2020 was officially declared the year of vegans. The most popular tag #vegan was published 87.8 million times on Instagram, and sales of vegan products in the world are at their peak. For example, in America, the total revenue from this business in 2019 exceeded fast-food sales by 10 times. Find out more from our research

1. Healthy Food Lifestyle

2. 38% Male
Male average age :
43 years
Profile
62% Female
Female average age :
39 years
Satisfaction with weight
8%
69%
23%
I am under
supposed
weight
I have a
normal weight
correspondin…
I have an
overweight

3. Interested in Healthy Food lifestyle
Personal opinion
Knows about the difference between healthy
food and being vegetarian
96%
85%
Trends in healthy food
25%
22%
21%
Sweet potato
Kombucha
Mocktails,…

4. Eating habits
0
10
20
30
40
50
60
70
80
pay close attention to the food
flavors and textures
stop from eating if not hungry try to limit distractions during
the eating
always sometimes very often

5. 73%
20%
7%
Fruits / Vegetables, Seafood / Meat, Dairy, Frozen
food, Deli
Bread / Bakery, Cereal / Coffee, Pasta /
Alcoholic beverages, Cigarettes / tobacco products/
Non-food products/
How would you prefer to shop during this
time of crisis?
Which group of products did you focus on?
visit supermarkets
70%
30%
Quarantine Shopping

6. Have you increased your shopping in the
last month?
26%
74%
Yes No
Did you experience any shortage of
products in the store
57%
43%Yes No
Quarantine Shopping

7. What are the trends in 2020?
2020 is the year of vegetarians.
Interest in Healthy Food is increasing.
Consumers are increasingly shopping online.
People continue to replace meat with other products that need to be promoted
in stores.
Сhanging the number of trending products, approach to their sales, focused on
the needs of the buyer