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As the Senior Director of Digital Marketing, I lead the team responsible for advertising, paid search, SEO, social media, email marketing and online events at Symantec. Our team is focused on developing both outbound and inbound digital marketing strategies to generate awareness, engage B2B customers, nurture prospects, and generate demand resulting in measurable contribution to sales revenue. In my previous role with Cisco, I managed the social media brand campaign for the Internet of Everything, and built the Cisco Social Media Listening Center, a Forrester Groundswell 2012 award winner, that tracked social media programs, triaged social media conversations, and generated a 281% ROI, ...