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The Infosnacker's 
Guide to the Galaxy 
Embracing Short Form, 
Ephemeral & 
Realtime Content 
@nickkellet / @listly #lavacon
Listly 
My Story 
• I’m experimenting on SOCIAL CONTENT at LISTLY. 
REPLACE 
• I practice what I preach. I iterate. It WORKS. 
• We’re HELPING here: 
• Speed to author, Ease of sharing, SERP, collaboration 
(Social Lists) , Curate/Moderate, Embeds, Responsive 
HTML5 (mobile content),deep Wordpress Integration, 
Javascript for non Wordpress 
• Gaps / FUTURE direction: 
• Authoring app, API, automation, smart sorting , 
more CMS integrations 
• My life is a content EXPERIMENT 
• Join in, I COLLABORATE
Listly 
1. Framing : Fads & Trends 
2. 7 Media Types 
REPLACE 
3. 42 Types of Hybrid Media 
4. Social vs Content 
5. Collaboration & Participation 
6. Authoring for Amplification 
7. Modelling Our Digital Reality
Listly 
CONTENT OBJECTIVES 
• Is your content supposed to earn links 
REPLACE 
for SEO? 
• Will it be shared across social? 
• Or does it just be an end point and 
solve a problem? 
• I’ll explore processes on how that can 
be taken in house
Listly 
FRAMING the opportunity 
REPLACE SHORT FORM, EPHEMERAL & REALTIME 
Where do they exist? 
! 
Market 
Product 
Feature 
History of Search 
! 
! 
! 
! 
! 
! 
! 
Many players 
one winner 
! 
Yahoo & Microsoft saw 
FEATURE 
! 
Google 
! 
Saw MARKET
Listly 
Creativity from opposites 
REPLACE 
Short 
form 
Long 
form 
Brevity Ephemeral 
Now Later 
Short 
term 
Long 
term 
Alone Together 
Synchronicity Collaboration
Listly 
Fricton DRIVES Fresh thinking 
REPLACE 
Real 
Time 
Private Public 
Slow 
Changing 
Anonymous Static 
Openness Content Evolution
Listly 
Short Form is an ART 
REPLACE Finite ATTENTION 
• Earn Incremental CHUNKS 
• Permission is bite-sized 
• Context helps 
SERIAL, EPISODE, THEME 
• Little & often 
• People leak like balloons 
• How many touches does it 
takes to create a loyal 
customer? 
Lesson: Game Rules 
Time 
Value 
Building trust bite by bite
Listly 
REALTIME needs TEaMWORK 
REPLACE OREO / SUPERBOWL 
Lightening catcher 
From GUTENBERG to REALTIME 
• Publish ONCE is dead 
• We author like GUTENBERG 
COLLABORATE in REALTIME 
• Curating / moderating is fast & simple 
• Content needs LIFECYCLE management 
• Stories EVOLVE. Why is content STATIC? 
• Build CONTENT like LEGO
Listly 
Think FOCUS NOT “Ephemeral” 
REPLACE Focus 
• One Blog Post vs Many 
• One Slide vs Many 
Urgency / Sparsity 
• Disney: Limited Release Video 
• Groupon: Expiring Discount 
• Facebook: College by College 
Action / Reward 
• Ephemeral is a motivator not a fad 
Single Slide Decks
Listly 
1. Framing : Fads & Trends 
2. 7 Media TYPES 
REPLACE 
3. 42 Types of Hybrid Media 
4. Social vs Content 
5. Collaboration & Participation 
6. Authoring for Amplification 
7. Modelling Our Digital Reality
Listly 
finite List: 7 MEDIA TYPEs 
REPLACE 
Exception: 3D print : touchable media, smellivision
Listly 
SOCiAL & MEDIA NOT SOCIAL MEDIA 
REPLACE 
SOCIAL 
NETWORKS 
MEDIA 
PLATFORMS 
(aka content 
networks) 
Time
Listly 
THE Shift FROM HOST TO EMBED 
REPLACE A MODEL emerged for MEDIA PLATFORMS 
YOUTUBE 
VINE 
INSTAGRAM 
SOUNDCLOUD 
SLIDESHARE 
SCRIBD 
LISTLY 
FLICKR 
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Listly 
MEDIA NETWORKS : Amplification 
1. Embeds = REPLACE 
EARNED media 
2. Destination 
SEARCH 
Engines 
3. Metrics & 
Social Proof 
4. Network 
Effect 
Self Hosted 
Content 
EARNED 
embeds 
SEARCH 
Media 
Networks 
OWNED 
Blog 
OWNED 
embeds 
vs 
Views
Listly 
New Rules: Engagement EARNS views 
REPLACE VIEWS or ENGAGEMENT? 
