Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
Debunking Digital PR Myths - Ruth BarrettRuth Barrett
About This Talk
Drawing on her decade in the journalism and marketing industry Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists.
She will take you through practical steps to achieve great results for your clients, and discuss the importance of networking.
About This Speaker
With 13 years’ experience in journalism and digital marketing Ruth was highly commended for Women In Marketing’s One To Watch award in 2019 and has worked on a number of award-winning campaigns. Alongside the coverage she gains for clients, Ruth shares her views on equal rights and pop culture with the likes of Forbes, BBC, Telegraph, Guardian, Daily Mail, Huffington Post on a regular basis.
Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Get inspired! These are the themes we're writing and reading about on LinkedIn in 2015.
Share your own stories and insights here: https://www.linkedin.com/pulse/article/new
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
Debunking Digital PR Myths - Ruth BarrettRuth Barrett
About This Talk
Drawing on her decade in the journalism and marketing industry Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists.
She will take you through practical steps to achieve great results for your clients, and discuss the importance of networking.
About This Speaker
With 13 years’ experience in journalism and digital marketing Ruth was highly commended for Women In Marketing’s One To Watch award in 2019 and has worked on a number of award-winning campaigns. Alongside the coverage she gains for clients, Ruth shares her views on equal rights and pop culture with the likes of Forbes, BBC, Telegraph, Guardian, Daily Mail, Huffington Post on a regular basis.
Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Get inspired! These are the themes we're writing and reading about on LinkedIn in 2015.
Share your own stories and insights here: https://www.linkedin.com/pulse/article/new
PR basics: getting coverage for your cause - Small charities communications c...CharityComms
Harry Day, project director, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creativity in business is an everyday operation, but not everyone understands the role or importance and how it is a key to how great companies do business.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Let Me Be Brief - Starter's Guide to developing a Creative BriefPamela Von Lehmden
I developed this for an in-house marketing team to help them get on the same page -- quite literally. It covers the basics on how and why we use a creative brief. I cover the off on the 7 core inputs to any creative or marketing brief. Perfect for those studying or entering the creative sector.
Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your StrategyConverge Consulting
Converge's Director of Content Strategy Brittney Dunkins recently attended and presented at Confab Central in Minneapolis. Her session, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, explored 10 common myths that occur when defining and implementing content strategy within organizations.
This persona guide will help life science companies create more relevant and engaging marketing content by understanding the true needs of their ideal customers.
Presentation provides information on how to market a meeting using direct mail, email, social media and advertising. Samples are from the association industry.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The New Kibbutz Internships in Israel and the Israeli startup sceneNoam Tamari-Wekser
Israel's startup scene is booming. In fact, it’s only second to Silicon Valley when it comes to producing startup companies. In 2014 alone, Israel produced 1,000 new startups.
Thanks to Israeli government programs spurring innovation, it’s not hard to see why Israel has become a startup hotbed. The country has built an ecosystem that continues to grow and create synergy and new opportunities for interns and entrepreneurs.
In our 60 minutes talk, renovated serial entrepreneur Noam Tamari-Wekser, will provide you with information and details of what you could personally gain by choosing to make your internships in Israel.
Don’t miss this chance to hear personal stories on how to spend your days gaining cutting edge skills, your nights exploring vibrant cosmopolitan cities and how to polish your resume with opportunities that many never get.
PR basics: getting coverage for your cause - Small charities communications c...CharityComms
Harry Day, project director, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creativity in business is an everyday operation, but not everyone understands the role or importance and how it is a key to how great companies do business.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Let Me Be Brief - Starter's Guide to developing a Creative BriefPamela Von Lehmden
I developed this for an in-house marketing team to help them get on the same page -- quite literally. It covers the basics on how and why we use a creative brief. I cover the off on the 7 core inputs to any creative or marketing brief. Perfect for those studying or entering the creative sector.
Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your StrategyConverge Consulting
Converge's Director of Content Strategy Brittney Dunkins recently attended and presented at Confab Central in Minneapolis. Her session, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, explored 10 common myths that occur when defining and implementing content strategy within organizations.
This persona guide will help life science companies create more relevant and engaging marketing content by understanding the true needs of their ideal customers.
Presentation provides information on how to market a meeting using direct mail, email, social media and advertising. Samples are from the association industry.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The New Kibbutz Internships in Israel and the Israeli startup sceneNoam Tamari-Wekser
Israel's startup scene is booming. In fact, it’s only second to Silicon Valley when it comes to producing startup companies. In 2014 alone, Israel produced 1,000 new startups.
Thanks to Israeli government programs spurring innovation, it’s not hard to see why Israel has become a startup hotbed. The country has built an ecosystem that continues to grow and create synergy and new opportunities for interns and entrepreneurs.
