Massively multiplayer object sharing Rashmi Sinha www.slideshare.net www.rashmisinha.com
The plan <ul><li>What is social sharing? </li></ul><ul><li>SlideShare </li></ul><ul><li>Some theory  </li></ul><ul><li>Som...
<ul><li>This is not it! </li></ul>X
Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referr...
First generation Social Networks (Friendster, LinkedIn…) <ul><li>How it works </li></ul><ul><li>People connect to each oth...
Second generation social networks  <ul><li>Put objects at the center </li></ul><ul><li>Objects invite us to </li></ul><ul>...
Model 1: Watercooler conversations  (around objects e.g., Flickr, Yahoo answers) 1) I share my pics ->   -> with you ---> ...
Model 2:   Viral sharing  (pass on interesting stuff, e.g., YouTube videos) <ul><li>How it works </li></ul><ul><li>Individ...
Model 2: Tag-based social sharing  (linked by concepts. e.g., del.icio.us) 1) I tag my bookmarks   -> you see my tags  -->...
Model 4: Social news creation  (rating news stories, e.g., digg, Newsvine) 1) I find interesting story   -> you rate story...
 
Presentations as objects of sharing <ul><li>What to share? </li></ul><ul><ul><li>digital representation is incomplete </li...
The plan <ul><li>What is social sharing? </li></ul><ul><li>SlideShare   </li></ul><ul><li>Some theory  </li></ul><ul><li>S...
Designing for the individual <ul><li>Usability </li></ul><ul><li>Findability  </li></ul><ul><li>Interactions and their flo...
Designing for the group <ul><li>How people interact </li></ul><ul><ul><li>Rules for interaction </li></ul></ul><ul><li>Pro...
James Surowiecki - wise crowds <ul><li>Cognitive Diversity </li></ul><ul><li>Independence </li></ul><ul><li>Decentralizati...
Cognitive Diversity <ul><li>Good answers need many perspectives </li></ul><ul><li>Groups become homogenous </li></ul><ul><...
Independence <ul><li>People’s mistakes don’t get correlated (uncorrelated mistakes averaged out) </li></ul><ul><li>Encoura...
Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to g...
A new type of sociality <ul><li>Crowds in MMORPGS </li></ul><ul><ul><li>Alone together  </li></ul></ul><ul><ul><li>Passive...
<ul><li>“ Community in MMORPGs … narrowly defined, with references to mythical old villages where everybody knows and inte...
Duncan Watts and the “rich get richer” effect
Popularity is becoming popular <ul><li>No more multi-level menus! </li></ul><ul><li>Navigation is all about popularity </l...
Is Web2.0 democratic? <ul><li>Anyone can create a blog </li></ul><ul><li>post pictures, videos and slideshows </li></ul><u...
Duncan Watts experiment <ul><li>Two worlds </li></ul><ul><ul><li>Individual </li></ul></ul><ul><ul><li>Social Influence – ...
The dilemma of the system creator <ul><li>Social influence will play a role. Trends will be created  </li></ul><ul><li>Our...
Models of popularity based navigation <ul><li>Single simple metric  (e.g., Digg) </li></ul><ul><li>Single complex metric  ...
Digg as a social system <ul><li>Focused in time </li></ul><ul><li>Focused on topics (tech) and user type </li></ul><ul><li...
SlideShare Popularity metrics How much is too much? Remember stuff Tagging Share with your friends Emailing Share on your ...
Most viewed & tagging <ul><li>Most viewed </li></ul><ul><ul><li>Shown on front page </li></ul></ul><ul><ul><li>Problems </...
The plan <ul><li>What is social sharing? </li></ul><ul><li>SlideShare </li></ul><ul><li>Some theory  </li></ul><ul><li>Som...
Forget the ipod!
Give up control This is messy!
1. Make system personally useful <ul><li>For end-user system should have strong personal use </li></ul><ul><ul><li>Memorab...
Bite-sized self-expression <ul><li>Creative self-expression </li></ul><ul><ul><li>Artistic expression or Humor (Flickr, Yo...
2. Symbiotic relationship between personal & social <ul><li>Personal snippets > Social stream </li></ul><ul><ul><li>Pictur...
3. Porous boundary between public & private <ul><li>Earlier systems </li></ul><ul><ul><li>Personal (Personal Desktop Softw...
4. Allow for levels of participation <ul><li>Everyone does not need to create! </li></ul><ul><ul><li>Implicit creation (cr...
Why do people digg/comment/tag? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles...
5. Let people feel presence of others <ul><li>What paths are well worn </li></ul><ul><li>User profiles / photos </li></ul>...
6. And yet, moments of Independence… <ul><li>Choreography:  when alone, when part of group </li></ul><ul><li>Prevent mobs ...
Allow for alternative viewpoints <ul><li>Social sites can lead to tyranny of dominant view </li></ul><ul><ul><li>People of...
7. Enable Serendipity  <ul><li>Don’t make navigation all about popularity </li></ul><ul><ul><li>Access to some popular stu...
8. Most of all, allow for play
Challenges <ul><li>Dominated by relatively few users </li></ul><ul><ul><li>Systems represent their viewpoints </li></ul></...
Questions? Find me:  www.slideshare.net/rashmi C ollection of wiki slides:  http:// www.slideshare.net/tag/wikis
Upcoming SlideShare
Loading in …5
×

