The UX Disciplines

The User Experience Disciplines

Overview
User-Centered Design (UCD)
User Experience (UX)
Disciplines of UX
Core Tools & Skills

User-Centered Design

What is User-Centered Design?
User-Centered Design is a process that brings the user’s needs into consideration from the beginning of the project.
While projects inherently take into consideration a set of defined business objectives and technical requirements, they often fail to consider the user’s needs.
Business Objectives – e.g. What can be financially viable?
Technical Requirements – e.g. What is technically and organizationally feasible?
User Needs
Technical Requirements
Business Objectives
User Needs – e.g. What do users need for a good experience?
Adapted from “Human-Centered Design” by IDEO

User Experience

What is the User Experience?
User Experience (UX) is about how a person feels about using a system or device.
Useful
Desirable
Usable
It is:
Designed for
Subjective
Philosophical
Dynamic
It is not:
Designed
Objective
Procedural
Static
Valuable
Accessible
Findable
Credible
”The User Experience Honeycomb" by Peter Morville

Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.”
Useful
Desirable
Usable
Valuable
Accessible
Findable
Credible

Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.”
Useful
Desirable
Usable
Valuable
Accessible
Findable
Credible

Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.”
Useful
Desirable
Usable
Valuable
Accessible
Findable
Credible

Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.”
Useful
Desirable
Usable
Valuable
Accessible
Findable
Credible

Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.”
Useful
Desirable
Usable
Valuable
Accessible
Findable
Credible

Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.”
Useful
Desirable
Usable
Valuable
Accessible
Findable
Credible

Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.”
Useful
Desirable
Usable
Valuable
Accessible
Findable
Credible

Disciplines

The Six Core Disciplines of User Experience
Identifying and organizing information within a product or system in a purposeful & meaningful way.
Planning for the creation, delivery, and governance of useful, usable content.
Understanding the people who use a product or system through observations.
Information Architecture
Content Strategy
User Research
Designing the interactive behaviors of a product or system with a specific focus on their use.
Designing the visual qualities of a product or system in an aesthetically pleasing way.
Measuring the quality of a user’s experience when interacting with a product or system.
Interaction Design
Usability Evaluation
Visual
Design

Search
Taxonomy
Findability
Content Strategy
User Research
Information Analysis
Library Science
Interaction Design
Visual
Design
Information Design
Information Strategy
Wayfinding

Content Strategy
User Research
Interaction Design
Visual
Design

UX Design
Content Strategy
User Research
Interaction Design
Visual
Design

Career Progression
Director
Manager
Lead IA / Team Lead
Intern
Information Architect
(junior, mid-level, Senior)

Core tools & skills

Resume & references

Online presence & portfolio

Presentation skills

Interviewing

Not everyone’s boss is Michael Scott

…They are more like David Wallace.

Thank You

Questions

Follow-up questions
Consulting: BlinkInteractive.com
Personal: NickFinck.com
Email: nick@blinkinteractive.com
Twitter: @nickf

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The UX Disciplines

by Nick Finck on May 29, 2011

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The UX Disciplines — Presentation Transcript