In our 60 minutes talk, renovated serial entrepreneur Noam Tamari-Wekser, will provide you with information and details of what you could personally gain by choosing to make your internships in Israel.
Don’t miss this chance to hear personal stories on how to spend your days gaining cutting edge skills, your nights exploring vibrant cosmopolitan cities and how to polish your resume with opportunities that many never get.
Презентация и обсъждане на най-новите тенденции и предизвикателства пред е-търговията. Събитието се проведе в Стартъп Фектъри: http://www.StartupFactory.bg
Лектор бе Мартин Панайотов от студиото за уеб дизайн и онлайн маркетинг Weberest: http://www.Weberest.com/bg/
Онлайн търговци от Русе се събират за първи път в Startup Factory да обменят опит и да споделят проблеми в областта на електронната търговия.
Startup ShowCase is a unique platform to showcase, market and raise your business through crowd funding,events, investor, social networking & marketplace
Learn how to successfully incorporate the scrappy, startup mentality into your own business by following the advice of some of the world's most successful entrepreneurs.
12 Startup Lessons from Steve Jobs Taught Guy KawasakiRicky Haryadi
The lessons that Guy Kawasaki learned from Steve Jobs when he's building his startup company, Apple. Great lessons, great examples for entrepreneurs, especially who are trying to build a new business in technology industry!
_______________________________
Find me on:
• Twitter: https://twitter.com/ricky_haryadi
• Instagram: http://instagram.com/rickyharyadi
Slides giving a big overview on how to master a startup pitch deck. We stress the investor pitch deck but also comment on different angles like media decks or customer decks. List of don'ts to do designing pitch slides.
Started from the Bottom, Oussama Ammar, Partner at TheFamilyTheFamily
You can find the video here:
https://www.youtube.com/watch?v=7WFFzl91Lhc
In this video, Oussama talks about what it means to build ambitious startups in a toxic ecosystem.
Don’t be fooled by the number of accelerators, incubators and other things aiming to help startups across Europe. Today, any entrepreneur from a European country who recognizes the weaknesses and strengths of the local environment can push forward.
Don’t just rely on Mashable, TechCrunch or Forbes to give you actionable hints for your own startup. This content can be useful and certainly interesting to read. But we need to filter that information, put it into our context and adapt it to our European reality. In this video, Oussama talks about how you can develop this localization filter that will help you know what to apply to your life and your company, and what isn’t quite yet applicable in Europe.
TheFamily nurtures entrepreneurs with education, unfair advantages and capital.
TheFamily believes that Europe can create tons of crazy startups, through education.
(http://www.thefamily.co/)
Companies focus on B2C communication on Social Channels, but what about B2B? I have prepared introduction presentation for the AVAST resellers to help them to leverage their business and marketing efforts, using social Networks. It is a basic introduction to the subject.
Help them to sell more: What PR can do for your growth targetsSebastian Rumberg
This was a talk that we were giving for the lovely folks at The Family in Berlin for a diverse tech audience. You'll find a ton of PR lessons for founders and small startups in there and at the end a list of books that I recommend to anyone who wants to improve their PR game.
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...The Starr Conspiracy
Technology buyers are bombarded with messages every day. Not only is it harder to rise above the noise, it’s harder to connect with your sales prospects. Want to make a connection? You can learn some important lessons from the world of journalism.
You can build a stronger brand with great content. Discover how in The Starr Conspiracy’s e-book “11 Tips for Building a Brand Newsroom.”
Intro to media relations for entrepreneurs lion's lair competitionJay Robb
Media relations advice for entrepreneurs looking to raise their profile with prospective customers, investors, partners, suppliers and employees. Presentation was delivered to participants in the 2018 Lion's Lair competition run by The Innovation Factory in Hamilton, Ontario.
Seven ways pr professionals can craft successful pitches to journalistsRachael Hesling
Public relations has only grown more complicated in the Internet era. PR representatives are expected to do everything from running a client’s Twitter account to creating viral videos. However, despite all these advances, one bedeviling issue remains: helping clients get coverage in the media. Whether you’re trying to get a tech blog to cover a startup's new gadget or looking to have a nonprofit's founder profiled in a glossy print magazine, attempting to reach the public through the press can be difficult. Luckily, you can employ a few of the following strategies to successfully pitch stories to journalists.
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
Good PR is the key to any company’s success. Communicate often, and communicate well!
How can PR leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
6. Get to the point - fast. You’re
dealing with busy people who
don’t have time to sift through a
novella to find your ask.
4
7. Open with a question, leave a
little mystery. Ask a direct
question in your email subject
for a higher open rate!
5
8. Keep it casual. Effective PR is
about making friends, not
contacts.
6
9. Be specific. Make the next step
obvious. Don’t ask to talk
“sometime next week.” Lead them
in the right direction.
