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What are UX and UI design
user experience design

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  1. 1. njana.design USER EXPERIENCE DESIGN (UXD) 8/1/2019 1
  2. 2. njana.design8/1/2019 2
  3. 3. njana.design8/1/2019 3
  4. 4. njana.design8/1/2019 4
  5. 5. njana.design8/1/2019 5
  6. 6. njana.design8/1/2019 6
  7. 7. njana.design8/1/2019 7
  8. 8. njana.design8/1/2019 8
  9. 9. njana.design Almost everything you do in life—the purchases you make, the restaurants you eat in, the parks you explore, the cars you drive, the apps you download—is a user experience. How you interpret an experience as a person (a user) shapes the likelihood of you returning to that restaurant, purchasing that vehicle, or using the application. 8/1/2019 9
  10. 10. njana.design By this definition, user experience is everywhere. However, the term “user experience” as we know it is typically associated with the digital design discipline. User experience design is the practice of intentionally designing a website, application or interaction so that the user has a positive experience and achieves the desired outcome with ease. It is a combination of psychology, engineering, and classic design and web design principles alike. 8/1/2019 10
  11. 11. njana.design Ideally, the user experience is designed to be void of frustration and delays, it’s seamless and effortless, and the user understands what to do and how to get to where they want to go. 8/1/2019 11
  12. 12. njana.design8/1/2019 12
  13. 13. njana.design The First User Experience Designer Before user experience design there was “user- centered design.” The term first appeared in acclaimed UX design expert Donald Norman’s book, The Design of Everyday Things, which was first published in 1988. It marked a shift from the previous term “user centered system design” where instead of focusing on the system itself and the aesthetics of the interface, Norman concentrated on the needs of the user. 8/1/2019 13
  14. 14. njana.design8/1/2019 14
  15. 15. njana.design How UX can change the world for the better We are at the beginning of a new era of communication and design, we have more access to more information than ever before in the history of humankind, and the things we are creating today are going to shape the way the human race operates for the expected future. A combination of what we make and how we use it, is the key to change the world for the better by DESIGN. 8/1/2019 15
  16. 16. njana.design • Would you become anxious when you do not have access to certain apps? • Have you ever felt that your app usage has affected negatively on your work performance or the relationship with your family? • Have you tried to cut down the time you spent on some apps, but failed? 8/1/2019 16
  17. 17. njana.design These questions do not represent any medical screening or diagnosis but if you ever feel that an app is negatively affecting your life, but you cannot quit it, this is an obvious sign that you need to find a solution that helps you gain back your life. 8/1/2019 17
  18. 18. njana.design What makes some apps so addictive? For businesses, more users are addicted to the app, the better. Think about it, if their users spend more time on the app, comment on more posts, react to more stories and message each other more often, it means better user engagement. Better user engagement represents the app’s popularity. Facebook, for example, one of their major income is from advertising. If their users do not use Facebook that often, who would use Facebook as a marketing channel? To make their users come back for more, they have made their design so irresistible that we are all glued to the screen. 8/1/2019 18
  19. 19. njana.design So what is UX design after all? ¬ UX is not about aesthetics —it’s about understanding user’s behavior and needs. ¬ But aesthetics is important ¬ UX is not user interface design —but designing UI is an integral part of the UX design process. ¬ It’s a design discipline concentration on finding a solution to make a product which people will enjoy using, won’t struggle and will want to use again. 8/1/2019 19
  20. 20. njana.design User Interface 8/1/2019 20
  21. 21. njana.design8/1/2019 21
  22. 22. njana.design8/1/2019 22
  23. 23. njana.design8/1/2019 23
  24. 24. njana.design8/1/2019 24
  25. 25. njana.design UI Design generally refers to the visual elements of a product or experience—the look and feel, the presentation and the interactivity of a product. It’s the interface that the user interacts with and (hopefully) makes the experience aesthetically pleasing. 8/1/2019 25
  26. 26. njana.design For most product designers it’s the series of screens, pages, and visual elements that the user sees—like buttons and icons—that you use to interact with a device or product. We’d argue that UI is not restricted to visual cues but also to the non-visual cues and interactions that influence a user’s interactive decisions or choices. 8/1/2019 26
  27. 27. njana.design The goal of the UI should be to make the interaction as simple and efficient as possible—to make it easy for the user to accomplish their goals, and solve their problems. 8/1/2019 27
  28. 28. njana.design8/1/2019 28 UX / UI
  29. 29. njana.design8/1/2019 29
  30. 30. njana.design8/1/2019 30
  31. 31. njana.design UX design ¬ User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company. ¬ User Experience Design is responsible for being hands on with the process of research, testing, development, content, and prototyping to test for quality results. ¬ User Experience Design is in theory a non-digital (cognitive science) practice, but used and defined predominantly by digital industries. 8/1/2019 31
  32. 32. njana.design8/1/2019 32
  33. 33. njana.design UI design ¬ User Interface Design is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience. ¬ User Interface Design is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms. ¬ User Interface Design is a digital field, which includes responsibility for cooperation and work with developers or code. 8/1/2019 33
  34. 34. njana.design Why Did I Prepare This Presentation? First thing, because User Experience design is taking it’s place in the industry and because I am so interested in this field in addition to being touched by my every day products that I use with a hard feeling of regret and unsatisfaction. Secondly, if you are interested in learning either or both of these disciplines, I hope to have made their definitions clear enough for you to better decide which to start with. 8/1/2019 34
  35. 35. njana.design8/1/2019 35

