Thomas Vander Wal
19 June 2015
18F - Washington, DC
Internal Social / Collaboration
Thomas Vander Wal
19 June 2015
18F - Washington, DC
Internal Social / Collaboration
Who is Thomas?
Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folk...
Why Internal Social /
Collaboration
Common connected working space
Knowledge sharing captured
Working out loud
Knowledge and Work Flows
Email: Where knowledge
goes to die
Knowledge
R. I. P.
Closed Nodes
• Top down
• Approval-centric
• Slow to spread
• Slow to change
• Knowledge buried
• Training focussed
• Emai...
Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable

and linked
• H...
In the long run, what went into
making the decision has more
value than the decision.
External Social Media 

vs. Internal
External social, > 10% of
customers active is success
Internal Goal ~100%
Email in orgs took 5+
years to get to ~99%
Social web often focuses on
edge cases, not mainstream
Understand how the
remaining 90% are social
Everynow
Everynow is:
The expression of the breadth and
spectrum of the gap implied by
William Gibson’s, “The future is already her...
Everynow is:
The breadth and
gaps in the diversity
of mental models
What “current” /
“modern” technologies
are people
comf...
It is essential to get the
foundation right
Who and Where
Internal
Trusted 

Partners
External

Citizens
Solid Skills on the Team
Community
Manager
Social
Interaction
Designer
Social
Scientists
Knowledge
Manager
UX / User
Resea...
Understanding Social

Through Lenses
Social Progressions
Spark
Campfire
Bonfire
Torch
Differing Perspectives
Personal
Collective
Team / Group / Community / Network
Collaborative
Walled Gardens vs. Open Sharing
Closed groups as default
Lack of comfort with open
sharing
Comfortable spaces with
permeable walls
Donald Appleyard’s “Livable Streets”
The 4 rings of 

enterprise social tools
Tools
Enterprise Social Tool:
Components for Success
Tools Interface /
Ease of Use
Enterprise Social Tool:
Components for Success Capabilities
Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &
Business Needs
Enterprise Social Tool:
Components for ...
Tools Interface /
Ease of Use
Encouraging
UseSociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence ...
Tools Interface /
Ease of Use
Encouraging
UseSociality
Capabilities
Social Software
Perfection
Expand Use &
Increase ROI
S...
There will be problems?
Services Go Away
Redundancy Failover
Constant 

change is

the norm
Plan For…
Security
Privacy /
Permissions
Scaling
Many Pieces in One System
Integration
Umbrella

Service
Need
Community /
Collaboration
Manager
Tool Selection and Review
6 Month Tool
Reviews
Stability &
Long Term
Assessments
Vendor
Assessments
High Level Map for 

Tool Selection and Review
Thank you!
URL: www.vanderwal.net
Blog: www.personalinfocloud.com
E-mail: thomas@vanderwal.net
Skype: tjvanderwal
Twitter: @vanderwal...
Internal Social and Collaboration presented at 18F
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Internal Social and Collaboration presented at 18F

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Internal Social and Collaboration presented at 18F

  1. 1. Thomas Vander Wal 19 June 2015 18F - Washington, DC Internal Social / Collaboration
  2. 2. Thomas Vander Wal 19 June 2015 18F - Washington, DC Internal Social / Collaboration
  3. 3. Who is Thomas?
  4. 4. Designing, developing, and / or managing social platforms since 1996 Model of Attraction (2002) Come to Me Web (2004) Folksonomy (2004) 60+ Social Lenses (2008) Connected Company (2010)
  5. 5. Why Internal Social / Collaboration
  6. 6. Common connected working space Knowledge sharing captured Working out loud
  7. 7. Knowledge and Work Flows
  8. 8. Email: Where knowledge goes to die Knowledge R. I. P.
  9. 9. Closed Nodes • Top down • Approval-centric • Slow to spread • Slow to change • Knowledge buried • Training focussed • Email • Document repository • White papers • Policy documents
  10. 10. Open Nodes • Emergent • Sharing-centric • Nimble and adaptive • Constantly changing • Knowledge searchable
 and linked • Helping focussed • Open digital conversation • Collaborative and collective
 living documents • All history and transitions 
 viewable and available • Conversations around objects
 and links to objects with objects often in clear sight
  11. 11. In the long run, what went into making the decision has more value than the decision.
  12. 12. External Social Media 
 vs. Internal
  13. 13. External social, > 10% of customers active is success
  14. 14. Internal Goal ~100%
  15. 15. Email in orgs took 5+ years to get to ~99%
  16. 16. Social web often focuses on edge cases, not mainstream
  17. 17. Understand how the remaining 90% are social
  18. 18. Everynow
  19. 19. Everynow is: The expression of the breadth and spectrum of the gap implied by William Gibson’s, “The future is already here - it is just not evenly distributed.”
  20. 20. Everynow is: The breadth and gaps in the diversity of mental models What “current” / “modern” technologies are people comfortable with
  21. 21. It is essential to get the foundation right
  22. 22. Who and Where Internal Trusted 
 Partners External
 Citizens
  23. 23. Solid Skills on the Team Community Manager Social Interaction Designer Social Scientists Knowledge Manager UX / User Research IT Dev / Integrator Change Manager
  24. 24. Understanding Social
 Through Lenses
  25. 25. Social Progressions
  26. 26. Spark
  27. 27. Campfire
  28. 28. Bonfire
  29. 29. Torch
  30. 30. Differing Perspectives
  31. 31. Personal
  32. 32. Collective
  33. 33. Team / Group / Community / Network
  34. 34. Collaborative
  35. 35. Walled Gardens vs. Open Sharing
  36. 36. Closed groups as default
  37. 37. Lack of comfort with open sharing
  38. 38. Comfortable spaces with permeable walls
  39. 39. Donald Appleyard’s “Livable Streets”
  40. 40. The 4 rings of 
 enterprise social tools
  41. 41. Tools Enterprise Social Tool: Components for Success
  42. 42. Tools Interface / Ease of Use Enterprise Social Tool: Components for Success Capabilities
  43. 43. Tools Interface / Ease of Use Sociality Capabilities Intelligence & Business Needs Enterprise Social Tool: Components for Success
  44. 44. Tools Interface / Ease of Use Encouraging UseSociality Capabilities Expand Use & Increase ROI Social Comfort Intelligence & Business Needs Enterprise Social Tool: Components for Success
  45. 45. Tools Interface / Ease of Use Encouraging UseSociality Capabilities Social Software Perfection Expand Use & Increase ROI Social Comfort Intelligence & Business Needs Enterprise Social Tool: Components for Success A BC D
  46. 46. There will be problems?
  47. 47. Services Go Away Redundancy Failover Constant 
 change is
 the norm
  48. 48. Plan For… Security Privacy / Permissions Scaling
  49. 49. Many Pieces in One System Integration Umbrella
 Service Need Community / Collaboration Manager
  50. 50. Tool Selection and Review 6 Month Tool Reviews Stability & Long Term Assessments Vendor Assessments
  51. 51. High Level Map for 
 Tool Selection and Review
  52. 52. Thank you!
  53. 53. URL: www.vanderwal.net Blog: www.personalinfocloud.com E-mail: thomas@vanderwal.net Skype: tjvanderwal Twitter: @vanderwal or @infocloud

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