20130207 cross media management luc galoppin

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20130207 cross media management luc galoppin

  1. 1. Social ArchitectureCommunity Development Platform Bingo Luc Galoppin 7 februari 2013 - Antwerpen
  2. 2. PART 1 SocialArchitecture
  3. 3. Social Media is the first tool forgroup communication since the table (Clay Shirky) !
  4. 4. “There is nothing (and I emphasize NOTHING) that can prove yourself and your team to the tribe more than fighting alongside them. That is the ultimate testament of your team as warriors and your commitment to the tribe." !Source: http://rohrabacher.house.gov/sites/rohrabacher.house.gov/files/documents/one_tribe_at_a_time.pdf
  5. 5. PART 2 CommunityDevelopment
  6. 6. Electric communication will never be a substitutefor the face of someone who with their soulencourages another person to be brave and true. ! (Charles Dickens) !
  7. 7. Source: Richard Millington – feverbee.com(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities
  8. 8. Source: Richard Millington – feverbee.com(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities
  9. 9. Source: Richard Millington – feverbee.com(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities
  10. 10. Source: Richard Millington – feverbee.com(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities
  11. 11. Source: Richard Millington – feverbee.com(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities
  12. 12. Source: Richard Millington – feverbee.com(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities
  13. 13. 1.  Strategy. Collect data, establish the ongoing strategy for the community, and develop an action plan for the community.2.  Growth. Increase membership of the community.3.  Moderation. Removing obstacles to participation and encouraging contributions.4.  Events & activities. Facilitating events & activities to keep members engaged.5.  Relationship & influence. Building relationships with key members and gaining influence within the community.6.  Content. Creating and editing content for the community.7.  Business Integration. Advocating internally within the organization and integrating business processes with community efforts.8.  User experience. Improving the community platform and community participation for members.Source: Richard Millington – feverbee.com(book: Buzzing Communities: How To Build Bigger, Better, And More Active Communities
  14. 14. Strategy =3 Questions + 5 Steps
  15. 15. N°1 : “What’s our mission?”!  Hint: Keep it simple!  example: “Customer Happiness”!
  16. 16. N°2 : “Who is our ambassador?” !http://www.fastcompany.com/blog/robert-fabricant/design-4-impact/innovation-crossroads   Hint: an mabassador is not an advertiser!   example: GE’s “Healthy Imagination”!   example: Five Guys’ aardappelen!
  17. 17. N°3 : What kind of platform?!
  18. 18. “Meet the ladies” … “Thank the ladies”!
  19. 19. Step 1: Presence!•  What you will be doing: you are present on different social media platforms;!•  What will happen: you are receiving different signals from different channels;!•  The challenge: interpretation. How on earth are you going to make sense of what’s on your dashboard?!
  20. 20. Step 2: conversation!•  What you will be doing: you are having conversations with ease;!•  What will happen: it seems like the everyone is angry at you. Conversation seems to attract disgruntled followers in the first place;!•  The challenge: promises. You will be making the difference with the way you respond to unhappy followers / customers. Of course this will require making commitments, so the next challenge you are looking at is involving your team into the commitments you are making.!
  21. 21. Step 3: Co-creation!•  What you will be doing: this is the stage where you are involving the community in the creation of your projects, be it a video, a research, a puzzle to solve,…;!•  What will happen: you are experiencing unexpected creativity from an angle that you never thought of before;!•  The challenge: momentum. How will you make sure that the level of engagement does not deflate?!
  22. 22. Step 4: Collaboration!•  What you will be doing: this is when you have found a way to work together with communities in the long run, i.e.: across multiple initiatives. Their engagement is high and they have a sense of belonging;!•  What will happen: you will soon discover that you can’t manage it all. You will need to delegate and get out of the way;!•  The challenge: organization. The big question you have at this point is ‘how do we keep it organized and goal-oriented?!
  23. 23. Step 5: Integration!•  What you will be doing: awesomeness. You are now connecting social media platforms to your back-office systems since they are more up-to-date, create less double entry and provide more accuracy (no kidding – I am not smoking pot – for example: look at the accuracy of LinkedIn versus your Applicant Tracking System – it’s a losing battle)!•  What will happen: a better and more effective use of data that has always been there (you will find yourself saying ‘Duh’!);!•  The challenge: systems integration and privacy. Segregation Of Duties, SOX, FDA and all other nightmares. No worries – this is the fifth level. You will have supernatural power by the time you get here.!
  24. 24. PART 3Platform Bingo
  25. 25. Life is like Twitter:!short sentencesdrawn from long experience. ! (Paulo Coelho) !
  26. 26. @lucgaloppinLuc Galoppin
  27. 27. General Structure of LinkedIn (simplified)PROFILE GROUPS •  Basic Information discussions •  Summary •  Experience (positions) promotions •  Sections jobs •  Applications •  Recommendations sharing COMPANIES OTHER •  Additional information overview •  Links careers •  Groups •  Personal information products •  Contact information updates news events inbox more apps updates connections
  28. 28. General Structure of Facebook (simplified) What Role Object•  Profile •  Persons messages Updates, likes, sharing•  Page •  Fans applications•  Group •  Members documents
  29. 29. General Structure of Twitter (simplified) Posting user lists Reading API Automating tweets followers (mobile) applications following messages Ideas Mashupshashtags trends recommendations Twitter website Ecosystem / culture
  30. 30. Source: Wired.com(What Your Klout Score Really Means - http://www.wired.com/business/2012/04/ff_klout/ )

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