Like 
EMBED 
Sharing 
VIEWS 
COMMENT 
SOCIAL FEEDS Rolling Eyes VS BEATING Hearts
Listly 
TRACKABLE SPREADABLE MEDIA 
REPLACE
Listly 
TIME TO AUTHOR VaRIEs by Media 
REPLACE This matters when you 
commit to build a 
BODY OF WORK
Listly 
Analysis: 3500 Posts / 130 Blogs 
REPLACE 
Lists 30%/ 98% 
Audio 5% / 30% 
Slides 3% / 40% 
Graphics 20% / 81% 
Video 15% / 80% 
%age of blogs using media 100% 
30% 
%age 
of posts 
using 
media 
0% 
via Content Audit Analysis
Listly 
POEM SHOCK 
REPLACE CONSUMERS don’t differentiate 
between “PAID, OWNED & 
EARNED” 
Source - @Jowyang - 
web-strategist.com 
! 
- CONTENT is now SOCIAL 
- COLLABORATIVE age 
- LURKERS have power in 1 : 9 : 90 
! 
POEM > SCOPE 
Shared/Social, Collaboration 
Owned, Paid & Earned 
$ PAID 
BRAND 
$ EARNEd 
$ OWNEd
Listly 
REPLACE 
BUILD Your EMPIRE 
Company 
Blog 
SOCIAL 
ADS 
TWITTER 
FACEBOOK 
re-TARGETED 
ADs 
Slideshare 
Pinterest 
G+ 
YOUTUBE 
landing 
pages 
LINKEDIN 
Downloaded 
assets 
LEAD 
FORMS 
Webinars 
Reviews 
Organic 
SEarch 
Listly 
sponsored 
posts 
Media 
coverage 
Local 
content 
Social 
mentions 
Social 
Shares Curated 
mentions 
EMAIL 
HELP 
DESK 
Search 
UGC ADS
Listly 
BeyonD POEM: Defining “SociAL Content” 
REPLACE 
Shared 
Links 
Curated 
Content 
Media 
Platforms
Listly 
WHAT IS SOCIAL CONTENT? 
