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Facebook Social Spotlight

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How to activate your brand and engage on the world's largest social network.

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Facebook Social Spotlight

  1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com social spotlight FacebookHow to Activate Your Brand & Engage on the World’s Largest Social Network
  2. facebook social spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  3. By the Numbers 1
  4. 1.5 billionmonthly active users Source: Facebook Newsroom
  5. 1.09 billionDaily active users Source: Facebook Newsroom
  6. 79%of users access Facebook via mobile
  7. it’s larger than any country’s population
  8. see for yourself …
  9. china blocks facebook Photo via Flickr user Max Braun
  10. more users than cars in the world Photo via Flickr user epSos.de
  11. The most visited site in the world #1 #2
  12. facebook leads in awareness
  13. also leads in use
  14. not in every demographic anymore (12-24!)
  15. but 31% of us senior citizens are on Facebook
  16. use has actually gone up YOY
  17. used the most frequently
  18. 200+friends in their personal network half of Facebook users have
  19. 150,000messages sent every minute, there are
  20. 49 millionnew posts every 15 minutes, there are
  21. 500,000“likes” occur every minute
  22. 1.3 millionpieces of content on Facebook 
 every minute of every day people share
  23. $1.4 millionin revenue … every MINUTE Facebook generates
  24. 73%of facebook's ad revenue comes 
 from mobile advertising nearly
  25. Photo via Flickr user wwarby the avg user spend 21 minutes 
 a day on Facebook
  26. don’t forget the bigger Facebook family
  27. that 800-lb gorilla? Photo via Flickr user angela n
  28. How Brands Engage 2
  29. Duh - your customers are here!
  30. what’s in a …?
  31. brand following(where people go to follow brands) Facebook also leads in
  32. 97%of interbrand 100 use facebook Source: Simply Measured
  33. profile vs. page vs. group
  34. anatomy of a page
  35. timeline
  36. insights
  37. Photo via Flickr user BigTallGuy 350MILLION PHOTOS UPLOADED TO FACEBOOK DAILY
  38. 8 billionvideos viewed on Facebook each day OVER Source: Simply Measured
  39. what are brands posting? ‣ 53 brand posts per month ‣ 29 links posted per month ‣ 15 photos posted ‣ 9 videos posted per month
  40. Tuesdayswhile the best time for engagement 
 is between 12 PM to 1 PM CT WHEN to post? Source: Bitly
  41. rated as a highly effective channel
  42. 96%of marketers say Facebook 
 produced the best ROI nearly Source: Social Fresh - The Future of Social
  43. 76%of marketers say they’ll invest more in Facebook next year Source: Social Fresh - The Future of Social
  44. 95%of posts on brand pages go 
 without a response and yet … Source: Social Fresh - The Future of Social
  45. why? “fun” with algorithms …
  46. in the beginning …
  47. 16%avg Facebook page reach — “edgerank" algorithm 3%avg Facebook page reach — “News feed” algorithm
  48. ‣ Original EdgeRank Edges Plus Subcategories ‣ Personal Interactions + Global Interactions ‣ Post Type — Brand posting only one kind of post (updates, photos, links) won’t be seen as much ‣ Hide/Spam Reporting ‣ Device Type/Technical Considerations — serving up content based on what’s best for your device ‣ Ad Clicking & Timeline Behavior — what you click on ‣ Story Bumping & Last Actor — bumping bends decay and allows old stories to resurface; last 50 actions newsfeed algorithm includes
  49. relationships matter
  50. bottom line? 
 create content people spend time with Photo via Flickr user Tyler M
  51. pay to play – no more free rides
  52. history of Facebook advertising 1 2 3
  53. overview of Facebook advertising
  54. basic Facebook ad offerings ‣ Promote Your Page ‣ Promote Page Posts ‣ Advertise Current Promotions or Special Offers ‣ Promote Mobile App
  55. Advantages of facebook advertising ‣ Stronger Brand Awareness, Engagement, & Loyalty ‣ Increased Reach & Broader Customer Base ‣ Increased Web Traffic ‣ Increased Conversions, Leads, & Sales
  56. connect & engage with your target audience best uses for Facebook:
  57. Things to Remember 3
  58. ‣ Total likes ‣ Total impressions ‣ Monthly active users ‣ Engagement by post category ‣ Engagement by day/time ‣ Actions/conversions (paid) ‣ Fan demographics ‣ Unique page views ‣ Referring links on site Facebook measurement
  59. ‣ Coca-Cola ‣ YouTube ‣ Red Bull ‣ Nike Football ‣ Oreo ‣ Playstation ‣ Converse All Star ‣ Starbucks Coffee ‣ Pepsi ‣ iTunes Top 10 Brands on Facebook Source: Statista
  60. Photo via Flickr user davidking
  61. #UIMKTG @nickwestergaard
  62. nick@WESTERGAARD.COM Slides at Slideshare.net/nickwestergaard @NickWestergaard on Twitter, Instagram, and more

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