So you want to do a startup

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  • + HouseDesigner HouseDesigner 3 weeks ago
    Know my company, House Designer!

    +55 (13) 3011-9314
    +55 (13) 3219-6347
    housedesignerpromotions@gmail.com
    comercial@housedesigner.com.br

    Twitter: @HouseDesigne

    Fábrica: Rua Visconde de Vergueiro 20, Centro - Santos - SP - Brazil
  • + guestba4bb33 guestba4bb33 1 month ago

    great

    <b>[Comment posted from</b> http://rashmisinha.com/my-speaking-page/]
  • + tanksons Prakash Tanksale 2 years ago
    a good loud thinking and putting cards on the table.It is a great idea well executed too!
  • + MobiusView Mobius View 2 years ago
    Hi Rashmi,
    Some very good thoughts. Generating buzz is a big part of a start-up success in the Web 2.0. An event like the worlds best presentation contest is definitely a big hook to get in people.
  • + rashmi Rashmi Sinha 2 years ago
    I agree - the image is a bit strong. I think it makes more sense when you hear it in the context of the talk. As a note, I did look into the origins of the image when I was creating the talk. Its an image from the Mexican American war, of the execution of the puppet French emperor of Mexico (from France) in 1867.

    The painting is called 'The Execution of Emperor Maximilian', its by Edouard Manet, and is at Musee du Louvre in Paris. You will find more info here: http://www.austrianinformation.org/march-april-2007/2007/4/23/maximilian-i-of-mexico.html
  • + datagenius Anil Aggarwal 2 years ago
    Come on, Alexisbrown!... You seem to be going overboard and unnecessarily emotional.. The slide in question may not be appropriate, but there is nothing racist about it. This is a great site, only one of its kind, and provides great value.
  • + alexisbrown alexisbrown 2 years ago
    I really didn’t appreciate Slide 25 and I felt that way before even reading the comments. To me, it came across as racist. Coming from the company CEO, it made me not want to return to this site. I may be only one person but the three comments with this same theme may represent a not-so-silent majority.
  • + datagenius Anil Aggarwal 2 years ago
    I agree as well. The 'Execution' imagery is totally out-of-context from the Theme. It imparts very negative emotions as well. A StartUp executes ideas, not people! StartUp is a beginning, not an end. The slide should stay but the image should be replaced with something like planting of a seed in the ground and a flower blooming out of it.
  • + Ailson Ailson De Moraes 2 years ago
    i don’t agree either with slide 25.
  • + rashmi Rashmi Sinha 2 years ago
    Ok people. You can download the powerpoint now :->

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So you want to do a startup - Presentation Transcript

  1. So you want to do a startup? Rashmi Sinha, SlideShare
  2. Are you sure?
  3. Who am I?
  4. SlideShare...
    • best place in the world to share presentations
  5. Taking over the world (one PowerPoint at a time!)
    • Start May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08
    We are hiring!
  6. 1. Make your app useful
  7. Solve one problem really well
  8. Make app social
    • SlideShare as non social app
      • PowerPoint plugin?
      • No virality
  9. 2. Speed is imperative
  10. Why startups need speed?
  11. Small & fast
  12. Set the tone for speed
    • In hiring, development, design, releases, biz dev
  13. Be agile
    • (worry about scaling later)
  14. The monster of expectations
  15. 3. What to build
  16. Why we built products we did
    • MindCanvas: Could sell into market
    • SlideShare: Understood market
  17. 37signals: Build less
  18. Build for right reasons
    • Start with less
      • Add complexity (when necessary)
      • Remove features
    • Get people used to change
  19. To build a feature or not to
        • Listen to loudest?
        • Watch behavioral metrics?
        • Read blog posts?
  20. Loudest users OR silent majority
    • slidecasting example
  21. How to double traffic ?
  22. Anatomy of a feature launch
    • Groups: V1, V2 & V3
  23. 4. Ideas are dime a dozen
    • NO EXECUTION = $1
    • WEAK EXECUTION = $1000
    • SO-SO- EXECUTION = $10,000
    • GOOD EXECUTION = $100,000
    • GREAT EXECUTION = $1,000,000
    • BRILLIANT EXECUTION = $10,000,000
    AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 Ideas are just a multiplier X http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html
  24. Execution is all that matters
  25. Care about execution
    • Scrutinize ideas: “can we execute on this?”
      • How fast? When can we start work?
      • What will first version take?
      • Which team member will do it?
      • What metrics to track progress?
      • What will we push back to work on this?
  26. 5. Understand market size (& revenue model)
  27. http://www.flickr.com/photos/docman/5053155/
  28. Potential market size
    • No of PowerPoint presentations
    • Blogs & Video
  29. Potential revenue streams
      • AdSense
      • Affiliate Networks
      • Sponsorships
      • Fremium
      • Licensing
      • White label version
      • Marketplace
      • Job board
      • Professional services
  30. Good early legs
    • Adsense
    • Consulting revenue
  31. Revenue stream impacts application
      • Advertising
      • Pro accounts & Fremium
      • White label solutions
    • -Revenue stream should not kill virality
    • -Don’t loose focus on majority
  32. Problems with fremium
  33. VC money?
    • Retain control till you can
    • Take money (if you absolutely need it)
      • From right partners
  34. 6. Get advisors & angel investors
  35. SlideShare advisors & angel investors
    • Dave McClure
    • Guy Kawasaki
    • Mark Cuban
    • Jonathan Abrams
    • Yee Lee
    • Hal Varian
    • Saul Klein
  36. Who?
  37. 7. Outsource what you can
  38. Outsource complexity
    • Amazon S3, EC2
    • Dedicated servers instead of colocation
    • Google Ads
    • Google Search
    • Different widgets (Gigya, AddThis)
  39. 8. Working with remote teams
  40. Challenges
    • Getting to know each other
      • Hard to develop informal rapport
    • Need to look at same screen.
    • Body clock
    • Benefits: 24 hour cycle
  41. Synchronous is must Skype GoToMeeting
  42. SCRUM End of day reports
  43. 9. How to Launch
  44. The Alpha Feedback to the embed No publicity Browser compatibility issues
  45. How developed should a Beta be?
      • SlideShare beta
      • Enough to get point across
      • Little of social layer
      • Not buggy
  46. SlideShare launch
    • Invite only: Before or after launch?
    Alpha Stealth mode Open to all Launch Invite only
  47. Initial Momentum
  48. 10. Use metrics
  49. What metrics?
    • Performance: page load times...
      • Errors: 404, 500s...
      • Traffic: Web logs
        • Database tracking: No. registrations, login, uploads, contacts
        • Customer feedback emails
  50. Get yourself a shadow app
      • Metrics we care about
    • Simple console with daily, hourly
    • Simpler than web analytics
    • Whole team uses it
    • Measure project success, iterate
    • Proxy AB testing
  51. Startup Metrics from Dave Mc Clure
    • Acquisition : users come to site from various channels
    • Activation : users enjoy 1 st visit: &quot; happy ” experience
    • Retention : users come back , visit site multiple times
    • Referral : users like product enough to refer others
    • Revenue : users conduct some monetization behavior
  52. Customer Lifecycle & Conversion Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
  53. Example Conversion Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
  54. Finally
    • slides at
    • http://www.slideshare.net/event/webvisions-2008/slideshows
    • find me at
    • www.slideshare.net/rashmi
    We are hiring!

+ Rashmi SinhaRashmi Sinha, 2 years ago

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