Massively multiplayer object sharing

1,457 views

Published on

My slides for Wiki Wednesday at Social Text on May 2nd, 2007

Published in: Technology

Massively multiplayer object sharing

  1. 1. Massively multiplayer object sharing Rashmi Sinha www.slideshare.net www.rashmisinha.com
  2. 2. The plan <ul><li>What is social sharing? </li></ul><ul><li>SlideShare </li></ul><ul><li>Some theory </li></ul><ul><li>Some design principles </li></ul>
  3. 3. <ul><li>This is not it! </li></ul>X
  4. 4. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow… X
  5. 5. First generation Social Networks (Friendster, LinkedIn…) <ul><li>How it works </li></ul><ul><li>People connect to each other </li></ul><ul><li>Six degrees of separation </li></ul><ul><li>“ Are you my friend” awkwardness </li></ul>1) I am linked to -> -> to you --->You are linked to her -> -> to her…
  6. 6. Second generation social networks <ul><li>Put objects at the center </li></ul><ul><li>Objects invite us to </li></ul><ul><ul><li>Connect </li></ul></ul><ul><ul><li>Play </li></ul></ul><ul><ul><li>Reach out </li></ul></ul>
  7. 7. Model 1: Watercooler conversations (around objects e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him <ul><li>How it works </li></ul><ul><li>People share objects | watch others </li></ul><ul><li>Connections through objects </li></ul><ul><li>Social info streams: emergence of popular, interesting items </li></ul>
  8. 8. Model 2: Viral sharing (pass on interesting stuff, e.g., YouTube videos) <ul><li>How it works </li></ul><ul><li>Individual to individual to individual </li></ul><ul><li>Popularity based navigation track “viral” items </li></ul>1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on…
  9. 9. Model 2: Tag-based social sharing (linked by concepts. e.g., del.icio.us) 1) I tag my bookmarks -> you see my tags -->You share your tags -> <ul><li>How it works </li></ul><ul><li>Saving & tagging your stuff (creating bookmarks). </li></ul><ul><li>Tags mediate social connections </li></ul><ul><li>Formation of social/conceptual information streams. Emergence of popular, interesting items </li></ul>politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain
  10. 10. Model 4: Social news creation (rating news stories, e.g., digg, Newsvine) 1) I find interesting story -> you rate story -->Others rate stories <ul><li>How it works </li></ul><ul><li>Finding and rating stories </li></ul><ul><li>Popular stories rise to top </li></ul>5 4
  11. 12. Presentations as objects of sharing <ul><li>What to share? </li></ul><ul><ul><li>digital representation is incomplete </li></ul></ul><ul><li>Social practices around presentations </li></ul><ul><ul><li>Mirroring them </li></ul></ul><ul><ul><li>Creating new ones </li></ul></ul><ul><ul><li>Building community </li></ul></ul>
  12. 13. The plan <ul><li>What is social sharing? </li></ul><ul><li>SlideShare </li></ul><ul><li>Some theory </li></ul><ul><li>Some design principles </li></ul>
  13. 14. Designing for the individual <ul><li>Usability </li></ul><ul><li>Findability </li></ul><ul><li>Interactions and their flow </li></ul><ul><li>… </li></ul>
  14. 15. Designing for the group <ul><li>How people interact </li></ul><ul><ul><li>Rules for interaction </li></ul></ul><ul><li>Product of interaction </li></ul><ul><ul><li>Collaboration, joint decision… </li></ul></ul><ul><li>Problems with groups </li></ul>
  15. 16. James Surowiecki - wise crowds <ul><li>Cognitive Diversity </li></ul><ul><li>Independence </li></ul><ul><li>Decentralization </li></ul><ul><li>Easy Aggregation </li></ul>
  16. 17. Cognitive Diversity <ul><li>Good answers need many perspectives </li></ul><ul><li>Groups become homogenous </li></ul><ul><ul><li>New (similar) members don’t bring new info </li></ul></ul><ul><li>Diversity reduces groupthink </li></ul><ul><ul><li>Groupthink works by shielding members from outside opinions </li></ul></ul><ul><li>Diversity reduces conformity </li></ul>
