SlideShare a Scribd company logo
www.gocanvas.com 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
1 
The 10 Most Interesting Slides 
from the Pitch Deck that 
Helped Us Raise $9 Million
THE ANALOG TO DIGITAL TRANSFORMATION 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
2
THE PROBLEM 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
3 
TOP 5 BIGGEST ISSUES 
caused by paper-based 
processes* 
1. Time spent re-keying data, 
searching 
for paper copies and filing 
2. Storage volume and costs 
3. Inability to monitor workflow 
progress 
4. Lost paperwork 
5. Compliance and audit issues 
*(Association for Information and Image Management, June 2013)
CANVAS REVOLUTIONIZES HOW WORK IS DONE 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
Globally… One of the 8 Most Disruptive 
Mobile Technologies For Business 
— Disruptathon 
“ 
4
OPPORTUNITY: A WORLD OF PAPER 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
$25-$35 Billion* 
•Amount U.S. businesses alone spend per 
year on filing, storing and retrieving paper 
documents 
*Gartner research 
5 
Addressable Market 
•Any business that collects information 
•All shapes and sizes 
•Transcends verticals and geography
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
6 
HOW CANVAS WORKS 
FAST: 
Build an app with 
our App Builder 
FASTER: 
Find an app in our 
Application Store 
(15+ apps for 30+ 
verticals) 
FASTEST: 
Send us your form! First 
form to app conversion is 
free! Canvas is ridding the world of 
paperwork and replacing it with 
mobile apps 
— Dow Jones VentureWire 
“
Redacted Redacted 
Household Appliances/General 
Retail 
HAFSCO recoups $10,000 per month from 
lost work orders 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
7 
General Manufacturing: 
Demmer improves work processes 
and saves $1 million+ annually 
Plumbing 
The Plumbing Doctor saves $40,000 
on admin costs 
Agriculture, Forestry & 
Fishing 
Redacted saves $20k+ per month 
on audits and inspections 
WHY BUSINESSES LOVE CANVAS 
General Retail, Sales & 
Wholesale Distribution 
Redacted uses Canvas for all in-store 
inspections in North 
America. 70k inspections per 
month 
Sales and Service 
Automation: 
400+ salespeople using Canvas for 
trainings and qualifying prospects 
for improved communications and 
real-time access to data 
Hospitality: 
Uses Canvas for surveying 
attendees at games and capturing 
fan info for promotions 
Beverage: 
“Our own team was blown away 
how fast we deployed such new 
technology and Canvas is the 
reason.” 
Education: 
Imported 20k+ items teachers need 
to order for class.14 apps, 118 
users 
Healthcare: 
Use 60+ apps to record treatments 
and improve patient care. Has 
saved over $100k in paper and 
time/productivity costs 
Residential Inspections: 
Large inspection company in the 
US, using Canvas for residential 
and commercial inspections and 
providing custom output to 
customers 
Redacted 
Redacted 
Redacted
COMPETITIVE LANDSCAPE & CANVAS ADVANTAGE 
Focused on the what/tactical Focused on THE 
Logos Redacted 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
WHY 
5 Leading Companies Focused 
on the Business of Mobility 
— Capital Business 
“ 
Vertical software 
Forms software 
8 
App development platforms/middleware 
Rapid ROI at fraction of the cost 
Fully flexible, thousands of horizontal and 
vertical applications 
Not just forms, but business processes. 
Content for every industry. 
Logos Redacted 
Logos Redacted
RAPID GROWTH & MARKET PENETRATION 
1,400,000 
1,200,000 
1,000,000 
800,000 
600,000 
400,000 
200,000 
WebVisits 
60,000 
50,000 
40,000 
30,000 
20,000 
10,000 
PaidSubscribers 
6,000,000 
5,000,000 
4,000,000 
3,000,000 
2,000,000 
1,000,000 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
Actual numbers redacted 
Total CanvasSubmissions 
Revenue 
Their Growth is a Start-Up’s Dream 
— Tech BisNow “ 9 
- 
2009 2010 2011 2012 2013 2014* 
- 
2009 2010 2011 2012 2013 2014* 
- 
2009 2010 2011 2012 2013 2014* 
3,500,000 
3,000,000 
2,500,000 
2,000,000 
1,500,000 
1,000,000 
500,000 
- 
2009 2010 2011 2012 2013 2014*
KEY SaaS METRICS 
60 50 
40 
30 
20 
10 
0 
Jan 
GMPP(Months) 
Feb 
Mar 
Apr 
May 
Jun 
July 
Aug 
Sep 
Oct 
Nov 
Dec 
Jan 
Feb 
Mar 
April 
May 
June 
July 
August 
MonthlyARPA 
Actual numbers and return on CAC over time redacted 
$120.00 
$100.00 
$80.00 
$60.00 
$40.00 
$20.00 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
10 
September 
•“For rCAC benchmarks we like to see a return of at least 2.5x, with 3x or 
more preferred.” 
