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Mastering Startup Pitching
The document outlines effective strategies and tips for pitching to investors, emphasizing the importance of understanding the audience, concise storytelling, and creating a compelling pitch deck. Key elements of a successful pitch include clearly stating the problem, solution, market analysis, and business model, while avoiding common pitfalls like cluttered slides and irrelevant information. The document also provides insights into various types of pitch decks tailored for different audiences, such as investor, media, and customer decks.
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Mastering Startup Pitching
- 1. MASTERING START-UP PITCHING AlexBarrera (@abarrera) #startupPitch
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- 7. 25min is toolong...
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- 10. Or a mixof everything...
- 11. The other sideof the table...
- 13. Pitched 20x aDAY !
- 14. Pitched 20x aDAY Invested or seen it before
- 15. Pitched 20x aDAY Invested or seen it before Listened to ALL the fluffy words
- 16. Pitched 10x aDAY ! !
- 17. Pitched 10x aDAY NO idea what you talk about !
- 18. Pitched 10x aDAY NO idea what you talk about No time to research
- 19. Pitched 10x aDAY NO idea what you talk about No time to research Sell to their audience
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- 27. 5 - 10minute pitch Pitch deck 10-20-30 Kawasaki rule
- 28. 1. Problem 2. Solution 3.Market 4. Competitors 5. Technology 6. Business Model 7. Marketing sales 8. Team 9. Milestones projections 10. Call to action Pitch deck
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- 30. 1. Problem 4. Competitors 3.Market 2. Solution 5. Technology 6. Business Model 7. Marketing sales 8. Team 9. Milestones projections 10. Call to action Pitch deck
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- 39. Growth metrics 5months 0 1250 2500 3750 5000 Jan Feb Mar Apr May Registred Users Premium Users Stories Forbes
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- 41. MSFT Pitch deck: Customervalidation http://www.slideshare.net/press42 investment@press42.com / @42press
- 42. Pitch deck: Businessplan Premium accounts $12.99/month $120/year http://www.slideshare.net/press42 investment@press42.com / @42press
- 43. Pitch deck: Businessplan Premium accounts $12.99/month $120/year Unlimited tweets Story graphing Multiple account integration http://www.slideshare.net/press42 investment@press42.com / @42press
- 44. Cost structure 0 45000 90000 135000 180000 Year 1Year 2 Year 3 Salaries IT/Infraestructure Administrative Travels euros http://www.slideshare.net/press42 investment@press42.com / @42press
- 45. Net Income Euros -150000,00 -75000,00 0,00 75000,00 150000,00 225000,00 300000,00 Year 1Year 2 Year 3 Revenue Costs Net Income http://www.slideshare.net/press42 investment@press42.com / @42press
- 46. Pitch deck: Team AlexBarrera - CEO founder Former founder of X Tech journalist for Y Alex Barrera - CTO founder Former founder of X Tech journalist for Y Alex Barrera - Chief Designer Former founder of X Tech journalist for Y http://www.slideshare.net/press42 investment@press42.com / @42press
- 47. Pitch deck: Milestones http://www.slideshare.net/press42investment@press42.com / @42press Jan - Conceptualization Feb - Customer discovery Mar - Customer validation Mar - BETA launch May - Sign first enterprise customer Sep - Official launch
- 48. Pitch deck: Investment http://www.slideshare.net/press42investment@press42.com / @42press €100.000 1 year pre-money: €1M
- 49. Pitch deck: Investment http://www.slideshare.net/press42investment@press42.com / @42press Hiring 3 more people Expand the server capacity Expand PR efforts
- 50. Pitch deck: Callto action http://www.slideshare.net/press42 investment@press42.com / @42press Tools are TOO generic No tools = manual working
- 51. Pitch deck: Callto action http://www.slideshare.net/press42 investment@press42.com / @42press “Business-to-business finally becomes “sexy.”: Over the past 6-to-12 months, we’ve started to do more B2B deals” for “vertical solutions” ! Jeff Clavier, SoftTech VC - Dic 2012
- 52. Pitch deck: Callto action http://www.slideshare.net/press42 investment@press42.com / @42press Storytelling specific tools are needed You’ve
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- 60. Pitch deck =Script (narration) + Photography = Movie
- 61. Pitch deck: Extraslides
- 62. Pitch deck: Extraslides Elaborate on marketing strategies Elaborate on business model Elaborate on why you aren’t a Groupon clone
- 63. Pitch deck: DON’TS 1.Put more than 3 words per slide 2. Put shitty images that pixelate or tiny ones 3. Put graphs without a source 4. Put your contact information on the last slide 5. Put weird color combinations: Stick to white-black 6. Use tiny fonts and leave white space available 7. Live demos 8. If you use a video, time it or have it narrated it 9. Don't relay on the Internet 10. Put tables full of numbers 11. 3D Graphs 12. Fancy transitions 13. Add graphs with no axis titles 14. Use numbers with no units
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- 65. Investor deck It’s anExecutive Summary Reading format: More words Expect it to be printed Add a date to it
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- 68. Remove financial slides: marketing,financial projections, investment