  17. 18. Independence <ul><li>People’s mistakes don’t get correlated (uncorrelated mistakes averaged out) </li></ul><ul><li>Encourages people to bring in new viewpoints (diversity) </li></ul><ul><li>Concept of Social Proof </li></ul><ul><ul><li>Milgram experiment </li></ul></ul>
  18. 19. Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki
  19. 20. A new type of sociality <ul><li>Crowds in MMORPGS </li></ul><ul><ul><li>Alone together </li></ul></ul><ul><ul><li>Passive presence of others </li></ul></ul><ul><ul><li>Playing for the audience, but not interacting </li></ul></ul><ul><li>Social facilitation (Zajonc, 1960) </li></ul><ul><ul><li>Improved performance in presence of others </li></ul></ul><ul><ul><li>Presence can be passive </li></ul></ul><ul><ul><li>Observed even in cockroaches! </li></ul></ul><ul><li>(Ducheneaut et al. CHI 2006) </li></ul>
  20. 21. <ul><li>“ Community in MMORPGs … narrowly defined, with references to mythical old villages where everybody knows and interacts with everybody… WoW illustrates, a large community of gamers can thrive in a context where relationships are much more indirect” </li></ul>Ducheneaut et al., 2006
  21. 22. Duncan Watts and the “rich get richer” effect
  22. 23. Popularity is becoming popular <ul><li>No more multi-level menus! </li></ul><ul><li>Navigation is all about popularity </li></ul><ul><ul><li>Top100 lists </li></ul></ul>
  23. 24. Is Web2.0 democratic? <ul><li>Anyone can create a blog </li></ul><ul><li>post pictures, videos and slideshows </li></ul><ul><li>But who gets heard? </li></ul>
  24. 25. Duncan Watts experiment <ul><li>Two worlds </li></ul><ul><ul><li>Individual </li></ul></ul><ul><ul><li>Social Influence – 8 separate worlds </li></ul></ul>
  25. 26. The dilemma of the system creator <ul><li>Social influence will play a role. Trends will be created </li></ul><ul><li>Our principles </li></ul><ul><ul><li>Everything should have its moment in the sun </li></ul></ul><ul><ul><li>Let people connect locally </li></ul></ul><ul><ul><li>System should not be inflexible </li></ul></ul>
  26. 27. Models of popularity based navigation <ul><li>Single simple metric (e.g., Digg) </li></ul><ul><li>Single complex metric (e.g., Flickr) </li></ul><ul><li>Multiple Simple Metrics (e.g., YouTube, SlideShare) </li></ul><ul><ul><li>Different metrics reflect diff qualities </li></ul></ul><ul><ul><li>Let people choose </li></ul></ul>
  27. 28. Digg as a social system <ul><li>Focused in time </li></ul><ul><li>Focused on topics (tech) and user type </li></ul><ul><li>One metric: the Digg </li></ul><ul><ul><li>Quick, engaging </li></ul></ul><ul><ul><li>Encourages mobs </li></ul></ul>
  28. 29. SlideShare Popularity metrics How much is too much? Remember stuff Tagging Share with your friends Emailing Share on your blog Embedding Watch it Viewing Decide what goes to front page Digging Interact with others Commenting Remember stuff Show others what you like Favoriting Goal Metric
  29. 30. Most viewed & tagging <ul><li>Most viewed </li></ul><ul><ul><li>Shown on front page </li></ul></ul><ul><ul><li>Problems </li></ul></ul><ul><li>Favoriting + Tagging </li></ul><ul><ul><li>Balance individual and social </li></ul></ul><ul><ul><li>Reflect back tags </li></ul></ul><ul><ul><li>General social stream </li></ul></ul>
  30. 31. The plan <ul><li>What is social sharing? </li></ul><ul><li>SlideShare </li></ul><ul><li>Some theory </li></ul><ul><li>Some design principles </li></ul>
  31. 32. Forget the ipod!
  32. 33. Give up control This is messy!
  33. 34. 1. Make system personally useful <ul><li>For end-user system should have strong personal use </li></ul><ul><ul><li>Memorable Personal Snippets (e.g., Del.icio.us & Flickr) </li></ul></ul><ul><ul><li>Self-expression (e.g., Newsvine) </li></ul></ul><ul><ul><li>Social status: Digg </li></ul></ul><ul><li>Don’t count on altruism </li></ul><ul><ul><li>System should thrive on people’s selfishness </li></ul></ul>
