35%
50%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
English Dominant Spanish Dominant Both English and Spanish Equally
Language Spoken in Home
Gen Z Hispanic (12-17)
Hispanic Millennial (21-34) Parent of Children ages (4-17)
Hispanic Gen X (35-50) Parent of Children ages (4-17)
STUDY NAME : Fall 2014 NHCS Adult Study 12-
month and Fall 2014 NCS Teen Study 12-month
23. 23Hispanic Gen Z Parents have a desire to preserve
their cultural roots
52%
57% 55%
79%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
I often celebrate
holidays from
Hispanic countries
I try to keep up with
Latin music, news or
sports from Hispanic
countries
I often encourage
Hispanic children to
participate in
traditional Hispanic
games and activities
I believe it is
important to teach
Spanish to Hispanic
children as a way to
help preserve
Hispanic culture
Speaking Spanish in
our home is a priority
Hispanic Parents with Children (4-17)
STUDY NAME : Fall 2014 NHCS Adult Study 12-month
24. 24Yet, Hispanic Gen Z parents find it important to
assimilate into the U.S. culture as well
79%
64% 64%
56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
I often celebrate U.S.
National Holidays such as
the Fourth of July and
President's Day
I try to keep up with
American music, news or
sports
I enjoy living the American
lifestyle and customs
Speaking English in our
home is a priority
Hispanic Parents with Children (4-17)
STUDY NAME : Fall 2014 NHCS Adult Study 12-month
25. 25
Being born in the U.S. and growing up in the most
diverse generation is altering their world view and
redefining the culture in which they live.
29. 29Similar to other Gen Z cohorts, Hispanic Gen Z rely
on technology to stay connected with friends and
family
43%
60%
48%
65%
47%
51%
63%
79%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
My cell phone connects me to my social world I like to be connected to my friends and famiy
wherever I am
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
30. 30However, Hispanic Gen Z are less dependent on
technology to maintain physical relationships
26%
34%
40%
45%
26%
48%
63%
60%
0%
10%
20%
30%
40%
50%
60%
70%
My friendships would not be as close as they are
without my cell phone
Texting is just as meaningful to me as an actual
conversation with the person on the phone
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
32. 32Hispanic Gen Z have less of a
desire to create their own path
42%
53%
46%
57%
0%
10%
20%
30%
40%
50%
60%
I like to travel the path that no one else usually takes
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
33. 33Similar to African Americans, Hispanic Gen Z are
less confident in their ability to influence and lead
28%
30%
38%
40%
42%
52%
28%
30%
34%
20%
59%
63%
0%
10%
20%
30%
40%
50%
60%
70%
I am often chosen to be the
spokesperson in my group
I am good at leading discussions I am good at convincing others to try
new things
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
35. 35Hispanic Gen Z are more likely to indicate that they
enjoy being with family and that they get along
with their parents
84%
78%81%
74%77%
63%
95%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I get along with my parents I really like to be with my family
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
36. 36However, many Hispanic Gen Z are less likely to indicate
that they would like to start their own family
70%
78%
68%
81%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Eventually, I would like to have my own family
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
38. 38Both Hispanics and African Americans show a
strong entrepreneurial spirit
59%
31%
60%
0%
10%
20%
30%
40%
50%
60%
70%
Expect to work independently
Hispanic or Latino White African American
Source: Meet Generation Z, Northern University, November 18, 2014
41. 41Compared to their parents Hispanic Gen Z are
showing less of a preference for Catholicism
43%
17%
60%
13%
0%
10%
20%
30%
40%
50%
60%
70%
Catholic No religious preference
Hispanic or Latino (12-17) Hispanic Parents with children (ages 4-17)
STUDY NAME : Fall 2014 NHCS Adult Study 12-
month and Fall 2014 NCS Teen Study 12-month
What is your religious preference?
42. 42Hispanics 18+ are shifting their preference
away from Catholicism
67%
55%
12%
16%
10%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2010 2013
Catholic Evangelical Protestant Unaffiliated
Source: Pew Research Center survey of Hispanic adults, May 24-July 28, 2013
% of Hispanics who identified as Catholic/Evangelical/Unaffiliated
All Hispanics (18+)
43. 43
Hispanic Gen Z have a stronger desire to
disconnect from technology
44. 44Compared to their parents Hispanic Gen Z have a
stronger desire to disconnect from the Internet
45%
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
At times, I feel like I need to disconnect or take a break from the internet
Hispanic or Latino (12-17) Hispanic Parents with Children (ages 4-17)
STUDY NAME : Fall 2014 NHCS Adult Study 12-
month and Fall 2014 NCS Teen Study 12-month
45. 45
Hispanic Gen Z are less likely to shop online
and use technology to aid them while
shopping
46. 46Compared to their parents Hispanic Gen Z
are less likely to do their shopping online
16%
25%
0%
5%
10%
15%
20%
25%
30%
All things being equal, I am more likely to purchase a product online than in the store
Hispanic or Latino (12-17) Hispanic Parents with Children (4-17)
STUDY NAME : Fall 2014 NHCS Adult Study 12-
month and Fall 2014 NCS Teen Study 12-month
47. 47Hispanic Gen Z are also less likely to use technology
to aid them throughout the shopping process
17%
37%
22%
42%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
When I am shopping, I often use my
mobile/handheld device to search for local deals
When I see something interesting on tv, I often go
online to find out more about it
Hispanic or Latino (12-17) Hispanic Parents with Children (12-17)
STUDY NAME : Fall 2014 NHCS Adult Study 12-
month and Fall 2014 NCS Teen Study 12-month
49. 49
One of the most important ways to establish
a deeper understanding of Hispanic Gen Z is
to comprehend the points of tension
characterizing their lives.
