Mastering Startup Pitching

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Slides giving a big overview on how to master a startup pitch deck. We stress the investor pitch deck but also comment on different angles like media decks or customer decks. List of don'ts to do designing pitch slides.

Published in: Business

Mastering Startup Pitching

  1. 1. Mastering start-up pitching Alex Barrera (@abarrera) #startupPitch
  2. 2. Competing for attention
  3. 3. Meet your audience... Customers
  4. 4. Meet your audience... Media
  5. 5. Meet your audience... Investors
  6. 6. Pitch problems
  7. 7. 25min is too long...
  8. 8. Big DataM2M Social SoLoMoMobile app
  9. 9. Whyshould I care?
  10. 10. Or a mix ofeverything...
  11. 11. The other side of the table...
  12. 12. Pitched 20x a DAY
  13. 13. Pitched 20x a DAYInvested or seen it before
  14. 14. Pitched 20x a DAYInvested or seen it beforeListened to ALL the fluffy words
  15. 15. Pitched 10x a DAY
  16. 16. Pitched 10x a DAYNO idea what you talk about
  17. 17. Pitched 10x a DAYNO idea what you talk aboutNo time to research
  18. 18. Pitched 10x a DAYNO idea what you talk aboutNo time to researchSell to their audience
  19. 19. Ice cream theory
  20. 20. Secret
  21. 21.  is
  22. 22.  in
  23. 23.  the
  24. 24.  toppings...
  25. 25. Pitching deckInvestor deck
  26. 26. Pitch deck 5 - 10 minute pitch 10-20-30 Kawasaki rule
  27. 27. Pitch deck: Problem http://www.slideshare.net/press42 investment@press42.com / @42press
  28. 28. http://www.slideshare.net/press42 investment@press42.com / @42press
  29. 29. Proud user of Rackspacehttp://www.slideshare.net/press42 investment@press42.com / @42press
  30. 30. Proud user of Rackspace $1200.00http://www.slideshare.net/press42 investment@press42.com / @42press
  31. 31. Meet Tamara!http://www.slideshare.net/press42 investment@press42.com / @42press
  32. 32. Meet Tamara! EUREKA!http://www.slideshare.net/press42 investment@press42.com / @42press
  33. 33. http://www.slideshare.net/press42 investment@press42.com / @42press
  34. 34. http://www.slideshare.net/press42 investment@press42.com / @42press
  35. 35. Pitch deck: Competition http://www.slideshare.net/press42 investment@press42.com / @42press
  36. 36. Still
  37. 37.  too
  38. 38.  manualhttp://www.slideshare.net/press42 investment@press42.com / @42press
  39. 39. Can’t specialize that much...http://www.slideshare.net/press42 investment@press42.com / @42press
  40. 40. Pitch deck: Competition http://www.slideshare.net/press42 investment@press42.com / @42press
  41. 41. http://www.slideshare.net/press42 investment@press42.com / @42press
  42. 42. Pitch deck: Market “Deidre McClosky (professor and former University of Chicago protégé of Milton Friedman) has calculated that persuasion constitutes more than a quarter of the US GNP” One Quarter of GDP is Persuasion. American Economic Review 85 (2) (May 1995): 191-95. http://www.slideshare.net/press42 investment@press42.com / @42press
  43. 43. Pitch deck: Market “Deidre McClosky (professor and former University of Chicago protégé of Milton Friedman) has calculated that persuasion constitutes more than a quarter of the US GNP” One Quarter of GDP is Persuasion. American Economic Review 85 (2) (May 1995): 191-95. Storytelling 50% of persuasion = 14% of GNP = $1T+ http://www.slideshare.net/press42 investment@press42.com / @42press
  44. 44. “While some may find it hard to believe, IBM probably employs more corporate storytellers and story researchers than any other company” http://www.research.ibm.com/knowsoc/index.htmlhttp://www.slideshare.net/press42 investment@press42.com / @42press
  45. 45. Paul Smith is director of Consumer Communications Research at The Procter Gamble Companyhttp://www.slideshare.net/press42 investment@press42.com / @42press
  46. 46. http://www.slideshare.net/press42 investment@press42.com / @42press
  47. 47. Pitch deck: Solution The tool to write stories in 2013 http://www.slideshare.net/press42 investment@press42.com / @42press
  48. 48. Meet the Press42 storybuilder Publish
  49. 49.  Twitter
  50. 50.  format
  51. 51.  storieshttp://www.slideshare.net/press42 investment@press42.com / @42press
  52. 52. Meet the Press42 storybuilder Control
  53. 53.  the
  54. 54.  publish
  55. 55.  sequencehttp://www.slideshare.net/press42 investment@press42.com / @42press
  56. 56. Meet the Press42 storybuilder Tag,
  57. 57.  add
  58. 58.  notes,
  59. 59.  locationshttp://www.slideshare.net/press42 investment@press42.com / @42press
  60. 60. Meet the Press42 storybuilder Manage
  61. 61.  fictional
