The Commoditization &
Fragmentation of the IA
Community
Nick Finck
April 9, 2010




                          IA Summit -...
WITH
                     ROBO
The Commoditization &          TS
Fragmentation of the IA
Community
Nick Finck
April 9, 201...
Let’s do
a quick
survey
First, some
Ground Rules
It is not all
   about you




illustration by Joe Altreio
No need to place
 blame or be
 defensive



illustration by Joe Altreio
Let’s not get into
   a debate about
   defining the
   damn thing


illustration by Joe Altreio
We’re not
  going to solve
  everyone’s
  problem


illustration by Joe Altreio
Now for the
Questions
Do you feel loved
  as an IA?




illustration by Joe Altreio
What are your
  challenges
  as an IA?



illustration by Joe Altreio
What is the
  future of IA?




illustration by Joe Altreio
How are we
  doing so far?




illustration by Joe Altreio
Thank you!
Robot illustrations
by Joe Altreio!




JoeAlterio.com
nick@blueflavor.com




illustration by Joe Altreio
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The commoditization and fragmentation of the ia community

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This session will be a open format discussion among IAs.

We, as information architects, stand at the crossroads of our profession as a whole. Down one road we see the looming fate of a fragmented industry struggling to stay alive among the politics and self importance need of the very individuals who give themselves the same title. At the end of this road is the fate of a entire profession defeating itself through the lack of clarity in its own message, a lack of value in its own offering, and through simply a lack of commitment by those within. Down the other road we see a unified community we active individuals helping others and a mutual respect for their fellow practitioners. We see a clear vision, a clear goal, and true value with a solid message. What path should we choose.

Published in: Education

The commoditization and fragmentation of the ia community

  1. 1. The Commoditization & Fragmentation of the IA Community Nick Finck April 9, 2010 IA Summit - Phoenix
  2. 2. WITH ROBO The Commoditization & TS Fragmentation of the IA Community Nick Finck April 9, 2010 IA Summit - Phoenix
  3. 3. Let’s do a quick survey
  4. 4. First, some Ground Rules
  5. 5. It is not all about you illustration by Joe Altreio
  6. 6. No need to place blame or be defensive illustration by Joe Altreio
  7. 7. Let’s not get into a debate about defining the damn thing illustration by Joe Altreio
  8. 8. We’re not going to solve everyone’s problem illustration by Joe Altreio
  9. 9. Now for the Questions
  10. 10. Do you feel loved as an IA? illustration by Joe Altreio
  11. 11. What are your challenges as an IA? illustration by Joe Altreio
  12. 12. What is the future of IA? illustration by Joe Altreio
  13. 13. How are we doing so far? illustration by Joe Altreio
  14. 14. Thank you!
  15. 15. Robot illustrations by Joe Altreio! JoeAlterio.com
  16. 16. nick@blueflavor.com illustration by Joe Altreio

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