YouTube Social Spotlight

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Giving Your Brand a Personal Touch on the World’s Second Largest Search Engine

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YouTube Social Spotlight

  1. 1. nick westergaard | branddrivendigital.com social spotlight youtubeGiving Your Brand a Personal Touch on the World’s Second Largest Search Engine
  2. 2. a lot more than Photo via Flickr user m01229
  3. 3. YouTube social spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  4. 4. By the Numbers 1
  5. 5. it’s a fact YouTube is the second largest search engine (after Google!)
  6. 6. 1 billion+Youtube users Source: Simply Measured
  7. 7. over 300hours of video are uploaded to 
 youtube every minute Source: Simply Measured
  8. 8. every daypeople watch hundreds of millions of youtube videos & generate billions of views Source: Simply Measured
  9. 9. 50%year over year for three straight years Source: Simply Measured youtube “watchtime” has increased
  10. 10. reaches more18–34 & 18–49 year-olds than 
 any cable news network in the U.S. Source: Simply Measured
  11. 11. It’s a huge music discovery service
  12. 12. especially 12–24
  13. 13. music discovery drives frequent use
  14. 14. How Brands Engage 2
  15. 15. 85%of interbrand 100 use Youtube Source: Simply Measured
  16. 16. -7%monthly posting by brands is down 7% 
 Year on year Source: Simply Measured
  17. 17. anatomy of a profile channel
  18. 18. epic contentmarketing tool less a “social network” — more of an
  19. 19. forget about fancy tools Photo via Flickr user allen
  20. 20. answering questions is key youtube tips: Source: Likeable Social Media
  21. 21. short & sweetis best — aim for 30–90 seconds youtube tips: Source: Likeable Social Media
  22. 22. timely contentresonates best — remember youtube 
 for product launches, news youtube tips: Source: Simply Measured
  23. 23. optimizeyour video. remember, Youtube is owned by google. Don’t forget the keywords. youtube tips: Source: Simply Measured
  24. 24. 10-15keywords in the tags section 
 of your video description Source: Simply Measured try inserting
  25. 25. use search infofor titling your videos — don’t just name it what you think is clever youtube tips:
  26. 26. transcribeyour videos. youtube and google love the extra, searchable metadata youtube tips: Source: Simply Measured
  27. 27. viral videosare a myth — stop it already youtube tips:
  28. 28. promoteyour video content for additional exposure youtube tips:
  29. 29. types of ads ‣ Display ads ‣ Overlay ads ‣ Skippable video ads ‣ Non-skippable video ads — short and long ‣ Sponsored cards
  30. 30. types of ads
  31. 31. corporate culture and product use best uses for youtube:
  32. 32. Things to Remember 3
  33. 33. ‣ Total video views ‣ Total channel subscriptions ‣ Total likes ‣ Number of comments ‣ Number of responses ‣ Popularity of your videos compared to others ‣ Engagement by day/time ‣ Fan demographics ‣ Referring links on site YouTube measurement
  34. 34. ‣ Red Bull ‣ PlayStation ‣ GoPro ‣ Vat19 ‣ Ubisoft ‣ Angry Birds ‣ Samsung Mobile ‣ LEGO ‣ Coca Cola ‣ TOBOTYOUNGTOYS Top 10 Brands on Youtube Source: Statista
  35. 35. don’t stop at youtube – also post on ‣ Vimeo ‣ Facebook ‣ Twitter, Vine, Instagram ‣ TubeMogul — syndicates video across sites
  36. 36. #UIMKTG @nickwestergaard
  37. 37. nick@WESTERGAARD.COM Slides at Slideshare.net/nickwestergaard @NickWestergaard on Twitter, Instagram, and more

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