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From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Putting The Human In Your Marketing Technology Stack. PRESENTATION: Let's Find The Human in Martech - Given by Mayur Gupta, @inspiremartech - Kimberly-Clark, Global Head of Marketing Technology & Operations
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With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Putting The Human In Your Marketing Technology Stack. PRESENTATION: Let's Find The Human in Martech - Given by Mayur Gupta, @inspiremartech - Kimberly-Clark, Global Head of Marketing Technology & Operations
Annija Graustina: Facebook reklamos kampanijos, kurios iš tikrųjų skatina pa...Vladas Sapranavicius
Pranešimas, Annijos skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Facebook reklama yra vienas iš skaitmeninės rinkodaros įrankių, kuris per pastaruosius metus turi didelę reikšmę Jūsų pasiekiamiems rezultatams, todėl to ignoruoti nereikia.
Annija Jums pateiks pasiūlymus ir praktinius patarimus kokia turi būti stipri Facebook reklamos kampanija ir kaip ją sukurti, aptars kokias rinkodaros strategijas vertėtų rinktis 2018 metams.
Gausite vertingų patarimų, kaip organizuoti testavimo procesus ir kaip analizuoti turimus rezultatus.
A brief look at the state of Agile marketing as of May 2017, according to multiple studies of adoption levels. You'll also see data on the movement's momentum, as well as some unfortunately mischaracterizations of what Agile really is.
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Sensis Agile Marketing: The Key to Effective Hispanic Social Media Marketing
1. Agile Marketing
The Key To Effective Hispanic Social Marketing
Hispanicize 2013
2013April 11,
2. 2I’ve been working in advertising for the last 14
years
My background :
– Web / tech / geekiness
– Strategy consulting
– Economics
I sort of stumbled into this business…
Jose
3. 3
… and I’m one of the few people you’ll meet
that runs an ad agency that never worked in
advertising before.
4. 4
“The curious task of
economics is to demonstrate
to men how little they really
know about what they
imagine they can design.”
- F.A. Hayek
5. 5
My philosophy about marketing….
We think we know more than we do about
what will work and what won’t.
Economics meets Marketing?
21. 21Agile Methodology
• Approach to software development
• Flexible alternative to traditional or “Waterfall” methodology
– which attempts to identify every requirement of the project before any design or
coding occurs
• Agile helps teams respond to the unpredictability of building
software through incremental, iterative work cadences,
known as sprints.
– By focusing on the repetition of abbreviated work cycles, agile methodology
could be described as “iterative” and “incremental.”
26. 26What is Agile Marketing?
• Takes its inspiration from the Agile
software development methodology
• Avoids the “big leap” approach and
“marketing lottery” paradigm
– whereby a few initiatives win while the majority
lose
• Agile replaces "big leaps" with
continuous mini-steps comprised of
ongoing "test-learn-commit" loops
37. 37Agile Manifesto
• Validated learning over research and planning
• Iterative campaigns over Big-Bang launches
• Flexible vs. rigid planning
• Responding to change over following a plan
• Many small experiments over a few large bets