This is the SlideShare Media Kit. The SlideShare audience is heavily concentrated around business & technology. 50% of users report significant purchasing decision. These users are averaging over 6 minutes per visit on SlideShare
This was a 90 minute talk on the principles of innovation in the Social Economy, best symbolized by the 1.2 billion people connected worldwide. It looks at how to see around corners, looks at innovation hotspots like the renowned Building 20 at MIT and talks about ways to encourage innovation. It also briefly covered current innovative trends in education, including the "flipped classroom." There's also a plug for the Institute of Social Business Innovation, which is researching best practices for businesses in the Social Economy. Let me know your feedback at wredensignup(a)gmail.com
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Originally presented at the Boston KM Forum meeting at Bentley, Wednesday, April 9, 2008.
At the time, our first-quarter 2008 “Market IQ” on Enterprise 2.0 had just been completed, and a survey of 441 people revealed a subset who are having more success with Enterprise 2.0 than the general survey population. Does Enterprise 2.0 signify the birth of KM 2.0? We’ll examine some of the findings, and discuss the implications for new and old KM implementations.
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
This was a 90 minute talk on the principles of innovation in the Social Economy, best symbolized by the 1.2 billion people connected worldwide. It looks at how to see around corners, looks at innovation hotspots like the renowned Building 20 at MIT and talks about ways to encourage innovation. It also briefly covered current innovative trends in education, including the "flipped classroom." There's also a plug for the Institute of Social Business Innovation, which is researching best practices for businesses in the Social Economy. Let me know your feedback at wredensignup(a)gmail.com
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Originally presented at the Boston KM Forum meeting at Bentley, Wednesday, April 9, 2008.
At the time, our first-quarter 2008 “Market IQ” on Enterprise 2.0 had just been completed, and a survey of 441 people revealed a subset who are having more success with Enterprise 2.0 than the general survey population. Does Enterprise 2.0 signify the birth of KM 2.0? We’ll examine some of the findings, and discuss the implications for new and old KM implementations.
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
Collaboration Trends and Strategy Approaches for 2016Dion Hinchcliffe
A curation of my work and research on digital collaboration, including parts still relevant from previous work as well as latest insights for this year. All in all, a huge amount happening in collaboration with new opportunities and some challenges that all organizations must address today.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
Some analyses of the job search platforms industry, how Monster.com sit on its technology and non customer centric business model while projects like Indeed and Linkedin were growing their public consensus undisturbed. In the last slide a solution model. The strategy implementation part (what, when, how and by how much) is reserved.
Web Communities With RelationSys And D2CDavid Terrar
D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)
The Business Case For Corporate Social Networks For O2David Terrar
Revised version of The Business Case for Corporate Social Netwoks - enterprise 2.0, social media for business, internally & externally, case studies - delivered to the O2 Corporate Advisory Council 24th and 26th November 2009
The Department of Biological Sciences at Florida Institute of Technology offers programs of graduate study leading to the degrees of Masters of Science in Biology, Masters of Science in Biotechnology and Doctor of Philosophy. The major areas of study and research are Aquaculture, Biochemistry and Molecular Biology, Biomedical Sciences, Cell and Molecular Genetics, Marine Biology and Ecology, Molecular Marine Biology, Neurobiology, Plant Physiology and Plant Tissue Culture, Paleobotany, and Conservation and Ecology.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
Collaboration Trends and Strategy Approaches for 2016Dion Hinchcliffe
A curation of my work and research on digital collaboration, including parts still relevant from previous work as well as latest insights for this year. All in all, a huge amount happening in collaboration with new opportunities and some challenges that all organizations must address today.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
Some analyses of the job search platforms industry, how Monster.com sit on its technology and non customer centric business model while projects like Indeed and Linkedin were growing their public consensus undisturbed. In the last slide a solution model. The strategy implementation part (what, when, how and by how much) is reserved.
Web Communities With RelationSys And D2CDavid Terrar
D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)
The Business Case For Corporate Social Networks For O2David Terrar
Revised version of The Business Case for Corporate Social Netwoks - enterprise 2.0, social media for business, internally & externally, case studies - delivered to the O2 Corporate Advisory Council 24th and 26th November 2009
The Department of Biological Sciences at Florida Institute of Technology offers programs of graduate study leading to the degrees of Masters of Science in Biology, Masters of Science in Biotechnology and Doctor of Philosophy. The major areas of study and research are Aquaculture, Biochemistry and Molecular Biology, Biomedical Sciences, Cell and Molecular Genetics, Marine Biology and Ecology, Molecular Marine Biology, Neurobiology, Plant Physiology and Plant Tissue Culture, Paleobotany, and Conservation and Ecology.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
Presentation shared with the Melbourne Australia-based #M365 Adoption User Group on January 31st, 2022.
