This document discusses the power of observation and its importance for startups. It notes that observation is a skill that requires full attention, as multitasking is a myth. The document outlines steps to developing observation abilities, from non-awareness to constant awareness. It emphasizes that observation is not magic but a muscle that can be trained over time to provide valuable insights.

1. STARTUP SUPERPOWERS
The power of observation
Superhero secret mission / raquel lopez-chicheri ©
alex@press42.com
Alex Barrera (@abarrera)

2. Too many distractions
Child protest / Adrian Sommeling ©

6. 8 tweets/minute

7. 8 tweets/minute

13. Texting Out! / Tim Tadder ©
Surrounded by technology

14. Salvador / Janos Guljas ©
Warpsourperspective

15. Warp Speed / Claus Puhlmann ©
PLAYING CATCH UP

16. Startups are HARD

17. Oh start-‐up land!!

18. Startup fire?

19. More like this…

20. Memory Drift / Luigi Saria ©
Requires lots of thinking

21. Lean thinking aid

22. 500px Life / The Photo Fiend ©
Research

23. Listening & understanding

24. Be Still / Lizzy Gadd ©
Reflect

26. I'm late / I'm late / For a very important date. /
No time to say "Hello, Goodbye". / I'm late, I'm late, I'm late.

27. Observing / Jack Gray ©
The powers of
OBSERVATION

29. Why don’t I like this guy?

32. Mars / Yana Peneva ©
Not magic

33. It’s a muscle
————— / DEREK HEISLER ©

34. Do i look fat darling / Steven Ward ©
Kind of stunted

35. Kyudo - きゅうどう / Francis Maraj ©
Requires
FULL ATTENTION

36. Overwhelmed / Roman and Alina Kostenko ©
Multitasking is a myth

37. Observation critical for startups

38. Child protest / Adrian Sommeling ©

39. Child protest / Adrian Sommeling ©
INATS

40. Child protest / Adrian Sommeling ©
It’s Not About Technology STUPID

41. Cabela’s / Jake Olson Studios ©

42. AIKIDO/ Roy Katalan ©
Cultivating your powers

43. Mantra Himalaya / Jkboy Jatenipat ©
Walking exercise

44. Walking in the city / Hanson Mao ©
Shops

45. { Last Day of Summer } / Thai Hoa Pham ©
PEOPLE

46. daydreamer / bob van den berg ©
Seasons

47. Journey to Nirvana / Anis Shaikh ©
People exercise

48. Almost closed / Kimhwan SEOULIST ©
Public transport observation

49. Mile Enders / Sven Loach ©
What can you tell me?

50. - / rinatus (rinatus) ©
Sit down for coffee

51. shopping / Andy Kennelly ©
CONSUMER BEHAVIOR: The mall

52. Zara case

53. Follow Your Dreams / Xaris Kouzis ©
Pizza case

54. Interview mode

55. Bored II / Stanislav Novak ©
shut up

56. Listening… / Gianluca Mantovani ©
Listen

57. “
Listening… / Gianluca Mantovani ©
Listen
There's a lot of difference between listening and hearing
G.K. Chesterton

58. “
Listening… / Gianluca Mantovani ©
Listen
Most people do not listen with the intent to understand;
they listen with the intent to reply.
Stephen R. Covey

60. Leer entre líneas. / Axel Alvarado Chávez ©
Observe speech: Read between the lines

61. Difficult… / KnikmanAV - Hans Knikman ©
WHAT?

62. The Color of Contrast / Joel Santos ©
Steps
to
observation

63. #1 Non awareness

64. chill time / Mike Kremer ©
#2 Past awareness

65. #3 Delayed awareness

66. #4 Awareness

67. A Wonderful Dinner / Carl Fredrik Melle ©
#5 Constant awareness

68. Homemade Hero / J.J. Taylor ©
CONCLUSIONS

69. Child protest / Adrian Sommeling ©
Powerful

70. Mars / Yana Peneva ©
Not magic

71. Can be trained
————— / DEREK HEISLER ©

72. The Color of Contrast / Joel Santos ©
Takes time

73. THANKYOU
Alex Barrera (@abarrera)
http://www.slideshare.net/press42 alex@press42.com