This session will be a open format discussion among IAs.
We, as information architects, stand at the crossroads of our profession as a whole. Down one road we see the looming fate of a fragmented industry struggling to stay alive among the politics and self importance need of the very individuals who give themselves the same title. At the end of this road is the fate of a entire profession defeating itself through the lack of clarity in its own message, a lack of value in its own offering, and through simply a lack of commitment by those within. Down the other road we see a unified community we active individuals helping others and a mutual respect for their fellow practitioners. We see a clear vision, a clear goal, and true value with a solid message. What path should we choose.