The UX Disciplines

The User Experience Disciplines,[object Object]

Overview,[object Object],User-Centered Design (UCD),[object Object],User Experience (UX),[object Object],Disciplines of UX,[object Object],Core Tools & Skills,[object Object]

User-Centered Design,[object Object]

What is User-Centered Design? ,[object Object],User-Centered Design is a process that brings the user’s needs into consideration from the beginning of the project.,[object Object],While projects inherently take into consideration a set of defined business objectives and technical requirements, they often fail to consider the user’s needs.,[object Object],[object Object]

Technical Requirements – e.g. What is technically and organizationally feasible?User Needs,[object Object],Technical Requirements,[object Object],Business Objectives,[object Object],User Needs – e.g. What do users need for a good experience?,[object Object],Adapted from “Human-Centered Design” by IDEO,[object Object]

User Experience,[object Object]

What is the User Experience?,[object Object],User Experience (UX) is about how a person feels about using a system or device.,[object Object],Useful,[object Object],Desirable,[object Object],Usable,[object Object],It is:,[object Object],[object Object]

DynamicIt is not:,[object Object],[object Object]

StaticValuable,[object Object],Accessible,[object Object],Findable,[object Object],Credible,[object Object],”The User Experience Honeycomb" by Peter Morville,[object Object]

What is the User Experience?,[object Object],Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.”,[object Object],Useful,[object Object],Desirable,[object Object],Usable,[object Object],Valuable,[object Object],Accessible,[object Object],Findable,[object Object],Credible,[object Object],”The User Experience Honeycomb" by Peter Morville,[object Object]

What is the User Experience?,[object Object],Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.”,[object Object],Useful,[object Object],Desirable,[object Object],Usable,[object Object],Valuable,[object Object],Accessible,[object Object],Findable,[object Object],Credible,[object Object],”The User Experience Honeycomb" by Peter Morville,[object Object]

What is the User Experience?,[object Object],Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.”,[object Object],Useful,[object Object],Desirable,[object Object],Usable,[object Object],Valuable,[object Object],Accessible,[object Object],Findable,[object Object],Credible,[object Object],”The User Experience Honeycomb" by Peter Morville,[object Object]

What is the User Experience?,[object Object],Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.”,[object Object],Useful,[object Object],Desirable,[object Object],Usable,[object Object],Valuable,[object Object],Accessible,[object Object],Findable,[object Object],Credible,[object Object],”The User Experience Honeycomb" by Peter Morville,[object Object]

What is the User Experience?,[object Object],Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.”,[object Object],Useful,[object Object],Desirable,[object Object],Usable,[object Object],Valuable,[object Object],Accessible,[object Object],Findable,[object Object],Credible,[object Object],”The User Experience Honeycomb" by Peter Morville,[object Object]

What is the User Experience?,[object Object],Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.”,[object Object],Useful,[object Object],Desirable,[object Object],Usable,[object Object],Valuable,[object Object],Accessible,[object Object],Findable,[object Object],Credible,[object Object],”The User Experience Honeycomb" by Peter Morville,[object Object]

What is the User Experience?,[object Object],Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.”,[object Object],Useful,[object Object],Desirable,[object Object],Usable,[object Object],Valuable,[object Object],Accessible,[object Object],Findable,[object Object],Credible,[object Object],”The User Experience Honeycomb" by Peter Morville,[object Object]

The Six Core Disciplines of User Experience,[object Object],Identifying and organizing information within a product or system in a purposeful & meaningful way.,[object Object],Planning for the creation, delivery, and governance of useful, usable content.,[object Object],Understanding the people who use a product or system through observations.,[object Object],Information Architecture,[object Object],Content Strategy,[object Object],User Research,[object Object],Designing the interactive behaviors of a product or system with a specific focus on their use.,[object Object],Designing the visual qualities of a product or system in an aesthetically pleasing way.,[object Object],Measuring the quality of a user’s experience when interacting with a product or system.,[object Object],Interaction Design,[object Object],Usability Evaluation,[object Object],Visual ,[object Object],Design,[object Object]

Identifying and organizing information within a product or system in a purposeful & meaningful way.,[object Object],The Six Core Disciplines of User Experience,[object Object],Planning for the creation, delivery, and governance of useful, usable content.,[object Object],Understanding the people who use a product or system through observations.,[object Object],Search,[object Object],Taxonomy,[object Object],Findability,[object Object],Information Architecture,[object Object],Information Architecture,[object Object],Content Strategy,[object Object],User Research,[object Object],Information Analysis,[object Object],Library Science,[object Object],Information Architecture,[object Object],Designing the interactive behaviors of a product or system with a specific focus on their use.,[object Object],Designing the visual qualities of a product or system in an aesthetically pleasing way.,[object Object],Measuring the quality of a user’s experience when interacting with a product or system.,[object Object],Interaction Design,[object Object],Usability Evaluation,[object Object],Visual ,[object Object],Design,[object Object],Information Design,[object Object],Information Strategy,[object Object],Wayfinding,[object Object]

Identifying and organizing information within a product or system in a purposeful & meaningful way.,[object Object],Information Architecture,[object Object],The Six Core Disciplines of User Experience,[object Object],Planning for the creation, delivery, and governance of useful, usable content.,[object Object],Understanding the people who use a product or system through observations.,[object Object],UX Design,[object Object],Content Strategy,[object Object],User Research,[object Object],Designing the interactive behaviors of a product or system with a specific focus on their use.,[object Object],Designing the visual qualities of a product or system in an aesthetically pleasing way.,[object Object],Measuring the quality of a user’s experience when interacting with a product or system.,[object Object],Interaction Design,[object Object],Usability Evaluation,[object Object],Visual ,[object Object],Design,[object Object]

Career Progression,[object Object],Director,[object Object],Manager,[object Object],Lead IA / Team Lead,[object Object],Intern,[object Object],Information Architect,[object Object],(junior, mid-level, Senior),[object Object]

Core tools & skills,[object Object]

Resume & references,[object Object]

Online presence & portfolio,[object Object]

The UX Disciplines

The UX Disciplines

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The UX Disciplines