Abstract: As organizations investigate the Microsoft Viva offerings and begin to develop their own Employee Experience strategies, one common question is: What can I do today to prepare for these new solutions? In this session, we'll cover the 4 business areas of Microsoft Viva (Culture & Communications, Productivity & Wellbeing, Knowledge & Expertise, Skilling & Growth) and their current (pre-Viva deployment) state, and what can/should be done to prepare for Viva. In addition, we'll walk through the customer and partner resources available to organizations to help you develop a comprehensive strategy.
This presentation contains an overview about things to keep in mind when trying to build a community. As one of the first slides already states: you cannot create a community, it is already there. However you can help the community better in several ways. Therefore a model of the different phases of a member in a community is used. Based on this model several actions are defined which a community manager could take to help the community. The last few slides contain an overview of several well known social media cases.
In this webinar, Prescient’s President and CEO Toby Ward discusses the secrets to convincing senior executives about the value of an intranet redesign.
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017 TechSoup Canada
What trends and best practices should your nonprofit embrace in 2017? On Jan 25th, we took a look at 5 tech and web design trends predicted to play a large role in 2017, such as automating dashboards and data visualization, creating a consistent User Interface (UI) and User Experience (UX), and more!
Blinkit (http://blinkit.co.il) is an Israeli social media and enterprise2.0 consulting and professional services firm. This presentation was presented in in march 2008 at the TheMarker COM.vention.
2. Social Media for Professionals
SlideShare is the world’s largest presentation sharing site. Millions of professionals
visit it to research and discuss business and technology topics every day.
3.
4. Explosive Growth!
25 million
business
decision makers
Over 400% growth in the last year!
*Quantcast – Nov 2009
5. For Technology & Business Pros
• Millions of business and technology decision-
makers visit SlideShare everyday to research
By the numbers*
topics such as: marketing, IT, software
ular site
development, entrepreneurship, and social ‣ 293rd most pop
media for business. on the Internet
visitors/
‣ 25mm unique
• SlideShare is popular with an influential, tech- month
forward professional audience (Techcrunch, Guy iewed/
‣ 70mm pages v
Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’)
month
• Fast Company Magazine recently named our
CEO, Rashmi Sinha, one of the ‘Most Influential
Women of Web 2.0’
• Recent advertising clients include: Cisco WebEx,
Adobe, Sun, Intel, Sun Trust Banks, Microsoft,
Dell, MarketingProfs, GoToMeeting, FedEx Office,
etc.
*Quantcast – Nov 2009
7. Audience
• 2,000,000 registered users
• 50% are managers, directors, or C-
level execs with significant purchasing
influence*
• 30,000 slideshows uploaded weekly Popular Audience Se
SMBs (62%)
gments
• Average time on site = 6 minutes
Micro-businesses (25%
Marketing (16%)
)
Education (20%)
• Average of 20 slides viewed per visit IT & Internet (14%)
Design community (8
%)
• Integration partnerships with LinkedIn,
Healthcare (7%)
Non-profit (5%)
Facebook, Xing, and Microsoft Office
*SlideShare User Survey Fall 2009
8. Reach vs. Popular Tech Sites
Monthly Global People
*Quantcast – Dec 2009
9. US Reach vs. Popular Biz Sites
Monthly U.S. People
*Quantcast – Dec 2009
10. High in Search Results (SEO Value)
Over half of traffic comes to
SlideShare through a search
for information on a
business or technology
related topic
Go where your clients are
researching solutions to
their problems!
11. Search for SlideShare on Twitter
SlideShare is a viral
content-sharing platform
Thousands of SlideShare
presentations are linked
to, blogged about,
embedded, and tweeted
out each day
See which SlideShare
presentations people are
sharing on Twitter right
now:
http://twitter.com/#search
?q=slideshare
12. You’re in Good Company
Recent SlideShare advertisers include
14. Display Ads
Display Ads
728x90 and
300x250 ad units
available
throughout site.
Can be targeted
geographically
and contextually
(to specific
SlideShare
Content
Categories and
Subcategories).
15. Case Study: WebEx
Case Study
11 Objectives: WebEx (C
isco) came to us
in Feb 2009 looking to
generate
awareness among ou
r tech-forward,
professional audience
and leads.
Tactics: A high-impa
ct roadblock
consisting of 1) a 728x
33 a 2) 300x250 medium
90 Leaderboard,
rectangle, and 3)
a custom, Social Tools
Sponsorship unit
was targeted to all Slid
eShare
Professional Content
Categories.
