Leveraging Social Media: Facebook Conference Call 1

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  • Pre-Conference CallInformation for Participants Login Information866-740-1260Code: 740-5939http://www.readytalk.comTechnical InformationAs people arrive, welcome them by name – tell them you’ll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until you’re getting startingAs new people arrive, tell them who is already on the line – give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
  • http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  • Official Welcome
  • Twitter Content (10 minutes) ObjectivesAudienceSetting Up/Enhancing Profiles
  • Identify the intent of your Facebook PageKeep current audiences engaged between performancesRaise brand awarenessIdentify and recruit new audiences to your events, programs, concerts. or exhibitsInspire conversation online/offline to support audience development Get new ideas and feedback on programs and servicesResearch what people are saying about your artDrive traffic to web site or blogSocial content generationIdentify and build relationships with influencers, allies & supporters
  • WorkFlowWho will set up your dashboard?Who will read the the feeds?Who will summarize the findings and share with others on staff?If you're working an intern, will they be empowered to respond to comments?If you are going to do the work yourself, how will you integrate listening in your routine?
  • Page Administrators: You can add an unlimited number of administrators on Facebook Page, so why go it alone? By sharing the workload, you'll be able to do more. Here's more details about how to manage your Facebook Page. But be careful, don't make any of these common admin mistakes.Post as You or Your Page?Facebook's newly launched design allows you to do this. How to toggle between a Facebook Profile and a Facebook Page (video)Work Flow: Don't live on Facebook, it isn't effective. Design your work flow. Small (15-20 minute) chunks of daily time for implementation (posting content and answering fans) and some concentrated time for planning your monthly editorial calendar of content and engagement. Nutshell Mail can be a useful tool for monitoring responses. You'll also need to schedule time to collect and analyze your data. Use SpreadSheet Aerobics to help you save time and here's a spreadsheet template to use.
  • Step 3: Look and FeelBasic Content: What is the basic information and look/feel for your Fan Page?Custom Content: The default welcome page for your Facebook Fan Page is your wall. But why welcome people with wall when you can have a more inviting welcome mat. The easiest thing to do set the default welcome to your information page. Make the information tab complete, accurate, and honest. But, if you want a customized look and feel, there are tools that allow you design an attention getting landing page on Facebook. If you know a little html, Facebook mark up languageand some design skills, you can create a good welcome page. Here's a simple tutorial. Here's a whole wiki on custom landing tabs.Designing Out of The Box: Face it, the Facebook Fan Page layout gets boring. Why look like everyone else? There are also some simple and easy ways to hack the look and feel of your profile.http://www.facebook.com/username/Need Some Inspiration? Cruise through these Facebook pages of art museums. Need more inspiration? Check these out:California State Parks (case study)Lance Armstrong FoundationRed Cross Fan PageOne CampaignName and URL: In a couple of clicks and seconds, you can set up a Fan Page. But think carefully about what you want to name it before your create it because you can't change it. Keep your page name short and accurate. You will also get the opportunity to create a custom url or what Facebook calls a username. Think carefully about that too because it can't be changed. More here.
  • http://www.facebook.com/americanrepertorytheater
  • http://www.dreamgrow.com/4-free-facebook-landing-page-creation-tools/
  • Peer Discussion (35 minutes)Now It is Time for Us To Ask/Answer Questions and Share TipsLet’s go in alphabetical order by organization name. I want to give everyone a chance to speak for a few minutes. So, please be brief as possible. If you don’t want to talk that’s okay too – just let me know.Call out the organization, tell them to unmute – and ask:What is the objective of your Twitter experiment? What’s the audience you want to reach?What are some thoughts or questions you have about setting up your profile or enhancing it? Other questions?Answer their question, point them to a resource, and ask others to share.
  • Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Twitter experiment. Type it into the chat.Just a reminder, for the next call, we’re going to cover the art of Tweeting.
  • Leveraging Social Media: Facebook Conference Call 1

