OpenRice is a popular dining guide website and app in Hong Kong that allows users to search restaurants, read reviews, and get discounts. A survey of 29 OpenRice users found that most use it to find restaurants and prefer European cuisine. Some non-users cited misleading information and negative reviews as reasons for not using it. To improve, OpenRice should address review quality issues and offer more coupons to attract more users and positive engagement.

2. PRESENTATION FLOW
Introduction
of OpenRice
Applications
Survey
results
Future
development
about
OpenRice
Conclusion

3. MIND-MAP
Link: http://www.mindmeister.com/451723829/app-openrice

4. INTRODUCTION OF OPENRICE
• OpenRice is Hong Kong’s most popular dining guide, with restaurant
search, restaurant reviews, and dining coupons.
• Established since 1999 by Ray Chung
• Food and restaurant guide website which currently operates in Hong
Kong, Macao, China, Singapore, Indonesia, the Philippines and
Thailand.
• Users can enjoy all-round restaurant searching service in town and
post their comments and reviews

5. INTRODUCTION OF OPENRICE’S APPLICATIONS
Link: http://youtu.be/L9YvE60Q8C8

6. APPLICATION 1: SEARCH RESTAURANT
• OpenRice has the most comprehensive and complete database of
restaurants.
• Users can search nearly any restaurant according to following
preference.
• For example:
• 1. Cuisine
• 2. Dish
• 3. Restaurant type
• 4. Price

7. APPLICATION 2: FOOD COMMENTS
• OpenRice gives detailed information of restaurants, hotel and liquor stores
over around whole HK.
• It provides a platform for food lover to share their dining experience. By using
the convenient evaluation system, every clients can be professional gourmets.
• Users can judge with different criteria, e.g. taste, service and hygiene.

8. APPLICATION 3: COUPONS & DISCOUNTS
• OpenRice owns lots of cooperative partners which can give
users some discount coupons.
• Clients can purchase the coupon and enjoy various from
restaurants.

9. APPLICATION 4: FIND RECIPE
• Even though some people may not like to eat outside, OpenRice
also have cooking recipe for them.
• Users can find different cuisines’ recipes of food readily.
• For example, users can search recipes according by the difficulty,
length of time and cooking method etc.

10. Purpose of survey:
 Research about the popularity of OpenRice among
people
 Collect users’ comment and suggestion toward
OpenRice
 Examine the use of OpenRice functions
 Identify the reason why people choose to use
OpenRice or not
 Figure out the future improvement of OpenRice
Survey link:
 https://docs.google.com/a/life.hkbu.edu.hk/forms/d/12ti
Y856GATT4PvkCDhu6-Z0AQ0DQC8J_O_-
3Y0bTqZ4/viewform?usp=send_form
Sampling size:
 29
ONLINE SURVEYS

11. SURVEY
QUESTIONS

12. SURVEY RESULTS
• Around 60% (17) of the
interviewee use OpenRice.
• Yet, 40% (12) of them are not
using it.

13. SURVEY RESULTS
• Majority people would like to use Find restaurants function most of
the time.
• Few people never or seldom choose to use the others functions.

14. SURVEY RESULTS
• The first priority of
choice is
European food
(31%)
• Then followed by
American food
(23%)
• And Chinese food
(12%) is the last
prefer option

15. SURVEY RESULTS
• 4 out of 12 people are not using OpenRice due to Many misleading information.
• Negative comment is the second reason cause people not use OpenRice.
• Only 1 person is not using OpenRice since it is not user-friendly.

16. SURVEY RESULTS
• Around 30% (4 out of 12) of the interviewee think that OpenRice should
Provide some discounts or coupons for users and Collect more
comments from guests.
• For the Other, 2 of them think that OpenRice don’t need to improve

17. DATA ANALYSIS
Use OpenRice Not use OpenRice
• 60% (17 people) • 40% (12 people)
• Use for finding restaurants in
most of the time
• People never write headline or
article on OpenRice’s website
• Not use because of many
misleading information and
negative comment
• European food is the most
popular choice
• Chinese food is the least famous
one
• Should provide some discounts or
coupons for users
• Need to collect more comment
from guests

18. FUTURE DEVELOPMENT
From the survey results, OpenRice should conclude their weakness
and extend improvement space in order to appeal more supporters
and users.
1. In order to appeal more users to provide food review, score system
should be optimized and excellent writer should be granted award.
2. Provide more cost-effective coupon and foretaste activities for
consumers.
3. Create new APP suitable for non-Hong Kong area.
4. Should provide some discounts or coupons for users and need to
collect more comments from guest.

19. CONCLUSION
• OpenRice APP has already become an essential helper in
people’s life. It mainly appeals to youngsters around 15-35
years old, influencing their social life and help them
compare restaurants and make an correct decision.
• Food is an indispensable topic among people, OpenRice
brings together gourmets and restaurant reviews, allowing
users to freely express their views and opinions.
• Reviews of different perspectives create a form of collective
wisdom to give widely respected restaurant scoring and
rankings, and at the same time redefine dining enjoyment.

20. REFERENCES
Website:
1. http://www.openrice.com/english/restaurant/index.htm
2. http://en.wikipedia.org/wiki/OpenRice
Images:
1. Google
2. OpenRice

21. WORK DIVISION
Member name:
Zhang Yujia
Member name:
Jaime Yip
Introduction ☺
Project Content ☺
Online Survey ☺ ☺
Data Processing ☺ ☺
Data Analysis ☺
Conclusion ☺
PowerPoint Effects ☺