Long-term mobile strategy for staying ahead of the curve
Mobile is quickly becoming the go-to platform, as users lean on the convenience of mobile devices before cracking open a laptop. This is causing a cataclysmic change in how we think about user behavior. Context goes hand-in-hand with creating good mobile user experiences. Gestures and more complex interactions are beginning to take shape. Cross-platform, cross-media, cross-channel are quickly becoming critical in the success or failure of products and services online.
Now's the time to ask the tough questions: What are the best techniques and methodologies for doing mobile interaction design? How does context play a role in the mobile user experience? What are the up-and-coming mobile techniques? What is your long-term mobile strategy for staying ahead of the curve?
In this presentation, we'll explore mobile interaction design (IXD) at great depth, looking at where technology and innovation are taking the mobile industry, and what milestones we'll pass along the way, and we'll walk through some example mobile projects end-to-end.
What will I get out of this session? - Knowledge of techniques and methodologies for mobile IXD - Knowledge of how context impacts the mobile user experience - An understanding of how new technologies are changing mobile - A sense of where mobile is headed
Who should attend? - User experience professionals - Interaction designers - Product managers - Marketing managers - Others who want to learn about mobile IXD