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Nick Westergaard
Nick Westergaard

Leveraging Your Speaking and Thought Leadership on the Social Web

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nick westergaard | branddrivendigital.com | 2015 social spotlight SlideShare Leveraging Your Speaking and Thought Leadership on the Social Web
“The YouTube of Slide Decks” Photo via Flickr user Chris Yarzab
SlideShare: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
1 SlideShare by the Numbers
60 millionunique visitors a month Source: SlideShare
51,853the number of decks tagged with ‘social media’ :)
$118.75 Mthe amount linkedin paid for slideshare in may ’12
2 How Brands 
 Engage
Leverage Content Photo via Flickr user p_a_h
Great Fit
Easy Way to Embed Supporting Docs Photo via Flickr user rillian
What Can You Share? ‣ Presentations — PowerPoint, Keynote, OpenOffice ‣ Documents — PDF, OpenOffice ‣ Videos ‣ Slidecasts — Basic Webinars ‣ Zipcasts — Meeting Solution
Homepage/Newsfeed
Profile Page
Brand Pages
Brand Pages
Brand Pages
Brand Pages
SEO Benefits
Blogger Tools Photo via Flickr user Robert S. Donovan
Sales Tracking
Photo via Flickr user cdsessums Easy Tool for Speakers
Recruiting – Culture
Recruiting – Culture
Recruiting – Job Postings }
3 Things to Remember About SlideShare
Need Engaging Content Photo via Flickr user RVWithTito
Prominent SlidesShare Users ‣ The White House ‣ Pew Internet ‣ US Army & Navy ‣ UNICEF ‣ Dell ‣ Ogilvy ‣ Edelman ‣ Hewlett Packard ‣ IBM ‣ McGraw Hill
Measurement ‣ Total Number of Followers ‣ Total Number of Views ‣ Views for Targeted ‘SlideShares’ ‣ Social Shares ‣ Referring Traffic to Website
SlideShare Reminders ‣ Upload presentations publicly or privately ‣ Download presentations on any topic ‣ Embed on blogs, website, intranets ‣ Slidecast — can sync mp3 audio with slides ‣ Embed YouTube videos in SlideShares ‣ SlideShare PRO — branded channels, analytics, ad free pages (ads from LI network)
Whose Slides Do You Follow?
nick westergaard | branddrivendigital.com | 2015 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: onbrandpodcast.com
 twitter: @nickwestergaard

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