1. Social Architecture
Community Development
Platform Bingo
Luc Galoppin
7 februari 2013 - Antwerpen

2. PART 1
Social
Architecture

3. Social Media is the first tool for
group communication since the table
(Clay Shirky)
!

15. “There is nothing (and I emphasize
NOTHING) that can prove yourself and
your team to the tribe more than
fighting alongside them. That is the
ultimate testament of your team as
warriors and your commitment to the
tribe."
!
Source: http://rohrabacher.house.gov/sites/rohrabacher.house.gov/files/documents/one_tribe_at_a_time.pdf

16. PART 2
Community
Development

17. Electric communication will never be a substitute
for the face of someone who with their soul
encourages another person to be brave and true. !
(Charles Dickens)
!

18. Source: Richard Millington – feverbee.com
(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities

19. Source: Richard Millington – feverbee.com
(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities

20. Source: Richard Millington – feverbee.com
(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities

21. Source: Richard Millington – feverbee.com
(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities

22. Source: Richard Millington – feverbee.com
(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities

23. Source: Richard Millington – feverbee.com
(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities

24. 1. Strategy. Collect data, establish the ongoing strategy for the
community, and develop an action plan for the community.
2. Growth. Increase membership of the community.
3. Moderation. Removing obstacles to participation and
encouraging contributions.
4. Events & activities. Facilitating events & activities to keep
members engaged.
5. Relationship & influence. Building relationships with key
members and gaining influence within the community.
6. Content. Creating and editing content for the community.
7. Business Integration. Advocating internally within the
organization and integrating business processes with
community efforts.
8. User experience. Improving the community platform and
community participation for members.
Source: Richard Millington – feverbee.com
(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities

25. Strategy
=
3 Questions
+
5 Steps

26. N°1 : “What’s our mission?”!
 Hint: Keep it simple!
 example: “Customer Happiness”!

27. N°2 : “Who is our ambassador?”
!
http://www.fastcompany.com/blog/robert-fabricant/design-4-impact/innovation-crossroads
 Hint: an mabassador is not an advertiser!
 example: GE’s “Healthy Imagination”!
 example: Five Guys’ aardappelen!

29. N°3 : What kind of platform?!

30. “Meet the ladies” … “Thank the ladies”!

31. Step 1: Presence!
• What you will be doing: you are present on different
social media platforms;!
• What will happen: you are receiving different signals
from different channels;!
• The challenge: interpretation. How on earth are you
going to make sense of what’s on your dashboard?!

32. Step 2: conversation!
• What you will be doing: you are having conversations with ease;!
• What will happen: it seems like the everyone is angry at you.
Conversation seems to attract disgruntled followers in the first
place;!
• The challenge: promises. You will be making the difference with
the way you respond to unhappy followers / customers. Of course
this will require making commitments, so the next challenge you
are looking at is involving your team into the commitments you are
making.!

33. Step 3: Co-creation!
• What you will be doing: this is the stage where you are
involving the community in the creation of your projects,
be it a video, a research, a puzzle to solve,…;!
• What will happen: you are experiencing unexpected
creativity from an angle that you never thought of before;!
• The challenge: momentum. How will you make sure that the
level of engagement does not deflate?!

34. Step 4: Collaboration!
• What you will be doing: this is when you have found a way to work
together with communities in the long run, i.e.: across multiple
initiatives. Their engagement is high and they have a sense of
belonging;!
• What will happen: you will soon discover that you can’t manage it all.
You will need to delegate and get out of the way;!
• The challenge: organization. The big question you have at this point
is ‘how do we keep it organized and goal-oriented?!

35. Step 5: Integration!
• What you will be doing: awesomeness. You are now connecting social media
platforms to your back-office systems since they are more up-to-date,
create less double entry and provide more accuracy (no kidding – I am not
smoking pot – for example: look at the accuracy of LinkedIn versus your
Applicant Tracking System – it’s a losing battle)!
• What will happen: a better and more effective use of data that has always
been there (you will find yourself saying ‘Duh’!);!
• The challenge: systems integration and privacy. Segregation Of Duties,
SOX, FDA and all other nightmares. No worries – this is the fifth level.
You will have supernatural power by the time you get here.!

38. PART 3
Platform
Bingo

39. Life is like
Twitter:!
short sentences
drawn from long
experience.
!
(Paulo Coelho)
!

40. @lucgaloppin
Luc Galoppin

41. General Structure of LinkedIn (simplified)
PROFILE
GROUPS
• Basic Information discussions
• Summary
• Experience (positions) promotions
• Sections jobs
• Applications
• Recommendations sharing
COMPANIES OTHER
• Additional information overview
• Links careers
• Groups
• Personal information products
• Contact information updates
news events
inbox
more apps
updates connections

42. General Structure of Facebook (simplified)
What Role Object
• Profile • Persons messages
Updates, likes, sharing
• Page • Fans applications
• Group • Members documents

43. General Structure of Twitter (simplified)
Posting
user lists Reading
API Automating
tweets
followers (mobile) applications
following
messages Ideas
Mashups
hashtags trends recommendations
Twitter website Ecosystem / culture

44. Source: Wired.com
(What Your Klout Score Really Means - http://www.wired.com/business/2012/04/ff_klout/ )