7
10. Get on Twitter ASAP. Journalists and
influencers love Twitter for the most
part, and it’s the least aggressive /
invasive way to make an initial
connection.
8
11. Eliminate the fluff. Journalists
know when they’re being sold (it
happens every day). Be upfront and
honest. Avoid too many adjectives
and hyperboles.
9
12. What’s in it for them?
Whenever possible, make it a
mutually beneficial pitch.
10
13. Data trumps all. Gather
success stats and use them to
build a compelling pitch.
11
14. Sell your story, not your product.
Keep focused on why the product
exists and why you’re the team to
deliver it.
12
15. Always. Be. Pitching. 12
months a year. Use a calendar to
pre-plan themes for each month.
13
16. Review your pitches with the
eye of a devil’s advocate. When
in doubt, it’s probably not news.
14
17. Establish yourself as a thought-
leader. Contributed content is a great
way to share your opinion and get
your company in the spotlight more
frequently.
15
18. Ask a journalist’s permission to
be pitched before throwing your
pitches blindly into the wind.
16
19. Be on the lookout for
timely and seasonal tie-ins.
17
20. Poll your community or user base
to extract tidbits of information
that will be valuable for pitches.
18
21. Create content-based resources like
ebooks, white papers and guides to
help your community learn. If they’re
great - the media can use them as
sources.
19
22. Public Relations is Human Relations.
Ultimately it’s the relationships that you
build and nurture with journalists that will
lead to the most impact in the long run.
20
23. Never underestimate the value of niche
media. If you’re highly targeted and
the message is one that the niche
audience will relate to - it’s like
shooting fish in a barrel.
21
24. PR is a team effort. Everyone on your
team needs to think like a publicist and
have their eyes open for media-worthy
nuggets.
22
25. Passion is contagious - a
compelling story told by founders
can be worth its weight in gold.
23
26. Rule of three: Don’t try to get more than
three supporting points across in a pitch or
media release. Focus on one big idea then
use three strong points to validate that
idea.
24
27. Always measure the impact of
your outreach so that you can learn
what type of media converts better
than others.
25
28. Reading is the inhale, pitching is the exhale.
Read all you can to see what headlines and
stories get picked up by journalists. This
will help you hone your craft and better
understand the language journalists respond
to.
26
29. Read your press releases and
pitches out loud to ensure they pass
your own bullsh*t filter. You want
to sound human, not corporate.
27
30. Read subject lines and
headlines backwards to check
for typos, grammatical errors
and overall effect.
28
31. Always be on the lookout for
ways to help journalists with
a story on Twitter or HARO.
29
32. Don’t be afraid of the competition.
Collaborate with them to build a
collective pitch that will ultimately
generate more awareness for your
industry.
30
33. Invest in great photos of your
team and product in action to
tell a better story.
31
34. Great publicists don’t spin the news
- they find a truthful angle that
appeals to the audience and they tell
an amazing story.
32
35. PR is not just publicity: it’s
planning, strategy and
execution.
33
36. Measure your PR efforts. Analyzing
and interpreting your data set is the
cornerstone of a successful
campaign.
34
38. “For every PR move, there is an
equal and opposite reaction as well
as a social media overreaction.” -
Tim Seidell
36
39. PR is not free and the time and
energy you invest into it will be
costly but worth it.
37
40. When you really want your
story told, offer an exclusive to
the outlet that deserves it most.
38
41. Do your pitching from outside your
typical environment on occasion.
New spaces can provide new ideas
and more creativity.
39
42. Learn from rejection: every no is a
future yes if you take a moment to
learn from it.
40
43. Can’t find a journalist’s email?
Sign up for a premium account on
LinkedIn and send them an InMail.
41
44. Be ready and willing to give
interviews. If you offer the press
your news, it’s your job to speak to
it.
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45. Launches can always be
postponed. Never launch a
rushed product or website design.
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46. Your CEO or Founder should
always be your spokesperson:
they tell your story best.
44
47. When it comes to pitches, quality over
quantity every time. Several strong,
researched and targeted pitches are
better than fifty sent out blindly.
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48. As a rule of thumb, wait three business
days to follow-up with a journalist. If
it’s time sensitive, wait at least 24
hours before sending a follow-up.
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50. Do your best work during the pitching
hours. Be mindful of timezones and
never start pitching before 9:00am EST.
No journalist wants to wake up to an
inbox of pitches to tend to.
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51. Pitch when journalists are active on
Twitter. During daytime hours, it
often means they’re online and
working.
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52. Just like Christian Grey, always be open to
trying new techniques and moves. The PR
industry is constantly changing. Stay ahead
of the game by keeping it fresh and
exciting.
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53. What is your hottest PR tip
for 2015? We’d love to hear
it in the comments below or
tweet us @onboardly!