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Activities in shopping mall in Ho Chi Minh City

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As HCM has many shopping malls existing for the moment, people in this area tend to come here more often and have many different type of activities. Let's figure out which shopping malls are popular now and what people often do there with Q&Me.

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Activities in shopping mall in Ho Chi Minh City

  1. 1. Your sub-title here Activities in shopping mall in HCMC - AEON Mall is the most popular shopping mall (38%)
  2. 2. Survey information • Survey about Activities in shopping mall in HCMC • Sample size: 400 • Respondent criteria: 20-49 years old • Area: HCMC • Conducted time: Nov 20-24
  3. 3. Executive Summary • 42% 20-29 years old group spend weekend time on Internet • 30% people in the age of 30-49 go to shopping mall 1-2 times per month • AEON Mall is the most popular shopping mall (38%) • 46% people go to shopping mall for eating / drinking • 38% people from 30’s stay in shopping mall for 2-4 hours and 46% spend more than 500K per time there
  4. 4. Respondents profile Female 53% Male 47% Gender 6% 2% 3% 5% 3% 5% 5% 6% 6% 7% 2% 4% 5% 8% 2% 4% 9% 8% 3% 2% 2% 2% 1% 0% Living Location 20% 29% 27% 13% 7% 2% 1% 1% 1% Income
  5. 5. What is your common weekend activities? 42% 40% 35% 31% 30% 30% 28% 24% 22% 19% 18% 16% 16% 15% 12% 10% 8% 5% 1% 35% 28% 19% 30% 27% 29% 18% 28% 16% 29% 24% 19% 17% 7% 4% 8% 4% 3% 4% 20-29 30-49 42% 20-29 years old group spend weekend time on Internet
  6. 6. How often do you go to shopping mall? 15% 17% 3% 1% 30% 25% 10% 26% 5% 1% 27% 20% I do not go to shopping mall 1-2 times / week 3-4 times / week More than 4 times / week 1-2 times / month Less than 1-2 times / month Frequency 20-29 30-49 2% 31% 6% 44% 16% 12% 8% 22% 5% 5% 11% 15% 17% 19% 26% 41% Relatives Kids Dad / mom Wife / husband Brothers / sisters Alone BF / GF Friends People to go with 20-29 30-49 30% people in the age of 30-49 go to shopping mall 1- 2 times per month
  7. 7. Which shopping mall do you usually go to? 38% 19% 17% 16% 16% 16% 14% 13% 13% Aeon Mall Celadon Vincom Le Thanh Ton Diamond Plaza Lotte Mart Nam Sai Gon Parkson Hung Vuong Crescent Mall Vincom Thu Duc Lotte Mart Tan Binh SC Vivo City
  8. 8. Why do you usually go to those shopping malls? 38% 36% 36% 33% 32% 31% 28% 23% 23% 22% 19% 17% 13% 6% 5% 1% 41% 16% 30% 37% 23% 23% 36% 18% 17% 24% 21% 15% 10% 2% 6% 0% 20-29 30-49 Variety of products is the most attractive key point for people to go to a shopping mall
  9. 9. Shopping Mall feature preferences Diamond Plaza AEON Mall Parkson Hùng Vương Vincom Lê Thánh Tôn Vincom Thủ Đức SC Vivo City Crescent Mall Lotte Mart Nam Sài Gòn Lotte Mart Tân Bình Q: Why do you usually go to those shopping malls?
  10. 10. Why do you usually go to those shopping malls? Shopping Mall Best features 1st 2nd 3rd Aeon Mall Celadon Variety products 11% Many promotions 9% Good decorations 9% Vincom Le Thanh Ton Variety products 11% Good decorations 10% Has supermarket 10% Diamond Plaza Variety products 13% Good decorations 11% Has the cinema 9% Lotte Mart Nam Sai Gon Has supermarket 12% Variety products 10% Has the cinema 10% Parkson Hung Vuong Has the cinema 11% Good decorations 11% Variety products 10% Crescent Mall Has the cinema 10% Many promotions 10% Good decorations 10% Vincom Thu Duc Near my house 14% Variety products 11% Has the cinema 11% Lotte Mart Tan Binh Variety products 11% Has supermarket 11% Has many games 9% SC Vivo City Has the cinema 8% Has supermarket 11% Many promotions 9%
  11. 11. What do you usually do at the shopping mall? 46% 37% 37% 36% 32% 27% 25% 25% 21% 19% 14% 14% 10% 5% 46% 44% 15% 39% 43% 17% 22% 28% 21% 9% 10% 17% 22% 1% 20-29 30-49 46% people go to shopping mall for eating / drinking
  12. 12. Top 3 Shopping Mall with activities and best features AEON Mall Celadon Best features • Variety products 11% • Many promotions 9% • Good decorations 9% Popular activities • Eating / drinking 66% • Window shopping 48% • Go to the cinema 48% Vincom Le Thanh Ton Best features • Variety products 11% • Good decorations 10% • Has supermarket 10% Popular activities • Eating / drinking 59% • Window shopping 48% • Go to supermarket 40% AEON Mall Celadon Best features • Variety products 11% • Many promotions 9% • Good decorations 9% Popular activities • Eating / drinking 66% • Window shopping 48% • Go to the cinema 48%
  13. 13. Time & money spend at the shopping mall 3% 11% 10% 22% 22% 10% 3% 1% 2% 5% 9% 14% 24% 24% 6% 1% More than 2,000,001VND 1,000,001-2,000,000VND 700,001-1,000,000VND 500,001-700,000VND 300,001-500,000VND 100,001-300,000VND Less than 100,000VND I do not spend any money at shopping mall Money Spending 20-29 30-49 38% people from 30’s stay in shopping mall for 2-4 hours and 46% spend more than 500K per time there 1% 2% 9% 29% 35% 8% 1% 2% 10% 22% 42% 7% More than 5 hours 4-5 hours 3-4 hours 2-3 hours 1-2 hours Less than 1 hour Time Spending 20-29 30-49
  14. 14. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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