8. rudyard kipling
I keep six honest serving men (They
taught me all I knew): Their names are
WHAT and WHY and WHEN and HOW
and WHERE and WHO.”
“
9. unpacking the “serving men”
‣ WHY are we doing this?
‣ WHAT are we doing?
‣ WHEN does this happen?
‣ WHERE does this happen?
‣ WHO does this involve?
‣ HOW do we get it done?
14. 5 uses of social media
‣ Branding
‣ Sales
‣ Market Research
‣ Customer Service
‣ Lead Generation
15. 7 “no bs” uses of social media
‣ Brand Awareness
‣ Protect Brand Reputation
‣ Enhance Public Relations
‣ Build Community
‣ Enhance Customer Service
‣ Facilitate Research and Development
‣ Drive Leads and Sales
16. 6 strategic uses we’ll focus on
‣ Branding
‣ Community Building
‣ Public Relations
‣ Market Research
‣ Customer Service
‣ Leads & Sales
50. – jim farley, ford motor company
We can lower the amount of traditional
advertising we do and see massive cost
savings. We spend 10 cents on the dollar.”
“
57. key take-aways
‣ Critical to ground social media marketing with strategy
‣ To do this, you have to answer the right questions — starting with ‘why’
‣ WHY sets the stage for WHAT you do, WHEN, WHERE, and with WHOM
‣ And HOW you measure success