Slides giving a big overview on how to master a startup pitch deck. We stress the investor pitch deck but also comment on different angles like media decks or customer decks. List of don'ts to do designing pitch slides.

1. Mastering start-up pitching
Alex Barrera (@abarrera)
#startupPitch

2. Competing for attention

3. Meet your audience...
Customers

4. Meet your audience...
Media

5. Meet your audience...
Investors

6. Pitch problems

7. 25min is too long...

8. Big Data
M2M
Social
SoLoMo
Mobile
app

9. Why
should
I
care?

10. Or a mix of
everything...

11. The other side of the table...

13. Pitched 20x a DAY

14. Pitched 20x a DAY
Invested or seen it before

15. Pitched 20x a DAY
Invested or seen it before
Listened to ALL the fluffy words

16. Pitched 10x a DAY

17. Pitched 10x a DAY
NO idea what you talk about

18. Pitched 10x a DAY
NO idea what you talk about
No time to research

19. Pitched 10x a DAY
NO idea what you talk about
No time to research
Sell to their audience

20. Ice cream theory

21. Secret

22. is

23. in

24. the

25. toppings...

26. Pitching deck
Investor deck

27. Pitch deck
5 - 10 minute pitch
10-20-30 Kawasaki rule

28. Pitch deck: Problem
http://www.slideshare.net/press42 investment@press42.com / @42press

29. http://www.slideshare.net/press42 investment@press42.com / @42press

30. Proud user of Rackspace
http://www.slideshare.net/press42 investment@press42.com / @42press

31. Proud user of Rackspace
$1200.00
http://www.slideshare.net/press42 investment@press42.com / @42press

32. Meet Tamara!
http://www.slideshare.net/press42 investment@press42.com / @42press

33. Meet Tamara!
EUREKA!
http://www.slideshare.net/press42 investment@press42.com / @42press

34. http://www.slideshare.net/press42 investment@press42.com / @42press

35. http://www.slideshare.net/press42 investment@press42.com / @42press

36. Pitch deck: Competition
http://www.slideshare.net/press42 investment@press42.com / @42press

37. Still

38. too

39. manual
http://www.slideshare.net/press42 investment@press42.com / @42press

40. Can’t specialize that much...
http://www.slideshare.net/press42 investment@press42.com / @42press

41. Pitch deck: Competition
http://www.slideshare.net/press42 investment@press42.com / @42press

42. http://www.slideshare.net/press42 investment@press42.com / @42press

43. Pitch deck: Market
“Deidre McClosky (professor and former University of
Chicago protégé of Milton Friedman) has calculated that
persuasion constitutes more than a quarter of
the US GNP”
One Quarter of GDP is Persuasion. American Economic Review 85 (2) (May 1995): 191-95.
http://www.slideshare.net/press42 investment@press42.com / @42press

44. Pitch deck: Market
“Deidre McClosky (professor and former University of
Chicago protégé of Milton Friedman) has calculated that
persuasion constitutes more than a quarter of
the US GNP”
One Quarter of GDP is Persuasion. American Economic Review 85 (2) (May 1995): 191-95.
Storytelling 50% of persuasion = 14% of GNP = $1T+
http://www.slideshare.net/press42 investment@press42.com / @42press

45. “While some may find it hard to believe, IBM
probably employs more corporate storytellers
and story researchers than any other company”
http://www.research.ibm.com/knowsoc/index.html
http://www.slideshare.net/press42 investment@press42.com / @42press

46. Paul Smith is director of Consumer Communications Research at
The Procter Gamble Company
http://www.slideshare.net/press42 investment@press42.com / @42press

47. http://www.slideshare.net/press42 investment@press42.com / @42press

48. Pitch deck: Solution
The tool to write stories in 2013
http://www.slideshare.net/press42 investment@press42.com / @42press

49. Meet the Press42 storybuilder
Publish

50. Twitter

51. format

52. stories
http://www.slideshare.net/press42 investment@press42.com / @42press

53. Meet the Press42 storybuilder
Control

54. the

55. publish

56. sequence
http://www.slideshare.net/press42 investment@press42.com / @42press

57. Meet the Press42 storybuilder
Tag,

58. add

59. notes,

60. locations
http://www.slideshare.net/press42 investment@press42.com / @42press