Shared REPLACE 
Links 
Media Platforms 
Shared 
Links 
Curated Content 
Scoopit 
Storify 
Paperli 
Listly 
Pinterest 
Rebelmouse 
Social Networks: G+, Facebook Linkedin, Twitter 
Sourcing: Reddit, Digg Delicious, StumbleUpon 
Collaboration: EmpireAve, Triberr, Listly 
Platforms: Buffer, Hootsuite, SproutSocial 
Video: YouTube, Vimeo, etc 
Slides: Slideshare, Prezi etc 
Images: Instagram, Flickr, Imgur, etc 
Lists: Listly, Ranker 
Audio: Soundcloud, Audioboom, etc 
Text/Docs: Scribd, Blogs, Pulse, Medium etc 
Media 
Platforms 
Curated 
Content
Listly 
1. Framing : Fads & Trends 
2. 7 Media TYPES 
REPLACE 
3. 42 Types of Hybrid Media 
4. Social vs Content 
5. Collaboration & Participation 
6. Authoring for Amplification 
7. Modelling Our Digital Reality
Listly 
Six HYBRID MEDIA examples 
REPLACE 
LISTS as SLIDES LISTS as TEXT 
VIDEOS as TEXT 
TEXT as IMAGES 
VIDEOS as LISTS IMAGES as SLIDES
Listly 
REPLACE 
GOAL 
Design for reuse 
HYBRID MEDIA
Listly 
HyBRID Curation : lists 
REPLACE 
Videos of videos 
Slides of slides 
Lists of lists 
etc
Listly 
CONTENT to HYBRID MEDIA 
REPLACE 
Unified model 
42 HYBRID types 
plus 7 Curated LISTS
Listly 
REPLACE 42 
The answer to 
life, universe 
and everything
Listly 
1. Framing : Fads & Trends 
2. 7 Media TYPES 
REPLACE 
3. 42 Types of Hybrid Media 
4. Social vs Content 
5. Collaboration & Participation 
6. Authoring for Amplification 
7. Modelling Our Digital Reality
Listly 
REPLACE 
CONTENT Centric? 
MEDIA PLATFORMS 
offers innovators a 
new strategy to be 
CONTENT CENTRIC 
Most brands have 
more SOCIAL than 
CONTENT connections 
(i.e. SOCIAL CENTRIC) 
Where does your 
BRAND have more 
followers ? 
CONTENT 
CENTRIC 
CONNECTION 
CENTRIC VS
Listly 
REPLACE 
CONTENT CENTRIC 
Nash Grier 
Twitter 3.4m 
Facebook 2.2m 
vs 
Vine - 9.5M 
YouTube 3.6m 
Instagram 6.7m 
19.8m 
5.6m 
CONNECTION Vs CONTENT 
Nash
Listly 
REPLACE 
CONNECTION CENTRIC 
Gary Vaynerchuk 
Twitter 1.0m 
Facebook 173k 
Linkedin 329k 
G+ 2.1m 
vs 
Vine - 24,6k 
YouTube 46k 
Instagram 44k 
Soundcloud 713k 
Slideshare 3.6k 
3.6m 831.2k 
CONNECTION Vs CONTENT 
Gary
Listly 
1. Framing : Fads & Trends 
2. 7 Media TYPES 
REPLACE 
3. 42 Types of Hybrid Media 
4. Social vs Content 
5. Collaboration & Participation 
6. Authoring for Amplification 
7. Modelling Our Digital Reality
Listly 
SCALE: FROM 1 TO MANY 
REPLACE Collaborative 
AUTHORING 
! 
Collaborative 
PROMOTION 
! 
Consumer SHARING 
& USER GEN CONTENT 
VS 
VS 
VS
Listly 
Find, READ, Share & Publish 
REPLACE ALONE or TOGETHER? 
Are YOU adopting 
COLLABORATION? 
