Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
CHALLENGES FOR UX-DERS IN STARTUP Note: Illustration by Claire Murray. Adapted by Annie Wang. Challenges & Situation § Fewer resources § Creative isolation § Multiple directions § Fast pace, tight schedule.
DESIGN CAN CHANGE BUSINESS h"p://www.linnnk.com/conﬁden2al-‐apple-‐diagram Design Is A Marketing ToolThe best marketing tool you can have is a well-designedapplication.
UX DESIGNER AS A FACILITATOR Note: Left: Reproduction rights obtainable from www.cartoonstock.com; right: Rosenfeld Media.The role of UX designer is changing§ Less about the beautiful pictures, more about facilitation and collaboration§ Manages and plans team interaction in the design process§ Needs to have broad skills, more than design disciplines.
LEAN UX FOR START UPWHAT IS LEAN UXA proven approach for a Lean Startup.GUIDING PRINCIPLES OF LEAN UX§ Designer + Product Manager + developer = 1 Product Team§ Goal-Driven & Outcome-Focused§ Repeatable and routinized§ Rapid cycles: think/make/check§ Generate many options and decide quickly which to pursue§ Focus on solving the right problem§ Recognize hypotheses and validate with user feedback§ Externalize: Make your work and your process visible to the rest of your team.§ Research with users is the best source of information & inspirationNote: http://luxr.co/lean-ux/9-principles-for-lean-ux/
LEAN ≠ SKINNY Reduce Cycle Time Not Build Time MAKE THINK CHECK Note: Left: Lean UX fundamentals, Kellogg Edition, 04/2011; Right: Original artist: Leigh Rubin.
USER FEEDBACK IS THE KEY Note: From “Design Criticism and the Creative Process” by Cassie MacDanielWhat sales promised Pre-release version General release version What the customer actually wanted
MY DESIGN PHILOSOPHY LESS IS MORE § Simple and clear § More details § Less features § More interactions § Less pages § More innovations § Less buttons § More on customer § Less on “wow” feedback