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Deep storytelling
The document outlines the stages of story crafting for effective storytelling in business pitches, highlighting key elements such as problem identification, solution presentation, and market analysis. It emphasizes the importance of connecting personal narratives and metaphors to engage audiences while incorporating conflict and characters. The author encourages interaction with relevant bloggers and journalists to enhance storytelling efforts.
Deep storytelling
- 1. Going deep into Storytelling Alex Barrera(@abarrera) alex@press42.com
- 2. 3 STAGES OFSTORY CRAFTING http://www.slideshare.net/press42 Alex Barrera (@abarrera)
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- 4. STAGE 1 http://www.slideshare.net/press42 AlexBarrera (@abarrera)
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- 6. 1. Problem 2. Solution 3.Market 4. Competitors 5. Technology 6. Business Model 7. Marketing & sales 8. Team 9. Milestones & projections 10. Call to action Pitch deck http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 7. http://www.slideshare.net/press42 Alex Barrera(@abarrera) Protagonist#1
- 8. Tweet this! “Gather alist of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Write down “A short story describing a typical day of your customer” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
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- 10. Draw “A short storyshowing the problem appearing in your customer’s day and how he solves it right now”
- 11. STAGE 2 http://www.slideshare.net/press42 AlexBarrera (@abarrera)
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- 13. YODA? Is he Cuban too? http://www.slideshare.net/press42Alex Barrera (@abarrera)
- 14. Tweet this! “Gather alist of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Write down “Three metaphors that you could tell your mom as to what your start-up does” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 15. STAGE 3 http://www.slideshare.net/press42 AlexBarrera (@abarrera)
- 16. http://www.slideshare.net/press42 Alex Barrera(@abarrera) Layer the story
- 17. Tweet this! “Gather alist of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Connect “The problem story with the metaphor and make it a story of what happened to your user” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
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- 19. http://www.slideshare.net/press42 Alex Barrera(@abarrera) Add antagonists
- 20. Connect the dots http://www.slideshare.net/press42Alex Barrera (@abarrera)
- 21. Tweet this! “Gather alist of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Connect “Each presentation concept with the storyline” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
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