Θοδωρής Μουλός, President at GrowthRocks (http://growthrocks.com/ ) & COO at Pinnatta / Σάββας Ζορτίκης, VP Product & Growth at GrowthRocks - GrowthRocks: The Startup for Startups H GrowthRocks είναι ένα growth hacking marketing agency, το οποίο βοηθά startups αλλά και μεγάλες επιχειρήσεις να αναπτυχθούν ραγδαία. Η GrowthRocks επικεντρώνεται σε data-driven αποφάσεις και ενέργειες, σχετικά με το προϊόν και το marketing, οι οποίες έχουν το μέγιστο θετικό αποτέλεσμα στους στόχους της επιχείρησης (user acquisition, retention, conversion optimization, virality, increase sales, κλπ.). Αυτό επιτυγχάνεται μέσω συμβουλευτικών υπηρεσιών, ανάπτυξη εξειδικευμένων προϊόντων, αλλά και σεμιναρίων.

1. GrowthRocks
#OpenCoffeePatras
The Startup For Startups

2. Why We Started GrowthRocks

3. Scenario #1
No Distribution
Launch,
No Traction
New Product
Development
Pivot

4. VC
After demonstrating
some traction…
But that’s why we need
the investment, no?
Could you invest on us?Founders
Founders
Scenario #2

5. Scenario #3
MVP
Product / Market fit
• Pre-orders
• Express of interest
• Email list creation
• Visitors
• Subscribers
Ideas
Build
CodeData
Measure
Learn

6. Scenario #4
Time
Growth
Product 1
Product 2
Product 3
Needs Growth

7. How GrowthRocks Helps
Angular JS

8. GrowthRocks’ mission is to help startups and well-established
companies to achieve rapid and sustainable growth.

9. ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRALS
“We focus on each stage of your funnel starting from where
we can have the fastest and high-impact results.”

10. INVITE
SIGN UP
USE PRODUCT
EVALUATE
PAY
“Selecting the funnel that works, for us, is like
a puzzle game with multiple solutions.”
SIGN UP
USE PRODUCT
EVALUATE
INVITE
SIGN UP
USE PRODUCT
EVALUATE
INVITE
SIGN UP
INVITE
USE PRODUCT
PAY

11. Areas of Application

12. Understand Your Users & Customers
Through Quantitative & Qualitative
Analytics
Discover New Customer Acquisition
Channels & Optimize Your Existing Ones
Optimize Your Conversions & Funnels
Increase Your Retention, No Matter What
Marketing Into Your Product
Web & Mobile

13. What We Do
Angular JS

14. What GrowthRocks Does
Services Products Training

15. Growth Marketing Services
Consulting Implementation Auditing
Package Company
Free 30' Growth Consultation Startups & Corporations
Pre-launch & Early Traction Startups & New Product Launches
GrowthBites Early Stage Startups
GrowthReady Startups Ready To Grow
Digital Marketing Performance Brands & Corporations
Digital Campaign Optimization Brands & Corporations

16. Growth Marketing Products
GaaSGrowth as a Service

17. Growth Marketing Training
GrowthRocks
University
StartupGrowup
On-site Training
StartupLab at
Panteion Univ.
GrowthHack
Seminars
Athens
Traction
Meetup

18. GrowthRocks Process

19. “Rookies use tactics. Pros use processes.”

20. Step 4
Set up your
reporting
mechanism and
commit to
execute.
Step 1
Explore all
possible
distribution
channels.
Step 3
Prioritize like a pro.
Your gut feeling is
not enough. Use
factors instead.
Step 2
Focus on 3 of
them and prepare
lots of growth
experiments.
GrowthRocking Process
Step 5
Execute strong.
Step 6
Double-down on
the results, tweak
and go to step 3
again.

21. Our Team

22. Our Team’s DNA

23. Our Team’s Skills
Marketing
Web & Mobile Analytics, A/B Testing, Marketing
Automation, Conversion Optimization, SEO, SEM &
PPC, Copywriting, Email Marketing, Social Media
Data Analysis
Spreadsheets, Statistics, SQL, NoSQL, Pandas
Coding
HTML, CSS, JS, jQuery, Angular JS, Node, PHP,
Python, APIs

24. Some Interesting Numbers
Angular JS

25. 8
Months
on Growth
11GrowthRockers
70+
Hours of Free
Growth Consultation
7.5
15
22.5
30
29Customers
Greece, UK, France, Netherlands, Malta

26. Some Growth Tips With
Angular JS

27. Growth Model
Churn Resurrection
(TOP DIFFICULT)
Acquisition
New
users
Monthly
Active Users
(MAU)
Dormant
Users
(DU)
Churn
Activation

28. “Do you deserve one of these spots?”
22 apps
10 apps build-in
Major 7 apps
(e.g. FB, Twitter, Spotify,
LinkedIn etc.)
5 spots left

29. Time To Reach Your Users

30. 7 Things To Keep In Mind
1. Build your viral loop early on - the sooner the better!
2. Prioritize like crazy your growth efforts
3. Find which distributions channels worked for your competitors - go
the other way
4. Don’t fall in the product dev trap - go 50-50
5. Test as fast as possible all the worthwhile channels and find the one
that really works for you
6. Focus on 3-5 metrics at most and monitor them on a daily basis
7. After the growth curve of a channel flattens, move to the next one

31. Do you have any questions?
We would be more than happy to hear from you!
Theodore Moulos: t.moulos@growthrocks.com (+30 6971 978808) skype (theo_moulos)
Savvas Zortikis: savvas@growthrocks.com (+30 6972 792934) skype (savvas.z)
PS. We’re opening 4 new job positions for PPC Rocker (GR), Data Scientist (GR),
Business Development Manager (UK) and Growth Hacker (UK).