A Portfolio of User Experience and Information Architecture work delivered to Global, Multinational companies for Digital Technology Products and Services. All rights reserved.

1. Member:
Professional Experience:
Training and Education:
2A system must be structured in a way that users
find it intuitively easy to use. In the Web context,
this structure is termed Information Architecture
which makes User Experience simply simple.
Information Architecture 3-fold deliverables:
● Strategic Information Architecture delivers
structural diagrams with technical annotations to
define information flow within a system comprising
client, middle-tier, back-end and integrated systems.
● Technical Information Architecture defines
information process flow and navigation – from User
Interface through business objects and data fields.
● Visual Information Architecture wireframes
define information positioning within a page to
support User Interface design and interactivity.
Information Architecture
documents delivered to
clients
• Mobile Applications
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 1
Sushmita Dutt
User Experience Architecture andDesignfor Web, Mobile and
Connected Technologies
P O R T F O L I O:
Visual Resume
Designing for Human Factors –HCI
in User Experience:
Driving User Experience Research, Analysis,
Architecture, Design and Content Strategy for
Enterprise Web. Mobile, Wearable Devices,
Consumer Electronic Products, and Unified
Digital Technology platforms.
Goal: Optimize User Engagement and System
Performance at multi-tier technology levels.
Keeping User Erience Simple
Complexity Curve
P R O F I L E
■ Membership/Affiliation:
• Microsoft Ignite : Digital Event
• Focus – Bus. Research & Media
• B2B Community ofProfessionals
• Google Brain Researchers
LinkedIn/User Experience Pro
• LinkedIn/Enterprise Architecture
• LinkedIn/Mobile User Experience
• LinkedIn/IBM Web sphere Group
■ Professional Services:
• User Experience Consultant: For
Global HCI – User Experience and
Information Architecture
• User Experience/Information
Architect: CareFirst Blue Cross
Blue Shield – Integrated Portal for
Health Insurance
• User Experience/Information
Architect: SAP America –
Enterprise Portal for SAP products,
solutions and services
• Software Engineer for Testing:
Microsoft Corp. – WebTV product
for electronics consumers market
• Project Manager (Technical)
NovaSoft Information Technology
Corp. – Web Applications and Digital
Media Products
■ Education/Workshop:
• M.S. InformationSystems
• M.A. Communications
• B.F.A. Graphics
• Workshop: Human Factors
International, PET (Persuasion,
Emotion, Trust in User Experience)
• Contact: 01-732-771-3318
Critical
Multi-Tier
User
Flow

2. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 2
Portfolio Content: UX from research to early ideation through design
Representing the voice
of global and local
users interfacing with
multiple connected
technologies… Some
published research works
Investigative UX Research to
find user needs, personas and
pain points for UX ideation
for digital adaptation
https://www.slideshare.net/sushmita_dut
t/user-definition-and-user-journey-poc-
ux-with-marketing-approach
Empirical UX Research
on Human Wellness for
UX ideation through
design and process flow -
Mobile App integrating AI
https://www.slideshare.net/sushmita_dut
t/digitally-integrated-wellness-
therapyprogram-238807337
Case Study: User
Experience for Products –
Smartphone User Interface
https://www.slideshare.net/sushmita_dutt/pr
oduct-user-experience-architecture
Highlighted UX – From
Research, Strategies, to User
Flow Architecture and Design
User Experience
Innovation and
Monetization – A
Conceptual Model
https://www.linkedin.com/feed/update/u
rn:li:activity:6740660084348637184/
A Structured Approach to
User Experience Model
with Business Strategies
https://www.linkedin.com/feed/update/u
rn:li:activity:6740649040905601024/

3. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 3
Applied UX Design Logic for a Mobile Application
Project: A Digital Approach to Wellness
A Healthcare Mobile Application integrated
with Artificial Intelligence to facilitate
mind/body correlated therapy.
Role: UX – Product initiation to Design
Researched Empirical discoveries in Human
Wellness. Presented the concept of a mobile
application to capture patient’s wellness
using interactive mobile games. Patient’s
input measured by built-in AI logic to chart
a mind-body integrated treatment therapy.
UX Focus:
Human factors in Product Usage
Presentation: 08/14/2012
Strategic Product User Experience
Strategizing User Experience for product
usage, this presentation includes Human
Factors in architecting user experience for
products. Discussions include User Motive
that drives User Context for interaction with a
product and how a product relates to user
needs. Read more…
http://www.slideshare.net/sushmita_dutt/product-user-
experience-architecture
(a)
Shaping a digital product on Human Factors
Other Human Factors included in this UX design for product:
● User motives drive context for product interaction
● User domain knowledge – what user needs to know to use the product
● Use case Scenarios / User tasks needed to use the product
● User goals and expectations from the product (Ideal data for product innovation)

4. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 4
Applied UX Research to derive at Product Process Flow
Shaping UX on Empirical Research and Process Flow

5. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 5
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 4
U S H M I T A D U T T. I 4
Applied UX Logic to derive at Artificial Intelligence Logic
Shaping a digital product UX integrated with AI

6. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 6
Connected UX : The New World User Ecosystem
●Physical World ● Digital World ● Collaborative World
Introducing User-driven
Meta Architecture within
User Ecosystem
User-driven Meta Architecture is
layers of multiple architectural
overlaps within a user-driven user
experience journey from start to end
travelling through multiple technology
layers, disparate systems, digital
devices and gadgets. The term “Meta
Architecture” relates to related
architectures within user ecosystem.
Read more…
https://www.linkedin.com/pulse/user-
driven- meta-architecture-sushmita-dutt
Architecting User Experience for User Ecosystem:
The New World Customer Journey: Extract from Article by Sushmita Dutt
"Cyberspace is not a place you go to but rather a layer tightly integrated into the world
around us" ‐ Institute for The Future
2020 through 2021, The New World User Experience is setting new trends and new rules for us who deliver
User Experience journey, User Flow and User-centric design. The goal is User Satisfaction. Our role now
demands knowledge of User Eco system- the physical world user lives in, the digital world user interacts
with, and the collaborative world that delivers User Experience as needed by user initiated tasks.
The New World mandated social distancing, work from home, meetings online, shopping online, entertainment online
and monetary transactions like banking online have challenged us, UX architects and designers, with understanding
varied Process Flows (from system to system, technical layers to layers) that user journeys through to accomplish
desired tasks.
In today’s customer‐ centric marketplace every business, all across the globe, is required to have presence in the
cyberspace to deliver seamless user experience. From a simple product or application interface to cyber ecosystem
connectivity, computation is everywhere and every user experience follows a narrative, a behavioral pattern which we,
technology designers, call use case scenarios. We document these scenarios to follow user footsteps and deliver user
friendly human computer interactions. The terms “user friendly” simply means “ease of use”. Here is an example,
the case is Mobile Applications for “Scan and Go”. The business need is to let user download a specific store
application, say, Walmart, use the application to scan products user wants to buy, the process flow lists all products
scanned, presents a bill on the fly, user pays online from the mobile phone and gets an “Exit” bar code generated on
the phone to get out of the store.
Here is the User Flow and Process Flow of “Scan and Go” application
to purchase online or in-store without any human interaction.
Chester Downloads the App.
Process Flow generates
Customer Profile and related
data for Walmart System
Collaborative User Flow and Process Flow connecting multiple systems

7. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 7
Content Strategy & Navigation Schema
Navigation Schema (2/3/...‘n’ Tier) and UX Architecture
Value added:
Empowering
Users with
Ease of Use
Love solving
Complex challenges

8. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 8
Content Analysis & User Flow Strategy
User Experience (Primary and Sub-sub-level by Content type)
Value added:
Content
findability and
quick display

9. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 9
Content Analysis & User Flow Strategy
User Experience (Primary and Sub-sub-level by Content type)
Value added:
Content
findability and
quick display

10. l I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 10
UX/IA Technical Diagrams: Web
Value added:
Task-driven User Experience: SAP Enterprise Portal Optimized
Processes for
Best User Flow
© Sushmita Dutt
SAP Enterprise Portal has diversely user-centric
Web traffic. Designed A Task-Based User
Experience model emphasizing User Experience
by identified Personas.

11. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 11
UX/IA Technical Diagrams: Web Portal
Value added:
Persona-based User Experience: SAP Enterprise Portal
Within SAP Enterprise portal, SME
(Small Medium Enterprise) Solutions is
a sub-site delivering unique User
Persona-driven information flow like –
Explore a Solution, Learn more about a
Solution, Get Expert Advice, and, Find
a Solution Partner.
Segmented
User Flow by
Personas
Key Points:
• User portal entry points define
two different user flows:
1. From SME Home page
2. From SAP Solution
page
• User is required to register to
accomplish specific task
Key Points:
• SME Registered
Users are identified
by personas having
specific, identified
needs
• SME Non-
registered users are
categorized under
non-personas
having access to
general user flow

12. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T I 12
UX/IA Technical : Web SOA Arch.
Case brief:
Service Oriented Architecture: SAP E-Commerce
Value added:
Ease of
Findability in
E-Commerce
Within SAP Enterprise portal, SAP
Marketplace is an integrated “hub”
promoting sale of SAP Products and
Services collaborating SAP partners
and re-sellers. The project initiated
as SAP Marketplace named ‘SAP
Mall’ and later developed into ‘SAP
Shop’.

13. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 13
UX/IA Technical : Web Application
Value added:
Web Application Integration: SAP Business by Design
Case Brief:
SAP Business by Design is a sub-site within SAP Enterprise Global Portal
having an integrated Online Solution Price Configuration Tool for SAP
Business customers to interact with, select SAP services that suit customer
needs and request an estimated price. The online tool displays an
estimated price on the fly.
Empowered
User with Online
Price Estimator
Customer interacts with
the Price Configuration
Tool, selects and submits
preferred SAP solution
services. The tool
displays estimated price
on the fly

14. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 14
UX Technical : Education Online
Value added:
Data Filtration by Persona: SAP Certification
Case brief:
Data filtration from a collection of large and complex data sets was the User
Experience challenge in handling SAP Education and Certification project. With
UX Information
Architecture
boosted KPI
analysis and visualization of correlated data, designed a personalized data filtration
process for quick delivery of user requested certification information and related
education curriculum.
SAP Certification
Finder wireframe
showing page
structure with
technical
annotations on
Persona-driven
data filtering
processes –
“Filtering Logic”.
Live page with two
data filtering
interfaces: Free
text search and
personalized
filters.
Search results are
displayed on the
same page with
hyper-links to next
level of user
experience and
related
information.

15. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 15
UX/IA Technical : Integrated Web
Data Visualization: CareFirst BlueCross BlueShield Value added:
Identified Gaps
Case Brief:
CareFirst BlueCross BlueShield has three integrated, data-centric portals
where three groups of users interact with sharable data. UX challenge was to
identify information gap and deliver total user experience for all three user
groups, map user flow vs. data fields for improved user experience and
system’s response.
between UX
and Data Flow
Member gets
“Alert” note
Member
seeks
information
Use cases
mapped to
data flow

16. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 16
UX Technical : Cloud Interface
Content for Cloud Environment: eBiz CMS Dashboard
Case brief:
eBiz Content Management Dashboard is designed to support product life-cycle
promotion materials for eBiz clients. Over quarterly product lifecycle promotions,
pharmaceutical companies generate assets produced by eBiz. A sharable Web-
based Dashboard environment interfacing with private Cloud was designed with ease
of user experience in storing, sharing and distributing pharmaceutical product
promotion assets with time stamps.
Value added:
Ease of use
between Cloud
and Dashboard

17. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 17
UX Technical : Hybrid Mobile
Prototypes, Mental Model, User Flow, Wireframes, UX Matrix Emphasizing on
UX for Seamless
User Engagement
View Mobile Prototypes
at: http://novel-
ebiz.com/mobile_ui.html
User's Mobile
Mental Model
represents User's
thoughts based
on prior
experience and
Ecosystem which
drive user’s
expectations
while interacting
with a mobile
interface.
Driven by Use-
cases, Mobile
User Flow
represents User
Interactions.
Wireframes and
Mock-ups display
screen interface.
Functional Mobile
User Experience
with API Matrix
charts User Tests
by Personas,
Tasks, API
Processes and
Complexity in
User Interactions.

