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LinkedIn API Possibilities

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LinkedIn APIs: leverage content and connections from within your site or app

Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.

From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.

To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.

For more information visit: http://developer.linkedin.com/

Published in: Technology, Business
  • Seen these guys do a personalised HTML5 video for a recruiters story using a Linkedin API. It's kinda like Facebook story... But for recruiters? Have a look yourself join.unitingambition.com
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  • Nice overview of the LinkedIn API
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LinkedIn API Possibilities

  1. 1. API Possibilities
  2. 2. APIs … what are they? 2 Google Map on virginactive.co.uk SlideShare doc on lifehacker.com.au YouTube video on khanacademy.org APIs are a way to use external data within your own site or app. Some examples …
  3. 3. LinkedIn APIs … why use them? 3 LinkedIn Data LinkedIn APIs Mobile Sites & Apps Desktop Sites & AppsProfile Newsfeed Company Groups
  4. 4. LinkedIn data … what’s available? 4 Profile Newsfeed Company Groups • Name • Job Title • Company • Industry • Location • Experience • Education • Groups Joined … • Company Name • Company Size • Industry • Products & Services • Followers • Company Updates … • Status Updates • Authors • Likes • Shares • Follows • Comments … • Group Name • Discussions • Authors • Likes • Shares • Follows • Comments … Complete list at http://developer.linkedin.com/documents/profile-fields
  5. 5. Make it relevant and social … 5 Sites & Apps (Use LinkedIn data to Personalise the experience) LinkedIn.com (Build sharing into the experience to Amplify traffic & engagement) Newsfeed updates linking back to site/app Amplified traffic back to site/app
  6. 6. Combine data to add value … 6 LinkedIn data Hilton DoubleTree data Google Maps data A site or app that meets your objectives (In this case, a site that enables event managers to find suitable Hilton DoubleTree hotels, then connect and communicate with hotel reps) + + =
  7. 7. Things you can do … • Basic Plugins • Full-fledged APIs − Product Finder − Product Promoter − Advisor Finder − Social Content Hub − Event Promoter − Profile Analyser − Many more … 7 Complete plugin list at http://developer.linkedin.com/plugins
  8. 8. Product Finder … 8
  9. 9. Objective How does it work? See next slide … Increase brand and product awareness The IE Master Finder www.ie.edu/business-school Solution Match IE’s degrees with users’ LinkedIn profile with IE’s degree data to provide personalized, relevant degree suggestions ES
  10. 10. User journey … 10 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with clear benefit and Discover button Allow brand to access LinkedIn profile info 3 Newsfeed update to 1st connections (with link back to microsite) 4 2 5 Answer 2-3 short questions See highly personalised suggestions. Share with connections. Connect with reps. 6
  11. 11. Product Promoter … 11
  12. 12. Objectives Promote the Note II in an engaging way to professionals in 7 markets Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com Solution API-driven competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile EMEA & APAC How does it work? See next slide …
  13. 13. User journey … 13 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with product features, Vote button, and latest stories Allow brand to access LinkedIn profile info Newsfeed update to all 1st connections (with link back to microsite) Select a feature and tell us why you like that featureThank you page with running tally and latest stories 2 3 456
  14. 14. Advisor Finder … 14
  15. 15. Objective How does it work? See next slide … Tap LinkedIn connections to make advisor referrals Find an Advisor www.ameripriseadvisors.com Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor US
  16. 16. User journey … 16 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with clear benefit and Sign In button Allow brand to access LinkedIn profile info Connection request or message to advisor List of advisors connected to someone you know View advisor profile. Connect or communicate with advisor. 2 3 5 46
  17. 17. Social Content Hub … 17
  18. 18. Objectives How does it work? See next slide … Demonstrate thought leadership in the energy space Energy Realities www.energyrealities.org Solution • Reach the right audience with relevant content, enable users to engage with content, and amplify content across LinkedIn and other social channels • Content includes insights from LinkedIn.com (e.g. from Statoil’s Group and users’ profiles), The Economist, National Geographic, etc. UK
  19. 19. User Journey … 19 Click on Ad, InMail, Newsfeed Link, etc. 1 Allow brand to access LinkedIn profile info Newsfeed update to 1st connections (with link back to site) Comments appear underneath content and also on LinkedIn.com Landing page with relevant content headlines (can be personalised) 2 4 3 View content and also engage with it via likes, shares, comments 5 Group post (with link back to site) 6
  20. 20. Event Promoter … 20
  21. 21. Objective Attendee Journey See next slide … Help attendees to better engage with an event before, during, and after. Generate leads. Dell Innovation Live Event www.dellinnovation.com Solution Attract the right members, make it easy for them to register, and enable them to engage with and share the event FR
  22. 22. Attendee journey … 22 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with event list, speaker info, Sign In button, and opt-in to be shown on attendee list Allow brand to access LinkedIn profile info Registration form pre- populated with LinkedIn info Add to calendar, invite connections, share event, comment during event 3 2 5 4 6 Newsfeed update to all 1st connections (with link back to microsite)
  23. 23. Profile Analyser … 23
  24. 24. Objective Solution • Draw parallel between user’s passion (in this case, passion for career) and the Clio • Drive engagement via personalized video and profile infographic • Incentivise participation via time with celebrity Generate product awareness How Passionate Are You? www.passievoorwerken.nl How does it work? See next slide … NL
  25. 25. User journey … 25 Click on Ad, InMail, Newsfeed Link, etc. 1 Landing page with clear benefit and Login button Allow brand to access LinkedIn profile info Newsfeed update to all 1st connections (with link back to microsite) See personalised video weaving profile info into the Cleo experienceView personalised, shareable infographic with profile insights 2 4 5 6 3
  26. 26. And to conclude … 26
  27. 27. Measure performance … 27 • KPIs are tracked and reported via real-time online dashboard • KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.
  28. 28. Next steps …  For commercial usage, 2 options: 1. Get an exception for your creative agency 2. Engage one of our Certified Partners (CDP)  Both options come with: – Legal clearance – Higher call limits – Direct support from LinkedIn  For more info, please reach out to: – LinkedIn Marketing Solutions, or – Ravi Ayyala 28 1 2

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