Nowadays, beside other purchasing method, Vietnamese also use TV shopping to buy goods and services . Let's check out Q&Me survey.

1. Your sub-title here
TV shopping market in Vietnam
24% of TV shopper spend more than 2M VND in last 12 month

2. Survey information
• Survey about TV shopping
• Sample size: 300 samples those who replies to use TV
shopping (total sample size is 1159 people)
• Respondent criteria: Male & female, 20-49 years old
• Area: Nationwide
• Conducted time: July7rd-July 14st, 2015

3. Executive summary
• 80% of the TV shopping experiencers have used TV shopping less
than 3 times in last 12 month
• 47% of TV shoppers watch the program regularly
• While 22% spend less than 500K, 24% spend more than 2M in last
12 month
• Household appliances are most popular followed by cooking
appliances and clothes / footweare
• Most popular channel is SCTV5. Most common time 7-9 pm.
• 39% check TV shopping website, while 37% check the pricing online

4. Respondent profile (TV shopping users)
49%
51%
Gender
Female
Male
35%
27%
19%
6%
4%
4%
20-24
25-29
30-34
35-39
40-44
45-49
Age
31%
17%
5%3%
44%
Area
Ho Chi Minh
Hanoi
Da Nang
Hai Phong
Others

5. Have you ever bought something over TV shopping?
Yes, 20%
No, 80%
20% Vietnamese has purchased over TV shopping

6. How many times have you bought at TV shopping
(last 12 months)
44%
36%
5%
1%
4%
10%
Once 2-3 times 4-6 times 7-9 times 10 times or more Not in the last 12
month
80% of the TV shopping experiencers have used TV shopping less
than 3 times in last 12 month

7. Do you watch TV shopping program regularly?
23%
30%
47%
28%
23%
47%
Only when
program is
interesting
Only when I
have time
Yes
Male Female
47% of TV shoppers watch the program regularly

8. How much do you spend for TV shopping in last 12
months?
22%
1%
9%
18%
9%
7%
2%
3% 3%
11%
0%
5%
10%
15%
20%
25%
While 22% spend less than 500K, 24% spend more than 2M in last 12
month

9. What products have you bought in TV shopping?
5%
5%
9%
10%
14%
14%
14%
17%
23%
29%
31%
34%
35%
5%
5%
9%
10%
17%
18%
14%
17%
23%
17%
30%
28%
35%
Garden
Others
DVD's, Music, Books, Video games
Toys
Accessories, Jewelry
Cleaning and Maintenance
Food
Multimedia
Health products
Cosmetic
Clothes, footwear
Cooking appliances
Household Appliances
Male Female
Household appliances are most popular followed by cooking
appliances and clothes / footweare

10. What have you bought at last time?
4%
5%
6%
7%
9%
9%
9%
10%
14%
14%
18%
20%
21%
29%
4%
5%
7%
10%
6%
12%
13%
15%
13%
23%
17%
21%
10%
17%
Garden
Others
DVD's,Music, Books, Video games
Food
Toys
Footwear
Accessories, Jewelry
Cleaning and Maintenance
Health products
Multimedia
Clothes
Cooking appliances
Cosmetic
Household Appliances
Male Female
Household appliances are popular for female, while male buy more
multimedia goods

11. How do you watch TV shopping?
Most popular channel is SCTV5. Most common time 7-9 pm.
Channel
11%
8%
13%
22%
8%
6%
22%
34%
10%
Time to watch
35%
27% 26%
24%
18% 17%
12%
10%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%

12. Why do you use TV shopping?
49%
32% 31% 30%
25%
16%
0%
10%
20%
30%
40%
50%
60%
Convenience Find the good
product/brand
Easy comparison Price Good product
information
Wide variety of
products
Convenience (49%), good product / brand (32%)

13. How much are you satisfied with TV shopping?
Overall the satisfaction ratio is high. A room for improvement in product
quality
4%
3%
4%
2%
2%
4%
3%
8%
6%
4%
3%
6%
45%
38%
38%
35%
35%
34%
38%
43%
41%
43%
47%
42%
10%
8%
12%
15%
13%
14%
Product quality
Price
Delivery timing
Customer support
Payment Method
Promotion
Totally dissastified Dissatisfied Average Satisfied Very satisfied

14. 9%
13%
23% 23%
25%
37%
39%
Always stick
with one TV
shopping
programs
Bought
something over
TV shopping
although I did
not intend to
Call and buy
immediately
Call and talk
with the
customer
support to hear
more detail
Watch several
TV shopping
programs
Check the
pricing online
Check TV
shopping
website
39% check TV shopping website, while 37% check the pricing online
What is your behaviours about TV shopping?

15. What is the benefit of TV shopping over online?
22%
25%
26%
28%
30%
31%
36%
38%
Product uniqueness
Pricing
Customer support
Product variety
Delivery quickness
Promotion
Easier shopping method
Product explanation
Product explanation (38%) and easier shopping method
(36%) are the most common reasons

16. What is the complaint over TV shopping?
2%
2%
3%
5%
8%
11%
13%
Highest price to TV shopping in store
Product warranty problem
Product broken
Unclear information
Poor quality product
Incorrect / misleading information
Late delivery
Late delivery (13%) and incorrect information (11%) are the common
complaint

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