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So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
So you want to do a startup
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So you want to do a startup

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  • Transcript

    • 1. So you want to do a startup? Rashmi Sinha, SlideShare
    • 2. Are you sure?
    • 3. Who am I?
    • 4. SlideShare... <ul><li>best place in the world to share presentations </li></ul>
    • 5. Taking over the world (one PowerPoint at a time!) <ul><li>Start May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08 </li></ul>We are hiring!
    • 6. 1. Make your app useful
    • 7. Solve one problem really well
    • 8. Make app social <ul><li>SlideShare as non social app </li></ul><ul><ul><li>PowerPoint plugin? </li></ul></ul><ul><ul><li>No virality </li></ul></ul>
    • 9. 2. Speed is imperative
    • 10. Why startups need speed?
    • 11. Small & fast
    • 12. Set the tone for speed <ul><li>In hiring, development, design, releases, biz dev </li></ul>
    • 13. Be agile <ul><li>(worry about scaling later) </li></ul>
    • 14. The monster of expectations
    • 15. 3. What to build
    • 16. Why we built products we did <ul><li>MindCanvas: Could sell into market </li></ul><ul><li>SlideShare: Understood market </li></ul>
    • 17. 37signals: Build less
    • 18. Build for right reasons <ul><li>Start with less </li></ul><ul><ul><li>Add complexity (when necessary) </li></ul></ul><ul><ul><li>Remove features </li></ul></ul><ul><li>Get people used to change </li></ul>
    • 19. To build a feature or not to <ul><ul><ul><li>Listen to loudest? </li></ul></ul></ul><ul><ul><ul><li>Watch behavioral metrics? </li></ul></ul></ul><ul><ul><ul><li>Read blog posts? </li></ul></ul></ul>
    • 20. Loudest users OR silent majority <ul><li>slidecasting example </li></ul>
    • 21. How to double traffic ?
    • 22. Anatomy of a feature launch <ul><li>Groups: V1, V2 & V3 </li></ul>
    • 23. 4. Ideas are dime a dozen
    • 24. <ul><li>NO EXECUTION = $1 </li></ul><ul><li>WEAK EXECUTION = $1000 </li></ul><ul><li>SO-SO- EXECUTION = $10,000 </li></ul><ul><li>GOOD EXECUTION = $100,000 </li></ul><ul><li>GREAT EXECUTION = $1,000,000 </li></ul><ul><li>BRILLIANT EXECUTION = $10,000,000 </li></ul>AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 Ideas are just a multiplier X http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html
    • 25. Execution is all that matters
    • 26. Care about execution <ul><li>Scrutinize ideas: “can we execute on this?” </li></ul><ul><ul><li>How fast? When can we start work? </li></ul></ul><ul><ul><li>What will first version take? </li></ul></ul><ul><ul><li>Which team member will do it? </li></ul></ul><ul><ul><li>What metrics to track progress? </li></ul></ul><ul><ul><li>What will we push back to work on this? </li></ul></ul>
    • 27. 5. Understand market size (& revenue model)
    • 28. http://www.flickr.com/photos/docman/5053155/
    • 29. Potential market size <ul><li>No of PowerPoint presentations </li></ul><ul><li>Blogs & Video </li></ul>
    • 30. Potential revenue streams <ul><ul><li>AdSense </li></ul></ul><ul><ul><li>Affiliate Networks </li></ul></ul><ul><ul><li>Sponsorships </li></ul></ul><ul><ul><li>Fremium </li></ul></ul><ul><ul><li>Licensing </li></ul></ul><ul><ul><li>White label version </li></ul></ul><ul><ul><li>Marketplace </li></ul></ul><ul><ul><li>Job board </li></ul></ul><ul><ul><li>Professional services </li></ul></ul>
    • 31. Good early legs <ul><li>Adsense </li></ul><ul><li>Consulting revenue </li></ul>
    • 32. Revenue stream impacts application <ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Pro accounts & Fremium </li></ul></ul><ul><ul><li>White label solutions </li></ul></ul><ul><li>-Revenue stream should not kill virality </li></ul><ul><li>-Don’t loose focus on majority </li></ul>
    • 33. Problems with fremium
    • 34. VC money? <ul><li>Retain control till you can </li></ul><ul><li>Take money (if you absolutely need it) </li></ul><ul><ul><li>From right partners </li></ul></ul>
    • 35. 6. Get advisors & angel investors
    • 36. SlideShare advisors & angel investors <ul><li>Dave McClure </li></ul><ul><li>Guy Kawasaki </li></ul><ul><li>Mark Cuban </li></ul><ul><li>Jonathan Abrams </li></ul><ul><li>Yee Lee </li></ul><ul><li>Hal Varian </li></ul><ul><li>Saul Klein </li></ul>
    • 37. Who?
    • 38. 7. Outsource what you can
    • 39. Outsource complexity <ul><li>Amazon S3, EC2 </li></ul><ul><li>Dedicated servers instead of colocation </li></ul><ul><li>Google Ads </li></ul><ul><li>Google Search </li></ul><ul><li>Different widgets (Gigya, AddThis) </li></ul>
    • 40. 8. Working with remote teams
    • 41. Challenges <ul><li>Getting to know each other </li></ul><ul><ul><li>Hard to develop informal rapport </li></ul></ul><ul><li>Need to look at same screen. </li></ul><ul><li>Body clock </li></ul><ul><li>Benefits: 24 hour cycle </li></ul>
    • 42. Synchronous is must Skype GoToMeeting
    • 43. SCRUM End of day reports
    • 44. 9. How to Launch
    • 45. The Alpha Feedback to the embed No publicity Browser compatibility issues
    • 46. How developed should a Beta be? <ul><ul><li>SlideShare beta </li></ul></ul><ul><ul><li>Enough to get point across </li></ul></ul><ul><ul><li>Little of social layer </li></ul></ul><ul><ul><li>Not buggy </li></ul></ul>
    • 47. SlideShare launch <ul><li>Invite only: Before or after launch? </li></ul>Alpha Stealth mode Open to all Launch Invite only
    • 48. Initial Momentum
    • 49. 10. Use metrics
    • 50. What metrics? <ul><li>Performance: page load times... </li></ul><ul><ul><li>Errors: 404, 500s... </li></ul></ul><ul><ul><li>Traffic: Web logs </li></ul></ul><ul><ul><ul><li>Database tracking: No. registrations, login, uploads, contacts </li></ul></ul></ul><ul><ul><ul><li>Customer feedback emails </li></ul></ul></ul>
    • 51. Get yourself a shadow app <ul><ul><li>Metrics we care about </li></ul></ul><ul><li>Simple console with daily, hourly </li></ul><ul><li>Simpler than web analytics </li></ul><ul><li>Whole team uses it </li></ul><ul><li>Measure project success, iterate </li></ul><ul><li>Proxy AB testing </li></ul>
    • 52. Startup Metrics from Dave Mc Clure <ul><li>Acquisition : users come to site from various channels </li></ul><ul><li>Activation : users enjoy 1 st visit: &quot; happy ” experience </li></ul><ul><li>Retention : users come back , visit site multiple times </li></ul><ul><li>Referral : users like product enough to refer others </li></ul><ul><li>Revenue : users conduct some monetization behavior </li></ul>
    • 53. Customer Lifecycle & Conversion Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
    • 54. Example Conversion Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
    • 55. Finally <ul><li>slides at </li></ul><ul><li>http://www.slideshare.net/event/webvisions-2008/slideshows </li></ul><ul><li>find me at </li></ul><ul><li>www.slideshare.net/rashmi </li></ul>We are hiring!

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