This document presents practical advice on how to improve your crisis scenarios to make better use of storytelling and simulation.

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Writing Scenarios That
Deliver Better Outcomes
# Today’s presentation
ROBERT PRATTEN, CEO & FOUNDER
EMAIL: ROBERT@TSTORYTELLER.COM
TWITTER: @ROBPRATTEN
EUROPE: +44 207 193 4567 // USA: +1 415 287 4150
WWW.CONDUCTTR.COM

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IMMERSIVE
EXPERIENCES
We combine storytelling and technology to orchestrate the human
experience across digital and physical platforms.
New IoT & wearable technology such as facial recognition, image
recognition, gesture recognition, speech recognition, natural language
processing and emotion recognition provide a wealth of inputs with which
to adapt and measure the training environment
# 360degree experiences in the world around us

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LEADERSHIP DEVELOPMENT
Trainees learn about security and disaster recovery,
organisational capability development and decision
making in critical services.
DEMO
https://flp.cm.cr
DATA CENTRE CRISIS
# Leadership Development
This is a 3-week simulation for distance learners in which they role-play as incident
manager at a fictional publishing company. In week one they see a fire in the
Manchester data center followed in week two by a cyber attack.

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TEAMXP
CRISIS SIMULATOR
TeamXp will change the way you think about and execute crisis
training because you’ll have more time, lower costs and higher
performing trainees. You’ll act and feel like a professional advisor
again and not a paper-wrangler.
Never again will anyone be bored or drop out at the last minute.
Never again will everyone have to travel to be in the same location
miles from home.
It feels like real life, only
more productive

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SIMULATION
Real-life situations strengthens relevance and motivation,
demonstrate actual on-the-job benefits
Interactive, branching consequences provides multiple learning
pathways and relevancy
Allows focus on doing rather than just knowing - learner is an
active participant
Title
here
# Engaging & Emotional, Memorable, Measurable

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TAKE-AWAY
Best outcomes result from immersive experiences:
emotional and realistic.
# Engaging & Emotional, Memorable, Measurable

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WRITER’S BLOCK
Why it’s hard to get started and how to overcome it
ENGAGEMENT BASICS
What makes a good story
FRAMEWORKS FOR SUCCESS
Templates to structure ideas
Impressive picture and
creative
slogan here
# Slide
Shipping company paralyzed by cyber attack
AGENDA

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OBJECTIVES
EVENT 1
Incidents
Injects
EVENT 2 EVENT 3
BACKGROUND
STRUCTURE
+ CREATIVITY
Business continuity and crisis scenarios need to encompass a
wide criteria. This complexity can cause a fear of knowing
where to start.
Like any complex task, we must break into smaller tasks.
# A battle of two processes
Premise
Decision 1
Stakeholders

9. Project: Date / / VersionActive Story System™ TeamXp Design Worksheet
INFORMATION GUIDANCE & INSTRUCTION (Scaffolding)
What information, websites, manuals, data etc are necessary to
deliver the desired output? How
What help, direction or facilitator-led guidance is necessary for
the learner to “get” the learning desired?
FEEDBACK REFLECTION OPPORTUNITY
What feedback is given to the learner so they know they’re
making progress?
How will the learner get to reflect on what’s been learned?
TRAINING OBJECTIVE
Given the scenario, the learner will …identify, interpret,
select, build etc.?
INCITING INCIDENT
What event kicks off this scenario? What initial knowledge
or resources will the learner be given?
STAKEHOLDERS CHANNELS
Who are the synthetic personas that will communicate with the
players?
What methods of communication will be used? E.g. email, chat,
phone calls etc.
SUMMARY AND PREMISE
What’s the story and key decisions to be made? What’s the key take-away/message you
must communicate?
TEAM/SOLO
Team scenario or
single-player?
PACING
Self-paced or
facilitator-led?
KEY DECISIONS
What are the “tent pole” decisions that communicate the training objective? What are the decisions that have the biggest consequences?
SCENARIO
CANVAS

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CREATING A TRANSFORMATIVE EXPERIENCE
# Storytelling + Training
Storytelling
Andragogy
Feedback & Assessment
Scaffolding
Training objectives Facts & procedures
Characters
Choices
Consequences
Narrative

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BETTER FIT = MORE IMMERSIVE
= BETTER OUTCOMES
# Storytelling + Training
Storytelling
Andragogy
Storytelling
Andragogy

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EXAMPLE POWERPOINT STRUCTURE FOR TABLETOP
EXERCISE
# Where we are now
Event QuestionQuestion Event Question Event

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STORY
STRUCTURE
The 3-act structure is a common framework for fictional
narrative.
The central character (protagonist) must overcome increasing
difficulties in order to succeed.
In interactive fiction and games, the player is the hero.
# The Three-Act Structure
Act 1 Act 2 Act 3
time
action
Setup Confrontation Resolution