$0.00 
Jan 
Feb 
Mar 
Apr 
May 
Jun 
July 
Aug 
Sep 
Oct 
Nov 
Dec 
Jan 
Feb 
Mar 
April 
May 
June 
July 
August
PAID ACCOUNTS BY INDUSTRY - OVERALL 
3% 2% 
3% 
3% 
5% 
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
11 
25% 
19% 
12% 
8% 
5% 
5% 
3% 
2% 
2% 2% 1% 
Industries redacted 
Construc on & Contractors 
Service Industry 
Professional Services 
Healthcare & Life Sciences 
Manufacturing 
Retail & Wholesale Distribu on 
Transporta on & Logis cs 
Hospitality 
Telco, Cable & Media 
U li es & Energy 
Oil, Gas, Mining & Chemicals 
Finance, Insurance & Real Estate 
Government and NGO 
Public Safety 
Agriculture, Forestry & Fishing 
Educa on

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The 10 most interesting slides that helped our SaaS company raise 9 million

  • 1. www.gocanvas.com PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 1 The 10 Most Interesting Slides from the Pitch Deck that Helped Us Raise $9 Million
  • 2. THE ANALOG TO DIGITAL TRANSFORMATION PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 2
  • 3. THE PROBLEM PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 3 TOP 5 BIGGEST ISSUES caused by paper-based processes* 1. Time spent re-keying data, searching for paper copies and filing 2. Storage volume and costs 3. Inability to monitor workflow progress 4. Lost paperwork 5. Compliance and audit issues *(Association for Information and Image Management, June 2013)
  • 4. CANVAS REVOLUTIONIZES HOW WORK IS DONE PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas Globally… One of the 8 Most Disruptive Mobile Technologies For Business — Disruptathon “ 4
  • 5. OPPORTUNITY: A WORLD OF PAPER PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas $25-$35 Billion* •Amount U.S. businesses alone spend per year on filing, storing and retrieving paper documents *Gartner research 5 Addressable Market •Any business that collects information •All shapes and sizes •Transcends verticals and geography
  • 6. PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 6 HOW CANVAS WORKS FAST: Build an app with our App Builder FASTER: Find an app in our Application Store (15+ apps for 30+ verticals) FASTEST: Send us your form! First form to app conversion is free! Canvas is ridding the world of paperwork and replacing it with mobile apps — Dow Jones VentureWire “
  • 7. Redacted Redacted Household Appliances/General Retail HAFSCO recoups $10,000 per month from lost work orders PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 7 General Manufacturing: Demmer improves work processes and saves $1 million+ annually Plumbing The Plumbing Doctor saves $40,000 on admin costs Agriculture, Forestry & Fishing Redacted saves $20k+ per month on audits and inspections WHY BUSINESSES LOVE CANVAS General Retail, Sales & Wholesale Distribution Redacted uses Canvas for all in-store inspections in North America. 70k inspections per month Sales and Service Automation: 400+ salespeople using Canvas for trainings and qualifying prospects for improved communications and real-time access to data Hospitality: Uses Canvas for surveying attendees at games and capturing fan info for promotions Beverage: “Our own team was blown away how fast we deployed such new technology and Canvas is the reason.” Education: Imported 20k+ items teachers need to order for class.14 apps, 118 users Healthcare: Use 60+ apps to record treatments and improve patient care. Has saved over $100k in paper and time/productivity costs Residential Inspections: Large inspection company in the US, using Canvas for residential and commercial inspections and providing custom output to customers Redacted Redacted Redacted
  • 8. COMPETITIVE LANDSCAPE & CANVAS ADVANTAGE Focused on the what/tactical Focused on THE Logos Redacted PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas WHY 5 Leading Companies Focused on the Business of Mobility — Capital Business “ Vertical software Forms software 8 App development platforms/middleware Rapid ROI at fraction of the cost Fully flexible, thousands of horizontal and vertical applications Not just forms, but business processes. Content for every industry. Logos Redacted Logos Redacted
  • 9. RAPID GROWTH & MARKET PENETRATION 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 WebVisits 60,000 50,000 40,000 30,000 20,000 10,000 PaidSubscribers 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas Actual numbers redacted Total CanvasSubmissions Revenue Their Growth is a Start-Up’s Dream — Tech BisNow “ 9 - 2009 2010 2011 2012 2013 2014* - 2009 2010 2011 2012 2013 2014* - 2009 2010 2011 2012 2013 2014* 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 - 2009 2010 2011 2012 2013 2014*
