SlideShare a Scribd company logo
What 
does 
an 
app 
developer 
want 
?
Millions 
of 
downloads 
Organic 
downloads
User 
engagement 
and 
reten5on
What 
successful 
Apps 
are 
doing 
One 
way 
referral 
-­‐ 
Share 
& 
get 
125MB 
free 
space 
Two 
way 
referral 
-­‐ 
Give 
$20; 
Get 
$20 
Social 
pay 
-­‐ 
Buy 
or 
invite 
friends 
Sweepstakes 
-­‐ 
ParCcipate 
& 
Win 
and 
many
What 
app 
developers 
are 
doing 
One 
way 
referral 
-­‐ 
Share 
& 
get 
125MB 
free 
space 
Two 
way 
referral 
-­‐ 
Give 
$20; 
Get 
$20 
Social 
pay 
-­‐ 
Buy 
or 
invite 
friends 
Sweepstakes 
-­‐ 
ParCcipate 
& 
Win 
and 
many What works for 
my app
Our 
Solu5on 
-­‐ 
App 
Virality 
App 
Virality 
helps 
app 
developers 
to 
idenCfy 
and 
implement 
the 
right 
growth 
techniques, 
within 
minutes. 
No 
coding 
required 
• Light 
weight 
SDK 
• WYSIWYG 
dashboard 
• RecommendaCon 
engine 
• In-­‐depth 
analyCcs 
• A/B 
tesCng
How 
it 
works 
It’s 
a 
simple 
4 
step 
process
We 
have 
built 
light 
weight 
(120 
KB) 
SDK 
that 
can 
be 
integrated 
within 
10 
minutes.
RecommendaCon 
engine 
helps 
app 
developers 
in 
idenCfying 
the 
right 
growth 
technique 
at 
every 
state 
of 
the 
business.
Businesses 
use 
their 
App 
Virality 
dashboard 
to 
customize 
and 
configure 
growth 
campaigns 
without 
worrying 
about 
making 
changes 
to 
code, 
updates 
to 
play/app 
store 
etc.
Businesses 
can 
select 
acCons 
of 
their 
choice, 
it 
could 
be 
Facebook, 
Twier, 
Poll, 
Survey, 
Feedback, 
Review, 
etc
Advanced 
analyCcs 
give 
businesses 
deep 
insights 
about 
their 
growth 
campaigns 
with 
meaningful 
data 
to 
iterate 
and 
succeed 
fast.
Businesses 
can 
track 
everything 
right 
from 
number 
of 
users 
endorsed 
to 
performance 
of 
each 
individual 
user’s 
endorsement. 
IdenCfy 
top 
influencers 
and 
make 
use 
of 
them 
for 
further 
promoCons.
WYSIWYG 
Dashboard User 
TargeCng AcCons 
Powerful 
dashboard 
to 
control 
everything. 
No 
coding. 
Target 
users 
based 
on 
behaviour, 
locaCon, 
events, 
etc 
MulCple 
acCons 
to 
choose 
from 
-­‐ 
Social, 
Polls, 
Survey, 
Feedback, 
etc 
Track 
InstallaCons Fraud 
DetecCon A/B 
TesCng 
Track 
engagement/downloads 
from 
any 
source 
across 
pla_orms. 
Reward 
only 
those 
who 
deserve. 
IdenCfy 
and 
prevent 
fraud 
referrals. 
Right 
combinaCon 
of 
what, 
when, 
where 
and 
how 
to 
leverage 
more. 
Key Features
Team behind AppVirality 
Laxman 
Papineni 
Founder 
& 
Business 
Ram 
Papineni 
Co-­‐founder 
& 
Product 
Madhu 
Manne 
First 
hire 
& 
Product 
+ 
Team 
consists 
of 
folks 
with 
1 
exit 
& 
1 
failed 
venture 
under 
their 
belt.
Advisors 
Mohit 
Saxena Shyamal 
Mehta 
Co-­‐founder CEO 
Batch 
#4 
-­‐ 
MicrosoF 
Accelerator, 
Bangalore.
Market Size 
Download 
costs 
$1 
to 
$3 
Mobile 
Ad 
spend 
$18B 
by 
2014 
Source: Gartner Inc.
Monthly 
subscripCon, 
Pay 
as 
you 
grow. 