As marketers, we know points of tension
provide powerful opportunities to
communicate and connect with consumers.
Points of Tension
50. 50Due to cultural differences, Hispanic Gen Z are
more likely to have different views to their parents
42%
21%
37%
18%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
My ideas are very different from my parents ideas My parents do not understand me
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
51. 51More likely to feel restricted and have an
increased desire to disconnect from others
56%
60%
67%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
I have a lot of freedom I like to be connected to my friends and family wherever I am
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
52. 52Desire to stand out, but feel uncomfortable
being the center of attention
27%
35%
23%
33%
0%
5%
10%
15%
20%
25%
30%
35%
40%
I like to stand out in a crowd I hate being the center of attention
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
53. 53Uncomfortable with conforming, yet more
concerned with being seen as different
35%
58%
29%
61%
0%
10%
20%
30%
40%
50%
60%
70%
Being like others makes me uncomfortable I am not afraid to appear quite different from others
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
54. 54Enjoying life in the present versus having
increased pressure to be successful
26%
83%
90%
33%
80%
88%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I like to enjoy life and don't worry about
the future
Having a career is very important to me I would like to go to college
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
55. 55Tired of the usual, but not comfortable with
exploring the unknown
31%
43%
48%
43%
53%
64%
0%
10%
20%
30%
40%
50%
60%
70%
I like to follow a routine I like to travel the path that no one else usually
takes
I am adventurous
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
60. 60
Gen Z aren’t just consumers of the future
In many categories, Gen Z is sweet spot
today
(higher education, media, energy drinks, apparel, QSR, etc.)
62. 62Hispanic Gen Z are more likely to indicate
that they go grocery shopping
56%
48%
55%
24%
0%
10%
20%
30%
40%
50%
60%
Yes
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
63. 63Similarly to African Americans, Hispanic Gen Z
indicate that they go grocery shopping frequently
STUDY NAME : Fall 2014 NCS Teens Study 12-month
44%
34%
43%
18%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Most or some of the time
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
64. 64Hispanic Gen Z are more likely to report that
they do their shopping with their parents
STUDY NAME : Fall 2014 NCS Teens Study 12-month
46%
42%
46%
23%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
With Parent(s)
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
65. 65Similar to Asians, Hispanic Gen Z are more likely
to spend a higher weekly average on groceries
48%
44%
32%
60%
0%
10%
20%
30%
40%
50%
60%
70%
$150 or more
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
66. 66
Hispanic Gen Z make up an important
part of the grocery shopping experience
and have are more likely to influence
household purchases
Implication
68. 68Compared to other Gen Z cohorts, Hispanic Gen Z
are less interested in healthier fast food trends
30%
43%
40%
56%
0%
10%
20%
30%
40%
50%
60%
I like the trend towards healthier fast food
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
69. 69
Hispanic Gen Z remain open to traditional
fast food options.
Implication
71. 71Hispanic Gen Z see the value in college, but are
concerned about the costs
88%
44%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I would like to go to
college
I enjoy going to school
Hispanic or Latino (12-17)
76%
64%
68%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Being able to afford college
Hispanic or Latino White
African American
Thinking about different topics or issues that you might pay
attention to, how concerned are you about each of the following?
STUDY NAME : Fall 2014 NCS Teens Study 12-month
Source: Meet Generation Z, Northern University, November 18, 2014
72. 72Hispanic Gen Z want colleges to allow them to
design their own major
81%
68%
73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Agree
Hispanic or Latino White African American
Now, please indicate whether you agree or disagree with the following: Colleges should allow students to
design their own course of study or major.
Source: Meet Generation Z, Northern University, November 18, 2014
73. 73
Emphasize not only the aspiration, but the
practicality of higher education.
