UX Best Practices


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Some quick tips and ideas for a talk with DirectTV.

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UX Best Practices

  1. 1. UX BEST PRACTICESProblem Solving, People & Process
  2. 2. TheresaI’m a consultant who focuses onUX strategy and design
  3. 3. User Experience is HOT
  4. 4. And Every Company Wants a Great UXBut many are unsure on how to get there:
  5. 5. Common Misconceptions#1The X stands for SeXy
  6. 6. Visual Design is not UXI have turned down countless clients who think that a UXredesign means a visual facelift.But when we speak with their users, the color palette (font,icons, logo, etc..) is far from their most pressing problem.Form should follow function. Nail the UX design, thenenhance the experience with great visuals.
  7. 7. Common Misconceptions#2UI and UX are the same
  8. 8. UI is not UXThe next most common request we get is to “just fix thenavigation”. Or, can we provide some page layout patterns andthe development team will just “apply those”?UX precedes UI design to determine the flow and ultimatelywhich pages and interactions will exist.UI design can’t start until the UX foundation has beenlaid. If the foundation is cracked, you have to tackle thatfirst.
  9. 9. Common Misconceptions#3We know our users
  10. 10. Knowing Users vs Speaking to Users“We think weve got a really nice start, but are looking foradditional UX expertise to really advance how users will engagewith ______. Basically we believe we need some UX designbreakthroughs. “Q: Have you shown this to any prospective users?A: NoQ: I’d like to speak with some people in your targetmarket. Understanding how they might use this app couldfuel some breakthrough ideas...A: No
  11. 11. Knowing Users vs Speaking to UsersYou probably do know your users, so work that relationshipduring the UX (re)design process. Here’s 3 good times to talk:ResearchConcept ValidationUser Testing
  12. 12. Best Practices
  13. 13. Problem SolvingNeed to start off tackling the problem at the right level: UX not UI.Marc Hedlund, the founder of Wesabe wrote that “while I was focused on trying to makethe usability of editing data as easy and functional as it could be; Mint was focused onmaking it so you never had to do that at all. Their approach completely kicked ourapproach’s ass.”
  14. 14. PeopleBuild the right collaborative teams: product owner, support, sales, marketing,tech and design. Look for the right skills, experience and personality.Complexifiers vs Simplifiershttp://scottberkun.com/2006/there-are-two-kinds-of-people-complexifiers-and-simplifers/Complexifiers are averse to reduction. These arethe people who write 25 page specifications when apicture will do and send long e-mails to the entireteam when one phone call would suffice.Simplifiers thrive on concision. They neverlet their ego get in the way of the shortpath. When you give them seeminglycomplicated tasks they simplify,consolidate and re-interpret on instinct,naturally seeking the simplest way toachieve what needs to be done.
  15. 15. ProcessEstablish a quick, iterative, collaborative UX process in your company.Discovery ---- > Strategy -----> Design (prototype, test, revise...)---> Launchhttp://www.uxapprentice.com
  16. 16. Started August 2012
  17. 17. Silvercar: Contextual Research
  18. 18. Silvercar: Strategy
  19. 19. Silvercar: Wireframes
  20. 20. Silvercar: Prototype & Test
  21. 21. Silvercar: Visual Design Concepts
  22. 22. iOS
  23. 23. Android
  24. 24. Kiosk
  25. 25. Web
  26. 26. Launched January 2013
  27. 27. Discussion?
  28. 28. Follow me on Twitter @theresaneilFind me at www.theresaneil.comLook for “Mobile Design Pattern Gallery” 2ndEdition in Q4