  • 10. KEY SaaS METRICS 60 50 40 30 20 10 0 Jan GMPP(Months) Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar April May June July August MonthlyARPA Actual numbers and return on CAC over time redacted $120.00 $100.00 $80.00 $60.00 $40.00 $20.00 PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 10 September •“For rCAC benchmarks we like to see a return of at least 2.5x, with 3x or more preferred.” $0.00 Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar April May June July August
  • 11. PAID ACCOUNTS BY INDUSTRY - OVERALL 3% 2% 3% 3% 5% PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 11 25% 19% 12% 8% 5% 5% 3% 2% 2% 2% 1% Industries redacted Construc on & Contractors Service Industry Professional Services Healthcare & Life Sciences Manufacturing Retail & Wholesale Distribu on Transporta on & Logis cs Hospitality Telco, Cable & Media U li es & Energy Oil, Gas, Mining & Chemicals Finance, Insurance & Real Estate Government and NGO Public Safety Agriculture, Forestry & Fishing Educa on

Editor's Notes

  1. After our title/logo slide, this was the slide we used to kick off the discussion. It’s important to quickly convey what you do and why it’s disruptive, while using visuals as much as possible. Someone should see a slide like this and immediately be hooked and want to hear more.
  2. It’s important to clearly address the problem your product or service solves. The more painful the problem, the better, so make sure people really understand it and that they’re convinced the problem is a big one that is worth tackling.
  3. When you’re first presenting how you can solve the problem you outlined and got everyone on board with, focus more on the Why/mission than technical details. How do you solve for the problem? More importantly, why is your solution exciting? Can it do more than just solve the initial problem? You’ll also notice that we included a quote at the bottom right corner of this slide. We sprinkled in press and customer quotes like this throughout the pitch deck. If you have quotes like this, they can be a great way to let investors know you have some cred and that there are others out there talking about your business.
  4. Here we focused on the size of the opportunity. It’s important to answer questions like: How many people really have the problem that you’re solving? Who are the people that can benefit from your solution? You could make the argument that you should combine the problem and opportunity into one slide (how big is the problem and who has it?). But we split it out because we wanted to emphasize that this is truly a huge, global opportunity, and that our market transcends industry, company size and geography.
  5. Helping people visualize your solution is key. Here, our goal was to give folks something more concrete to better understand how people get started using Canvas and how it works.
  6. The more you can show that you’re a disruptive service/product, the better. When you can point to specific examples of how your customers have been able to experience significant benefits because of your product/service, this is a powerful thing. In our case, we made each of these logos clickable, so that if someone had a question or wanted to drill into more details about a specific customer, it would take them to a separate slide in the Appendix with more information.
  7. Even if you think your product or service blows away the competitors and the the competition isn’t relevant, VCs will still ask you about the competitive landscape. Don’t just tell people that you’re better. Help them understand why.
  8. If you have growth, definitely share these metrics. At the end of the day, this is what matters. If you don’t have crazy growth yet, then use whatever charts you can to show that you are getting traction.
  9. If you’re a SaaS company, then these three metrics are crucial. If you can show that ARPA, or Average Revenue Per Month from an account, is growing steadily, that’s a great thing. At the same time, you want your GMPP (Gross Margin Payback Period) to not be crazy high, as this is how many months it takes to break even on the cost of acquiring a typical customer. More on GMPP here: http://techometerblog.com/2011/05/25/key-saas-metrics-gross-margin-payback-period/. Return on CAC (customer acquisition costs) is a ratio that explains the return on the cost of acquiring a customer. This takes into account churn and the estimated gross lifetime margin of a customer.
  10. VCs will definitely ask you which industries you’re seeing the most traction with, especially if you offer a product or service that could be used by many different industries. Address this head on and if you have the data to back it up, you should share it.