Do you really know your audience inside out? We take a closer look at consumer trends and what shoppers really think in 2016...

1. Consumer Promotions:
Brought to you by
Shoppers think
In 2016What

2. The Consumer Promotions: What
Shoppers Think in 2016 survey
reveals…
UK shoppers are cynical, savvy and have an
eye for real value
Consumers punish brands that are lazy
with their promotional marketing

3. types of sales promotions do consumers engage
with?
WHAT
70% entered a free
prize draw67% entered a brand
competition
66% collected vouchers for a free gift

4. do on-pack promotions affect consumers’
decision to buy?
HOW
37% are more likely to buy a product
5%are less likely to buy a product
51% are not influenced

5. competition prizes are most attractive to
consumers?
WHAT
27% like a price discount
23%like low monetary value but
high oddsof winning

6. headline prizes are most attractive to
consumers?
WHAT
53% like a cash prize of £10,000
11% like a dream holiday or luxury trip

7. 12%of
consumers
48%
consciously look for on-pack
promotions
see promotions in store
and are
intrigued

8. types of instant win promotions do consumers
like?
WHAT
56% like BOGOF
47% like money off vouchers

9. do consumers prefer to take part in brand
promotions?
HOW
34% prefer using the brand’s website
20% prefer redeeming a coupon

10. 49%of
consumers said
the chance of winning a prize
might make a promotion
stand out

11. do consumers like to receive ‘money off your
next purchase’ vouchers?
HOW
31% prefer on thepackaging
27% prefer paper form

12. 31%of
consumers
go on holiday once a year...
20% go on holiday
more than twice
TRAVEL
PROMOTIONS...

13. type of travel prize do consumers find most
appealing?
WHAT
18%
prefer a luxury trip in Europe
with spending money
15% prefer an exotic beach holiday -
all expenses paid

14. 41%of
consumers
have visited the cinema in the last
3 months...
24% haven’t visited
in
over 13 months
CINEMA
PROMOTIONS...

15. 45%of
consumers
are affected by the chance of
winning free cinema tickets...
26%are slightly more likely to buy
a product

16. consumers enter brand competitions on social
media?
DO
4% often enter via
3%
2% often enter via
often enter via

17. 20% find Facebook
promotions
Annoying
12% find Twitter
promotions
Intrusive
11% won’t enter Instagram
competitions because they
Can’t be bothered

18. do consumers tell friends and family about
product promotions or competitions?
HOW
70% will share face to face
20% will use Facebook

19. industries’ promotions appeal most to
consumers?
WHICH
34%are attracted to promotions in leisure
27% are attracted to promotions in media
25% are attracted to promotions in finance

20. supermarket promotions do consumers best
respond to?
WHICH
24%said fresh food
24%said health and beauty
22%said savoury snacks

21. 64%of
consumers
voted moneysavingexpert as their online
forum of choice for finding sales
promotions

22. What can you learn from the
survey?
UK shoppers are never static. Last year’s trend
can be this year’s biggest marketing mistake…
Wake up. Break out.
Stamp originality and creativity on everything.

23. Find out more about
2016 shoppers with our guide to
What Shoppers Think in 2016