Free 
up 
to 
10,000 
MAU’s 
Aeer 
that 
it’s 
$2 for every 1,000 
MAU’s 
Pricing Model 
Example: 300k MAU app pays $600 monthly and $7,200 Yearly
Customer acquisition route 
Online&Channels& Influencing&Influencers& Direct&Sale& 
Channel 
• Search 
Engine 
OpCmizaCon 
• Search 
Engine 
MarkeCng 
• Presence 
on 
social 
media 
• CreaCng 
repository 
of 
content 
Key$Players 
• Aending 
and 
organizing 
conferences 
• CreaCng 
and 
culCvaCng 
developer 
groups 
• Gefng 
marquee 
clients 
• Strategic 
partnerships 
to 
enhance 
distribuCon 
channel
Thank You 
Laxman Papineni 
Co-founder 
angel.co/appvirality-com lax@appvirality.com www.appvirality.com

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AppVirality.com - Investor Pitch Deck

  • 1.
  • 2. What does an app developer want ?
  • 3. Millions of downloads Organic downloads
  • 5. What successful Apps are doing One way referral -­‐ Share & get 125MB free space Two way referral -­‐ Give $20; Get $20 Social pay -­‐ Buy or invite friends Sweepstakes -­‐ ParCcipate & Win and many
  • 6. What app developers are doing One way referral -­‐ Share & get 125MB free space Two way referral -­‐ Give $20; Get $20 Social pay -­‐ Buy or invite friends Sweepstakes -­‐ ParCcipate & Win and many What works for my app
  • 7. Our Solu5on -­‐ App Virality App Virality helps app developers to idenCfy and implement the right growth techniques, within minutes. No coding required • Light weight SDK • WYSIWYG dashboard • RecommendaCon engine • In-­‐depth analyCcs • A/B tesCng
  • 8. How it works It’s a simple 4 step process
  • 9. We have built light weight (120 KB) SDK that can be integrated within 10 minutes.
  • 10. RecommendaCon engine helps app developers in idenCfying the right growth technique at every state of the business.
  • 11. Businesses use their App Virality dashboard to customize and configure growth campaigns without worrying about making changes to code, updates to play/app store etc.
  • 12. Businesses can select acCons of their choice, it could be Facebook, Twier, Poll, Survey, Feedback, Review, etc
  • 13. Advanced analyCcs give businesses deep insights about their growth campaigns with meaningful data to iterate and succeed fast.
  • 14. Businesses can track everything right from number of users endorsed to performance of each individual user’s endorsement. IdenCfy top influencers and make use of them for further promoCons.
  • 15. WYSIWYG Dashboard User TargeCng AcCons Powerful dashboard to control everything. No coding. Target users based on behaviour, locaCon, events, etc MulCple acCons to choose from -­‐ Social, Polls, Survey, Feedback, etc Track InstallaCons Fraud DetecCon A/B TesCng Track engagement/downloads from any source across pla_orms. Reward only those who deserve. IdenCfy and prevent fraud referrals. Right combinaCon of what, when, where and how to leverage more. Key Features
  • 16. Team behind AppVirality Laxman Papineni Founder & Business Ram Papineni Co-­‐founder & Product Madhu Manne First hire & Product + Team consists of folks with 1 exit & 1 failed venture under their belt.
  • 17. Advisors Mohit Saxena Shyamal Mehta Co-­‐founder CEO Batch #4 -­‐ MicrosoF Accelerator, Bangalore.
  • 18. Market Size Download costs $1 to $3 Mobile Ad spend $18B by 2014 Source: Gartner Inc.
  • 19. Monthly subscripCon, Pay as you grow. Free up to 10,000 MAU’s Aeer that it’s $2 for every 1,000 MAU’s Pricing Model Example: 300k MAU app pays $600 monthly and $7,200 Yearly
  • 20. Customer acquisition route Online&Channels& Influencing&Influencers& Direct&Sale& Channel • Search Engine OpCmizaCon • Search Engine MarkeCng • Presence on social media • CreaCng repository of content Key$Players • Aending and organizing conferences • CreaCng and culCvaCng developer groups • Gefng marquee clients • Strategic partnerships to enhance distribuCon channel
  • 21. Thank You Laxman Papineni Co-founder angel.co/appvirality-com lax@appvirality.com www.appvirality.com