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Social Media
Tips & Tricks
Presented by Tyler Thomas, Social Media Specialist
@TylerAThomas |@UNLincoln
tthomas10@unl.edu
Presented at the UNL
Content Convergence Conference - January 23, 2013
Tip #1:
Create a
Content Committee
 Establish a content committee of various faculty, staff
and student members. They are the eyes and ears
from across your unit.
 This team will help brainstorm ideas for what’s going
on in your college, department, etc.
 This team helps to establish content governance and
divide the work.
 Regularly schedule content committee meetings to
figure out what’s going on and capture all of your
ideas.
1
Tip #2:
Set Your
Social Media Strategy
 This is a great first team building exercise for your
newly formed Content Committee.
 Utilize the Social Media10-step template. (download
here)
 Set your goals and objectives for your social media
strategy.
 Identify your audience and plan out specific content
topics and themes.
 Identify the correct social media channels.
2
Tip #3:
Branding Your Channels
 Use approved logos and UNL identifiers and be
consistent with imagery across all channels.
 Fully complete your channel profile to give off a
professional image.
 Be consistent in naming your channels.
 @UNLincoln on Facebook, Twitter & Instagram
 Make it easy for your audience to find and identify you.
 Use UNL as a Prefix
 This provides authenticity to users and fans
 Example: @UNLArts, @UNLAdmissions
 Cross platforms pushes (Instagram > Twitter) works on both
platforms.
3
Tip #4:
Create Engaging Content
 Create a simple content calendar of how you want to
tackle promoting your content. example.
 Organize your content by social media channel
 Vary your content delivery to keep your community engaged.
Some ideas include:
 Videos (example)
 Photos
 Infographics
 Links
 New Webpages
 Creative Copy
 Be Consistent!
4
Tip #5:
Engage With Your Community
 Actively monitor your social media channels to
engage with your community.
 Ask questions
 Post consistently
 Like and comment on posts on Facebook
 Favorite and Re-Tweet on Twitter
 Follow #Hashtags that make sense
 Example: #UNL, #LNK, #LAW, #DANCE etc.
 Like and/or comment on photos on Instagram
5
Tip #6:
Create Once & Publish
Everywhere (when applicable)
 Promote your content across all your social media
platforms.
 If you have a new pinterest board, share it on Facebook
 If you have a new YouTube video, tweet it out to your
followers
 Share a photo on Instagram and then add it to a board on
Pinterest
 Re-purpose articles from enewsletters, magazines and
blog posts and promote them via social media.
 If magazine articles aren’t online, create webpages and
promote via social media.
 Tweet older/relevant articles.
6
Tip #7:
Maximize Your Facebook
Presence
 Use photos, links, videos and other rich media in your posts.
 Make sure your Profile Photo fits in the space (180X180 pixels).
 Switch up your Cover Image once a quarter.
 Utilize the Scheduling tool.
 Use the “Highlight” “Reposition” and “Pin to the Top” features.
 Utilize the “Events” feature to promote your events.
 Don’t over use hashtags.
 Utilize URL Shorteners: Bit.Ly, Go.UNL.EDU.
 Monitor for questions and respond regularly.
 example
7
Tip #8:
Tweet With the Best of Them
 Complete your profile with a photo, description, background,
cover photo, website URL and any relevant hashtags. example
 Utilize #hashtags but double check they work.
 Create hashtags for your events, colleges and departments
and then broadcast them (be sure to check them before you
create a new one.)
 Participate in tweetchats for majors, disciplines, etc.
 Create and broadcast “lists.”
 Don’t auto-post from Facebook to Twitter or vice versa.
 Actively engage with your audience.
8
Tip #9:
Utilize YouTube
 Create a playlist under the UNL umbrella.
 Make sure your videos have the correct meta data
included (video titles and complete descriptions).
 Provide a Call to Action (CTA) URL for successful
SEO/Link Building.
 Utilize custom bumpers on each of your videos.
 Share your videos on your website or other web
properties.
 Uncheck the “recommended videos” option before
sharing.
 Example
9
Tip #10:
Show Off on Instagram
 Establish an account with the same handle as your
twitter account.
 Complete your profile with a photo, description and
website address.
 Utilize hashtags.
 Promote your content by reposting on other social
channels.
 Engage with your community.
