Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What is User Experience? February 21, 2007 William Tschumy User Experience Evangelist, Western Region Microsoft
“ Questions about whether design is necessary or affordable are quite beside the point:  design is inevitable .  The alter...
Put a different way…
“ You cannot   not  have a [user] experience” --  Clued In , Lou Carbone CEO, Experience Engineering
Wait a minute:  I’m doing internal LOB applications… Why do I care?
The short answer is: Money
User Experience (UX) seeks to understand the implicit and explicit needs of a system’s constituencies
Understanding and  satisfying  your constituencies’ needs means they:  Are Happier Are More Productive Require Less Traini...
How do I get started?
All techniques start with data collection and end with specific recommendations Information gathering Analysis Recommendat...
How do find my constituencies’ needs? <ul><li>User Research </li></ul><ul><li>Personas & Scenario Prototyping </li></ul><u...
User Research: Immersive research  Intercept interviews on the street…to get quick reactions to questions Camera studies a...
User Research: Ethnography <ul><li>Ethnography is the study of customers in the natural context of their everyday lives.  ...
User Research: Surveys & Focus Groups <ul><li>In order to validate the hypotheses we form based on ethnographic research a...
Scenario Prototyping The scenarios show how these characters may go about doing a task typical of their role and the chall...
Personas & Scenario Prototyping (cont’d) Scenario outlines the major features of the business or application Profiles are ...
Collaborative Design  Respondents can work as teams, discussing individual views of the information hierarchy aloud. Card ...
Collaborative Design (Cont’d) Users make word-to-image associations when describing their collage to the group/facilitator...
Collaborative Design (Cont’d) Collaborative sessions with constituents co-design possible screens. Constituents provide im...
Usability Testing HTML-based prototype  (without final visual design) test the  navigation and site functionality.  Testin...
What do I need to think about when doing experience design? <ul><li>Prototyping </li></ul><ul><li>Interaction Design </li>...
Experience prototypes model, simulate, or otherwise dynamically represent aspects of the experiences. These prototypes are...
Experience Prototypes ‘ living’ identity Product design advertising packaging online
Describes key interactions and processes, both from a constituent perspective and system perspective. Interaction Design f...
Interaction Design: Flows “ Managing your home” experience –constituent perspective “ Edit Photo Title” experience —consti...
Information Architecture Conceptual Model Site Map
ID, IA: One experience, Many channels
<ul><li>Three Key questions: </li></ul><ul><li>What needs to be communicated to the user? </li></ul><ul><li>How should it ...
A Content Matrix is an exhaustive listing of all the content in a given product, service or business.  It relates the cont...
How should our product, service or business look visually? Visual Design
Please rank these mood boards. 1 =most favorite,  12 =least favorite Mood Boards: A basic vocabulary
Thank You! William Tschumy [email_address] 415.420.3746 User Experience Evangelist, Western Region Microsoft
Upcoming SlideShare
Loading in …5
×

What is UX and Why should I care in Line of Business Applications?

16,610 views

Published on

A brief overview of UX techniques and tools with an overview of how it's relevant to Line of Business applications.

Published in: Business, Technology
  • There is a useful site for you that will help you to write a perfect and valuable essay and so on. Check out, please ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❶❶❶ http://bit.ly/369VOVb ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ❶❶❶ http://bit.ly/369VOVb ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

What is UX and Why should I care in Line of Business Applications?

