Storytelling and communications basics workshop

STORYTELLING
y
COMUNICACIONES
Alex Barrera (@abarrera) 
alex@press42.com
Desktop mix on a wooden office table. / Jozef Polc ©

HELLO MY NAME IS...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)

EJERCICIOHand writing with pencil / Sooksan Kasiansin ©

WARNING
Stop and Focus / Catalin Scarlat ©

Young man using laptop in office./ Aleksandr Sumarokov ©
Lleva tiempo

Christian Iris / Alx Murray ©
Poder observación

Public speaker giving talk at Business Event / Matej Kastelic ©
Delivery

USB, microSD, HD A/V
Fuente: http://www.microsoft.com/surface/en-us

Fuente: http://www.apple.com/ipad/

Fuente: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What

Senior woman baking / Jozef Polc ©
Proceso de creación

Un Tas d'Histoire./ Olivier Deluol©
Contenido

Message./ Jamie Stead ©
Investigación

Message./ Jamie Stead ©
Investigación
1. Documentos / Artículos
2. Fuentes
3. Citas
4. Fotos
5. Datos y gráficos

Audience using laptop / Caia Images ©
Know your audience

Chess game / Andromachi Mitropoulou ©
¿Objetivos?

Humber Bay Arch Bridge / Margo T. ©
ARCO HISTORIA

Steps / abdelrhman wassim ©
1. Portada
2. Indice
3. Bio
4. Problema
5. Problema ángulo 1
6. Problema ángulo 2
7. […]
8. Problema ángulo x

5. Problema ángulo x
6. Solución
7. Solución parte 1
8. […]
9. Esto no puede ser (Nexus)
10. Réplica 1
11. Réplica 2
12. […]
13. Répliqua x

1. Conclusión
2. Repetición mensaje 1
3. Repetición mensaje 2
4. […]
5. Repetición mensaje x
6. Call to Action
7. Bibliografía
8. Gracias & contacto

Jetty / Jens Wedin ©
Concept bridges

Shuffled / Lynda & Soren Olsen ©
Barajar y repetir

Ice Cave, Fox Glacier / Shaun Jeffers ©
Salto muy grande

Favela / Mihai Andritoiu ©
Muy denso

Above blue typewriter / Sean Gladwell ©
COMIENZA

DE

NUEVO

Color pencils / José de Jesús Cervantes ©
DISEÑO

Caucasian brother and sister using digital tablets / Gable Denims ©
LEER

Colourful design / Rs Photography Digital ©
Lenguaje
de
Diseño

Tetris Kiss / Piotr Wielopolski ©
Imagen/Concepto

Sunday Writer's Room / LISA E Williams ©
Guión

80% / 20%

Flow

Words… / Matteo Senesi ©
Eliminar lo superﬂuo

The moment / Min Chiu ©
Comprobar

el

tiempo

Untitled / Byeongchang Hong ©
Pruebas

Untitled / Byeongchang Hong ©
Pruebas
Probar chistes
Probar nexos
Probar tiempo
Probar flow
Probar delivery

once upon a time / Sean Gladwell ©
STORYTELLING

COMPARTICIÓN
Fácil recuerdo
Replica memoria causal

WALL - E / Aleksander Ramsland ©
“The audience actually wants to work
for their meal”
Andrew Stanton - Pixar

Robert McKee
Una historia es una experiencia humana
universal, envuelta en una expresión cultural

Principio
Intermedio
Final

Protagonista#1

Deseo#2

CONFLICTo!

Emociones
#3

expectativa
resultado
GAP antagonistas
Objecto del deseo
(consciente o inconsciente)

expectativa resultado
GAP antagonistas

GAP antagonistas
GAP
Riesgo!

GAP antagonistas
GAP
GAP
Riesgo!
riesgo2!

GAP antagonistas
Objeto
deseo
GAP
GAP
Riesgo!
riesgo3!
riesgo2!

Blackboard diagram / Rolfo Brenner ©
Data Storytelling

Portrait of Man thinking / Radius Images ©
¿Qué
queremos
responder?

Milky Way / Maxim Kalyuzhny ©
Datos son inﬁnitos

Sketches / Dina Belenko ©
¿Qué podemos contar?

Library / Laurens Kaldeway ©
¿Que nos falta?

Flour / CEBXTA ©
Preparar los datos

Outlier / Darren Fast ©
1. Eliminar Outliers

A good story / Monica Rooney ©
2. Normalizar datos

Time and distance / David Clauss ©
3. Re-escalar

Letterpress Z’s / Radius Images ©
¿Cómo representarlo?

Wonder / P K ©
Interpretar
y contar la
historia

silhouettes of concert crowd / Olaf Herschbach ©
DELIVERY

Free / Dusica Paripovic ©
Brazos

Interview / Milan Čarňanský ©
MANOS

Trapped / Apostolos Mantzouranis ©
Piernas

Portray/ Andy Kirby ©
Expresión

TEDX-UNAV / Gabriel Pout Lezaun ©
Escenario

Self-portrait / Annamária Balog ©

Power of music / Artur Lapinsch ©
La Voz

http://www.slideshare.net/press42 alex@press42.com / @42press
“The exchange of information or services among
individuals, groups, or institutions; speciﬁcally : the
cultivation of productive relationships for employment
or business”
net·work·ing noun
Merriam - Webster

CARA
a
CARA

Conferencias
Eventos
Cenas
1:N

Desayunos
Comidas
Cenas
1:1

1:1
Or just for coﬀee

ONline

1:N

1:1
EMAIL

WHY we Network?

“relaciones productivas”

Mi tesorooooo MySQL!

Mejor en casa…

Pero necesitamos ayuda…

ROI!!

¿Cual es el ROI de tu madre?

Corto plazo
vs.
Largo plazo

Queremos ayudar…

WHO
should
network?

THE OBSERVER
You tend to hang back in a crowd. You watch what is
going on, but don't get involved. You never initiate and
rarely follow up on making new connections. The result,
your network is small and you are not in the front of
people's minds as a resource.

Source: http://www.businessknowhow.com/marketing/
networker.htm

THE REACTOR
You are interested in making those new connections
but feel more comfortable when someone else takes
the lead. You can get stuck keeping a conversation
ﬂowing. You are responsive to other's attempts to
connect and follow up more frequently when in
response to something speciﬁc.

THE INITIATOR
You are actively networking and taking a balanced approach.
You seek opportunities, include others in the conversation, and
follow up regularly. People think about you for a variety of
reasons and you are eﬀectively staying in the front of their minds.

THE DIRECTOR
You are strategic and methodical about networking. It is high on
your priority list and you take a numbers approach. You are
involved in many organizations which increases your familiarity
since you or your name pops up everywhere.

Connectors
connect diﬀerent networks

Mavens
Information brokers

Salesman
Charismatic persuader

CUANDO?

Conferencias

No perseguir
despues
de una ponencia

Network durante las fiestas

Cenas

Eventos Networking

OUT side
Comfort ZONE

Fumando!

¿COMO
lo hacemos?

TENED UN PLAN

Nunca
Olvideis

PITCHING

3 pitches
Diferentes

¿Cómo te puedo ayudar?

Dadas vs...

Triadas

Reversed
Engineered
Pitch TM

What
Where
How

Forget
business

TO CARD
or
NOT TO CARD?

No es un concurso...

Diseño
GRANDE

Follow up

Irrelevante
Interesante
Leads

Spray
&
Pray

Rinse
Repeat
&

MUCHAS GRACIAS
Alex Barrera
alex@press42.com

Storytelling and communications basics workshop

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