This was a 90 minute talk on the principles of innovation in the Social Economy, best symbolized by the 1.2 billion people connected worldwide. It looks at how to see around corners, looks at innovation hotspots like the renowned Building 20 at MIT and talks about ways to encourage innovation. It also briefly covered current innovative trends in education, including the "flipped classroom." There's also a plug for the Institute of Social Business Innovation, which is researching best practices for businesses in the Social Economy. Let me know your feedback at wredensignup(a)gmail.com
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Originally presented at the Boston KM Forum meeting at Bentley, Wednesday, April 9, 2008.
At the time, our first-quarter 2008 “Market IQ” on Enterprise 2.0 had just been completed, and a survey of 441 people revealed a subset who are having more success with Enterprise 2.0 than the general survey population. Does Enterprise 2.0 signify the birth of KM 2.0? We’ll examine some of the findings, and discuss the implications for new and old KM implementations.
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
This was a 90 minute talk on the principles of innovation in the Social Economy, best symbolized by the 1.2 billion people connected worldwide. It looks at how to see around corners, looks at innovation hotspots like the renowned Building 20 at MIT and talks about ways to encourage innovation. It also briefly covered current innovative trends in education, including the "flipped classroom." There's also a plug for the Institute of Social Business Innovation, which is researching best practices for businesses in the Social Economy. Let me know your feedback at wredensignup(a)gmail.com
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Originally presented at the Boston KM Forum meeting at Bentley, Wednesday, April 9, 2008.
At the time, our first-quarter 2008 “Market IQ” on Enterprise 2.0 had just been completed, and a survey of 441 people revealed a subset who are having more success with Enterprise 2.0 than the general survey population. Does Enterprise 2.0 signify the birth of KM 2.0? We’ll examine some of the findings, and discuss the implications for new and old KM implementations.
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
Collaboration Trends and Strategy Approaches for 2016Dion Hinchcliffe
A curation of my work and research on digital collaboration, including parts still relevant from previous work as well as latest insights for this year. All in all, a huge amount happening in collaboration with new opportunities and some challenges that all organizations must address today.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
Some analyses of the job search platforms industry, how Monster.com sit on its technology and non customer centric business model while projects like Indeed and Linkedin were growing their public consensus undisturbed. In the last slide a solution model. The strategy implementation part (what, when, how and by how much) is reserved.
Web Communities With RelationSys And D2CDavid Terrar
D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)
The Business Case For Corporate Social Networks For O2David Terrar
Revised version of The Business Case for Corporate Social Netwoks - enterprise 2.0, social media for business, internally & externally, case studies - delivered to the O2 Corporate Advisory Council 24th and 26th November 2009
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
Collaboration Trends and Strategy Approaches for 2016Dion Hinchcliffe
A curation of my work and research on digital collaboration, including parts still relevant from previous work as well as latest insights for this year. All in all, a huge amount happening in collaboration with new opportunities and some challenges that all organizations must address today.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
Some analyses of the job search platforms industry, how Monster.com sit on its technology and non customer centric business model while projects like Indeed and Linkedin were growing their public consensus undisturbed. In the last slide a solution model. The strategy implementation part (what, when, how and by how much) is reserved.
Web Communities With RelationSys And D2CDavid Terrar
D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)
The Business Case For Corporate Social Networks For O2David Terrar
Revised version of The Business Case for Corporate Social Netwoks - enterprise 2.0, social media for business, internally & externally, case studies - delivered to the O2 Corporate Advisory Council 24th and 26th November 2009
The marketing and social media kit is for nonprofit organizations who are looking to increase their visibility by leveraging GreatNonprofits free platform to share and syndicate reviews.
Attract More Customers with Inbound and Outbound Marketing (EMEA)Marketo
From segmentation and personalisation to PPC and social Media, this webinar has it all. Check out expert ways to attract and engage more leads through inbound and outbound marketing.
Etude réalisée auprès d'un échantillon représentatif de 1223 auditeurs de la radio :
- Quelle est la fréquentation des concerts relativement à d’autres sorties ?
- Quelle est l’attractivité d’une place de concert relativement à d’autres sorties ?
- Entre plateau d’artistes, concert intime, concert de tournée, pass festival... quel type de concert a la faveur des auditeurs ?
- Quel est le funnel de conversion de la radio sur les opérations concert : souvenir ? engagement ? obtention ? participation ?
- Quelle est la part des différents canaux d’information dans la construction du souvenir ?
- Quelles sont les marques qui ressortent spontanément ? (Radio, Artiste, Evènement... )
- Qu’est ce que ces traces recueillies spontanément nous apprennent sur la perception des auditeurs ?
- Quelle est l’importance perçue de chacun des éléments composants le mix événement ?
Les goûts musicaux des français par région par HyperWold, Juin 2016hyperworld
Alors que les réseaux nationaux "moyennent" les goûts musicaux sur l'ensemble du territoire, notre étude "Les goûts musicaux des Français par région", montre que les stations locales et les réseaux régionaux peuvent les surclasser sur la musique en épousant les goûts de leur zone de couverture.