integrated model for Find, READ, SHARE & PUBLISH
Listly 
SELLING TO SELF-SERVE 
REPLACE THE 1% RULE 1:9 :90 
SELF-SERVE = LURKING 
Less TECHNOLOGY, more 
PSYCHOLOGY 
HABIT / BEHAVIOUR is king 
Power resides BRANDS 
that earn/ own 
ATTENTION 
1% CREATE 
9% CURATE 
90% CONSUME 
THE ENGAGEMENT FUNNEL
Listly 
PEOPLE WANT SOCIAL CONTENT 
REPLACE Beyond commenting 
• Instagram > CREATORS 
• Pinterest > CURATORS 
• Reddit / Yelp / Listly > 
RATERS / RANKERS 
People expect to be 
SOCIAL with CONTENT 
“BAND” on STAGE 
OWNED PAID EARNED 
THE AUDIENCE 
VS 
1st CLASS CONTRIBUTOR 
EVERYONE CAN HAVE AN 
EQUAL ROLE ON STAGE
Listly 
1. Framing : Fads & Trends 
2. 7 Media TYPES 
REPLACE 
3. 42 Types of Hybrid Media 
4. Social vs Content 
5. Collaboration & Participation 
6. Authoring for Amplification 
7. Modelling Our Digital Reality
Listly 
TOOLs to Mastery 
REPLACE We need more MASTERY 
SCOPE / HYBRID help your why 
Pick TOOLS / PLATFORMS that 
cross-amplify 
Build competency via a BODY 
OF WORK - exponentially 
better 
Embrace PLATFORM CULTURE: 
find the Nash Griers 
Tyre 
Kicker 
Tool 
Master 
Single Body of 
Work 
VS 
VS
Listly 
Design for ReUSE 
REPLACE Design for 
SHAREABILITY 
• Many ways to SHARE 
• TEXT & message 
trees first 
Exploit HYBRID MEDIA 
Wicked Title 
Big IDEA #1 
BIG IDEA #2 
BIG IDEA #3
Listly 
REPLACE 
CONTENT Plan 
Wicked 
Title 
Big IDEA 
#1 
Big IDEA 
#2 
Big IDEA 
#3
Listly 
What’s the process? 
REPLACE 
Create 
Keynote/ 
PowerPoint 
Custom 
Size (think 
Twitter 
Cards) 
1 Page 
for Wicked 
Title 
1 Page 
per 
Big Idea 
Text 
(Quote) 
+ Images 
(Flickr CC) 
Fonts 
(dafont.com 
etc) 
Export to 
“Images” 
Publish to 
Slideshare 
Listly 
Instagram 
1 2 3 4 
5 6 7 8
Listly 
NEST BIG IDEAs/Phase over time 
REPLACE via Martin Jones - CoxBlue.com
Listly 
1. Framing : Fads & Trends 
2. 7 Media TYPES 
REPLACE 
3. 42 Types of Hybrid Media 
4. Social vs Content 
5. Collaboration & Participation 
6. Authoring for Amplification 
7. Modelling Our Digital Reality
Listly 
REPLACE 
HYBRID DIGITAL
Listly 
REPLACE 
Brand Value 
Connection 
Centric 
Content 
Centric 
Utility : 
Solve Problems 
Relationship : 
Build Connections 
Social 
Content 
Paid 
Exposure 
Owned 
Media 
Properties 
Earned 
Media 
Exposure 
Communities: 
Curators & 
Collaborators 
Target 
Persona 
(Strangers) 
Customers 
Fans, 
Influencers & 
Sceptics 
Vs 
BRAND = x x x 
VALUE
Listly 
Quetions? LEt’s Connect! 
REPLACE Nick Kellet 
list.ly / @listly 
nick@list.ly 
@nickkellet 
linkedin.com/in/ 
nickkellet 
facebook.com/ 
nickkellet
Listly 
REPLACE 
Related Content 
Love Connection Content Needs 
Content Audit 
Pay, Own, Earn Local Content 
Listly for Brands 
Mindful MKTG 
Broken Lists

More Related Content

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Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime Content - LAVACON2014

  • 1. The Infosnacker's Guide to the Galaxy Embracing Short Form, Ephemeral & Realtime Content @nickkellet / @listly #lavacon
