12 Startup Lessons from Steve Jobs Taught Guy Kawasaki

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The lessons that Guy Kawasaki learned from Steve Jobs when he's building his startup company, Apple. Great lessons, great examples for entrepreneurs, especially who are trying to build a new business in technology industry!
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12 Startup Lessons from Steve Jobs Taught Guy Kawasaki

  1. 1. 12 Startup Lessons from Steve Jobs taught Guy Kawasaki
  2. 2. Ricky Haryadi • 2007 - 2009, MPK SMAK Sang Timur • 2009 / 2010, Staff of Public Relation Himsisfo • 2010 / 2011, Coordinator of EEO BNCC • 2011 - 2012, SEO Analyst, Social Media Strategist MicroAd Indonesia • 2012, Internal ERP Consultant Perum Peruri • 2012, Co-initator of Startup Binus • 2012 - now, Co-founder Techrity
  3. 3. `
  4. 4. Lesson #1‘Experts’ are clueless
  5. 5. They can’t help you as entrepreneurs
  6. 6. ?
  7. 7. They’re going to tell you to do better sameness
  8. 8. “If you’re good at something, never do it for free”-Joker, Batman The Dark Knight
  9. 9. Steve Jobs didn’t lesson to experts experts listen to him
  10. 10. Lesson #2Customers cannot tell you what they need
  11. 11. What’s next?
  12. 12. You can ask customers “how to evolve?” But, you can’t ask customers“how to create a revolutionary product?”
  13. 13. Lesson #3Biggest challenges beget the best work
  14. 14. http://news.bbc.co.uk/2/hi/programmes/click_online/9723656.stm
  15. 15. Give your employeea place to do the best work of their career
  16. 16. Lesson #4 Design Counts
  17. 17. http://www.youtube.com/watch?v=EUXnJraKM3k
  18. 18. Steve Jobs prove that 5 timesMacintosh, iPod, iTunes, iPhone, iPad
  19. 19. Lesson #5Big Graphics Big Font
  20. 20. Which one is better?
  21. 21. Don’t read your slides!It’s a keynote, use only the power point
  22. 22. Lesson #6Jump Curves, Not Better Sameness
  23. 23. ?
  24. 24. Ice 1.0
  25. 25. Ice 2.0
  26. 26. Ice 3.0
  27. 27. It isn’t about 10% better, it’s about 10x better
  28. 28. Lesson #7“Work” or “Doesn’t Work” Is All That Matters
  29. 29. It’s Business, Not “Religion”
  30. 30. iPhone first launch
  31. 31. iOS 3rd Party Apps is Safari Plug-in
  32. 32. 6 Months Later, iPhone is everywhere
  33. 33. People needs more than just ‘an iPhone’
  34. 34. Could You Imagine iPhone & iPad without App Store?Now, it’s 775,000 apps with 300,000 focus on tablets-Jan 2013, http://techrity.com/2013/01/07/app-store-tembus-40-milyar-download/
  35. 35. Lesson #8Value Is Different From Price
  36. 36. Why people is still buying? iPhone is more expensive iPad is more expensiveMacintosh is more expensive
  37. 37. Unique Not-Unique Valuable YEAY! PriceNot-Valuable Stupid? ..... Where do you want to be?
  38. 38. Lesson #9A Players Hire A Players
  39. 39. A Players hire A PlayersB Players hire C PlayersC Players hire D PlayersD Players hire E Players
  40. 40. Bozo Explosion
  41. 41. The moment you lowering your standards to hire a person, that’s when the ‘Bozo Explosion’ starts!
  42. 42. A Players hire A+ Players
  43. 43. Don’t ever thinkengineering is hard, everything else was easy
  44. 44. Hire people better than you
  45. 45. http://www.youtube.com/watch?v=Hzgzim5m7oU
  46. 46. Lesson #10 Real CEOs Demo
  47. 47. If you really want to be great CEO, demo your own product!
  48. 48. Lesson #11Real Entrepreneur Ship
  49. 49. Ship your product, even though it’s not done yet
  50. 50. Lesson #12Something Need To Be Believe, To Be Seen
  51. 51. Believe in your product and then ship!
  52. 52. Done!
  53. 53. • Twitter: @iyrh• Business: ricky@techrity.com• Personal: mail@rickyharyadi.com
  54. 54. Image Courtesy • Slide 4 - apple.com • Slide 35 - apple.com • Slide 5 - venturebeat.com • Slide 36 - apple.com • Slide 7 - webindiasolutions.com • Slide 37 - cnn.com • Slide 9 - running.competitor.com • Slide 38 - nextgenerationiphone.org • Slide 10 - demos.9lessons.info • Slide 39 - apple.com • Slide 13 - pad.mymovies.it • Slide 42 - applyradicaltruths.blogspot.com • Slide 14 - extravaganzi.com • Slide 48 - elwood5566.net • Slide 15 - gigaom.com • Slide 51 - finnkino.fi • Slide 18 - inapcache.boston.com • Slide 53 - bloomberg.com • Slide 22 - haymarket.net.au • Slide 58 - tumblr.com • Slide 26 - presentonomics.com • Slide 26 - busaheba.org • Slide 30 - daddygrognard.blogspot.com • Slide 31 - edinphoto.org.uk • Slide 32 - dennisflood.com
  55. 55. “ Build your own product, “that you and yourself want to use. -Guy Kawasaki
  56. 56. Techrity Techrity.com @Techrity

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