Where do Puerto Ricans shop? What do they spend in the mall? Check out our findings in our latest shopping behavior study.

1. Shopping Behavior 2016
Consumers: What appeals to them
4

2. Mega and Regional Shopping Centers
Are the top formats in the consumers’ preference
5
7 out of 10 visit regional
shopping centers at least twice
a week
Meanwhile, the shoppers at
Mega shopping Centers visit
them at least twice a month
And 9 out of 10 spent between
1 to 4 hours per visit
Where do you shop
Total Female Male
Mega Shopping Regional
Shopping
Neighborhood
Shopping
Stand Alone
Stores
27%
26%
20%
12%
24%
28%
24%
11%
40%
16%
9%
14%
Source: Pulse: Shopping Behavior 2016
~700 interviews

3. Most of the Visits
Happen with someone else tagged along
65% mentioned visit
the shopping center
accompanied by family
41% happen to go by
themselves
38% shop with the
partner/spouse
16% go with friends
Family Time All by Myself
Couple who shops
together, stay
together
“El Corillo”
6
Source: Pulse: Shopping Behavior 2016
~700 interviews

4. 7Apparel
shopping
72%
Sales
70%
H&B
Shopping
63%
Window
Shopping
48%
Home
Shopping
36%
Reward
Programs
26%
For the Air
Conditioning
25%
Food
25%
73% 74% 76% 83%
72% 67% 72% 85%
63% 53% 60% 58%
47% 44% 52% 51%
Apparel & Sales
And that hasn’t changed since 2013
Reward Programs: 34% for the All by
Myself Shoppers
Source: Pulse: Shopping Behavior 2016
~700 interviews

5. Availability, Variety of Stores and Special Sales
Are what make them choosing one shopping center over the other
8
8.5
It has my favorite
stores 7.8
Variety of stores it
carries 7.3
Sales and offers
6.8 Parking
facilities
6.4 Stores with a
wide variety of
price ranges
6.1 Safety 5.9 Variety of food
establishments
5.8 Localization
For the All by
Myself and the
Couples, this
attribute is more
important
For the All by
Myself this
attribute shows a
6.8 importance
rate
6.1 for
Couples
Source: Pulse: Shopping Behavior 2016
~700 interviews

6. What About Their Spending
Should we worried?
9
41% Are Spending
the Same
Spending
more
24%
Spending
less
35%
Spending the
same
41%
46% Intend to Keep
the Same Spending
Will spend
more
28%
Will spend
less
26%
Will spend
the same
46%
Next 6
Months
Source: Pulse: Shopping Behavior 2016
~700 interviews

7. 10
Internet and
Social Media
Digital and Shoppers is
what they prefer
Source: Pulse: Shopping Behavior 2016
~700 interviews
66%
62%
61% 60% 60%
58%
56%
54%
51% 51%
48%
38%
23%
35%
20%
25%
21%
26%
30%
14%
9%
22%
13%
15%
Internet
Ads
Social
Media
Ads within
the
Shopping
Center
Mobile Ads TV Ads Email
drops
Shoppers Newspaper Radio Shopping
Center
Websites
Billboards Magazines
Use it Preferred

8. Contact Us
See you soon...
1571 Calle Alda,
San Juan 00926, Puerto Rico
787-250-0006
mcabrera@arteaga.com
www.arteaga.com
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A&Answers is Arteaga & Arteaga’s Market Research Division