18. mIe
CnO
t N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 18
UX Technical Diagrams: Mobile Interactives
Mobile Storyboard, User Engagement & Functional Prototypes
Case brief: The tablet application describes and displays a construction
company's projects highlighting location-based constructions delivered to its
clients. Unique user experiences include: Custom Menu, Manual Image Scroll,
Pinch, Zoom and Low memory animation. Link: http://novel-ebiz.com/mobile_ui.html
Emphasizing on
UX for
Seamless User
Engagement
…
Prototype available online

19. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 19
From ideation through design: Mobile
Delivering Ease
Mobile application Concept development from scratch…
Need Analysis: Pharmaceutical company sales reps are required to make
product presentations during doctor visits. The sales reps then write an online
report on interactions with doctors and how the product has been evaluated. It is
hard to validate these reports especially feedback from doctors which have not
been captured in real time.
of Use over
Dashboard for
Cloud Interface
Mobile Concept: An application has been conceptualized to capture geo-location of the sales repsvisit
to doctor with location details. The sales rep uses the application to present an interactive product
presentation to the doctor. Feedback from the doctor is captured via the application’s interactive
Evaluation screen. The entire data gets transpired to the pharmaceutical company’s database. An
extension of this application is Web-based where over a dashboard environment, marketing
supervisors of the pharmaceutical company evaluate and grade the sales reps performance and
generate marketing reports on the product evaluation.
Conceptual Mobile Interactions and User Experience (Top View):
Module
One:
Location
Sensor
Sign In Report on
Physician’s
location,
history and
products
used
Reports Integrated with
Pharmaceutical Company’s Reporting
System.
Reports distributed to management for
performance evaluation..
Module
Two:
Location
Report
Module
Three:
Distributed
Reports
Full user flow and process
flow available on request,
Welcome
Jonathan Smith

20. Usability Testing: Discovering and Re‐discovering Users
I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 20
User Analysis and Usability Evaluation: Sample Scripts
User Evaluation: Questionnaire
Case:
eBiz Cloud-based storage system via Web-based, Multi-user Dashboard environment for storage, review,
archiving and distribution of Pharmaceutical Product Life Cycle promotional assets, related content and
remarks.
Purpose:
Complementing product life cycles, Pharmaceutical companies generate multiple product promotion materials
utilizing print, multi-media, web and mobile platforms to support product sales and marketing efforts. The
proposed content storage via Cloud environment is expected to provide an easy storage, access, review and
distribution of assets among users of a “privately owned cloud zone” within distributed Cloud Storage
Environment.
Target user group:
Pharmaceutical Companies Marketing and Sales Teams.
Questionnaire:
1. What content storage device do you use?
(Please circle one or all that apply)
a. My Desktop
b. My External Device(s)
c. My Company’s Data Archive Space
d. Other (Please specify)
2. Do you use online data storage platforms?
(Please circle one or all that apply)
a. Online (Mainstream Sources: YouTube,Facebook..etc)
b. Online (Non-Mainstream Sources: Weblogs, Free FileStorage..etc.)
c. Never
d. Other (Please specify)

21. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 21
3. Have you ever used a web-based dashboard environment?
a. Yes
b. Never
c. Not sure
d. Somewhat (Please specify)
4. How valuable it is to you an online dashboard and content storage program for sharing, distributing
and storing product life cycle promotional content?
a. Very valuable
b. Valuable
c. Somewhat valuable
d. Not sure
5. If you use an online content storage program, how would you describe your activities?
(Please circle all that apply)
a. Store and archive content
b. Search current and dated content
c. Browse specific and related content
d. Other (Please specify)
6. How important is it to have access to historical promotional assets from an archive?
a. Very Important
b. Important
c. Somewhat Important
d. Not Important
7. How much time do you actively devote to reviewing/discussing product promotional assetseach
week? (Please circle one that apply)
a. < 3 Hours
b. 3-7 Hours
c. 7-10 Hours
d. > 10 Hours
8. How often do you attend a product promotion meeting? (Please circle one that applies)
a. Once a week
b. Once in two weeks
c. Once a month
d. Other (Please specify)

22. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 22
User Centered Design (UCD)
User experience strategic design roofs the
basic pillars that hold an interactive
technology platform together–
• Information Architecture
• Interactivity Design
• Interface Design
• Data Flow and BusinessLogic
How do we translate User Experience Strategies into UDC - User Centered
Designs? While each company follows its own user experience strategies
primarily driven by corporate branding policies, here is a structured methodology
approach to user experience design - a generic model:
Strategic User Experience – UCDDesign Methodology
View User-centered Methodology applied to
High-fidelity mock-ups

23. I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 23
User Experience Visual Design: Web and Mobile
UCD
UCD
UCD

24. . I C O N F I D E N T I A L D O C U M E N T I A L L R I G H T S R E S E R V E D I S U S H M I T A D U T T. I 24
User Experience: Integrated Social Media
END OF PORTFOLIO. Copyright: Sushmita Dutt