Slides for the storytelling workshop for Wayra Spain on using stories for start-up pitching, storyboards and product presentation.

1. Going deep
into
Storytelling
Alex Barrera (@abarrera)
alex@press42.com

2. 3 STAGES OF STORY CRAFTING
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

3. http://www.slideshare.net/press42 Alex Barrera (@abarrera)

4. STAGE 1
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5. http://www.slideshare.net/press42 Alex Barrera (@abarrera)

6. 1. Problem
2. Solution
3. Market
4. Competitors
5. Technology
6. Business Model
7. Marketing & sales
8. Team
9. Milestones & projections
10. Call to action
Pitch deck
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

7. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Protagonist#1

8. Tweet this!
“Gather a list of bloggers/journalists you’re
interested in, follow them and interact
with them, DAILY”
Write down
“A short story describing a typical day of
your customer”
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

9. The Problem...

10. Draw
“A short story showing the problem appearing in
your customer’s day and how he solves it right now”

11. STAGE 2
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12. http://www.slideshare.net/press42 Alex Barrera (@abarrera)

13. YODA?
Is he
Cuban too?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

14. Tweet this!
“Gather a list of bloggers/journalists you’re
interested in, follow them and interact
with them, DAILY”
Write down
“Three metaphors that you could tell your
mom as to what your start-up does”
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

15. STAGE 3
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16. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Layer the story

17. Tweet this!
“Gather a list of bloggers/journalists you’re
interested in, follow them and interact
with them, DAILY”
Connect
“The problem story with the metaphor and
make it a story of what happened to your
user”
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

18. Add
conflict!
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19. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Add antagonists

20. Connect the dots
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

21. Tweet this!
“Gather a list of bloggers/journalists you’re
interested in, follow them and interact
with them, DAILY”
Connect
“Each presentation concept with the
storyline”
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

22. Keep trying

23. THANK
YOU!
Alex Barrera (@abarrera)
alex@press42.com
http://blog.press42.com