Description

What are UX and UI design
user experience design

Transcript

  1. 1. njana.design USER EXPERIENCE DESIGN (UXD) 8/1/2019 1
  2. 2. njana.design8/1/2019 2
  3. 3. njana.design8/1/2019 3
  4. 4. njana.design8/1/2019 4
  5. 5. njana.design8/1/2019 5
  6. 6. njana.design8/1/2019 6
  7. 7. njana.design8/1/2019 7
  8. 8. njana.design8/1/2019 8
  9. 9. njana.design Almost everything you do in life—the purchases you make, the restaurants you eat in, the parks you explore, the cars you drive, the apps you download—is a user experience. How you interpret an experience as a person (a user) shapes the likelihood of you returning to that restaurant, purchasing that vehicle, or using the application. 8/1/2019 9
  10. 10. njana.design By this definition, user experience is everywhere. However, the term “user experience” as we know it is typically associated with the digital design discipline. User experience design is the practice of intentionally designing a website, application or interaction so that the user has a positive experience and achieves the desired outcome with ease. It is a combination of psychology, engineering, and classic design and web design principles alike. 8/1/2019 10
  11. 11. njana.design Ideally, the user experience is designed to be void of frustration and delays, it’s seamless and effortless, and the user understands what to do and how to get to where they want to go. 8/1/2019 11
  12. 12. njana.design8/1/2019 12
  13. 13. njana.design The First User Experience Designer Before user experience design there was “user- centered design.” The term first appeared in acclaimed UX design expert Donald Norman’s book, The Design of Everyday Things, which was first published in 1988. It marked a shift from the previous term “user centered system design” where instead of focusing on the system itself and the aesthetics of the interface, Norman concentrated on the needs of the user. 8/1/2019 13
  14. 14. njana.design8/1/2019 14
  15. 15. njana.design How UX can change the world for the better We are at the beginning of a new era of communication and design, we have more access to more information than ever before in the history of humankind, and the things we are creating today are going to shape the way the human race operates for the expected future. A combination of what we make and how we use it, is the key to change the world for the better by DESIGN. 8/1/2019 15
  16. 16. njana.design • Would you become anxious when you do not have access to certain apps? • Have you ever felt that your app usage has affected negatively on your work performance or the relationship with your family? • Have you tried to cut down the time you spent on some apps, but failed? 8/1/2019 16
  17. 17. njana.design These questions do not represent any medical screening or diagnosis but if you ever feel that an app is negatively affecting your life, but you cannot quit it, this is an obvious sign that you need to find a solution that helps you gain back your life. 8/1/2019 17
  18. 18. njana.design What makes some apps so addictive? For businesses, more users are addicted to the app, the better. Think about it, if their users spend more time on the app, comment on more posts, react to more stories and message each other more often, it means better user engagement. Better user engagement represents the app’s popularity. Facebook, for example, one of their major income is from advertising. If their users do not use Facebook that often, who would use Facebook as a marketing channel? To make their users come back for more, they have made their design so irresistible that we are all glued to the screen. 8/1/2019 18
  19. 19. njana.design So what is UX design after all? ¬ UX is not about aesthetics —it’s about understanding user’s behavior and needs. ¬ But aesthetics is important ¬ UX is not user interface design —but designing UI is an integral part of the UX design process. ¬ It’s a design discipline concentration on finding a solution to make a product which people will enjoy using, won’t struggle and will want to use again. 8/1/2019 19
  20. 20. njana.design User Interface 8/1/2019 20
  21. 21. njana.design8/1/2019 21
  22. 22. njana.design8/1/2019 22
  23. 23. njana.design8/1/2019 23
  24. 24. njana.design8/1/2019 24
  25. 25. njana.design UI Design generally refers to the visual elements of a product or experience—the look and feel, the presentation and the interactivity of a product. It’s the interface that the user interacts with and (hopefully) makes the experience aesthetically pleasing. 8/1/2019 25
  26. 26. njana.design For most product designers it’s the series of screens, pages, and visual elements that the user sees—like buttons and icons—that you use to interact with a device or product. We’d argue that UI is not restricted to visual cues but also to the non-visual cues and interactions that influence a user’s interactive decisions or choices. 8/1/2019 26
  27. 27. njana.design The goal of the UI should be to make the interaction as simple and efficient as possible—to make it easy for the user to accomplish their goals, and solve their problems. 8/1/2019 27
  28. 28. njana.design8/1/2019 28 UX / UI
  29. 29. njana.design8/1/2019 29
  30. 30. njana.design8/1/2019 30
  31. 31. njana.design UX design ¬ User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company. ¬ User Experience Design is responsible for being hands on with the process of research, testing, development, content, and prototyping to test for quality results. ¬ User Experience Design is in theory a non-digital (cognitive science) practice, but used and defined predominantly by digital industries. 8/1/2019 31
  32. 32. njana.design8/1/2019 32
  33. 33. njana.design UI design ¬ User Interface Design is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience. ¬ User Interface Design is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms. ¬ User Interface Design is a digital field, which includes responsibility for cooperation and work with developers or code. 8/1/2019 33
  34. 34. njana.design Why Did I Prepare This Presentation? First thing, because User Experience design is taking it’s place in the industry and because I am so interested in this field in addition to being touched by my every day products that I use with a hard feeling of regret and unsatisfaction. Secondly, if you are interested in learning either or both of these disciplines, I hope to have made their definitions clear enough for you to better decide which to start with. 8/1/2019 34
  35. 35. njana.design8/1/2019 35

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