  62. 62.  usershttp://www.slideshare.net/press42 investment@press42.com / @42press
  63. 63. Graph your storyline http://www.slideshare.net/press42 investment@press42.com / @42press
  64. 64. Pitch deck: Customer validation Growth metrics 5 months 5000 3750 2500 Forbes
  65. 65.  coverage 1250 Signing
  66. 66.  MSFT 0 Jan Feb Mar Apr May Registred Users Premium Users Stories http://www.slideshare.net/press42 investment@press42.com / @42press
  67. 67. Pitch deck: Business plan Premium accounts $12.99/month $120/year http://www.slideshare.net/press42 investment@press42.com / @42press
  68. 68. Pitch deck: Business plan Premium accounts $12.99/month $120/year Unlimited tweets Story graphing Multiple account integration http://www.slideshare.net/press42 investment@press42.com / @42press
  69. 69. Cost structure 200000 150000 euros 100000 50000 0 Year 1 Year 2 Year 3 Salaries IT/Infraestructure Administrative Travelshttp://www.slideshare.net/press42 investment@press42.com / @42press
  70. 70. Net Income 300000,00 225000,00 150000,00 Euros 75000,00 0 -75000,00 -150000,00 Year 1 Year 2 Year 3 Revenue Costs Net Incomehttp://www.slideshare.net/press42 investment@press42.com / @42press
  71. 71. Pitch deck: Team Alex Barrera - CEO founder Former founder of X Tech journalist for Y Alex Barrera - CTO founder Former founder of X Tech journalist for Y Alex Barrera - Chief Designer Former founder of X Tech journalist for Y http://www.slideshare.net/press42 investment@press42.com / @42press
  72. 72. Pitch deck: Milestones Jan - Conceptualization Feb - Customer discovery Mar - Customer validation Mar - BETA launch May - Sign first enterprise customer Sep - Official launch http://www.slideshare.net/press42 investment@press42.com / @42press
  73. 73. Pitch deck: Investment €100.000 1 year pre-money: €1M http://www.slideshare.net/press42 investment@press42.com / @42press
  74. 74. Pitch deck: Investment Hiring 3 more people Expand the server capacity Expand PR efforts http://www.slideshare.net/press42 investment@press42.com / @42press
  75. 75. Pitch deck: Call to action Tools are TOO generic No tools = manual working http://www.slideshare.net/press42 investment@press42.com / @42press
  76. 76. Pitch deck: Call to action “Business-to-business finally becomes “sexy.”: Over the past 6-to-12 months, we’ve started to do more B2B deals” for “vertical solutions” Jeff Clavier, SoftTech VC - Dic 2012 http://www.slideshare.net/press42 investment@press42.com / @42press
  77. 77. Pitch deck: Call to action Storytelling specific tools are needed You’ve
  78. 78.  got
  79. 79.  the
  80. 80.  final
  81. 81.  words
  82. 82.  of
  83. 83.  our
  84. 84.  story... http://www.slideshare.net/press42 investment@press42.com / @42press
  85. 85. Pitch deck = Script (narration) + Photography = Movie
  86. 86. Pitch deck: Extra slides
  87. 87. Pitch deck: Extra slides Elaborate on marketing strategies Elaborate on business model Elaborate on why you aren’t a Groupon clone
  88. 88. Pitch deck: DON’TS 1. Put more than 3 words per slide 2. Put shitty images that pixelate or tiny ones 3. Put graphs without a source 4. Put your contact information on the last slide 5. Put weird color combinations: Stick to white-black 6. Use tiny fonts and leave white space available 7. Live demos 8. If you use a video, time it or have it narrated it 9. Dont relay on the Internet 10. Put tables full of numbers 11. 3D Graphs 12. Fancy transitions 13. Add graphs with no axis titles 14. Use numbers with no units
  89. 89. Investor deck
  90. 90. Investor deck It’s an Executive Summary Reading format: More words Expect it to be printed Add a date to it
  91. 91. Media deck
  92. 92. Focusonsolution -- problem
  93. 93. Remove financial slides: marketing, financial projections, investment
  94. 94. Stress on numbers: How big the problem is How much it hurts Traction, users, etc. Compared them with well known figures
  95. 95. Sellthe future with yourmilestones
  96. 96. Call to action: Media’s target group
  97. 97. Customer deck
  98. 98. Focus on the Solution
  99. 99. Maria AnaIlustrate
  100. 100.  with
  101. 101.  a
  102. 102.  user
  103. 103.  story
  104. 104. Show real user feedback about your solution
  105. 105. Stress the savings Costs savings Time savings
  106. 106. Stress the savings Costs savings Time savings Give
  107. 107.  real
  108. 108.  examples
  109. 109.   or
  110. 110.  quotes
  111. 111. UnderstandYOURcustomer
  112. 112. DoUmo ArigatoU http://www.press42.com alex@press42.com @42press / @abarrera http://slideshare.net/press42

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