Social Media for Events

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Learn how to use social media at your event, and how to use social media to promote event attendance.

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Social Media for Events

  1. 1. July 10-12, 2012 Hyatt McCormick Place, Chicago, IL #RedDiamond2012 Using Social Media for Events: On the Tradeshow Floor and Behind the ScenesRachel YeomansSocial Media | Marketing Director, AstekTwitter.com/RachelYeomans
  2. 2. Social Media at the Conference Why Who What How Now What? 2
  3. 3. Social Media at the Conference: Why 3
  4. 4. Social Media at the Conference: Why 4
  5. 5. Social Media at the Conference: Why For Your Conference Market to gain more attendees Allow both attendees and non-attendees to join in conversation about conference topics Provide real-time customer service Show yourself as a leader in the social media space 5
  6. 6. Social Media at the Conference: Why For You as an Attendee Market yourself as an expert in your industry by sharing news and tips from your conference experience Join in conversation about conference topics and share your insight with both attendees and non-attendees  Online Networking Take a fun approach to providing tips and even customer service You get more than just a business card 6
  7. 7. Social Media at the Conference: Who TED (Technology Education Design)Online: Since June 2006, the talks have been offered for free viewing online through TED.com As of November 2011, over 1,050 talks are available free online By January 2009 they had been viewed 50 million times In June 2011, the viewing figure stood at more than 500 million 7
  8. 8. Social Media at the Conference: Who SXSW InteractiveOnline: #SXSW #SXSWi 520 session hashtags 8
  9. 9. Social Media at the Conference: Who SIPA Annual Conference 2011 The Specialized Information Publishers Association (SIPA) hired Astek to host its Twitter presence during its 2011 conference and tradeshow in Washington D.C.Services: Created and moderated content during the three-day conference beginning 30 minutes before the daily keynote and ending one hour after the final session Created #SIPA2011 and separate hashtags per conference session Organized and messaged an iPad giveaway to a randomly-selected winner who used #SIPA2011 in tweets Delivered in-depth analytics each day with an over-arching analytic overview & summary following theconclusion of the conference 9
  10. 10. Social Media at the Conference: Who SIPA Annual Conference 2011Highlights: 2500 total Tweets 10 Direct Messages on Conference Information/Questions 34 Mentions asking technical questions & engaging in conversation throughout the conference 45 Mentions included video and/or photography Ranked a Trending Tweet in D.C. area on 6/5 10
  11. 11. Social Media at the Conference: Who SIPA Annual Conference 2011 11
  12. 12. Social Media at the Conference: The Plan 12
  13. 13. Social Media at the Conference: What Pick Your Platform(s)Marketing Engagement Analytics 13
  14. 14. Social Media at the Conference: How MarketingThe Set-Up Private Twitter list(s) Blog series/outreach calendar & delegation Speaker “asks” Email list PPC Hashtag Venue partnerships 14
  15. 15. Social Media at the Conference: WhatMarketing On-Site Engagement Argyle Social Tweetdeck SocialBro Rowfeeder Storify Social Platforms Instagram Blog Platform YouTube/Viddy/Tout Email Blog Platform PPC Google Calendar Reporting  Argyle Social  TwentyFeet  SocialBro  PowerPoint  Rowfeeder  SlideShare  Storify  Google Analytics 15
  16. 16. Social Media at the Conference: How MarketingThe Process Daily SM engagement through your selected platforms  Informational  Awareness  Company  Event  Transactional Weekly analytics & reporting 16
  17. 17. Social Media at the Conference: What 17
  18. 18. Social Media at the Conference: How 18
  19. 19. Social Media at the Conference: How EngagementThe Set-Up Private Twitter list(s) Foursquare venues (if applicable) Blog recap process & delegation Social media team  Reporting  Moderation Hashtag publication Internal phone tree 19
  20. 20. Social Media at the Conference: How 20
  21. 21. Social Media at the Conference: How EngagementThe Process Live tweeting through phone/tablet (including photos) Real-time moderation through Twitter application Video process (if applicable) Daily blog recap Daily Facebook post recap Post-event video recap (if applicable) 21
  22. 22. Social Media at the Conference: How Analytics 22
  23. 23. Social Media at the Conference: Now What Assess & Act New potential members/attendees Brand identity Repurpose-able content SEO Nowhere to go but up! 23
  24. 24. Social Media at the Conference: Thank You Thank You! Rachel Yeomans Astek www.astekweb.com Twitter.com/AstekWeb Twitter.com/RachelYeomans Rachel.yeomans@astekweb.com 24

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