Cette étude, menée auprès de quelque 7092 Français de moins de 50 ans, vous permettra de constater, genre par genre, de vraies différences d'une région à l'autre.
Press Kits: How To Create A Powerful—And Essential—Part Of Your Marketing Ars...Lisa Horn
Press kits aren't just for multi-national corporations; every company--large or small--can use press kits to introduce themselves to the media with the goal of getting the coveted coverage only a few receive. Most companies don't take full advantage of press kits, leaving the door wide open for those that do.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
Presentation shared with the Melbourne Australia-based #M365 Adoption User Group on January 31st, 2022.
Abstract: As organizations investigate the Microsoft Viva offerings and begin to develop their own Employee Experience strategies, one common question is: What can I do today to prepare for these new solutions? In this session, we'll cover the 4 business areas of Microsoft Viva (Culture & Communications, Productivity & Wellbeing, Knowledge & Expertise, Skilling & Growth) and their current (pre-Viva deployment) state, and what can/should be done to prepare for Viva. In addition, we'll walk through the customer and partner resources available to organizations to help you develop a comprehensive strategy.
This presentation contains an overview about things to keep in mind when trying to build a community. As one of the first slides already states: you cannot create a community, it is already there. However you can help the community better in several ways. Therefore a model of the different phases of a member in a community is used. Based on this model several actions are defined which a community manager could take to help the community. The last few slides contain an overview of several well known social media cases.
In this webinar, Prescient’s President and CEO Toby Ward discusses the secrets to convincing senior executives about the value of an intranet redesign.
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017 TechSoup Canada
What trends and best practices should your nonprofit embrace in 2017? On Jan 25th, we took a look at 5 tech and web design trends predicted to play a large role in 2017, such as automating dashboards and data visualization, creating a consistent User Interface (UI) and User Experience (UX), and more!
Blinkit (http://blinkit.co.il) is an Israeli social media and enterprise2.0 consulting and professional services firm. This presentation was presented in in march 2008 at the TheMarker COM.vention.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. Social Media for Professionals
SlideShare is the world’s largest presentation sharing site. Millions of professionals
visit it to research and discuss business and technology topics every day.
3.
4. Explosive Growth!
25 million
business
decision makers
Over 400% growth in the last year!
*Quantcast – Nov 2009
5. For Technology & Business Pros
• Millions of business and technology decision-
makers visit SlideShare everyday to research
By the numbers*
topics such as: marketing, IT, software
ular site
development, entrepreneurship, and social ‣ 293rd most pop
media for business. on the Internet
visitors/
‣ 25mm unique
• SlideShare is popular with an influential, tech- month
forward professional audience (Techcrunch, Guy iewed/
‣ 70mm pages v
Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’)
month
• Fast Company Magazine recently named our
CEO, Rashmi Sinha, one of the ‘Most Influential
Women of Web 2.0’
• Recent advertising clients include: Cisco WebEx,
Adobe, Sun, Intel, Sun Trust Banks, Microsoft,
Dell, MarketingProfs, GoToMeeting, FedEx Office,
etc.
*Quantcast – Nov 2009
7. Audience
• 2,000,000 registered users
• 50% are managers, directors, or C-
level execs with significant purchasing
influence*
• 30,000 slideshows uploaded weekly Popular Audience Se
SMBs (62%)
gments
• Average time on site = 6 minutes
Micro-businesses (25%
Marketing (16%)
)
Education (20%)
• Average of 20 slides viewed per visit IT & Internet (14%)
Design community (8
%)
• Integration partnerships with LinkedIn,
Healthcare (7%)
Non-profit (5%)
Facebook, Xing, and Microsoft Office
*SlideShare User Survey Fall 2009
8. Reach vs. Popular Tech Sites
Monthly Global People
*Quantcast – Dec 2009
9. US Reach vs. Popular Biz Sites
Monthly U.S. People
*Quantcast – Dec 2009
10. High in Search Results (SEO Value)
Over half of traffic comes to
SlideShare through a search
for information on a
business or technology
related topic
Go where your clients are
researching solutions to
their problems!
11. Search for SlideShare on Twitter
SlideShare is a viral
content-sharing platform
Thousands of SlideShare
presentations are linked
to, blogged about,
embedded, and tweeted
out each day
See which SlideShare
presentations people are
sharing on Twitter right
now:
http://twitter.com/#search
?q=slideshare
12. You’re in Good Company
Recent SlideShare advertisers include
14. Display Ads
Display Ads
728x90 and
300x250 ad units
available
throughout site.
Can be targeted
geographically
and contextually
(to specific
SlideShare
Content
Categories and
Subcategories).
15. Case Study: WebEx
Case Study
11 Objectives: WebEx (C
isco) came to us
in Feb 2009 looking to
generate
awareness among ou
r tech-forward,
professional audience
and leads.