Results: Avg. CTR has
been .14% across
all 3 units over the entir
e 9 months
we’ve been running th
e campaign.
WebEx and their agen
cy have been so
pleased they’ve renew
ed and/or
increased their spend
with us every
quarter.
22
16. Sponsored Channels
Sponsored Channels offer the ability
to sponsor popular sub-sections on
SlideShare containing the best and
most popular SlideShare content
ran d around a topic of interest.
Y our B
Examples include:
The Marketing Channel, Social
Media Channel, IT Channel, Cloud
Computing Channel,
Entrepreneurship Channel, Small
Business Channel, The Green
Energy Channel, etc. We can also
d
You r Bran create custom topics.
Sponsors get to associate their brands
with the content and community
most relevant to them, while taking
advantage of all the engagement and
authenticity that user-generated
social media offers.
Join the conversation your target
audience is already having on
SlideShare today!
17. Custom Brand Channels
SlideShare Brand Channels are a
customizable ‘home’ for your brand
on SlideShare.
Take advantage of our community,
content, and SEO – be where your
customers already go to get
information.
Your channel can include:
•Custom look, feel, and CTAs
•Aggregation of brand
presentations, videos, case
studies, other docs
•Relevant user-generated content
•Blogging / curation platform
•Other custom modules that
accept HTML
SlideShare users engage with your
brand by subscribing to your
channel, viewing, downloading,
sharing, favoriting, and commenting.
18. Channel Case Study
Case Study
Objectives: Microsoft
wanted to generate aw
Microsoft Office outs areness of uses for
ide of the office and
in the home.
Tactics: We launched
the Parent's Toolbox Ch
as a vehicle to engage annel on SlideShare
users around both prof
generated examples of essional and user-
Microsoft Office docu
home (e.g. Excel for a ments for use in the
family budget, PPT fo
etc.). r designing invitation
s,
Results: Over 3 month
s the Channel generate
• 290,266 Channel pa d:
ge views
• 178,825 visits to the
Channel
• 2:34 avg. time on Ch
annel
• 406 user documents
uploaded to Channel
• 15,728 document en
gagement actions (do
• 1,425 posts to Channe wnloads, favorites, co
mments)
l and Group walls
• 468 Cannel follower
s
• 158 users joined Chan
nel sub-groups
• 3,146 views of Channe
l videos
• 105 user tweets abou
t Channel
See the live Channel no
w:
http://www.slideshare
.net/microsoftoffice
19. Contests
Engage SlideShare users in a
conversation around your
brand or product with a
Contest.
Users create, upload, and
drive their friends to vote
on contest entries around a
topic of interest to them and
your brand (e.g. “Go Green”
contest, “Small Business
Hacks” contest, etc.)
Your brand’s messaging is
woven throughout the
contest pages, including:
brand videos, demos, and
presentations, custom CTAs,
etc.
20. Contest Case Study: Adobe
Case Study
Objectives: Adobe w
anted to generate aw
business, technology, areness among
and design thought-le
benefits of upgrading aders of the
to the latest version of
Acrobat and its new po Adobe
rtfolio format.
Tactics: Adobe Acroba
t 9 sponsored our 3rd
“World’s Best Presenta annual
tion” contest from Sept
The contest included m -Oct 2009.
ultiple elements to de
value of Adobe Acroba monstrate the
t 9 as well as incentive
software via an Acroba to try the
t 9 specific contest cate
gory.
Results: Over six wee
ks, they saw more than
:
•3,500 contest entries
•1,000,000 contest pa
geviews
•Avg. time on section
of 6 mins
•64,000 actions (votes, fav
orites, comments, down
•4,400 trial software do loads)
wnloads
•25,000 views of exam
ple Acrobat 9 files
•Avg. CTR = .21%
View the contest entrie
s at:
http://www.slideshare
.net/contest/worlds-be
presentation-contest- st-
2009
21. Email Newsletter Ads
2,000,000+ subscriber list
Goes out every other week
160x600 and 728x90
ad units
22. Custom Sponsorship Units
Integrate your message/logo in the
SlideShare experience.
Units often perform better than
traditional banners (3X).
23. Presentation Featuring
Our Home Page receives
over 35,000 views/day.
Cut through the clutter to reach
users with your longer-form
message at our front door.
Featured Presentations
Avg. 200 presentation views/day
Top Presentation
Avg. 500 presentation views/day
udy
Case StHCL we recently used
t
For clien n featuring to
tio
presenta
generat e:
Views
• 21,236 s
ownload
• 2,971 d es
orit
• 92 Fav s
bed
• 40 em s
omment
• and 16 C !
e month
in just on