 example
10
Tip #11:
Promote Your
Social Channels
 Make it easy for your users to find you
 Add “Connect with Us” calls to action to:
 Email Signatures
 Business Cards
 Syllabi
 Speaking Schedules & Presentations
 Printed Materials
 Marketing Materials
 Posters and Signage
 Website(s)
 Submit your channels to the Social Media Directory
11
Tip #12:
Use Third Party Tools
 Hootsuite {Twitter} (Web, iOS, Android)
 Tweet Deck {Twitter} (Web Based)
 TweetChat {Twitter} (Web Based)
 Facebook Insights {Facebook} (Web Based)
 PicMonkey {Photo Manipulation} (Web Based)
 PicFrame {Photo Manipulation} (Mobile App)
 iWatermark {Photo Manipulation} (Mobile App)
 Statigram {Instagram} (Web Based)
12
13
Connect With Us: @UNLincoln

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Social Media Tips & Tricks

  • 1. Social Media Tips & Tricks Presented by Tyler Thomas, Social Media Specialist @TylerAThomas |@UNLincoln tthomas10@unl.edu Presented at the UNL Content Convergence Conference - January 23, 2013
  • 2. Tip #1: Create a Content Committee  Establish a content committee of various faculty, staff and student members. They are the eyes and ears from across your unit.  This team will help brainstorm ideas for what’s going on in your college, department, etc.  This team helps to establish content governance and divide the work.  Regularly schedule content committee meetings to figure out what’s going on and capture all of your ideas. 1
  • 3. Tip #2: Set Your Social Media Strategy  This is a great first team building exercise for your newly formed Content Committee.  Utilize the Social Media10-step template. (download here)  Set your goals and objectives for your social media strategy.  Identify your audience and plan out specific content topics and themes.  Identify the correct social media channels. 2
  • 4. Tip #3: Branding Your Channels  Use approved logos and UNL identifiers and be consistent with imagery across all channels.  Fully complete your channel profile to give off a professional image.  Be consistent in naming your channels.  @UNLincoln on Facebook, Twitter & Instagram  Make it easy for your audience to find and identify you.  Use UNL as a Prefix  This provides authenticity to users and fans  Example: @UNLArts, @UNLAdmissions  Cross platforms pushes (Instagram > Twitter) works on both platforms. 3
  • 5. Tip #4: Create Engaging Content  Create a simple content calendar of how you want to tackle promoting your content. example.  Organize your content by social media channel  Vary your content delivery to keep your community engaged. Some ideas include:  Videos (example)  Photos  Infographics  Links  New Webpages  Creative Copy  Be Consistent! 4
  • 6. Tip #5: Engage With Your Community  Actively monitor your social media channels to engage with your community.  Ask questions  Post consistently  Like and comment on posts on Facebook  Favorite and Re-Tweet on Twitter  Follow #Hashtags that make sense  Example: #UNL, #LNK, #LAW, #DANCE etc.  Like and/or comment on photos on Instagram 5
  • 7. Tip #6: Create Once & Publish Everywhere (when applicable)  Promote your content across all your social media platforms.  If you have a new pinterest board, share it on Facebook  If you have a new YouTube video, tweet it out to your followers  Share a photo on Instagram and then add it to a board on Pinterest  Re-purpose articles from enewsletters, magazines and blog posts and promote them via social media.  If magazine articles aren’t online, create webpages and promote via social media.  Tweet older/relevant articles. 6
  • 8. Tip #7: Maximize Your Facebook Presence  Use photos, links, videos and other rich media in your posts.  Make sure your Profile Photo fits in the space (180X180 pixels).  Switch up your Cover Image once a quarter.  Utilize the Scheduling tool.  Use the “Highlight” “Reposition” and “Pin to the Top” features.  Utilize the “Events” feature to promote your events.  Don’t over use hashtags.  Utilize URL Shorteners: Bit.Ly, Go.UNL.EDU.  Monitor for questions and respond regularly.  example 7
  • 9. Tip #8: Tweet With the Best of Them  Complete your profile with a photo, description, background, cover photo, website URL and any relevant hashtags. example  Utilize #hashtags but double check they work.  Create hashtags for your events, colleges and departments and then broadcast them (be sure to check them before you create a new one.)  Participate in tweetchats for majors, disciplines, etc.  Create and broadcast “lists.”  Don’t auto-post from Facebook to Twitter or vice versa.  Actively engage with your audience. 8
  • 10. Tip #9: Utilize YouTube  Create a playlist under the UNL umbrella.  Make sure your videos have the correct meta data included (video titles and complete descriptions).  Provide a Call to Action (CTA) URL for successful SEO/Link Building.  Utilize custom bumpers on each of your videos.  Share your videos on your website or other web properties.  Uncheck the “recommended videos” option before sharing.  Example 9
  • 11. Tip #10: Show Off on Instagram  Establish an account with the same handle as your twitter account.  Complete your profile with a photo, description and website address.  Utilize hashtags.  Promote your content by reposting on other social channels.  Engage with your community.  example 10
  • 12. Tip #11: Promote Your Social Channels  Make it easy for your users to find you  Add “Connect with Us” calls to action to:  Email Signatures  Business Cards  Syllabi  Speaking Schedules & Presentations  Printed Materials  Marketing Materials  Posters and Signage  Website(s)  Submit your channels to the Social Media Directory 11
  • 13. Tip #12: Use Third Party Tools  Hootsuite {Twitter} (Web, iOS, Android)  Tweet Deck {Twitter} (Web Based)  TweetChat {Twitter} (Web Based)  Facebook Insights {Facebook} (Web Based)  PicMonkey {Photo Manipulation} (Web Based)  PicFrame {Photo Manipulation} (Mobile App)  iWatermark {Photo Manipulation} (Mobile App)  Statigram {Instagram} (Web Based) 12
  • 14. 13 Connect With Us: @UNLincoln