Some quick tips and ideas for a talk with DirectTV.

1. UX BEST PRACTICES
Problem Solving, People & Process

2. Theresa
I’m a consultant who focuses on
UX strategy and design

3. User Experience is HOT

4. And Every Company Wants a Great UX
But many are unsure on how to get there:

5. Common Misconceptions
#1
The X stands for SeXy

6. Visual Design is not UX
I have turned down countless clients who think that a UX
redesign means a visual facelift.
But when we speak with their users, the color palette (font,
icons, logo, etc..) is far from their most pressing problem.
Form should follow function. Nail the UX design, then
enhance the experience with great visuals.

7. Common Misconceptions
#2
UI and UX are the same

8. UI is not UX
The next most common request we get is to “just fix the
navigation”. Or, can we provide some page layout patterns and
the development team will just “apply those”?
UX precedes UI design to determine the flow and ultimately
which pages and interactions will exist.
UI design can’t start until the UX foundation has been
laid. If the foundation is cracked, you have to tackle that
first.

9. Common Misconceptions
#3
We know our users

10. Knowing Users vs Speaking to Users
“We think we've got a really nice start, but are looking for
additional UX expertise to really advance how users will engage
with ______. Basically we believe we need some UX design
breakthroughs. “
Q: Have you shown this to any prospective users?
A: No
Q: I’d like to speak with some people in your target
market. Understanding how they might use this app could
fuel some breakthrough ideas...
A: No

11. Knowing Users vs Speaking to Users
You probably do know your users, so work that relationship
during the UX (re)design process. Here’s 3 good times to talk:
Research
Concept Validation
User Testing

12. Best Practices

13. Problem Solving
Need to start off tackling the problem at the right level: UX not UI.
Marc Hedlund, the founder of Wesabe wrote that “while I was focused on trying to make
the usability of editing data as easy and functional as it could be; Mint was focused on
making it so you never had to do that at all. Their approach completely kicked our
approach’s ass.”

14. People
Build the right collaborative teams: product owner, support, sales, marketing,
tech and design. Look for the right skills, experience and personality.
Complexifiers vs Simplifiers
http://scottberkun.com/2006/there-are-two-
kinds-of-people-complexifiers-and-simplifers/
Complexifiers are averse to reduction. These are
the people who write 25 page specifications when a
picture will do and send long e-mails to the entire
team when one phone call would suffice.
Simplifiers thrive on concision. They never
let their ego get in the way of the short
path. When you give them seemingly
complicated tasks they simplify,
consolidate and re-interpret on instinct,
naturally seeking the simplest way to
achieve what needs to be done.

15. Process
Establish a quick, iterative, collaborative UX process in your company.
Discovery ---- > Strategy -----> Design (prototype, test, revise...)---> Launch
http://www.uxapprentice.com

16. Started August 2012

17. Silvercar: Contextual Research

18. Silvercar: Strategy

19. Silvercar: Wireframes

20. Silvercar: Prototype & Test

21. Silvercar: Visual Design Concepts

22. iOS

23. Android

24. Kiosk

25. Web

26. Launched January 2013

27. Discussion
?

28. Follow me on Twitter @theresaneil
Find me at www.theresaneil.com
Look for “Mobile Design Pattern Gallery” 2nd
Edition in Q4