  1. 1. What is User Experience? February 21, 2007 William Tschumy User Experience Evangelist, Western Region Microsoft
  2. 2. “ Questions about whether design is necessary or affordable are quite beside the point: design is inevitable . The alternative to good design is bad design , not no design at all. Everyone makes design decisions all the time without realizing it …and good design is simply the result of making these decisions consciously …” -- Douglas Martin (book designer)
  3. 3. Put a different way…
  4. 4. “ You cannot not have a [user] experience” -- Clued In , Lou Carbone CEO, Experience Engineering
  5. 5. Wait a minute: I’m doing internal LOB applications… Why do I care?
  6. 6. The short answer is: Money
  7. 7. User Experience (UX) seeks to understand the implicit and explicit needs of a system’s constituencies
  8. 8. Understanding and satisfying your constituencies’ needs means they: Are Happier Are More Productive Require Less Training Make Fewer Mistakes
  9. 9. How do I get started?
  10. 10. All techniques start with data collection and end with specific recommendations Information gathering Analysis Recommendations > > Common goals, different methods
  11. 11. How do find my constituencies’ needs? <ul><li>User Research </li></ul><ul><li>Personas & Scenario Prototyping </li></ul><ul><li>Collaborative Design </li></ul>
  12. 12. User Research: Immersive research Intercept interviews on the street…to get quick reactions to questions Camera studies allow people to interpret their environment and activities when we can’t be there What People Say and Make Semi-structured interviews in customers’ workplaces to gather information on their daily activities and needs
  13. 13. User Research: Ethnography <ul><li>Ethnography is the study of customers in the natural context of their everyday lives. </li></ul><ul><li>We may meet participants at their workplace, on the street, or in their home, combining interviews with observation of what they normally do. </li></ul><ul><li>This research captures what people actually do , not what they say they do, or what they think they do. </li></ul><ul><li>Understanding of their social environment reveals unmet user needs, motivations, beliefs, frustrations, and decision-making processes. </li></ul><ul><li>It segments customers in those terms, evaluates customer readiness for adoption, and offers strategies for compelling customers to use the eBusiness and helps to foster long-term loyalty. </li></ul>
  14. 14. User Research: Surveys & Focus Groups <ul><li>In order to validate the hypotheses we form based on ethnographic research and/or benchmark and comparative usability tests, we may conduct online or phone surveys, or focus groups </li></ul><ul><li>Both surveys and focus groups provide self-reported qualitative and/or quantitative data that informs market/user segmentation as well as the business strategy </li></ul>online focus phone surveys surveys groups
  15. 15. Scenario Prototyping The scenarios show how these characters may go about doing a task typical of their role and the challenges they face within the current environment Fictitious narratives or scenarios are developed to illustrate key themes of user needs uncovered in the research. They each have different key goals and motivators. Scenario Prototypes gather requirements through narratives
  16. 16. Personas & Scenario Prototyping (cont’d) Scenario outlines the major features of the business or application Profiles are based off of user research, and are consistent with both the value map and the business model
  17. 17. Collaborative Design Respondents can work as teams, discussing individual views of the information hierarchy aloud. Card sorting is useful in early stages of development to prioritize and cluster potential content offerings, find new content areas of value, and identify new areas of functionality. This technique helps identify a user-centric view of the information architecture and nomenclature.
  18. 18. Collaborative Design (Cont’d) Users make word-to-image associations when describing their collage to the group/facilitator, and articulate what a product/brand/interface SHOULD be as well as what it SHOULD NOT be. Users can voice tacit perceptions that would otherwise not emerge in a focus group setting through non-verbal exercises. Collaging helps to elicit metaphorical associations or attitudes users have with specific topic areas.
  19. 19. Collaborative Design (Cont’d) Collaborative sessions with constituents co-design possible screens. Constituents provide immediate input and feedback - developing and revising paper-based prototypes on the fly. Rough sketches - or paper-base prototypes - shared with customers early in the design process to get their feedback on various homepage concepts. The team was able to “test” the concepts while exploring their needs and expectations in greater depth.
  20. 20. Usability Testing HTML-based prototype (without final visual design) test the navigation and site functionality. Testing highlighted opportunities to streamline the site structure and overall user experience. Usability testing identifies quick fixes that could be made before launch and those that would be addressed in subsequent launches.
  21. 21. What do I need to think about when doing experience design? <ul><li>Prototyping </li></ul><ul><li>Interaction Design </li></ul><ul><li>Information Architecture </li></ul><ul><li>Content Strategy </li></ul><ul><li>Visual Design </li></ul>
  22. 22. Experience prototypes model, simulate, or otherwise dynamically represent aspects of the experiences. These prototypes are the tangible outcomes of the design activities that embody—in whole or in part—significant attributes of the relationships between experiences. These prototypes are different from Scenario Prototypes - Scenario Prototype focus on requirement gathering through narrative. Experience Prototypes focus on iterative solution development. Experience Prototypes
  23. 23. Experience Prototypes ‘ living’ identity Product design advertising packaging online
  24. 24. Describes key interactions and processes, both from a constituent perspective and system perspective. Interaction Design focuses on accomplishing a given task on a page, or on a small set of pages Information Architecture (IA) focuses on how concepts evolve over time as each constituent moves through the product or service Interaction Design & IA
  25. 25. Interaction Design: Flows “ Managing your home” experience –constituent perspective “ Edit Photo Title” experience —constituent perspective share/categorize manage home identify need find solution follow-up estimate/ order provider visit
  26. 26. Information Architecture Conceptual Model Site Map
  27. 27. ID, IA: One experience, Many channels
  28. 28. <ul><li>Three Key questions: </li></ul><ul><li>What needs to be communicated to the user? </li></ul><ul><li>How should it be communicated to the user? </li></ul><ul><li>What organizational language does the user speak? </li></ul>Content Strategy
  29. 29. A Content Matrix is an exhaustive listing of all the content in a given product, service or business. It relates the content between the user requirement and the position within the product, service or business. Content Strategy (Cont’d)
  30. 30. How should our product, service or business look visually? Visual Design
  31. 31. Please rank these mood boards. 1 =most favorite, 12 =least favorite Mood Boards: A basic vocabulary
  32. 32. Thank You! William Tschumy [email_address] 415.420.3746 User Experience Evangelist, Western Region Microsoft

×