  • 2. Listly My Story • I’m experimenting on SOCIAL CONTENT at LISTLY. REPLACE • I practice what I preach. I iterate. It WORKS. • We’re HELPING here: • Speed to author, Ease of sharing, SERP, collaboration (Social Lists) , Curate/Moderate, Embeds, Responsive HTML5 (mobile content),deep Wordpress Integration, Javascript for non Wordpress • Gaps / FUTURE direction: • Authoring app, API, automation, smart sorting , more CMS integrations • My life is a content EXPERIMENT • Join in, I COLLABORATE
  • 3. Listly 1. Framing : Fads & Trends 2. 7 Media Types REPLACE 3. 42 Types of Hybrid Media 4. Social vs Content 5. Collaboration & Participation 6. Authoring for Amplification 7. Modelling Our Digital Reality
  • 4. Listly CONTENT OBJECTIVES • Is your content supposed to earn links REPLACE for SEO? • Will it be shared across social? • Or does it just be an end point and solve a problem? • I’ll explore processes on how that can be taken in house
  • 5. Listly FRAMING the opportunity REPLACE SHORT FORM, EPHEMERAL & REALTIME Where do they exist? ! Market Product Feature History of Search ! ! ! ! ! ! ! Many players one winner ! Yahoo & Microsoft saw FEATURE ! Google ! Saw MARKET
  • 6. Listly Creativity from opposites REPLACE Short form Long form Brevity Ephemeral Now Later Short term Long term Alone Together Synchronicity Collaboration
  • 7. Listly Fricton DRIVES Fresh thinking REPLACE Real Time Private Public Slow Changing Anonymous Static Openness Content Evolution
  • 8. Listly Short Form is an ART REPLACE Finite ATTENTION • Earn Incremental CHUNKS • Permission is bite-sized • Context helps SERIAL, EPISODE, THEME • Little & often • People leak like balloons • How many touches does it takes to create a loyal customer? Lesson: Game Rules Time Value Building trust bite by bite
  • 9. Listly REALTIME needs TEaMWORK REPLACE OREO / SUPERBOWL Lightening catcher From GUTENBERG to REALTIME • Publish ONCE is dead • We author like GUTENBERG COLLABORATE in REALTIME • Curating / moderating is fast & simple • Content needs LIFECYCLE management • Stories EVOLVE. Why is content STATIC? • Build CONTENT like LEGO
  • 10. Listly Think FOCUS NOT “Ephemeral” REPLACE Focus • One Blog Post vs Many • One Slide vs Many Urgency / Sparsity • Disney: Limited Release Video • Groupon: Expiring Discount • Facebook: College by College Action / Reward • Ephemeral is a motivator not a fad Single Slide Decks
  • 11. Listly 1. Framing : Fads & Trends 2. 7 Media TYPES REPLACE 3. 42 Types of Hybrid Media 4. Social vs Content 5. Collaboration & Participation 6. Authoring for Amplification 7. Modelling Our Digital Reality
  • 12. Listly finite List: 7 MEDIA TYPEs REPLACE Exception: 3D print : touchable media, smellivision
  • 13. Listly SOCiAL & MEDIA NOT SOCIAL MEDIA REPLACE SOCIAL NETWORKS MEDIA PLATFORMS (aka content networks) Time
  • 14. Listly THE Shift FROM HOST TO EMBED REPLACE A MODEL emerged for MEDIA PLATFORMS YOUTUBE VINE INSTAGRAM SOUNDCLOUD SLIDESHARE SCRIBD LISTLY FLICKR 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 15. Listly MEDIA NETWORKS : Amplification 1. Embeds = REPLACE EARNED media 2. Destination SEARCH Engines 3. Metrics & Social Proof 4. Network Effect Self Hosted Content EARNED embeds SEARCH Media Networks OWNED Blog OWNED embeds vs Views