    1. Welcome!<br />If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166<br />Please use *6 to Mute your conference line<br />Play with the chat: Type the name of your favorite artist in the chat window! <br />
    2. This call is being recorded<br />* 2<br />Flickr Photo by Malinki<br />
    3. LEVERAGING SOCIAL MEDIA: <br />BECOMING A NETWORKED ARTS NONPROFIT<br />Facebook Cohort GroupConference Call 1: May 4, 2011<br />Track 1: Beginner<br />Beth Kanter and Julie Pippert, Zoetica<br />
    4. Beth Kanter<br />Julie Pippert<br />Photo by Geoff Livingston<br />
    5. Agenda<br />Roll Call (5 minutes)Quick Wiki Pointers (5 minutes)Facebook Experiment: First Steps (30 minutes)Peer Assist  (10 minutes)<br />Reflection and Next Call (5 minutes)<br />
    6. Roll Call: Phone/Voice<br />When I call your name, Unmute by *7, say hello and Mute by *6<br />Type Into Chat<br />Your organization’s name and why you selected the Facebook experiment ….. <br />
    7. Demo: Adding Notes To Your Journal<br />http://zoetica-training.wikispaces.com/<br />Your Turn: Add Your Facebook Page URL To Your Experiment Journal <br />
    8. A reminder about where <br />to get “just in time” help ….<br />http://zoetica-training.wikispaces.com/help<br />http://www.facebook.com/Beth.Kanter.Blog<br />
    9. Facebook Experiment: First Steps<br /><ul><li> SMART Objectives Based on Benchmarking
    10. Work Flow/Capacity
    11. Your Profile
    12. Landing Tabs</li></li></ul><li>Identify the intent of your Facebook PageKeep current audiences engaged between performances<br />Raise brand awareness<br />Identify and recruit new audiences to your events, programs, concerts. or exhibits<br />Inspire conversation online/offline to support audience development <br />Get new ideas and feedback on programs and services<br />Research what people are saying about your art<br />Drive traffic to web site or blog<br />Social content generation<br />Identify and build relationships with influencers, allies & supporters<br />What is the intent of your Facebook Page?Type into the chat …<br />
    13. Make It Smart In Context<br />Devon Smith’s Benchmarking Study<br />http://zoetica-training.wikispaces.com/Social-Media-Arts<br />
    14. Intent: Raise brand awareness<br />Objective:By the end of Leveraging Social Media experiment, we will increase the number of Fans who "Like" us on Facebook by X% or by x number<br />What’s your current baseline: How many Fans does you have now? <br />Compare To: Peer Organization Benchmark Median Number of FB Fans: 1600 per Devon<br />
    15. Intent: Inspire conversations related to audience development goals<br />Objective: <br />By the end of Leveraging Social Media experiment, we will post content daily that increases the number of comments per post by X<br />By the end of Leveraging Social Media experiment, we will post content daily that engages people in our art and scores x% feedback percentage.<br />Compare to your current baseline: What is your average comment per post ratio? What is your current feedback percentage per post on average?Benchmark Median Number of Daily Comments Per Post: 4.5 per Devon<br />
    16. Posts By Admin (37) Divided by Total Number of Comments (206) = 5.5 comments per post<br />
    17. Compare to yourself<br />
    18. Team or Solo<br />Who will do the work?<br />Set Up<br />SMART Objectives<br />Transfer<br />1-4 Hours Per Week<br />
    19. Work Flow Tips<br />Page Administrators: You can add an unlimited number of administrators on Facebook Page, so why go it alone? By sharing the workload, you'll be able to do more. <br />Post or Comment as You or Your Page?Facebook's newly launched design allows you to do this. <br />Don’t Live on Facebook: Use daily small chunks of time to post content and respond to fans. More efficient to have an editorial calendar for the month (next time we’ll talk about this in detail). Tools like Nutshell Mail can be useful.<br />Spreadsheet Aerobics: For content planning and measurement. Insights and Export.ly data can be easily put into spreadsheets.<br />
    20. Toggle Back and Forth for commenting on other pages<br />
    21. Toggle Back and Forth for commenting on other pages<br />
    22. 3: Look and Feel<br />Basics<br />Fill out your profile completely (depends on the category you selected)<br />Look and feel match your branding<br />Custom URL: http://www.facebook.com/username/<br />
    23. What important field is missing?<br />
    24. 3: Look and Feel<br />Advanced<br />Custom Content: The default welcome page for your FacebookPage is your wall. But why welcome people with wall when you can have a more inviting welcome mat in the form of a “custom landing page.”<br />Causes has just announced Facebook Page integration. <br />
    25. http://www.dreamgrow.com/4-free-facebook-landing-page-creation-tools/<br />
    26. Peer Assist<br />*6 mute<br />*7 unmute<br />
    27. Reflection and Closing<br /><ul><li> One minute of silence
    28. Type into Chat: What is one thing you are going to do for your Facebookexperiment before we meet again?</li></ul>Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitter<br />Homework: <br />Objective, Workflow, Profile<br />Review Step 4/5:<br />Notes on the Wiki, Next June 8th<br />

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