61. Meet the Press42 storybuilder
Manage

62. fictional

63. users
http://www.slideshare.net/press42 investment@press42.com / @42press

64. Graph your storyline
http://www.slideshare.net/press42 investment@press42.com / @42press

65. Pitch deck: Customer validation
Growth metrics 5 months
5000
3750
2500
Forbes

66. coverage
1250
Signing

67. MSFT
0
Jan Feb Mar Apr May
Registred Users Premium Users Stories
http://www.slideshare.net/press42 investment@press42.com / @42press

68. Pitch deck: Business plan
Premium accounts
$12.99/month
$120/year
http://www.slideshare.net/press42 investment@press42.com / @42press

69. Pitch deck: Business plan
Premium accounts
$12.99/month
$120/year
Unlimited tweets
Story graphing
Multiple account integration
http://www.slideshare.net/press42 investment@press42.com / @42press

70. Cost structure
200000
150000
euros
100000
50000
0
Year 1 Year 2 Year 3
Salaries IT/Infraestructure
Administrative Travels
http://www.slideshare.net/press42 investment@press42.com / @42press

71. Net Income
300000,00
225000,00
150000,00
Euros
75000,00
0
-75000,00
-150000,00
Year 1 Year 2 Year 3
Revenue Costs Net Income
http://www.slideshare.net/press42 investment@press42.com / @42press

72. Pitch deck: Team
Alex Barrera - CEO founder
Former founder of X
Tech journalist for Y
Alex Barrera - CTO founder
Former founder of X
Tech journalist for Y
Alex Barrera - Chief Designer
Former founder of X
Tech journalist for Y
http://www.slideshare.net/press42 investment@press42.com / @42press

73. Pitch deck: Milestones
Jan - Conceptualization
Feb - Customer discovery
Mar - Customer validation
Mar - BETA launch
May - Sign first enterprise customer
Sep - Official launch
http://www.slideshare.net/press42 investment@press42.com / @42press

74. Pitch deck: Investment
€100.000
1 year
pre-money: €1M
http://www.slideshare.net/press42 investment@press42.com / @42press

75. Pitch deck: Investment
Hiring 3 more people
Expand the server capacity
Expand PR efforts
http://www.slideshare.net/press42 investment@press42.com / @42press

76. Pitch deck: Call to action
Tools are TOO generic
No tools = manual working
http://www.slideshare.net/press42 investment@press42.com / @42press

77. Pitch deck: Call to action
“Business-to-business finally becomes “sexy.”:
Over the past 6-to-12 months, we’ve started to do
more B2B deals” for “vertical solutions”
Jeff Clavier, SoftTech VC - Dic 2012
http://www.slideshare.net/press42 investment@press42.com / @42press

78. Pitch deck: Call to action
Storytelling specific tools
are needed
You’ve

79. got

80. the

81. final

82. words

83. of

84. our

85. story...
http://www.slideshare.net/press42 investment@press42.com / @42press

86. Pitch deck = Script (narration) + Photography = Movie

87. Pitch deck: Extra slides

88. Pitch deck: Extra slides
Elaborate on marketing strategies
Elaborate on business model
Elaborate on why you aren’t a Groupon clone

89. Pitch deck: DON’TS
1. Put more than 3 words per slide
2. Put shitty images that pixelate or tiny ones
3. Put graphs without a source
4. Put your contact information on the last slide
5. Put weird color combinations: Stick to white-black
6. Use tiny fonts and leave white space available
7. Live demos
8. If you use a video, time it or have it narrated it
9. Don't relay on the Internet
10. Put tables full of numbers
11. 3D Graphs
12. Fancy transitions
13. Add graphs with no axis titles
14. Use numbers with no units

90. Investor deck

91. Investor deck
It’s an Executive Summary
Reading format: More words
Expect it to be printed
Add a date to it

92. Media deck

93. Focus
on
solution -- problem

94. Remove financial slides:
marketing, financial projections, investment

95. Stress on numbers:
How big the problem is
How much it hurts
Traction, users, etc.
Compared them with well known figures

97. Sell
the future
with
your
milestones

98. Call to action: Media’s target group

99. Customer deck

100. Focus on
the Solution

101. Maria
Ana
Ilustrate

102. with

103. a

104. user

105. story

106. Show real user feedback about your solution

107. Stress the savings
Costs savings
Time savings

108. Stress the savings
Costs savings
Time savings
Give

109. real

110. examples

111.
or

112. quotes

113. Understand
YOUR
customer

115. DoUmo ArigatoU
http://www.press42.com
alex@press42.com
@42press / @abarrera
http://slideshare.net/press42