  • 16. Listly New Rules: Engagement EARNS views REPLACE VIEWS or ENGAGEMENT? Like EMBED Sharing VIEWS COMMENT SOCIAL FEEDS Rolling Eyes VS BEATING Hearts
  • 18. Listly TIME TO AUTHOR VaRIEs by Media REPLACE This matters when you commit to build a BODY OF WORK
  • 19. Listly Analysis: 3500 Posts / 130 Blogs REPLACE Lists 30%/ 98% Audio 5% / 30% Slides 3% / 40% Graphics 20% / 81% Video 15% / 80% %age of blogs using media 100% 30% %age of posts using media 0% via Content Audit Analysis
  • 20. Listly POEM SHOCK REPLACE CONSUMERS don’t differentiate between “PAID, OWNED & EARNED” Source - @Jowyang - web-strategist.com ! - CONTENT is now SOCIAL - COLLABORATIVE age - LURKERS have power in 1 : 9 : 90 ! POEM > SCOPE Shared/Social, Collaboration Owned, Paid & Earned $ PAID BRAND $ EARNEd $ OWNEd
  • 21. Listly REPLACE BUILD Your EMPIRE Company Blog SOCIAL ADS TWITTER FACEBOOK re-TARGETED ADs Slideshare Pinterest G+ YOUTUBE landing pages LINKEDIN Downloaded assets LEAD FORMS Webinars Reviews Organic SEarch Listly sponsored posts Media coverage Local content Social mentions Social Shares Curated mentions EMAIL HELP DESK Search UGC ADS
  • 22. Listly BeyonD POEM: Defining “SociAL Content” REPLACE Shared Links Curated Content Media Platforms
  • 23. Listly WHAT IS SOCIAL CONTENT? Shared REPLACE Links Media Platforms Shared Links Curated Content Scoopit Storify Paperli Listly Pinterest Rebelmouse Social Networks: G+, Facebook Linkedin, Twitter Sourcing: Reddit, Digg Delicious, StumbleUpon Collaboration: EmpireAve, Triberr, Listly Platforms: Buffer, Hootsuite, SproutSocial Video: YouTube, Vimeo, etc Slides: Slideshare, Prezi etc Images: Instagram, Flickr, Imgur, etc Lists: Listly, Ranker Audio: Soundcloud, Audioboom, etc Text/Docs: Scribd, Blogs, Pulse, Medium etc Media Platforms Curated Content
  • 24. Listly 1. Framing : Fads & Trends 2. 7 Media TYPES REPLACE 3. 42 Types of Hybrid Media 4. Social vs Content 5. Collaboration & Participation 6. Authoring for Amplification 7. Modelling Our Digital Reality
  • 25. Listly Six HYBRID MEDIA examples REPLACE LISTS as SLIDES LISTS as TEXT VIDEOS as TEXT TEXT as IMAGES VIDEOS as LISTS IMAGES as SLIDES
  • 26. Listly REPLACE GOAL Design for reuse HYBRID MEDIA
  • 27. Listly HyBRID Curation : lists REPLACE Videos of videos Slides of slides Lists of lists etc
  • 28. Listly CONTENT to HYBRID MEDIA REPLACE Unified model 42 HYBRID types plus 7 Curated LISTS
  • 29. Listly REPLACE 42 The answer to life, universe and everything
  • 30. Listly 1. Framing : Fads & Trends 2. 7 Media TYPES REPLACE 3. 42 Types of Hybrid Media 4. Social vs Content 5. Collaboration & Participation 6. Authoring for Amplification 7. Modelling Our Digital Reality
  • 31. Listly REPLACE CONTENT Centric? MEDIA PLATFORMS offers innovators a new strategy to be CONTENT CENTRIC Most brands have more SOCIAL than CONTENT connections (i.e. SOCIAL CENTRIC) Where does your BRAND have more followers ? CONTENT CENTRIC CONNECTION CENTRIC VS
  • 32. Listly REPLACE CONTENT CENTRIC Nash Grier Twitter 3.4m Facebook 2.2m vs Vine - 9.5M YouTube 3.6m Instagram 6.7m 19.8m 5.6m CONNECTION Vs CONTENT Nash
