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Office 2.0 social life of office documents

Slides for a talk at San Francisco State University on May 8th, 2007

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Office 2.0 social life of office documents

  1. 1. Office 2.0 (or the social life of office documents) Rashmi Sinha
  2. 2. Office 1.0 <ul><li>(born 1989) </li></ul>
  3. 3. Per-seat licensing model
  4. 4. Focus on personal productivity
  5. 5. Proprietary systems
  6. 6. No natural collaboration model
  7. 7. idiosyncratic mess of folders & subfolders
  8. 8. sharing happens outside system
  9. 9. <ul><li>Ribbon menu, brilliant but misses the point </li></ul>
  10. 10. People have seen the future
  11. 11. Wikis Second Life long tail search tagging World of warcraft Search engine optimization Web 2.0 AJAX Real time collaboration wisdom of crowds YouTube MySpace
  12. 12. First generation Social Networks (Friendster, LinkedIn…) <ul><li>How it works </li></ul><ul><li>People connect to each other </li></ul><ul><li>Six degrees of separation </li></ul><ul><li>“ Are you my friend” awkwardness </li></ul>1) I am linked to -> -> to you --->You are linked to her -> -> to her…
  13. 13. Second generation social networks <ul><li>Put objects at the center </li></ul><ul><li>Objects invite us to </li></ul><ul><ul><li>Connect </li></ul></ul><ul><ul><li>Play </li></ul></ul><ul><ul><li>Reach out </li></ul></ul>
  14. 14. Coffee Dance performance Tomatoes
  15. 15. Model 1: Watercooler conversations (around objects e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him <ul><li>How it works </li></ul><ul><li>People share objects | watch others </li></ul><ul><li>Connections through objects </li></ul><ul><li>Social info streams: emergence of popular, interesting items </li></ul>
  16. 16. Model 2: Viral sharing (passing on interesting stuff, e.g., YouTube videos) <ul><li>How it works </li></ul><ul><li>Individual to individual to individual </li></ul><ul><li>Popularity based navigation track “viral” items </li></ul>1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on…
  17. 17. Model 2: Tag-based social sharing (linked by concepts. e.g., 1) I tag my bookmarks -> you see my tags -->You share your tags -> <ul><li>How it works </li></ul><ul><li>Saving & tagging your stuff (creating bookmarks). </li></ul><ul><li>Tags mediate social connections </li></ul><ul><li>Formation of social/conceptual information streams. Emergence of popular, interesting items </li></ul>politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain
  18. 18. Model 4: Social news creation (rating news stories, e.g., digg, Newsvine) 1) I find interesting story -> you rate story -->Others rate stories <ul><li>How it works </li></ul><ul><li>Finding and rating stories </li></ul><ul><li>Popular stories rise to top </li></ul>5 4
  19. 19. Documents as social objects
  20. 20. … documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices… <ul><li>John Seely Brown & Paul Duguid </li></ul><ul><li>Social life of documents </li></ul>
  21. 21. New forms of document > new Social Worlds <ul><li>Letters </li></ul><ul><li>Copiers </li></ul><ul><li>Faxes </li></ul><ul><li>Zines </li></ul>from sociologist - Anselm Strauss
  22. 22. Rules for Office 2.0 <ul><li>(Inspired by Ismael Ghalimi) </li></ul>
  23. 23. <ul><li>Browser based creation / editing / sharing </li></ul><ul><li>No files on personal computer </li></ul><ul><li>Syndication, remix & mashup friendly </li></ul><ul><li>Data import/export, competition </li></ul><ul><li>Synchronous collaboration </li></ul><ul><li>Large scale social sharing </li></ul>
  24. 24. Person to person sharing Large scale social space Authoring No authoring
  25. 25. presentations are hard to share <ul><li>social critique of PowerPoint </li></ul><ul><li>large-scale sharing </li></ul><ul><li>social space, not a utility </li></ul>
  26. 26. SlideShare <ul><li>launched Oct 2006 </li></ul><ul><li>Youtube for powerpoint </li></ul><ul><li>People immediately got concept </li></ul>
  27. 27. What people share on SlideShare <ul><li>Venture capitalists share advise </li></ul><ul><li>Ministers share sermons </li></ul><ul><li>Teachers share lesson plans </li></ul><ul><li>Entrepreneurs share business plans </li></ul>
  28. 28. how SlideShare fits into people’s live
  29. 29. Slides as microcontent <ul><li>URL for every slide </li></ul><ul><li>Comment on individual slides </li></ul>
  30. 30. Always in web mode <ul><li>Embedding retains social context </li></ul><ul><li>Full screen is within browser </li></ul>
  31. 31. mashups with audio,video <ul><li>Zentation </li></ul><ul><li>SlideShare audio </li></ul>
  32. 32. good content floats to top <ul><li>Multiple models of popularity </li></ul><ul><li>Users drive navigation </li></ul>
  33. 33. popularity based navigation <ul><li>tags & social features </li></ul><ul><li>exposing the long tail </li></ul>
  34. 34. Models of navigation <ul><li>Single simple metric (e.g., Digg) </li></ul><ul><li>Single complex metric (e.g., Flickr) </li></ul><ul><li>Multiple Simple Metrics (e.g., YouTube, SlideShare) </li></ul>
  35. 35. Popularity metrics Remember stuff Tagging Share with your friends Emailing Share on your blog Embedding Watch it Viewing Decide what goes to front page Digging Interact with others Commenting Remember stuff Show others what you like Favoriting Goal Metric
  36. 36. SlideShare stories (complications that arise when you share documents)
  37. 37. Identity production
  38. 38. Mashups & attribution
  39. 39. notions of privacy
  40. 40. Finally <ul><li>Slides at </li></ul><ul><li> </li></ul><ul><li>you can find me at </li></ul><ul><li> </li></ul>