  34. 35. Bite-sized self-expression <ul><li>Creative self-expression </li></ul><ul><ul><li>Artistic expression or Humor (Flickr, YouTube) </li></ul></ul><ul><li>Individual contribution can be small </li></ul><ul><ul><li>Create sets & lists </li></ul></ul><ul><ul><li>Do Mashups </li></ul></ul><ul><ul><li>Simple, guessable URLs for everything </li></ul></ul><ul><li>Leave room for games & social play </li></ul><ul><ul><li>Appreciation </li></ul></ul><ul><ul><li>Stalking (some!) </li></ul></ul><ul><ul><li>Gossip </li></ul></ul>
  35. 36. 2. Symbiotic relationship between personal & social <ul><li>Personal snippets > Social stream </li></ul><ul><ul><li>Pictures > Organized by Events </li></ul></ul><ul><ul><li>Music > Organized by Playlists </li></ul></ul>
  36. 37. 3. Porous boundary between public & private <ul><li>Earlier systems </li></ul><ul><ul><li>Personal (Personal Desktop Software, e.g., Picasa, EndNote) </li></ul></ul><ul><ul><li>OR Social websites (Shutterfly) </li></ul></ul><ul><li>Rethink public & private </li></ul><ul><ul><li>People share for the right returns </li></ul></ul><ul><ul><li>Set defaults to public, allow easy change to private </li></ul></ul><ul><li>Give user control </li></ul><ul><ul><ul><li>Over individual pieces & sets </li></ul></ul></ul><ul><ul><ul><li>Delete items from history </li></ul></ul></ul><ul><ul><ul><li>Reset /remove profile </li></ul></ul></ul>Privacy settings on Flickr
  37. 38. 4. Allow for levels of participation <ul><li>Everyone does not need to create! </li></ul><ul><ul><li>Implicit creation (creating by consuming) </li></ul></ul><ul><ul><li>Remixing—adding value to others’ content </li></ul></ul>Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”
  38. 39. Why do people digg/comment/tag? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”
  39. 40. 5. Let people feel presence of others <ul><li>What paths are well worn </li></ul><ul><li>User profiles / photos </li></ul><ul><li>Real-time updating </li></ul><ul><ul><li>Like a conversation </li></ul></ul><ul><ul><li>Sense that others are out there </li></ul></ul>What people are digging right now!
  40. 41. 6. And yet, moments of Independence… <ul><li>Choreography: when alone, when part of group </li></ul><ul><li>Prevent mobs </li></ul><ul><li>Don’t make it too easy to mimic others </li></ul><ul><ul><li>Incentives for originality & uniqueness </li></ul></ul>
  41. 42. Allow for alternative viewpoints <ul><li>Social sites can lead to tyranny of dominant view </li></ul><ul><ul><li>People of a group agree </li></ul></ul><ul><ul><ul><li>Viewpoint rises to top (popularity lists, tag clouds) </li></ul></ul></ul>
  42. 43. 7. Enable Serendipity <ul><li>Don’t make navigation all about popularity </li></ul><ul><ul><li>Access to some popular stuff (keep this fast moving) </li></ul></ul><ul><li>Make the “long tail” accessible </li></ul><ul><ul><li>Popularity as a jump off point to other ways of exploring </li></ul></ul><ul><li>Provide personalization </li></ul><ul><ul><li>Recommendations using collaborative filtering </li></ul></ul><ul><ul><ul><li>Similar tags, content, others </li></ul></ul></ul><ul><li>Ad-hoc groups? </li></ul>
  43. 44. 8. Most of all, allow for play
  44. 45. Challenges <ul><li>Dominated by relatively few users </li></ul><ul><ul><li>Systems represent their viewpoints </li></ul></ul><ul><li>Minority views get lost. Consensus view bubbles up </li></ul><ul><ul><li>Giving alternative viewpoints a voice? </li></ul></ul><ul><li>Surfacing expertise </li></ul><ul><ul><li>How to reflect outside expertise? </li></ul></ul><ul><ul><li>Weigh it differently? </li></ul></ul>
  45. 46. Questions? Find me: www.slideshare.net/rashmi C ollection of wiki slides: http:// www.slideshare.net/tag/wikis

×