Tactics: A high-impa
ct roadblock
consisting of 1) a 728x
33 a 2) 300x250 medium
90 Leaderboard,
rectangle, and 3)
a custom, Social Tools
Sponsorship unit
was targeted to all Slid
eShare
Professional Content
Categories.
Results: Avg. CTR has
been .14% across
all 3 units over the entir
e 9 months
we’ve been running th
e campaign.
WebEx and their agen
cy have been so
pleased they’ve renew
ed and/or
increased their spend
with us every
quarter.
22
16. Sponsored Channels
Sponsored Channels offer the ability
to sponsor popular sub-sections on
SlideShare containing the best and
most popular SlideShare content
ran d around a topic of interest.
Y our B
Examples include:
The Marketing Channel, Social
Media Channel, IT Channel, Cloud
Computing Channel,
Entrepreneurship Channel, Small
Business Channel, The Green
Energy Channel, etc. We can also
d
You r Bran create custom topics.
Sponsors get to associate their brands
with the content and community
most relevant to them, while taking
advantage of all the engagement and
authenticity that user-generated
social media offers.
Join the conversation your target
audience is already having on
SlideShare today!
17. Custom Brand Channels
SlideShare Brand Channels are a
customizable ‘home’ for your brand
on SlideShare.
Take advantage of our community,
content, and SEO – be where your
customers already go to get
information.
Your channel can include:
•Custom look, feel, and CTAs
•Aggregation of brand
presentations, videos, case
studies, other docs
•Relevant user-generated content
•Blogging / curation platform
•Other custom modules that
accept HTML
SlideShare users engage with your
brand by subscribing to your
channel, viewing, downloading,
sharing, favoriting, and commenting.
18. Channel Case Study
Case Study
Objectives: Microsoft
wanted to generate aw
Microsoft Office outs areness of uses for
ide of the office and
in the home.
Tactics: We launched
the Parent's Toolbox Ch
as a vehicle to engage annel on SlideShare
users around both prof
generated examples of essional and user-
Microsoft Office docu
home (e.g. Excel for a ments for use in the
family budget, PPT fo
etc.). r designing invitation
s,
Results: Over 3 month
s the Channel generate
• 290,266 Channel pa d:
ge views
• 178,825 visits to the
Channel
• 2:34 avg. time on Ch
annel
• 406 user documents
uploaded to Channel
• 15,728 document en
gagement actions (do
• 1,425 posts to Channe wnloads, favorites, co
mments)
l and Group walls
• 468 Cannel follower
s
• 158 users joined Chan
nel sub-groups
• 3,146 views of Channe
l videos
• 105 user tweets abou
t Channel
See the live Channel no
w:
http://www.slideshare
.net/microsoftoffice
19. Contests
Engage SlideShare users in a
conversation around your
brand or product with a
Contest.
Users create, upload, and
drive their friends to vote
on contest entries around a
topic of interest to them and
your brand (e.g. “Go Green”
contest, “Small Business
Hacks” contest, etc.)
Your brand’s messaging is
woven throughout the
contest pages, including:
brand videos, demos, and
presentations, custom CTAs,
etc.
20. Contest Case Study: Adobe
Case Study
Objectives: Adobe w
anted to generate aw
business, technology, areness among
and design thought-le
benefits of upgrading aders of the
to the latest version of
Acrobat and its new po Adobe
rtfolio format.
Tactics: Adobe Acroba
t 9 sponsored our 3rd
“World’s Best Presenta annual
tion” contest from Sept
The contest included m -Oct 2009.
ultiple elements to de
value of Adobe Acroba monstrate the
t 9 as well as incentive
software via an Acroba to try the
t 9 specific contest cate
gory.
Results: Over six wee
ks, they saw more than
:
•3,500 contest entries
•1,000,000 contest pa
geviews
•Avg. time on section
of 6 mins
•64,000 actions (votes, fav
orites, comments, down
•4,400 trial software do loads)
wnloads
•25,000 views of exam
ple Acrobat 9 files
•Avg. CTR = .21%
View the contest entrie
s at:
http://www.slideshare
.net/contest/worlds-be
presentation-contest- st-
2009
21. Email Newsletter Ads
2,000,000+ subscriber list
Goes out every other week
160x600 and 728x90
ad units
22. Custom Sponsorship Units
Integrate your message/logo in the
SlideShare experience.
Units often perform better than
traditional banners (3X).
23. Presentation Featuring
Our Home Page receives
over 35,000 views/day.
Cut through the clutter to reach
users with your longer-form
message at our front door.
Featured Presentations
Avg. 200 presentation views/day
Top Presentation
Avg. 500 presentation views/day
udy
Case StHCL we recently used
t
For clien n featuring to
tio
presenta
generat e:
Views
• 21,236 s
ownload
• 2,971 d es
orit
• 92 Fav s
bed
• 40 em s
omment
• and 16 C !
e month
in just on