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INCREASING CONFLICT
# Where we are now
Event
Event
Event
Act 1 Act 2 Act 3
time
action
Setup Confrontation Resolution
Event

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DETAIL
ADDS
IMMERSION
Detail adds additional realism
# Use detail and personalize
Be specific
Add emotion

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STAKEHOLDERS
Every crisis has a range of interested parties that care about
the outcome.
These parties have different, sometimes opposing points of
view.
# Who cares?
Company

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CRISIS EXERCISE
Activist
Customer
Journalist
Broadcast TV
Role-player
Event
Communication Interaction Adjudication State Change Communication
Question Event

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EXAMPLE POWERPOINT STRUCTURE FOR TABLETOP
EXERCISE
# Where we are now
Event QuestionQuestion Event Question Event

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EXAMPLE POWERPOINT STRUCTURE FOR TABLETOP
EXERCISE
# Where we are now
Event Event Event
Question QuestionQuestion
In-world
Out-of-world
Immersion
Detachment

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PERSONA
TYPES
BOSS = Someone to whom the player is accountable
MENTOR = Someone who can coach the player (at the right time)
SIDEKICK = Some who asks the right questions and makes mistakes
# Interactive narratives & games
BOSS MENTOR SIDEKI

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CRISIS EXERCISE
Activist
Customer
Journalist
Broadcast TV
Role-player
Boss
Mentor
Sidekick
Facilitator
Event
Communication Interaction Adjudication State Change Communication

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DECISIONS
REVEAL
CHARACTERHaving decided the training objective and premise, key decisions are
designed to support the objective.
The choices players make reveal their understanding, their priorities
and their ethics.
# Decisions reveal the objective
TRAINING
OBJECTIVE
EVENT 1
Incidents
KEY DECISIONS
EVENT 2 EVENT 3
PREMISE

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CONDUCT RISK
EY Report: Conduct Risk Barometer: current and emerging European
regulatory focus areas
Conduct-related fines for 16 major international banks between 2010 and 2014
totalled more than £200 billion.* There is an opportunity for firms to succeed in
effectively mitigating conduct risk and avoid paying out.
*The Cost of Conduct Project Research Foundation 2015.
# Organizational culture affects risk

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PREMISE
The premise of a narrative is the central message or core
value that the writer wants to convey.
In a crisis simulation, it’s the key take-away from the exercise.
It’s the core idea that every trainee should appreciate.
# What are you trying to say?
TRAVEL COMPANY: KNOW
WHAT TO DO IN EVENT OF A
HURRICANE
EVENT 1 EVENT 2 EVENT 3
THINK AHEAD
RECOGNIZE AND PREVENT
CYBER THREATS
EVENT 1 EVENT 2 EVENT 3
PEOPLE ARE THE
WEAKEST LINK

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MAJOR
FORCES
Identify conflicting forces that will complicate decision making during a
crisis
# Use scenario planning approach
Low cost
High cost
Good
Customer Care
Bad
Customer Care
Excellent
GoodDisaster
Poor

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CRISIS EXERCISE
Activist
Customer
Journalist
Broadcast TV
Role-player
Boss
Mentor
Sidekick
Facilitator
Event
Communication Interaction Adjudication State Change Communication
Consequences
Friends & Foes
World

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MAKING A CRISIS EXERCISE REALISTIC
# Train as you fight
Crisis
Training
Stress
Scarcity
Time
Information
Resources
Complexity
Content
Ambiguity
Uncertainty
Conflict
Stakeholders
Team
Emotion
Relevance
Resonance
Suspense
Surprise
Intuition
Experience
Knowledge
Process
Consequences
Results
Alliances
Events

30. Join our first meetup in London for networking, resource sharing and
community support.
Weds April 11th
Hilton Tower Bridge (TwoRuba Bar)

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TRY IT NOW!
# Tools for engagement
TEAMXP - IMMERSIVE EXERCISES IN MINUTES
TeamXp is a service that runs on Conducttr and targets the specific verticals
of leadership development & crisis management.
IMMERSIVE & EFFECTIVE
Interactivity and realism means trainees learn through fast-
tracked experience and remember the lessons of decisions
made.
PRODUCTIVITY SAVINGS
Re-use and re-purposing of libraries plus immediate after-
action review from real-time data means many days saved
in preparation and reporting.
http://crisis.conducttr.com

32. Final thought..
BE REMARKABLE
ROBERT PRATTEN, CEO & FOUNDER
EMAIL: ROBERT@TSTORYTELLER.COM
TWITTER: @ROBPRATTEN
EUROPE: +44 207 193 4567 // USA: +1 415 287 4150
WWW.CONDUCTTR.COM