Implication
75. 75Hispanic Gen Z are less reliant on technology
to become knowledgeable on different things
29%
35%
37%
65%
0%
10%
20%
30%
40%
50%
60%
70%
The internet helps me to become an expert in many things
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian(12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
76. 76Hispanic Gen Z are less interested in websites that
track their user behavior and offer product
suggestions
25%
27%
34%
54%
0%
10%
20%
30%
40%
50%
60%
I like websites that provide product suggestions based on what I have looked at or purchased in the past
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
77. 77Hispanic Gen Z don’t mind consuming
entertainment through a portable device
46%
43%
38%
66%
0%
10%
20%
30%
40%
50%
60%
70%
I do not mind watching tv, movies or other video content on portable devices with smaller screens
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
78. 78Similar to African Americans, Hispanic Gen Z are less
likely to rely on the Internet as their primary source for
entertainment
45%
51%
41%
73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
The internet has become a primary source of entertainment for me personally
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
79. 79
Marketers should temper their emphasis
on the “shiny and new” and position
products on how useful the product is.
Implication
81. 81Similar to Non-Hispanic Whites, Hispanic Gen Z
learn a lot from television
34%
36%
29%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
I learn a lot from TV
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
82. 82Hispanic Gen Z are more likely to indicate that music is
a passion for them and that they have a wide taste in
music
54% 54%
49% 50%
45% 44%
64%
16%
0%
10%
20%
30%
40%
50%
60%
70%
Music is a passion with me I have a wide taste in music
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
83. 83However, Hispanic Gen Z are less likely to feel
that they are in touch with the music scene
28%
38%
33%
63%
0%
10%
20%
30%
40%
50%
60%
70%
I feel I'm in touch with the music scene
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
84. 84Hispanic Gen Z are similar to other Gen Z
counterparts in their love for movies
69% 68%
72%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
I love going to the movies
Hispanic or Latino (12-17) Non-Hispanic White (12-17)
African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
85. 85Yet, Hispanic Gen Z are more likely to notice
commercials that play along with the movie previews
47%
40%
35%
29%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
I often pay attention to the commercials that play along with the movie previews in the movie theater
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
86. 86
Marketing should not seek to only
persuade, but also tell stories, entertain,
and engage Hispanic Gen Z through
across multiple platforms.
Implication
87. 87
In most other categories, they are in the
critical brand preference formation years,
as many of them are finishing high school
and starting college
(financial services, healthcare, electronics, automotive, etc.)
89. 89Hispanic Gen Z have similar views on saving to
other AA and NHW Gen Z
52%
59%
47%
55%
61%
50%
44%
41% 40%
75%
81%
74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
I am good at saving money I like saving money I am very careful with my money
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
90. 90However, compared to Non-Hispanic Whites,
Hispanic Gen Z are less likely to have a bank account
30%
63%
7%
53%
37%
10%
34%
59%
7%
25%
64%
11%
0%
10%
20%
30%
40%
50%
60%
70%
Yes No Don't Know/No Answer
Hispanic or Latino (12-17) Non-Hispanic Whites (12-17)
African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
Do you have a bank account?
91. 91Similar to African Americans, Hispanic Gen Z are
less likely to want to save their money at home
46%
51%
46%
70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
I like to save my money at home
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
92. 92Hispanic Gen Z are more likely to indicate that
they do not have a job
86%
79% 81%
92%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No
Hispanic or Latino (12-17) Non-Hispanic Whites (12-17)
African American (12-17) Asian (12-17)
Do you work?
STUDY NAME : Fall 2014 NCS Teens Study 12-month
93. 93Similar to African Americans, Hispanic Gen Z
are less averse to debt
67%
74%
64%
77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
I don't like the idea of being in debt
Hispanic or Latino (12-17) Non-White Hispanics (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
94. 94
There is an opportunity for banks to
educate Hispanic Gen Z early on the
different services they offer and
emphasize the benefits of investing in the
bank.
Implication
96. 96Compared to Non-Hispanic Whites Hispanic Gen Z
are more likely to watch what they eat and try to
lose weight
STUDY NAME : Fall 2014 NCS Teens Study 12-month
45%
41%42%
29%
52%
38%
66%
48%
0%
10%
20%
30%
40%
50%
60%
70%
I try not to eat too much I often try to lose weight
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
97. 97However, Hispanic Gen Z are less likely to place
importance on a well-balanced diet
44%
59% 60%
71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
It's important to eat a well balanced diet
Hispanic or Latino (12-17) Non-Hispanic White (12-17) African American (12-17) Asian (12-17)
STUDY NAME : Fall 2014 NCS Teens Study 12-month
101. 101Sources
• Experian Simmons Fall 2014 NCS Teens Study 12-month
• Experian Simmons Fall 2014 NHCS Adult Study 12-month
• Meet Generation Z, Northern University, November 18, 2014
• Sparks & Honey; Magid Generational Studies
• Pew Research Center survey of Hispanic adults, May 24-July
28, 2013
• Terradata
• U.S. Census Bureau, 2006-2010 American Community
Survey
• Geoscape, American Marketscape DataStream™ 2014 Series