  • 33. Listly REPLACE CONNECTION CENTRIC Gary Vaynerchuk Twitter 1.0m Facebook 173k Linkedin 329k G+ 2.1m vs Vine - 24,6k YouTube 46k Instagram 44k Soundcloud 713k Slideshare 3.6k 3.6m 831.2k CONNECTION Vs CONTENT Gary
  • 34. Listly 1. Framing : Fads & Trends 2. 7 Media TYPES REPLACE 3. 42 Types of Hybrid Media 4. Social vs Content 5. Collaboration & Participation 6. Authoring for Amplification 7. Modelling Our Digital Reality
  • 35. Listly SCALE: FROM 1 TO MANY REPLACE Collaborative AUTHORING ! Collaborative PROMOTION ! Consumer SHARING & USER GEN CONTENT VS VS VS
  • 36. Listly Find, READ, Share & Publish REPLACE ALONE or TOGETHER? Are YOU adopting COLLABORATION? integrated model for Find, READ, SHARE & PUBLISH
  • 37. Listly SELLING TO SELF-SERVE REPLACE THE 1% RULE 1:9 :90 SELF-SERVE = LURKING Less TECHNOLOGY, more PSYCHOLOGY HABIT / BEHAVIOUR is king Power resides BRANDS that earn/ own ATTENTION 1% CREATE 9% CURATE 90% CONSUME THE ENGAGEMENT FUNNEL
  • 38. Listly PEOPLE WANT SOCIAL CONTENT REPLACE Beyond commenting • Instagram > CREATORS • Pinterest > CURATORS • Reddit / Yelp / Listly > RATERS / RANKERS People expect to be SOCIAL with CONTENT “BAND” on STAGE OWNED PAID EARNED THE AUDIENCE VS 1st CLASS CONTRIBUTOR EVERYONE CAN HAVE AN EQUAL ROLE ON STAGE
  • 39. Listly 1. Framing : Fads & Trends 2. 7 Media TYPES REPLACE 3. 42 Types of Hybrid Media 4. Social vs Content 5. Collaboration & Participation 6. Authoring for Amplification 7. Modelling Our Digital Reality
  • 40. Listly TOOLs to Mastery REPLACE We need more MASTERY SCOPE / HYBRID help your why Pick TOOLS / PLATFORMS that cross-amplify Build competency via a BODY OF WORK - exponentially better Embrace PLATFORM CULTURE: find the Nash Griers Tyre Kicker Tool Master Single Body of Work VS VS
  • 41. Listly Design for ReUSE REPLACE Design for SHAREABILITY • Many ways to SHARE • TEXT & message trees first Exploit HYBRID MEDIA Wicked Title Big IDEA #1 BIG IDEA #2 BIG IDEA #3
  • 42. Listly REPLACE CONTENT Plan Wicked Title Big IDEA #1 Big IDEA #2 Big IDEA #3
  • 43. Listly What’s the process? REPLACE Create Keynote/ PowerPoint Custom Size (think Twitter Cards) 1 Page for Wicked Title 1 Page per Big Idea Text (Quote) + Images (Flickr CC) Fonts (dafont.com etc) Export to “Images” Publish to Slideshare Listly Instagram 1 2 3 4 5 6 7 8
  • 44. Listly NEST BIG IDEAs/Phase over time REPLACE via Martin Jones - CoxBlue.com
  • 45. Listly 1. Framing : Fads & Trends 2. 7 Media TYPES REPLACE 3. 42 Types of Hybrid Media 4. Social vs Content 5. Collaboration & Participation 6. Authoring for Amplification 7. Modelling Our Digital Reality
  • 47. Listly REPLACE Brand Value Connection Centric Content Centric Utility : Solve Problems Relationship : Build Connections Social Content Paid Exposure Owned Media Properties Earned Media Exposure Communities: Curators & Collaborators Target Persona (Strangers) Customers Fans, Influencers & Sceptics Vs BRAND = x x x VALUE
  • 48. Listly Quetions? LEt’s Connect! REPLACE Nick Kellet list.ly / @listly nick@list.ly @nickkellet linkedin.com/in/ nickkellet facebook.com/ nickkellet
  • 49. Listly REPLACE Related Content Love Connection Content Needs Content Audit Pay, Own, Earn Local Content Listly for Brands Mindful MKTG Broken Lists